Awkward Media

Roofing SEO · Canada and the USA

Roofing SEO for roofing companiesin the US and Canada

Nobody shops for a roofer for fun. Water is coming through the ceiling, or the wind just took shingles off, and they call one of the first roofers Google shows them. Our work aims your company at the Google Maps top three and the first results below it, for the jobs you want more of, in the towns you cover.

30 minutes on Google Meet. For roofers doing $20k a month or more.

A roofer in a safety harness kneels on a house roof, nailing new charcoal asphalt shingles in rows on a summer afternoon
Google“roofing contractor williamsburg va”

Google Maps list

#2
Google Maps listing for R.A. Woodall Roofing, 5.0 stars from 45 reviews, roofing contractor in Williamsburg

Below the map

First unpaid result
First regular Google result: rawoodallroofing.com, Williamsburg Roofing Contractor

A real client result: R.A. Woodall Roofing, Williamsburg, VA, for the search above.

(01) The plain answer

What is roofing SEO?

Roofing SEO is the work of getting a roofing company found on Google when homeowners and property managers search for the jobs it does, in the towns it covers. SEO stands for search engine optimisation. It covers your website, your Google Business Profile (the listing that shows on Google Maps) and what other websites say about you. Homeowners don’t compare roofing brands. They type the problem into their phone and pick from the first screen, so every job you do is its own search, and its own race.

“roofers near me” · USA, a month

165,000

People with a roof problem, looking for someone to fix it.

“roofing SEO” · USA, a month

2,400

The search agency pages fight over. Homeowners never type it.

Monthly searches for roofing jobs

roofers near me

165,000

roofing contractor

135,000

roof repair near me

90,500

roof repair

90,500

roof replacement near me

40,500

roof leak repair

27,100

metal roofing near me

14,800

roof inspection near me

12,100

emergency roof repair

8,100

flat roof repair

4,400

Canadians also searchroofing toronto · 2,900eavestrough repair · 2,400roofers calgary · 2,400

Google Ads monthly search estimates, whole country, read October 2026. Bars are scaled to the biggest search in each country.

What does SEO mean in construction?

For a builder, roofer or other contractor, SEO means showing up in Google’s unpaid results and on Google Maps when someone nearby searches for the work you do: “roof replacement near me”, “metal roofing”, “flat roof repair” with a town name. Ads put you at the top while you pay per click. SEO earns the spots below the ads, and they stay while the work keeps going. It’s the same work we do for construction companies.

How is roofing SEO different from other trades?

Three things. Demand jumps after a storm, so storm, hail and leak pages have to rank before the season, not the week it hits. A new roof is a big purchase people make once or twice in their life, so they read, compare and get two or three quotes. And roofers drive out to a wide area, so you need to show up in every town you cover, not only the one on your address.

(01) How homeowners choose

How homeowners find and choose a roofer on Google

Most homeowners hire a roofer once or twice in their life, so they lean hard on Google. We work every step where they can pick you, or the roofer one town over.

01

The storm, or the drip

Water on the ceiling. Shingles in the yard.

Storm and leak pages

02

Searches on the phone

“Roof repair near me”, often standing in the driveway.

Service keywords

03

Compares the Maps top three

Stars, distance, photos, whether you’re open.

Google Business Profile

04

Reads reviews, looks at roofs

Jobs like theirs, on houses like theirs.

Reviews and project photos

05

Checks you cover their town

Nobody wants a roofer who won’t drive out.

Service area pages

06

Gets in touch

One tap to call or a short form, from the listing or the page.

Easy to reach

07

Gets quotes, picks one

Often two or three. Your pages keep selling while they decide.

Proof on every page

(02) Proof

Roofing SEO results from our clients

A roofer in Virginia first, then a few of the other home service businesses we work with. Every one with the search, the position, and who it was for.

Google MapsGoogle searchRoofing · Williamsburg, Virginia

R.A. Woodall Roofing: on the Google map and first below it

A family roofing company in Williamsburg, Virginia. For the search “roofing contractor williamsburg va”, the same page of Google shows them twice: in the Maps list near the top, and as the first unpaid result below the map.

Google Maps list

#2

competitors and all

Below the map

1st

unpaid result

The two roofers beside them in the Maps list have 209 and 108 reviews to their 45. Reviews are one signal Google can count in public, not the whole picture: Google also weighs how well each page matches the search, how close the business is, and what other websites say about it. That’s why a roofer with fewer reviews can sit beside bigger names.

