“electrical panel upgrade” · USA
22,200
searches in July, against 5,400 in February. The big tickets climb with the emergencies.
SEO for electricians · Canada and the USA
When the power goes out, nobody searches for an electrical contractor’s website. They search “emergency electrician near me” and call one of the first names on the map. The bigger jobs, the panel upgrades, EV chargers and rewires, are searched one by one. We rank electricians in Canada and the US for both, on Google, Google Maps and in AI answers.
30 minutes on Google Meet. For electrical businesses doing $20k a month or more.
20
days to see it move, or your money back plus $200
60
days to page one, or we work free
0
long-term contracts

(01) What customers type
A home page and one services page compete for “electrician near me” and little else. Every job you do is its own search, and each one needs its own page to win it. Switch them on and watch what a full panel reaches.
Main breaker · always on
“electrician near me”
368,000
searches a month
Service searches switched on
+0
more searches a month, each one a job you already do
Google Ads monthly search estimates, whole country. In Canada the lighting switch reads the way Canadians search it: “pot light installation”. Each switch is one search, so totals are a guide, not a forecast.
(02) When the phone rings
In the US, “emergency electrician” ran at 6,600 searches in February and 33,100 in July. Rankings take weeks to build, so the work is done in the quiet months, ready for the busy ones.
“emergency electrician”, searches by month
Google Ads monthly search estimates for the last 12 months, whole country, shown January to December. Each country is scaled to its own busiest month.
“electrical panel upgrade” · USA
22,200
searches in July, against 5,400 in February. The big tickets climb with the emergencies.
“electrical panel upgrade” · Canada
1,900
searches in September, the Canadian peak, against 390 in January. Each country gets its own calendar.
“whole house generator installation” · USA
49,500
searches in January, against 2,400 in May. A page that already ranks catches the rush.
(03) Results, with the search named
Sunly Energy installs residential and commercial solar across PEI, New Brunswick, Nova Scotia and Ontario. Each town gets its own page, and each page earns its own place on Google. It is the same build we use for electricians: a page for every job, in every town you serve.
Sunly Energy
sunly.ca › mississauga-solar
Solar Panel Installation in Mississauga, Ontario
Mississauga homeowners are saving with Sunly Energy solar. Free online estimate, local franchise ownership and flexible financing.
Sunly Energy
sunly.ca › moncton
Solar Panel Installation in Moncton, NB
New Brunswick is currently offering up to $3,000 in rebates to install solar on residential properties.
Sunly Energy
sunly.ca › moncton
Solar Panel Installation in Moncton, NB
Moncton homeowners save with Sunly Energy solar. Local advisors and a free online estimate in minutes.
Client result, recreated from Google results screenshots in Sunly Energy’s September 2026 report. Listing text as Google showed it.
From the urgent trades
Emergency work wins on the map. These are the same Maps playbooks we run for electricians.
Hazard cleanup · Maps
Average Maps position from #50 to #2 in 20 days.
360 Hazardous Cleanup
See the case study
Storm shutters · wide-radius Maps
#1 for “storm shutters near me”, searched from 52 miles away.
American Hurricane Shutters, Wilmington, NC
See the case study
HVAC · Maps
The first business below the ad for “HVAC repair”, at 4.9 stars from 221 reviews.
Go Pro Plumbing, Heating & Air, Sacramento
See the case study
(04) Two countries, two vocabularies
An American calls them recessed lights. A homeowner in Mississauga searches for pot lights. We write each page in the words your customers type, on your side of the border.
Ceiling lights set into the drywall
“recessed lighting installation” 5,400 a month
“pot light installation” 1,300 a month
The safety inspection after the work
“electrical inspection” 4,400 a month
“esa inspection”, Ontario 880 a month
Heat pump wiring
Searched as part of HVAC
“heat pump electrical” 720 a month
“knob and tube wiring” · Canada
5,400
searches a month, about one for every five searches for “electrician near me”. In the US it is closer to one in eleven.
“aluminum wiring” · Canada
720
searches a month, each one a homeowner with an old-house question an electrician can answer.
