Awkward Media

SEO for electricians · Canada and the USA

SEO for electriciansthat keeps the vans busy.

When the power goes out, nobody searches for an electrical contractor’s website. They search “emergency electrician near me” and call one of the first names on the map. The bigger jobs, the panel upgrades, EV chargers and rewires, are searched one by one. We rank electricians in Canada and the US for both, on Google, Google Maps and in AI answers.

30 minutes on Google Meet. For electrical businesses doing $20k a month or more.

20

days to see it move, or your money back plus $200

60

days to page one, or we work free

0

long-term contracts

An electrician in safety glasses tests a breaker panel with a voltage tester in a home utility room, a step ladder and tool bag beside him
What one click costs in Google Ads, USA
“emergency electrician near me”$46.81
“electrician near me”$23.25
“ev charger installation”$18.50
“electrical panel upgrade”$16.67

Rank for the same searches and the call comes in without a bill for the click.

Google Ads cost-per-click estimates, whole country.

(01) What customers type

Most electrician websites have one breaker on. Flip the rest.

A home page and one services page compete for “electrician near me” and little else. Every job you do is its own search, and each one needs its own page to win it. Switch them on and watch what a full panel reaches.

Main breaker · always on

“electrician near me”

368,000

searches a month

Service searches switched on

+0

more searches a month, each one a job you already do

Google Ads monthly search estimates, whole country. In Canada the lighting switch reads the way Canadians search it: “pot light installation”. Each switch is one search, so totals are a guide, not a forecast.

(02) When the phone rings

Emergency searches jump five times over. Be on the map before they do.

In the US, “emergency electrician” ran at 6,600 searches in February and 33,100 in July. Rankings take weeks to build, so the work is done in the quiet months, ready for the busy ones.

“emergency electrician”, searches by month

8,100
Jan
6,600
Feb
9,900
Mar
12,100
Apr
9,900
May
8,100
Jun
33,100
Jul
22,200
Aug
8,100
Sep
6,600
Oct
9,900
Nov
9,900
Dec

Google Ads monthly search estimates for the last 12 months, whole country, shown January to December. Each country is scaled to its own busiest month.

“electrical panel upgrade” · USA

22,200

searches in July, against 5,400 in February. The big tickets climb with the emergencies.

“electrical panel upgrade” · Canada

1,900

searches in September, the Canadian peak, against 390 in January. Each country gets its own calendar.

“whole house generator installation” · USA

49,500

searches in January, against 2,400 in May. A page that already ranks catches the rush.

(03) Results, with the search named

One installer, page one, town after town.

Sunly Energy installs residential and commercial solar across PEI, New Brunswick, Nova Scotia and Ontario. Each town gets its own page, and each page earns its own place on Google. It is the same build we use for electricians: a page for every job, in every town you serve.

solar panels mississauga
#2

Sunly Energy

sunly.ca › mississauga-solar

Solar Panel Installation in Mississauga, Ontario

Mississauga homeowners are saving with Sunly Energy solar. Free online estimate, local franchise ownership and flexible financing.

residential solar services
#3

Sunly Energy

sunly.ca › moncton

Solar Panel Installation in Moncton, NB

New Brunswick is currently offering up to $3,000 in rebates to install solar on residential properties.

home solar panels moncton
#4

Sunly Energy

sunly.ca › moncton

Solar Panel Installation in Moncton, NB

Moncton homeowners save with Sunly Energy solar. Local advisors and a free online estimate in minutes.

Client result, recreated from Google results screenshots in Sunly Energy’s September 2026 report. Listing text as Google showed it.

From the urgent trades

Emergency work wins on the map. These are the same Maps playbooks we run for electricians.

(04) Two countries, two vocabularies

Canadians don’t search like Americans. Your pages shouldn’t either.

An American calls them recessed lights. A homeowner in Mississauga searches for pot lights. We write each page in the words your customers type, on your side of the border.

The jobUSACanada

Ceiling lights set into the drywall

“recessed lighting installation” 5,400 a month

“pot light installation” 1,300 a month

The safety inspection after the work

“electrical inspection” 4,400 a month

“esa inspection”, Ontario 880 a month

Heat pump wiring

Searched as part of HVAC

“heat pump electrical” 720 a month

“knob and tube wiring” · Canada

5,400

searches a month, about one for every five searches for “electrician near me”. In the US it is closer to one in eleven.

“aluminum wiring” · Canada

720

searches a month, each one a homeowner with an old-house question an electrician can answer.

Our approach

2 sets

of pages when you work both sides of the border: each one in its own country’s words, rules and prices.

Google Ads monthly search estimates, whole country. ESA is Ontario’s Electrical Safety Authority.

An electrician kneels to run conduit to a new wall-mounted EV charger in a home garage while the homeowner watches from the doorway with a coffee

(05) The jobs worth more

The big tickets are searched by name.