Read the R.A. Woodall Roofing case study

Google search bar reading roofing contractor williamsburg va
The search: “roofing contractor williamsburg va”.
Google Maps listing for R.A. Woodall Roofing, 5.0 stars from 45 reviews, roofing contractor in Williamsburg
Number 2 in the Maps list, competitors and all.
First regular Google result: rawoodallroofing.com, Williamsburg Roofing Contractor
First unpaid result below the map: rawoodallroofing.com.

More home service results

Google searchFence builder

Super Fabrications

Hillsboro, Virginia

fence builder hillsboro

Google search: “fence builder hillsboro”

Super Fabrications

#1

A real client result: a fence builder, first on Google for “fence builder hillsboro”.

See more Google results →
Google MapsHVAC · Sacramento

Go Pro Plumbing, Heating & Air

Sponsored listing

Ad

Go Pro, for “HVAC Contractor”

#1

The ad took the top line. They took the first real spot. Read the Go Pro HVAC case study

Google MapsAC repair

Non-Stop Air Conditioning and Heating, Cape Coral, Florida: #13 to first unpaid listing on Google Maps for “ac repair”.

“ac repair” on Google MapsFrom #13
#1

The kind of search people make in a hurry, like a roof leak or an AC that quits in July. All 8 searches we track for them are in the top 3 on Google Maps. See more Google Maps results

Google Maps results for other home service businesses

Fence builders, heating and cooling, septic and moving companies: trades that, like roofing, drive out to the job. The quoted words are the exact search. “Before” is where the business ranked when we started, from our rank tracking. “Now” is the position in the screenshot. On a phone, swipe sideways for more.

Google Maps results for vinyl fence installation Fulton with Mae Fence Company at position 1

Google Maps

Mae Fence Company

for “vinyl fence installation Fulton”

Before

Not shown

Now

#1

Top of the Maps list, below any ads.

Google Maps results for heating services with Non-Stop Air Conditioning & Heating at position 1

Google Maps

Non-Stop Air Conditioning & Heating

for “heating services”

Before

#11

Now

#1

Top of the Maps list, below any ads.

Google Maps results for aluminum fence installation Cleveland with Mae Fence Company (Cleveland) at position 2

Google Maps

Mae Fence Company (Cleveland)

for “aluminum fence installation Cleveland”

Before

#16

Now

#2

Number 2 in the Maps list, competitors and all.

Google Maps results for septic cleaning near me with BEELER at position 2

Google Maps

BEELER

for “septic cleaning near me”

Before

#12

Now

#2

Number 2 in the Maps list, competitors and all.

Google Maps results for septic tank and drain field installation with BEELER at position 3

Google Maps

BEELER

for “septic tank and drain field installation”

Before

#10

Now

#3

Number 3 in the Maps list, competitors and all.

Google Maps rank grid for local movers around Asheville, NC, every point showing Asheville Area Movers first or second

Google Maps · Asheville, North Carolina

Asheville Area Movers

for “local movers”

Every point

1st or 2nd

Each green dot is one spot on the map where the search was run. On the August 2023 grid, every dot shows them first or second.

Google search and AI answer results for home businesses

The same work shows up in Google’s regular results, in Google’s AI Overview, in Google’s AI Mode and in ChatGPT’s answers.

Google result 2: Sunly Energy for solar panel installation moncton

Google search · Moncton

Sunly Energy

for “solar panel installation moncton”

Now

#2

Number 2 of the unpaid results, on page one.

Google result 2: Sunly Energy for solar panels mississauga

Google search · Mississauga

Sunly Energy

for “solar panels mississauga”

Now

#2

Number 2 of the unpaid results, on page one.

Google AI Overview for Luxury Landscape Designers naming Angkorscape

Google AI Overview

Angkorscape

for “Luxury Landscape Designers”

Now

Cited

Named in Google’s written answer and linked as a source beside it.

ChatGPT answer recommending Modernistic for best carpet cleaning company in Michigan

ChatGPT

Modernistic

for “Best carpet cleaning company in Michigan”

ChatGPT’s answer opens with one “Recommended Company”: Modernistic.

Google AI Mode answer for fence company chantilly with Super Fabrications as the first source

Google AI Mode

Super Fabrications

for “fence company chantilly”

Now

Cited

The first source listed beside the AI Mode answer.