Our approach
2 sets
of pages when you work both sides of the border: each one in its own country’s words, rules and prices.
Google Ads monthly search estimates, whole country. ESA is Ontario’s Electrical Safety Authority.

(05) The jobs worth more
Nobody books an EV charger install from a page that lists it between “outlets” and “troubleshooting”. They search the job, compare two or three electricians, and call the one that explains it best.
Google Ads monthly search estimates, whole country, on one scale.
(06) Three customers
A breaker that won’t reset, a burning smell, half the house out. They search on a phone and call one of the first three names on the map.
What wins
Your Google listing: the right category, real hours, a phone that answers, steady reviews and photos of your vans.
A new EV, a heat pump, a basement suite, an insurer asking about old wiring. They search the job, read two or three pages and ask for quotes.
What wins
A page for that job: what it involves, permits and inspection, a price range, your licence, photos of real installs.
A property manager, a general contractor, a facilities lead. They search “commercial electrician” and check whether you have done jobs like theirs.
What wins
Commercial service pages with project examples, the sectors you work in, your insurance and how fast you respond.
(07) What we build
We start where the calls are closest, on the map, and work out to the bigger jobs and the towns around you. Every month you see what moved, by the search and the position.
01
Electrician as the primary category, every service listed, real hours, photos of your team and vans, and regular updates.
02
Panel upgrades, EV chargers, generators, rewiring, lighting, inspections. Each page answers what that customer needs to know.
03
A page for each town in your real service area, so you show up beyond the few streets around your shop.
04
A simple ask after every job, replies that sound like you, and the details customers mention most.
05
Your licence number, insurance, warranties and permits on the pages that sell, where customers and Google can see them.
06
Fast pages, a tap-to-call number on every screen, and a quote form that takes a minute.
07
Suppliers, builders, local news and trade associations, the mentions that make Google trust you.
08
Clear service pages and the same details everywhere online, so ChatGPT and Google’s AI answers can name you.
(08) Where the calls leak
We look for these first on every electrical website we audit. Each one is fixable, and the fix is where we start.
Twenty jobs in a bullet list. Google can’t rank it for any one of them.
Fix: a page for each job you want more of.
One address, one category, and the map stops showing you a few miles out.
Fix: service-area pages and a listing built for every town.
The number buried in the footer, or not tappable on a phone.
Fix: tap-to-call on every screen, and the same number everywhere.
A burst of reviews, then nothing. Customers notice, and so does Google.
Fix: a steady ask after every job.
The customer can’t tell you are licensed, so they call someone who says so.
Fix: your licence and insurance on every page that sells.
The storm comes, the searches jump, and the page goes up the week after.
Fix: job pages built in the quiet months.
(09) Before you sign
We read the pages Google shows for electrician SEO in Canada and the US. Here is what they say, and what we say.
01Show me a result, with the search named.
Them: Step-by-step guides and tips. A named search and position, rarely.
Us: Sunly Energy, a solar installer: #2 on Google for “solar panels mississauga” and #3 for “residential solar services”, with a page for each town it serves.
02What happens if nothing moves?
Them: Nothing on the page. Most guides say SEO takes months.
Us: No visible improvement in 20 days: your payment back plus $200. Not on page one in 60 days: we keep working free until you are.
03What will it cost?
Them: Usually no number at all.
Us: Usually $1,497 to $5,000 a month for one business. Several websites usually start at $5,000 a month.
04How will you get us found in the towns around us?
Them: A line about local SEO and citations.
Us: A page for each town in your real service area, and a listing built to reach them. We show you the map from each town, before and after.
05How long are we locked in?
Them: Ask before you sign.
Us: No long-term contracts. AI SEO included in every plan.
You test every circuit before you leave. Hold our work to the same standard.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We search your top jobs the way your customers do, from the towns you serve, and show you which electricians are winning them.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
SEO for electricians is the work that gets an electrical business found when people search for the jobs it does, on Google, on Google Maps and in AI answers. It covers your Google Business Profile, a page for each service and each town you serve, your reviews, how fast your site works on a phone, your licence and insurance details, and the links and mentions from other sites that make Google trust you.