Nobody books an EV charger install from a page that lists it between “outlets” and “troubleshooting”. They search the job, compare two or three electricians, and call the one that explains it best.

“ev charger installation” · USA14,800
“electrical panel upgrade” · USA9,900
“whole house generator installation” · USA9,900
“ev charger installation” · Canada1,900

Google Ads monthly search estimates, whole country, on one scale.

(06) Three customers

Three people search for an electrician. Each one decides differently.

Right now

The homeowner in the dark

A breaker that won’t reset, a burning smell, half the house out. They search on a phone and call one of the first three names on the map.

What wins

Your Google listing: the right category, real hours, a phone that answers, steady reviews and photos of your vans.

This month

The planner

A new EV, a heat pump, a basement suite, an insurer asking about old wiring. They search the job, read two or three pages and ask for quotes.

What wins

A page for that job: what it involves, permits and inspection, a price range, your licence, photos of real installs.

This year

The commercial buyer

A property manager, a general contractor, a facilities lead. They search “commercial electrician” and check whether you have done jobs like theirs.

What wins

Commercial service pages with project examples, the sectors you work in, your insurance and how fast you respond.

(07) What we build

Eight circuits, wired in order.

We start where the calls are closest, on the map, and work out to the bigger jobs and the towns around you. Every month you see what moved, by the search and the position.

01

Your Google listing

Electrician as the primary category, every service listed, real hours, photos of your team and vans, and regular updates.

02

A page for every job

Panel upgrades, EV chargers, generators, rewiring, lighting, inspections. Each page answers what that customer needs to know.

03

Every town you serve

A page for each town in your real service area, so you show up beyond the few streets around your shop.

04

Reviews that keep coming

A simple ask after every job, replies that sound like you, and the details customers mention most.

05

Licence and insurance up front

Your licence number, insurance, warranties and permits on the pages that sell, where customers and Google can see them.

06

A site built for phones

Fast pages, a tap-to-call number on every screen, and a quote form that takes a minute.

07

Links from real local sites

Suppliers, builders, local news and trade associations, the mentions that make Google trust you.

08

AI answers

Clear service pages and the same details everywhere online, so ChatGPT and Google’s AI answers can name you.

(08) Where the calls leak

Six places the call goes to the electrician across town.

We look for these first on every electrical website we audit. Each one is fixable, and the fix is where we start.

One services page for everything

Twenty jobs in a bullet list. Google can’t rank it for any one of them.

Fix: a page for each job you want more of.

A listing that stops at the shop

One address, one category, and the map stops showing you a few miles out.

Fix: service-area pages and a listing built for every town.

No phone number on the phone

The number buried in the footer, or not tappable on a phone.

Fix: tap-to-call on every screen, and the same number everywhere.

Reviews that stopped last year

A burst of reviews, then nothing. Customers notice, and so does Google.

Fix: a steady ask after every job.

Licence and insurance nowhere

The customer can’t tell you are licensed, so they call someone who says so.

Fix: your licence and insurance on every page that sells.

Pages built after the rush

The storm comes, the searches jump, and the page goes up the week after.

Fix: job pages built in the quiet months.

(09) Before you sign

Five questions for any electrician SEO agency. No dodging.

We read the pages Google shows for electrician SEO in Canada and the US. Here is what they say, and what we say.

01Show me a result, with the search named.

Them: Step-by-step guides and tips. A named search and position, rarely.

Us: Sunly Energy, a solar installer: #2 on Google for “solar panels mississauga” and #3 for “residential solar services”, with a page for each town it serves.

02What happens if nothing moves?

Them: Nothing on the page. Most guides say SEO takes months.

Us: No visible improvement in 20 days: your payment back plus $200. Not on page one in 60 days: we keep working free until you are.

03What will it cost?

Them: Usually no number at all.

Us: Usually $1,497 to $5,000 a month for one business. Several websites usually start at $5,000 a month.

04How will you get us found in the towns around us?

Them: A line about local SEO and citations.

Us: A page for each town in your real service area, and a listing built to reach them. We show you the map from each town, before and after.

05How long are we locked in?

Them: Ask before you sign.

Us: No long-term contracts. AI SEO included in every plan.

Our SEO guarantees

You test every circuit before you leave. Hold our work to the same standard.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

See who's getting your calls.

A free 30-minute strategy call on Google Meet. We search your top jobs the way your customers do, from the towns you serve, and show you which electricians are winning them.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers

SEO for electricians, answered.

01 What is SEO for electricians?

SEO for electricians is the work that gets an electrical business found when people search for the jobs it does, on Google, on Google Maps and in AI answers. It covers your Google Business Profile, a page for each service and each town you serve, your reviews, how fast your site works on a phone, your licence and insurance details, and the links and mentions from other sites that make Google trust you.