Google search results for outdoor home builders

Pool enclosures are sold the way roofs are: a big job, a few quotes, and a homeowner who searches before calling anyone. The quoted words are the exact search.

Google Maps results for other local businesses

The same Maps work, for a furniture showroom, two law firms and a watch and jewellery buyer. Each card names the exact search, where the business ranked when we started and where it ranks in the screenshot.

Google Maps results for luxury furniture stores with Candace & Basil at position 1

Google Maps

Candace & Basil

for “luxury furniture stores”

Before

#10

Now

#1

Top of the Maps list, below any ads.

Google Maps results for car accident attorneys near me with Law Offices of Jason M. Ranallo at position 1

Google Maps

Law Offices of Jason M. Ranallo

for “car accident attorneys near me”

Before

#10

Now

#1

Top of the Maps list, below any ads.

Google Maps results for motorcycle accident attorney Dedham with Law Offices of Jason M. Ranallo at position 1

Google Maps

Law Offices of Jason M. Ranallo

for “motorcycle accident attorney Dedham”

Before

#10

Now

#1

Top of the Maps list, below any ads.

Google Maps results for luxury dining tables with Candace & Basil at position 2

Google Maps

Candace & Basil

for “luxury dining tables”

Before

#12

Now

#2

Number 2 in the Maps list, competitors and all.

Google Maps results for luxury watch buyers with Boise Diamond Ring & Coin at position 2

Google Maps

Boise Diamond Ring & Coin

for “luxury watch buyers”

Before

Not shown

Now

#2

Number 2 in the Maps list, competitors and all.

Google Maps results for personal injury lawyer Pikesville with Law Offices Alex Poberesky at position 2

Google Maps

Law Offices Alex Poberesky

for “personal injury lawyer Pikesville”

Before

#13

Now

#2

Number 2 in the Maps list, competitors and all.

Google search results in other industries

Regular Google results for stores, clinics, lenders and service firms across the US and Canada. Two of them have the full story in a case study: Purple Flare Wraps and The Game Caps.

Google result 1: US Vacuums for vacuum cleaners for sale

Google search

US Vacuums

for “vacuum cleaners for sale”

Before

Not in top 100

Now

#1

The first unpaid result for the exact search.

Google result 1: Rosedale Wellness Centre for Pediatric Chiropractor

Google search

Rosedale Wellness Centre

for “Pediatric Chiropractor”

Before

Not in top 100

Now

#1

The first unpaid result for the exact search.

Google result 1: Purple Flare Wraps for Las Vegas Car Wrap

Google search · Las Vegas

Purple Flare Wraps

for “Las Vegas Car Wrap”

Now

#1

The first unpaid result for the exact search.

Google results for UNC hat with The Game Caps third, above New Era and Amazon

Google search · Ecommerce

The Game Caps

for “UNC hat”

Before

Page 5

Now

#3

A small store above New Era and Amazon for the hat UNC fans wear. Read the case study.

Google result 1: Pathways Dental Clinic for Same Day Emergency Dentist in NE Calgary

Google search · Calgary

Pathways Dental Clinic

for “Same Day Emergency Dentist in NE Calgary”

Before

Not in top 100

Now

#1

The first unpaid result for the exact search.

Google result 1: Everything Mortgages for Mortgage north york

Google search · Toronto

Everything Mortgages

for “Mortgage north york”

Now

#1

The first unpaid result for the exact search.

Google result 1: Hideout Boutique for Laser Tattoo Removal

Google search · Fort Myers

Hideout Boutique

for “Laser Tattoo Removal”

Before

Not in top 100

Now

#1

The first unpaid result for the exact search.

Google result 1: Lux Skin & Lasers for Skin tightening treatment Margate City

Google search · Margate City

Lux Skin & Lasers

for “Skin tightening treatment Margate City”

Now

#1

The first unpaid result for the exact search.

Google result 1: Noble Protection Dogs for Executive Protection Dogs Edmonton

Google search · Edmonton

Noble Protection Dogs

for “Executive Protection Dogs Edmonton”

Now

#1

The first unpaid result for the exact search.

Google result 1: Xizmo Media for Drone Cinematography for Commercials

Google search

Xizmo Media

for “Drone Cinematography for Commercials”

Now

#1

The first unpaid result for the exact search.

Google result 1: Pro-Tatch (Hotwood’s) for Fuel tank on trailer

Google search

Pro-Tatch (Hotwood’s)

for “Fuel tank on trailer”

Now

#1

The first unpaid result for the exact search.