The jobs, in the words customers use. Google estimates 368,000 searches a month in the US for “electrician near me” and 27,100 in Canada. Then each job is its own search: “ev charger installation” gets about 14,800 a month in the US, “electrical panel upgrade” about 9,900 and “emergency electrician near me” about 12,100. A page for each job you want more of is how you win them.
Both, in that order for most electricians. Emergency calls come from the map: people call one of the first few businesses and rarely scroll. The planned jobs, like panel upgrades, EV chargers and rewires, are often researched in the normal results, where the best page for the job wins. We start with your listing and the service pages closest to it, then build out.
Google weighs how close you are to the person searching, how well you match the search, and how well known you are. Distance you can’t change. The rest you can: Electrician as your primary category, every service listed, real photos, accurate hours, steady reviews, a page on your site for each service and town, links from real local sites, and your name, address and phone the same everywhere online.
It depends on your market and where you start. Our guarantees put a clock on it. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
Organic SEO for one electrical business usually runs between $1,497 and $5,000 a month. Several websites, such as a group with a site for each branch, usually start at $5,000 a month. Your number depends on how many services and towns you want to win and how strong the electricians above you are. You get it on the strategy call.
They do different jobs. Google estimates advertisers pay about $46.81 a click in the US for “emergency electrician near me” and $23.25 for “electrician near me”, and every click is billed. SEO wins the same searches without paying for each click, and keeps working when the budget stops. Many electricians run both and lean more on SEO as their pages climb.
Local Services Ads sit above everything else and charge per lead rather than per click. They can be worth running, and they draw on the same reviews and profile that help you on the map. Our story on how Local Services Ads work covers the costs. SEO is what keeps the calls coming when you pause them.
Yes, for the jobs you want more of. One services page that lists twenty jobs gives Google no reason to show you for any one of them. An EV charger page can answer what that customer wants to know: the charger types you install, whether their panel can take it, permits, a price range and photos of your installs.
For every town that matters to you, yes. Most map listings fade a few miles from the address, so customers further out never see you. A real page for each town, with the work you do there, helps you rank across your whole service area. Our multi-location and map pack work is built for exactly this.
Reviews are one of the signals Google weighs, alongside proximity, relevance and links, and they do the selling once a customer finds you. Ask after every job, reply to each one in your own words, and never offer anything in return: Google removes reviews it believes were rewarded or pressured.
Yes. Customers check before they let someone into their panel, and many places require a licence for electrical work. Put your licence number, insurance and any warranties on your service pages and in your footer, and keep them the same as on your Google listing.
We recommend ranges for the jobs you can price. Google estimates about 1,000 searches a month in the US for “how much does an electrician cost” and 880 for “house rewiring cost”. Give a range, explain what changes it, and confirm the exact quote on site.
Yes. In the US, “emergency electrician” ran at 6,600 searches in February and 33,100 in July, and “electrical panel upgrade” rose from 5,400 to 22,200 over the same months. In Canada, panel upgrade searches peaked in September at 1,900. Pages take time to climb, so we build them ahead of each peak.
With separate pages. A homeowner and a property manager search differently and need different proof. Commercial pages show the kinds of buildings you work on, project examples, your insurance and your response times. Google estimates about 14,800 searches a month in the US for “commercial electrician”.
Yes. We rank businesses across Canada and the United States, and we write each page in its own country’s words. Canadians search for “pot light installation” and, in Ontario, “esa inspection”. Americans search “recessed lighting installation” and “electrical inspection”.
AI SEO is included in every plan. Clear service pages, the same business details everywhere online and real reviews are what AI tools quote and cite. We track where your business appears in AI answers and report it every month.
Each location gets its own Google Business Profile and its own location page, with its own team, photos, reviews and directions. Each one competes in its own area, so each one needs its own reasons to rank.
Five things: show me a result with the search named; what happens if nothing moves; what it costs; how you get us found in the towns around us; and how long we are locked in. Our answers to all five are on this page.
Established businesses doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.
No. There are no long-term contracts. Results keep you here, not paperwork.