Case study · Healthcare SEO · Virtual care, Canada
A Canadian virtual care brand, asking Google to trust a newer name on search pages already held by large clinics and established health platforms. In the four months before the campaign, Google sent the site 1.31K clicks. In the first four months of the campaign it sent 6.42K, more than 5,000 new clicks.
Same brand. More than 5,000 new clicks.
4.9x(01) The search
An illustration of the problem, not a real search page.
Health searches are some of the hardest on Google. When the answer can affect someone’s health, Google leans toward names it already trusts: large clinic networks and health platforms that have been publishing for years.
CloudCure offers care online, across Canada. That is a real advantage for patients, and no advantage at all on a search page where nobody has heard of you yet.
In the four months before the campaign, the site showed up on Google 4.5K times and earned 1.31K clicks. The care was there. The visibility was not.
The job was to give every high-demand service a clear place on the site, then build the trust those pages needed to keep climbing.
(02) The results
Each dot below is ten people who clicked through to joincloudcure.com from Google, taken from the Search Console screenshots further down. Grey is the four months before. Green is the first four months of the campaign.
Before
1.31K
1.31K clicks in the four months before the campaign.
With us
6.42K
6.42K clicks in the first four months. Same brand, far more patients reaching it.
Two numbers that moved together
Clicks from Google
Times shown on Google
Both figures come from CloudCure’s own Google Search Console, comparing the campaign’s first four months with the four months before.
(03) The screenshots
Totals
6.42K clicks and 208K impressions
Top number: the campaign’s first four months. Lower number: the four months before.
Daily clicks
The line kept climbing
Solid line: clicks per day with us. Dashed line: the same days in the period before. On a phone, swipe the chart.
Read the screenshots
Total clicks is how many times someone picked CloudCure from a Google search page and landed on the site. It went from 1.31K to 6.42K. The red frame around it was added to the screenshot. It is not part of Search Console.
Total impressions is how often the site appeared in a search at all, from 4.5K to 208K. Google started showing a newer health brand for far more searches, and the chart shows the clicks climbing with it, month after month.
(04) How we work
A newer health brand cannot outspend the big names, so it has to out-explain them. Every service gets a clear home on the site, and the trust around those pages is built at the same time.
One clear page for every service, every question and the people behind the care.
Step 01
Give every service a clear page
Each high-demand service gets its own page that says plainly what it is, who it is for and how to start. One clear page per service gives Google something specific to rank.
Step 02
Answer what patients ask
Cost, eligibility, how a virtual visit works, what happens next. The questions people type before they sign up are the searches a health brand should be found for.
Step 03
Build the trust health pages need
Links from real, relevant websites, clear details about the clinicians behind the care, and pages that are accurate and easy to check. In health, trust is what lets a page keep climbing.
Step 04
Keep the site easy to read
A fast, clean site Google can crawl and understand, with every service page connected so trust built on one page helps the rest.
Two guarantees with a set follow-up date, the way good care should work.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We run the searches your patients type, show you where your brand sits today and who Google puts first and why, and tell you what we would do first and what it costs.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
In the four months before the campaign, Google sent joincloudcure.com 1.31K clicks. In the first four months of the campaign it sent 6.42K, more than 5,000 new clicks. The Search Console screenshots on this page show both periods.
An impression is one time the site appeared in a Google search. A click is one time someone chose it and landed on the site. CloudCure went from 4.5K impressions to 208K, and from 1.31K clicks to 6.42K.
From CloudCure’s own Google Search Console, the report Google gives every site owner. It compares the campaign’s first four months with the four months before.
When an answer can affect someone’s health, Google leans toward sources it already trusts. A newer brand needs clear, accurate pages and real signs of trust around them before it can hold a place on those search pages.
Yes. We work with clinics, practices and health brands across Canada and the United States. We work with businesses doing $20,000 a month or more and take on 15 new clients a month.
Yes. For a clinic with a physical location, reviews are one of the signals Google weighs for local searches, alongside a complete Google Business Profile, consistent listings and pages that clearly match the search. We work on all of them together.
Yes. AI search is included in every plan at no extra cost. The clear pages that rank on Google are the same pages AI answers tend to quote.
Organic SEO, local SEO, or the two together run between $1,497 and $5,000 a month. Your number depends on how many services and areas you want to win and how strong the names above you are. You get it on the strategy call.
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are. There are no long-term contracts.