Google result 2: Pathways Dental Clinic for NE Calgary Dental Services

Google search · Calgary

Pathways Dental Clinic

for “NE Calgary Dental Services”

Before

Not in top 100

Now

#2

Result number 2 for the exact search, shown in the screenshot.

AI answers that name our clients

Google’s AI Overview, ChatGPT and Claude naming our clients when someone asks for a business like theirs.

Google AI Overview for Mortgage Refinancing for Renovations Toronto citing Everything Mortgages

Google AI Overview · Toronto

Everything Mortgages

for “Mortgage Refinancing for Renovations Toronto”

Now

Cited

Linked as a source inside Google’s written answer.

ChatGPT answer for family lawyers mabton listing Skyview Law first

ChatGPT

Skyview Law

for “family lawyers mabton”

Now

Listed

First firm in ChatGPT’s list, with its phone number.

Google AI Overview for Bridge Loans for NonProfits naming B Generous

Google AI Overview

B Generous

for “Bridge Loans for NonProfits”

Now

Cited

Linked as one of the sources beside Google’s written answer.

Claude answer for divorce lawyers kennewick listing Skyview Law PLLC

Claude

Skyview Law

for “divorce lawyers kennewick”

Now

Listed

Listed by name, with rating and phone number, in Claude’s answer.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(03) What we do

What our roofing SEO services include

Every plan covers your website, your Google listing and what other websites say about you. We write the changes and make them, and we explain each step before we take it, in plain words. It’s part of our SEO services.

01

Roofing service pages

One page for each job you want more of: repair, replacement, leaks, storm damage, metal, flat and commercial roofs, inspections and gutters. Each answers what that customer asks. Pick a job below to see the page we build for it.

02

Town and service-area pages

A page for every town worth the drive, with local details, so you show up beyond the town on your address. More in local SEO services.

03

Google Business Profile and Maps for roofers

The right main category, every service listed, real roof photos and regular updates, so your listing can climb the Maps list. See Google Business Profile optimisation.

04

Reviews and other trust signals

Asking after each job, in the customer’s own words: the roof and the town. Reviews are one signal Google weighs, alongside how well your pages match the search, how close you are and what other sites say about you, so we work on all of them.

05

Technical fixes and site speed

Pages that open fast on a phone, a phone number big enough to tap and a short form. Bigger fixes go to technical SEO.

06

Links and local mentions

Mentions and links from real websites: local directories, suppliers, trade groups and local news. No paid link schemes. See link building.

07

Showing up in AI answers

Short, direct answers on each page that ChatGPT and Google’s AI Overviews can quote when someone asks for a roofer. AI SEO comes with every plan.

One page for each roofing job

A homeowner with a leak and a homeowner pricing a metal roof want different answers. Pick a job to see the page we build for it, and the searches it goes after.

What goes on one roofing job page, top to bottom

  1. 1

    The job and the town in the title

    Matches the words the homeowner typed.

    Roof repair in Williamsburg, VA

  2. 2

    Photos of your own jobs

    Real roofs you did, not stock pictures.

  3. 3

    What the job involves and what drives the price

    Answers the questions homeowners ask before they ring.

  4. 4

    Reviews that name this job

    Shows Google and the homeowner you do this work.

    “Fixed our leak the same day”

  5. 5

    The towns you cover for this job

    Links to your town pages.

    Williamsburg · Yorktown · Toano

  6. 6

    Questions and answers

    The questions Google shows for this search, answered.

  7. 7

    Your phone number and a quote form

    One tap on a phone.

A sketch. Town names are examples.
yourroofing.com/roof-repair

Goes after

“roof repair near me” · 90,500 USA · 3,600 Canada“roof repair” · 74,000 USA · 5,400 Canada

Roof repair in your town

The everyday job and the biggest door in. The page says what you fix, how fast you come out, and what a typical repair costs from.

What you do, and the towns you do it in
Photos of real roofs you finished
Materials and warranty, named
Price from, and what changes it
Reviews that mention this job
Call or book an inspection→

Google Ads monthly search estimates. “Up to” is the busiest month, USA.

(03) Where we start

Six problems we often find on roofing websites

Each one sends the job to the roofer down the road. Each one is fixable, and the fix is where we start.

