HVAC SEO · Canada and the USA
When the AC dies in July or the furnace quits in January, people open Google Maps and pick one of the first names they see. That name should be yours. Not the other guy’s. We put it there on Google Maps, the normal Google results and AI answers, for every job and every town your trucks drive to.
GuaranteePage one in 60 days, or we work free.
30 minutes on Google Meet. For companies doing $20k a month or more.
Sponsored ads
PaidNon-Stop Air Conditioning & Heating
★ 5.0 (825)
Another HVAC company
#2Another HVAC company
#3Client result: from #13 to #1, the first unpaid listing. Only paid ads sit above it.
HVAC SEO, explained
HVAC SEO is the work that gets a heating and cooling company to show up when people near it search for AC repair, a new furnace, a heat pump or a tune-up. SEO stands for search engine optimization: improving your Google Maps listing, your website and your name around the web so Google, and the AI tools people now ask, pick you first. You don’t pay per click for any of it. It is how you get found on the searches your customers already make, in both seasons.
Each kind of search works differently, so each one needs different work. Here is what homeowners type and what Google looks for.
The AC stops on the hottest day, or the furnace quits on the coldest night. The homeowner types “ac repair near me” or “furnace repair near me” and picks from the first few names on the map. Nobody compares ten websites at 2am.
What wins it: A Google Maps listing near the top in every town you cover, with open hours that match how you really work and recent job photos.
A new furnace, a central AC, a heat pump, a ductless mini split. These are the biggest tickets you sell, and the homeowner takes their time: they search the job and their town, read, and compare two or three companies.
What wins it: A page on your site for that job that answers cost, options, rebates and timing, with photos of installs you have done nearby.
A spring AC check, a fall furnace tune-up, a maintenance plan. Smaller jobs that keep your crews busy between the peaks and often turn into the next replacement.
What wins it: A maintenance page that ranks before the season starts, and a name people have already seen on Google.
More homeowners now ask ChatGPT, or read Google’s AI answer at the top of the page: “who is a good HVAC company in Cape Coral for a heat pump?”. The answer names a few companies and links its sources.
What wins it: Clear answers on your own site, your name on trusted local sites, and reviews that say what you fixed and where.
The method is the same, the calendar is not. HVAC demand comes in two waves: cooling searches climb into summer and heating searches climb into winter, and each wave is its own race. A page published in July for “ac repair” is still finding its feet when the peak ends. So HVAC SEO is planned a season ahead: cooling work goes in during the spring, heating work in late summer.
The jobs also behave differently. Breakdowns are won on the Maps list, by whoever is close, open and trusted. Replacements behave more like any other local SEO search: people compare, so the page with clear options, honest price ranges and real install photos tends to win. And because your trucks cover many towns, you need to show up in each of them, not only the one on your shop address.
Paid ads put you at the very top for as long as you keep paying. Every click costs you, and HVAC clicks are among the dearest in home services (Google Ads’ own estimate is in the season numbers below). When the budget stops, the ad disappears.
SEO works on the Maps list, the AI answer and the normal results underneath. Nobody pays per click there. It takes longer to build, and once you hold a top spot it keeps working through the next peak. One way is to run both: ads to cover the gap while the rankings climb, then less ad spend once the free spots are yours.
Residential heating and air companies, AC and furnace installers, heat pump and ductless specialists, and plumbing, heating and air companies that do both trades. It works best for established businesses doing at least $20,000 a month, with the crews to take on more work in the towns they cover.
Proof
Real searches and real positions, each screenshot cropped to the result it proves. Two heating and air companies first, then trades whose customers search the same way.
A heating and air company in a market where the AC runs most of the year. Eight searches its customers type on Google Maps, where each one started and where it is now. All eight are in the Maps top three.
More Maps stories are on our case studies page.
A plumbing, heating and air company working across Sacramento. Two searches its customers type on Google Maps, where it started and where it is now:
On both searches the only listing above Go Pro is a paid ad. Read the Go Pro case study.
