01
What is roofing SEO?
+
Roofing SEO is the work that gets your roofing company found when homeowners and property managers search for the jobs you do, on Google, on Google Maps and in AI answers. It covers your Google Business Profile, a page for each service and each town you cover, your reviews and project photos, how well your site works on a phone, and the links and mentions from other sites that build trust.
02
What should a roofing company rank for?
+
The jobs, in the words homeowners use, in the towns you cover. Google estimates 165,000 searches a month in the US for “roofers near me”, 90,500 for “roof repair near me” and 40,500 for “roof replacement near me”, against about 2,400 for “roofing SEO”. In Canada, “roofers near me” gets about 9,900 a month and “roof repair” about 5,400. We map every service you sell against what people search, and build in order of what pays.
03
How long does roofing SEO take to work?
+
It can move fast. Maurice and Sons, a builder in Manitoba, had eighteen tracked searches outside the top 100; twenty-one days later seven were #1 and fifteen were in the top three. Our guarantees put a clock on the rest. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
04
How much does roofing SEO cost?
+
Organic SEO for one roofing company usually runs between $1,497 and $5,000 a month. Organic SEO across several websites, such as a roofer with a separate site for each region, usually starts at $5,000 a month. Your number depends on how many services and towns you want to win and how strong the roofers above you are. You get it on the strategy call.
05
How do we get into the Google Maps top three for “roofers near me”?
+
Google weighs how close you are to the person searching, how well you match the search, and how well known you are. Distance you can’t change. The rest you can: the right primary category on your Google Business Profile, every service listed, real photos of your crews and finished roofs, regular updates, steady reviews, a page on your site for each service and town, links from real sites, and your name, address and phone the same everywhere online.
06
We cover a big area. Can we rank outside our own town?
+
Yes, further than most businesses do, though it fades with distance and we show you where. American Hurricane Shutters in Wilmington, North Carolina, ranks #1 for “Storm Shutters Near Me” searched from Ocean Isle Beach, 52 miles away, and still shows at #17 at 75 miles. The work is a page for each town worth the drive, your service area on your Google Business Profile, and reviews and project write-ups from across the area.
07
Do repair, replacement and metal roofing each need their own page?
+
Yes, for the jobs you want more of. One services page listing everything gives Google no reason to show you for any one search, and a homeowner with a leak wants a different answer from a homeowner pricing a metal roof. Google estimates 33,100 searches a month in the US for “roof leak repair” and 14,800 for “metal roofing near me”. Each deserves a page that answers it.
08
How do we get ready for storm season?
+
Build before it, not after the first storm. In the US, Google estimates about 8,100 searches for “emergency roof repair” in an average month and 22,200 in the busiest one; “storm damage roof repair” runs about 3,600 and reaches 9,900. In Canada, roofing searches run highest from late summer into fall. Storm, hail and emergency pages need time to rank, so we build them ahead of the season.
09
Do reviews matter for roofers?
+
Reviews are one of the signals Google weighs, alongside proximity, relevance and links. For a roofer they also do the selling: homeowners read them before they let anyone on the roof. A review that names the job and the town, in the customer’s own words, helps both. We help you ask at the right moment and set up how you reply.
10
Is SEO better than buying leads or running Google Ads?
+
They do different jobs. Ads buy a click today, and the price rises every time another roofer bids. A bought lead is often sold to several roofers at once. SEO puts your own name in front of the homeowner when they search, and keeps working after the budget stops. Most roofers keep some ads running and lean more on SEO as their pages climb.
11
Do you do SEO for commercial roofing contractors?
+
Yes. Commercial work has a different buyer: property managers, facility managers and general contractors, searching for things like “commercial roofing contractors”, which Google estimates at 3,600 searches a month in the US. They look for flat and low-slope systems, maintenance plans, project photos and proof you have done buildings like theirs, so those pages are built for that buyer.
12
Will you get our roofing company into ChatGPT and Google’s AI answers?
+
AI SEO is included in every plan. Clear service pages, named people, honest answers and the same details everywhere online are what AI tools quote and cite. Within twenty-one days of starting, Google’s AI was citing Maurice and Sons in Manitoba by name. We track where your company appears in AI answers and report it every month.
13
Is roofing SEO still worth it in 2026?
+
The searches are still there. Google estimates 165,000 searches a month for “roofers near me” in the US and 9,900 in Canada, and every one ends with a homeowner calling someone. The question is whether it is you. A roofer who ranks for repair, replacement and storm searches in their towns keeps getting found without paying for every click.
14
Do you work with roofers in Canada and the US?
+
Yes. We rank businesses across Canada and the United States. The results on this page include Williamsburg, Virginia, Wilmington, North Carolina, Sacramento, Louisville and Manitoba. In Canada we build for the words Canadians use too, like “eavestrough repair”, which Google estimates at 2,400 searches a month.
15
Which roofing companies do you take on?
+
Established roofers doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.
16
Am I locked into a long contract?
+
No. There are no long-term contracts. Results keep you here, not paperwork.
17
What happens on the free strategy call?
+
30 minutes on Google Meet. We search your best jobs the way homeowners do, from the towns you cover, and show you which roofers are taking the calls and why. You leave knowing the gaps, what we would do first and what it costs.