1

Services: repair, replacement, metal, flat, gutters

2

Serving: one town

3

Map listing: 3 photos, no services

4

Storm damage: no page

5

“Great job, thanks!” ★★★★★

6

Loading… 9 seconds

What a homeowner sees on a typical roofing site

  1. 1All the jobs crammed onto one services page
  2. 2Only the home town is named
  3. 3A Google Business Profile with little on it
  4. 4No page ready when a storm hits
  5. 5Reviews that don’t say what job was done
  6. 6Too slow to use on a phone in the driveway
A sketch, not a real client’s site. The numbers match the six problems below.
1

One services page for every job

Repair, replacement, metal and flat roofs on one page. Google can’t rank it for all of them.

Fix: a page for each job you want more of.

2

Found only in your own town

You cover twenty towns. Google shows you in one.

Fix: a page for every town worth the drive.

3

A thin Google Business Profile

The wrong main category, services missing, a logo where the roofs should be.

Fix: the right category, every service listed, real photos and regular updates.

4

Nothing ready for storm season

The searches jump the morning after. A page built that week is too late to rank.

Fix: storm, hail and emergency pages ranking before the season.

5

Reviews that never name the job

Reviews are one of the signals Google weighs, alongside how close you are, how well your pages match the search, and links.

Fix: ask after the job, in the customer’s words: the roof, the town.

6

A site that fails in the driveway

Slow on a phone, a phone number too small to tap, a form with ten boxes.

Fix: fast pages, one-tap calling, a short form.

(04) Searches

Roofing keywords homeowners search

Every job you do is its own search, and its own race on Google. These are the searches we build roofing pages around, with how many people in the USA type each one in a month. The same searches with a town name added are where local roofers win.

Emergency and storm searches

Shows up onGoogle searchGoogle MapsChatGPT

Someone with water coming through the ceiling searches the problem, not a company name, and calls the first roofer they trust. These searches jump after a storm, so the pages have to rank before the season, not the week it hits.

“emergency roof repair”

Average month
8,100
Busiest month
22,200

“storm damage roof repair”

Average month
4,400
Busiest month
9,900

“hail damage roof repair”

Average month
1,600
Busiest month
4,400
After a storm, a roofer on a ladder photographs lifted and missing shingles while the homeowner watches from the wet driveway
The morning after a storm is when these searches happen.

Replacement and material searches

Shows up onGoogle searchGoogle MapsChatGPT

A new roof is a big purchase people make once or twice in their life. They search the material and the price first, then compare two or three roofers. A page that answers both keeps them reading yours.

  • “metal roofing”90,500
  • “roof replacement”33,100
  • “roof replacement cost”18,100
  • “new roof cost”8,100
  • “shingle roof replacement”2,900

Commercial roofing searches

Shows up onGoogle searchGoogle MapsChatGPT

Property owners and facility teams search by roof type and by contractor. Fewer people search, but each job is bigger, so one page for each roof type you install pays its way.

  • “tpo roofing”27,100
  • “commercial roofing”18,100
  • “commercial roofing contractors”2,900
  • “commercial roof repair”2,400

Google Ads monthly search estimates, whole of the USA, read October 2026.

Which roofing keywords should a roofer target first?

Start with the jobs you most want and the towns you most want them in: “roof replacement” plus your town, then repair and leaks, then storm pages before the season. Searches with a town name have fewer people typing them, but the people who do are ready to hire.

Do roofers need a page for every town?

For the towns you drive to, yes. One page per town, with jobs you did there and photos of them, is how you show up beyond your own address. We set this up as part of our local SEO services.

How do roofing searches change through the year?

Roofing is a seasonal trade, and the searches show it. In the figures above, “emergency roof repair” is searched about 8,100 times in an average month across the USA and 22,200 times in the busiest one, close to three times as many. Storm and hail searches swing the same way.

A new page can take weeks to show up in Google, so a storm page written the week the storm hits is too late for that storm. We build and link your storm, leak and emergency pages in the quiet months, so they already rank when the phones would ring.

Quiet months
we build and link storm, leak and emergency pages
Storm season
the pages already rank

Replacement searches are steadier. People plan a new roof around the weather and their budget, and they compare for weeks. Those pages win on the detail: materials you install, what affects the price, photos of finished roofs in their town.

What goes on a storm damage page?