02 What should an electrician rank for?

The jobs, in the words customers use. Google estimates 368,000 searches a month in the US for “electrician near me” and 27,100 in Canada. Then each job is its own search: “ev charger installation” gets about 14,800 a month in the US, “electrical panel upgrade” about 9,900 and “emergency electrician near me” about 12,100. A page for each job you want more of is how you win them.

03 Should I focus on Google Maps or the normal search results?

Both, in that order for most electricians. Emergency calls come from the map: people call one of the first few businesses and rarely scroll. The planned jobs, like panel upgrades, EV chargers and rewires, are often researched in the normal results, where the best page for the job wins. We start with your listing and the service pages closest to it, then build out.

04 How do I get my electrical business into the Google Maps top three?

Google weighs how close you are to the person searching, how well you match the search, and how well known you are. Distance you can’t change. The rest you can: Electrician as your primary category, every service listed, real photos, accurate hours, steady reviews, a page on your site for each service and town, links from real local sites, and your name, address and phone the same everywhere online.

05 How long does SEO for electricians take to work?

It depends on your market and where you start. Our guarantees put a clock on it. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

06 How much does SEO for electricians cost?

Organic SEO for one electrical business usually runs between $1,497 and $5,000 a month. Several websites, such as a group with a site for each branch, usually start at $5,000 a month. Your number depends on how many services and towns you want to win and how strong the electricians above you are. You get it on the strategy call.

07 Is SEO better than Google Ads for electricians?

They do different jobs. Google estimates advertisers pay about $46.81 a click in the US for “emergency electrician near me” and $23.25 for “electrician near me”, and every click is billed. SEO wins the same searches without paying for each click, and keeps working when the budget stops. Many electricians run both and lean more on SEO as their pages climb.

08 What about Google Local Services Ads?

Local Services Ads sit above everything else and charge per lead rather than per click. They can be worth running, and they draw on the same reviews and profile that help you on the map. Our story on how Local Services Ads work covers the costs. SEO is what keeps the calls coming when you pause them.

09 Does every service need its own page?

Yes, for the jobs you want more of. One services page that lists twenty jobs gives Google no reason to show you for any one of them. An EV charger page can answer what that customer wants to know: the charger types you install, whether their panel can take it, permits, a price range and photos of your installs.

10 Do I need a page for every town I serve?

For every town that matters to you, yes. Most map listings fade a few miles from the address, so customers further out never see you. A real page for each town, with the work you do there, helps you rank across your whole service area. Our multi-location and map pack work is built for exactly this.

11 Do reviews matter for electricians?

Reviews are one of the signals Google weighs, alongside proximity, relevance and links, and they do the selling once a customer finds you. Ask after every job, reply to each one in your own words, and never offer anything in return: Google removes reviews it believes were rewarded or pressured.

12 Should we put our licence number on the website?

Yes. Customers check before they let someone into their panel, and many places require a licence for electrical work. Put your licence number, insurance and any warranties on your service pages and in your footer, and keep them the same as on your Google listing.

13 Should electricians publish prices?

We recommend ranges for the jobs you can price. Google estimates about 1,000 searches a month in the US for “how much does an electrician cost” and 880 for “house rewiring cost”. Give a range, explain what changes it, and confirm the exact quote on site.

14 Does seasonality matter for electricians?

Yes. In the US, “emergency electrician” ran at 6,600 searches in February and 33,100 in July, and “electrical panel upgrade” rose from 5,400 to 22,200 over the same months. In Canada, panel upgrade searches peaked in September at 1,900. Pages take time to climb, so we build them ahead of each peak.

15 We do residential and commercial work. How do we handle both?

With separate pages. A homeowner and a property manager search differently and need different proof. Commercial pages show the kinds of buildings you work on, project examples, your insurance and your response times. Google estimates about 14,800 searches a month in the US for “commercial electrician”.

16 Do you work with electricians in Canada and the US?

Yes. We rank businesses across Canada and the United States, and we write each page in its own country’s words. Canadians search for “pot light installation” and, in Ontario, “esa inspection”. Americans search “recessed lighting installation” and “electrical inspection”.

17 Will you get my business into ChatGPT and Google’s AI answers?

AI SEO is included in every plan. Clear service pages, the same business details everywhere online and real reviews are what AI tools quote and cite. We track where your business appears in AI answers and report it every month.

18 We have more than one location. How does that work?

Each location gets its own Google Business Profile and its own location page, with its own team, photos, reviews and directions. Each one competes in its own area, so each one needs its own reasons to rank.

19 What should we ask an SEO agency before we sign?

Five things: show me a result with the search named; what happens if nothing moves; what it costs; how you get us found in the towns around us; and how long we are locked in. Our answers to all five are on this page.

20 Which electrical businesses do you take on?

Established businesses doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.

21 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.