01
What is HVAC SEO?
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HVAC SEO is the work that gets a heating and cooling company found when people search for the jobs it does: AC repair, furnace repair, heat pump installation, maintenance. It covers three places: Google Maps, the normal Google results, and the answers ChatGPT and Google's AI give when someone asks who to call.
02
How is HVAC SEO different from regular SEO?
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Three things. HVAC has two busy seasons, so cooling and heating searches rise and fall at different times of year. Many calls are emergencies, and those go to one of the first names on Google Maps. And you work across many towns from one shop, so you need to show up in each of them, not just where your address is.
03
How long does HVAC SEO take?
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If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are. Broad searches in big cities take longer to win than one job in one town.
04
How much does HVAC SEO cost?
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Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month. No long-term contracts. Getting named in AI answers is included in every plan.
05
When should an HVAC company start SEO?
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Before the season you want to win, not during it. New pages and listing changes take time to climb, so we build the cooling pages in spring and the heating pages in late summer. That way they are already ranking when the first heat wave or cold snap sends the calls.
06
We already run Google Ads and Local Services Ads. Do we still need SEO?
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You can run both. Ads and Local Services Ads put you at the top for as long as you pay for each click or lead. Rankings put you in the free listings underneath, and they don't bill per call. In Sacramento, Go Pro Plumbing, Heating & Air is the first free listing on Google Maps for HVAC repair, with only one paid ad above it.
07
Should we keep buying leads from lead sites?
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Bought leads are often sent to several companies at once, so you race other contractors for the same homeowner. A homeowner who finds you at the top of Google Maps calls you. Many of our clients keep some paid leads while their rankings grow, then lean on them less.
08
Should AC and furnace work have separate pages?
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Yes. People search for AC repair and furnace repair as different jobs, at different times of year, with different questions. One services page that lists both has little to show for either search. A page for each job, written for the person who needs it, gives Google a clear answer for each.
09
We cover a lot of towns. Can we show up in all of them?
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We start with the towns closest to where your trucks already run and the ones you want more work in, build a page for each with the jobs you have done there, and widen from there. How fast each town comes depends on who you are up against there. On the call we show you who ranks in each one today.
10
We don't have a showroom. Can we still rank on Google Maps?
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Often, yes. Google has its own rules for businesses that go to the customer instead of having customers come in. We check your setup against Google's current rules before we touch your listing, so it is set up in a way that lasts.
11
Do reviews decide who shows up first?
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They are one thing Google weighs, and the first thing a homeowner reads. Google also weighs how well your listing and pages match the search, how close you are to the person searching, and how well known your business is across the web. We work on all of it, and set up a simple routine for asking happy customers for a review.
12
Can SEO help us sell more heat pumps and maintenance plans?
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Yes. Heat pump installation is searched all year in both countries, and in Canada people also search for heat pump rebates. Maintenance plans bring repeat revenue between the busy seasons. We build a page for each, answering the questions people ask before they commit, so the bigger jobs find you too, not just the repairs.
13
Can you get us named in ChatGPT and Google's AI answers?
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Yes, it is part of every plan at no extra cost. We work on getting your business named when people ask those tools for an HVAC company in your area, track where you are named every month and show it in your report.
14
How do we know it's working?
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Every month you get where you rank for each job and town, with screenshots of the actual Google Maps screen, how many people called or sent a request from Google, and what we are doing next. You can check every ranking on Google yourself.
15
Have you ranked HVAC companies before?
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Yes. Go Pro Plumbing, Heating & Air in Sacramento went from #3 to #1 on Google Maps for HVAC repair and from #2 to #1 for HVAC contractor, with only a paid ad above them. Non-Stop Air Conditioning and Heating in Cape Coral, Florida has 8 of 8 tracked HVAC searches in the Google Maps top three.
16
Do you guarantee a #1 ranking?
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We guarantee page one, in writing: visible improvement in your key metrics within 20 days or your payment back plus $200, and your qualifying keywords on page one of Google within 60 days or we keep working for free until they are.
17
Are we locked into a contract?
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No. No long-term contracts. We keep clients by keeping them ranked.
18
Who is HVAC SEO from Awkward Media for?
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Heating, cooling and heat pump companies in Canada and the US doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.