A homeowner with storm damage wants to know three things: is it bad, who can look at it today, and what happens next. A strong storm page answers all three in plain words:

1. Is it bad?
2. Who can look at it today?
3. What happens next?
  • what you check on a storm inspection, step by step
  • the photos you take for the homeowner’s own records
  • how fast you can get a crew out, in the towns you cover
  • real photos of storm repairs you have done nearby
  • a phone number at the top, and again after every section

We write one for each kind of damage you repair (wind, hail, fallen trees, leaks) and link each one from the town pages near it.

What if my Google listing is suspended or reviews disappear?

Your Google Business Profile is the listing that shows in the Maps results. If Google suspends it, you drop out of Maps until it is back, so it is fixed first. Our guide to a suspended Google Business Profile walks through the appeal step by step.

Reviews that vanish are a different problem, with different causes. We cover them in why Google removes reviews, and the other side, fake or unfair reviews about you, in how to remove Google reviews.

For how Google’s AI answers pick which businesses to name, read our guide to Google AI Overviews.

(05) Cost

How much does roofing SEO cost?

Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity.

Google Maps

$1,497+

a month. Higher for multiple locations, websites and complexity.

Google rankings

$2,697+

a month. Higher for multiple locations, websites and complexity.

AI answers come with every plan.

How much should I expect to pay for SEO?

For a roofing company, start from the two prices above: Google Maps for the map box, Google rankings for the normal results below it, or both. A roofer working one area can start on one plan and add the other later. See how our SEO pricing works.

What changes the price for a roofer?

More locations, more websites and a wider service area take more work. A roofer with two yards counts as multiple locations. Busy metro searches, like roof replacement in a big city, take more work than a smaller town.

Is roofing SEO cheaper than paying for leads?

Shared leads are sold to several roofers at once, and the cost starts again with every new lead. A page that ranks keeps showing your business to the next homeowner who searches, with no fee for each one.

How do I compare roofing SEO quotes?

Look past the monthly number at five things: 1) who writes and makes the changes, them or you; 2) how long the contract runs; 3) what is promised in writing; 4) whether you can see every change they made and where your pages rank; 5) whether they can show you a roofer or home service business they ranked, with the start and end position. Ours: we make the changes, no long-term contracts, two guarantees, and you see every change with its rankings.

Book my free strategy call

(06) Timing

How long does roofing SEO take?

The first movement on Google Maps usually shows in weeks. Normal Google results take longer, because Google has to re-read each page before a change counts. How fast depends on how busy your searches are and how much your site and listing need. Here is one real reading, with dates.

360 Hazardous Cleanup · Louisville, KY · Google Maps

Average Maps position #50 to #2 in 20 days

An urgent-job trade, like emergency roofing: people search when something has gone wrong and call the first business they trust. All eight searches ended in the top 3 of the Maps list. A longer bar is a better position.

  • “Biohazard Cleaners”

    Day 0
    #67
    Day 20
    #2
  • “Biohazard Clean Up”

    Day 0
    #65
    Day 20
    #2
  • “Biohazard Cleanup Services”

    Day 0
    #65
    Day 20
    #3
  • “Crime Scene Cleaning Louisville”

    Day 0
    #48
    Day 20
    #2
  • “Crime Scene Cleanup Services”

    Day 0
    #45
    Day 20
    #3
  • “Blood Cleanup Services”

    Day 0
    #37
    Day 20
    #1
  • “Biohazard Cleaning Services”

    Day 0
    #37
    Day 20
    #3
  • “Biohazard Waste Removal”

    Day 0
    #35
    Day 20
    #3

From the client’s 20-day report, day zero and day twenty.

What happens in the first 60 days?

  1. First 20 days

    We fix the Google listing and the pages closest to winning: titles, opening answers, job photos and service area. Google re-reads them and the first movement shows.

  2. Days 20 to 60

    Pages for each roofing job and each town you cover go up, and we keep sharpening the ones that moved. Page one in 60 days, or we work free.

  3. After 60 days

    Storm and seasonal pages before the busy months, more towns, and steady work on the searches you hold.

Both promises in full are in our SEO guarantees.

Why does roofing SEO take longer in some cities?

In a big metro, many roofers fight for the same spots. A new or rarely updated site also gets visited by Google less often. More competition means more pages and more mentions on other websites before you climb.

When should a roofer start SEO?

Before the busy season, not during it. Storm and replacement pages need weeks to be read and ranked, so starting in the quiet months means they are in place when the searches jump. See the storm searches above.

Our SEO guarantees

Two guarantees, in writing.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

(08) Before you sign

How to choose a roofing SEO company

We read the agency pages Google shows for roofing SEO in the US and Canada. Here is what we found on them, side by side with what you get from us. Then five questions to ask every company you talk to, us included.

Proof

Them: Testimonials, counters and big claims, with no roofer and no search named.

Us: R.A. Woodall Roofing, number 2 in the Maps list and the first unpaid result below it for “roofing contractor Williamsburg VA”. See the screenshots.

Guarantee

Them: None on the roofing specialist pages we read.

Us: Two guarantees, in writing. Both are set out in full in our SEO guarantees.

Price

Them: Hidden behind a call, or a low first payment with the monthly fee left out.

Us: Google Maps from $1,497+ a month. Google rankings from $2,697+. Higher for multiple locations, websites and complexity.

Countries

Them: Several roofing specialists serve only the US, or only Canada.

Us: Both. We rank businesses across the United States and Canada.

Terms

Them: Ask before you sign.

Us: No long-term contracts. AI answers come with every plan.

Ask this

Will you write a page for each roofing job and each town?

How we answer

Yes. Repair, replacement, each roof type you install, storm work and every town worth the drive each get their own page, with your own job photos.

Ask this

Can I see a roofer you ranked, with the search to type in?

How we answer

Yes. Type “roofing contractor Williamsburg VA” into Google and look for R.A. Woodall Roofing. The screenshots are in our results.

Ask this

Which pages will you work on first?

How we answer

The jobs and towns closest to page one for searches that bring buyers. You see that list before we change anything.

Ask this

How long am I locked in?

How we answer

Zero months. There are no long-term contracts.

Ask this

What happens if it doesn’t work?

How we answer

Two guarantees, in writing, set out in full in our guarantees section.

What is the 25% rule for roofing?

It comes from the Florida Building Code. If more than 25% of a roof section is repaired or replaced within 12 months, the whole section has to be brought up to current code. Since 2022, Florida roofs built to the 2007 code or later only need the repaired part to meet it. Other states use different rules, and many roofers also use “25%” as a rule of thumb for when replacing beats patching. Homeowners search this before they call, so a roofer whose page answers it for their own state gets read first.

0%25%100%
Up to 25% of the section in 12 months: a repair
More than 25%: the whole section is brought up to code
Florida Building Code. Roofs built to the 2007 code or later: only the repaired part has to meet it (since 2022).

Is SEO dead or evolving in 2026?

Evolving. Homeowners still type “roof repair” and a town into Google, and the same clear roofing pages now also show up in Google’s AI Overviews and in ChatGPT answers. The work pays off in more places than it used to. More on AI SEO.

What should a roofer avoid in an SEO company?

A promise of #1 for everything, one services page listing every job, the same page copied for every town with only the name swapped, shared leads sold as SEO, and anyone who can’t show you a business they ranked, with the search to type in.

Do roofers need a specialist roofing SEO agency?

What counts is proof in trades like yours and the full set of work: pages, Google Maps, links and AI answers. We rank roofers and other home service businesses, and do SEO for all kinds of businesses.

Our longer guide to choosing an SEO agency covers the same ground for any trade.

Who it’s for

Who our roofing SEO is for

We look at every roofing company before we take it on: residential, commercial or both.

$Monthly revenue

$20k+

Established roofers with crews, jobs and a service that already sells.

Google search for fence builder hillsboro with Super Fabrications as the first unpaid result
Super Fabrications, a fence builder: the first unpaid result on Google for “fence builder hillsboro”.

Good fit

$

Businesses doing $20k+ a month

Google logo

A proven service people search for

Room to take on more work

Not a fit

  • Anyone after overnight rankings
  • No room to take on more work
  • Shopping only on price

New clients a month

Capped

Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises.

30 minutes on Google Meet

See if you're a fit

(09) Where we work

Where we do roofing SEO

We work with roofers across the United States and Canada. Pick a city to see how we plan SEO there, or a trade close to roofing.

Roofing SEO across your whole service area

Most local businesses drop out of the Maps list a few miles from their address. To show up in every town you cover, Google needs a reason in each one:

  • ✓A page for every town worth the drive, with jobs you did there
  • ✓Your service area set out on your Google Business Profile
  • ✓Reviews from customers across the area, not only next door
  • ✓Local links: suppliers, trade associations, community sites
Google Maps“vinyl fence installation Fulton”
Mae Fence Company The business #1 Fulton, 33 miles

Mae Fence Company

#1 on Google Maps for “vinyl fence installation Fulton”, searched 33 miles from the shop. Before we started, they weren’t in the Maps list. Roofers drive that far for a good job, and the same work applies.

See more Google Maps results →

Your next step

Book a free roofing SEO strategy call

A free 30-minute strategy call on Google Meet. We search your best jobs the way homeowners do, from the towns you cover, and show you which roofers are taking the calls.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Questions

Roofing SEO questions

What owners ask us before they start.

Book my free strategy call
01

What should a roofing company rank for?

The jobs you want more of, in the words homeowners use, in the towns you cover: repair, replacement, each roof type, storm work and commercial. Start with the searches above, add your town names, and build in the order that pays.

02

How do we get into the Google Maps top three for “roofers near me”?

Google weighs how well you match the search, how close you are to the person searching, and how well known your business is. Distance you can’t change. The rest you can: the right main category on your Google Business Profile, every service listed, real photos of your crews and finished roofs, regular updates, reviews, a page on your site for each service and town, mentions on real websites, and the same name, address and phone everywhere online.

03

Do repair, replacement and metal roofing each need their own page?

Yes, for the jobs you want more of. One page listing everything gives Google no reason to show you for any one search, and a homeowner with a leak wants a different answer from one pricing a metal roof. Each page answers one job.

04

Do reviews matter for roofers?

Reviews are one thing Google weighs, among many: how well your pages match the search, mentions and links from other sites, how complete your listing is and how close you are. We use review counts as one easy-to-read sign of how well known you are, because anyone can count them. For a roofer, reviews also do the selling: homeowners read them before they let anyone on the roof. A review that names the job and the town helps on both counts.

05

Is SEO better than buying leads or running Google Ads?

They do different jobs. Ads buy a click today, and the price goes up when other roofers bid more. A bought lead is often sold to several roofers at once. SEO puts your own name in front of the homeowner when they search, and the page keeps showing after you stop paying for clicks. Many roofers keep some ads running while their pages climb.

06

Do you do SEO for commercial roofing contractors?

Yes. Commercial work has a different buyer: property owners, facility managers and general contractors. They look for flat and low-slope systems, maintenance plans, project photos and proof you have done buildings like theirs, so those pages are built for that buyer. See the commercial searches above.

07

Will you get our roofing company into ChatGPT and Google’s AI answers?

AI answers come with every plan. ChatGPT, Gemini and Google’s AI Overviews quote pages that answer the question plainly, name real people and match your details everywhere online. That’s how we write every roofing page. More on AI SEO.

08

Do you work with roofers in Canada and the US?

Yes. We rank businesses across the United States and Canada. In Canada we also build for the words Canadians use, like “eavestrough repair” next to “gutter repair”.

09

Can you help with insurance and storm claim searches?

Yes. Homeowners search “does insurance cover roof replacement” and “hail damage roof repair” before they call. A page that explains how a claim works in your state, with your own storm jobs, answers them first. We don’t give insurance advice on your behalf: the page says what you actually do.

10

Do roofing project photos help SEO?

Yes. Real photos of your crews and finished roofs, named for the job and the town, show Google and homeowners that you work there. Stock photos tell them nothing. We place them on the matching job and town pages and on your Google Business Profile.

11

Should roofers list prices on their website?

A price range or a starting price helps. Homeowners search the cost before they search for a roofer, and a page that answers it keeps them reading yours instead of a price guide. You decide how much to show.

12

Do I need a new website for roofing SEO?

Usually not. We fix the site you have first, because it already has some standing with Google. If the site is broken or very slow on a phone, we tell you on the call. Moving to a new site? See website migration.

13

Can you rank a roofer with more than one location?

Yes. Each yard gets its own Google Business Profile and its own page, with its own towns and jobs, so they help each other instead of competing. More locations take more work, which is why the price goes up for them.

14

Which roofing companies do you take on?

Established roofers doing $20,000 a month or more. Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises.

15

Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.

16

What happens on the free strategy call?

It’s 30 minutes on Google Meet. We search your best jobs the way homeowners do, from the towns you cover, and show you which roofers come up and why. You leave knowing the gaps, what we would do first and what it costs.

17

How many pages does a roofing website need?

One for each job you want more of and one for each town you cover, plus the basics: home, about, contact and your reviews. A roofer covering ten towns with five main jobs needs more pages than one working a single suburb. We start with the pages closest to winning and add the rest in order.