Two more Non-Stop searches, then septic, fencing and moving companies: trades whose customers search the same way heating and air customers do. Each card names the exact search.
Google Maps
Non-Stop Air Conditioning & Heating
for “HVAC repair”
Before
#16
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps
Non-Stop Air Conditioning & Heating
for “HVAC installation”
Before
#14
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps
Mae Fence Company
for “cedar fencing company”
Before
Not shown
Now
#1
Top of the Maps list, below any ads.
Google Maps
Mae Fence Company
for “black aluminum fence”
Before
Not shown
Now
#1
Top of the Maps list, below any ads.
Google Maps
BEELER
for “septic cleaning near me”
Before
#12
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps
BEELER
for “septic tank and drain field installation”
Before
#10
Now
#3
Number 3 in the Maps list, competitors and all.
Google Maps · Asheville, North Carolina
Asheville Area Movers
for “local movers”
Every point
1st or 2nd
Each green dot is one spot on the map where the search was run. On the August 2023 grid, every dot shows them first or second.
A fence builder, a pool enclosure maker and a solar installer, in the normal Google results for the jobs they sell.
Google search · Hillsboro
Super Fabrications
for “fence builder hillsboro”
Now
#1
The first unpaid result for the exact search.
Google search · Trenton
Covers in Play
for “Swimming Pool Enclosure in Trenton”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search
Covers in Play
for “Best Pool Enclosures”
Now
#1
The first unpaid result for the exact search.
Google search · Moncton
Sunly Energy
for “solar panel installation moncton”
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Mississauga
Sunly Energy
for “solar panels mississauga”
Now
#2
Number 2 of the unpaid results, on page one.
A same-day dentist, a chiropractor, a vehicle wrap shop, a protection-dog company, a fence builder and a furniture store. Each card names the exact search.
Google search · Calgary
Pathways Dental Clinic
for “Same Day Emergency Dentist in NE Calgary”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search
Rosedale Wellness Centre
for “Pediatric Chiropractor”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search · Las Vegas
Purple Flare Wraps
for “Las Vegas Car Wrap”
Now
#1
The first unpaid result for the exact search.
Google search · Edmonton
Noble Protection Dogs
for “Executive Protection Dogs Edmonton”
Now
#1
The first unpaid result for the exact search.
Google Maps
Mae Fence Company (Cleveland)
for “aluminum fence installation Cleveland”
Before
#16
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps
Candace & Basil
for “luxury furniture stores”
Before
#10
Now
#1
Top of the Maps list, below any ads.
Google Maps
Candace & Basil
for “luxury dining tables”
Before
#12
Now
#2
Number 2 in the Maps list, competitors and all.
When someone asks ChatGPT or reads Google’s AI answer for a business like theirs, these clients are named or linked as a source.
ChatGPT
Modernistic
for “Best carpet cleaning company in Michigan”
ChatGPT’s answer opens with one “Recommended Company”: Modernistic.
Google AI Overview
Angkorscape
for “Luxury Landscape Designers”
Now
Cited
Named in Google’s written answer and linked as a source beside it.
Google AI Mode
Super Fabrications
for “fence company chantilly”
Now
Cited
The first source listed beside the AI Mode answer.
Google AI Overview · Toronto
Everything Mortgages
for “Mortgage Refinancing for Renovations Toronto”
Now
Cited
Linked as a source inside Google’s written answer.
What we do
We work on the three places homeowners look: Google Maps, the normal Google results and AI answers in ChatGPT and Google. Start with Google Maps or the normal Google results, or run both, and AI answers are included either way. We weight the work toward the jobs that pay you best, and we work a season ahead.
Homeowners type the job in front of them, not “HVAC company”. Each of these is its own search with its own competitors, and each needs its own page to win it. Add a town and it becomes a new search with a new winner.
Cooling
Heating
Heat pumps and ductless
Plus a place
Example listing
★★★★★ · HVAC contractor · Open 24 hours
“Who’s a good HVAC company near me for a furnace that won’t start?”
A few well reviewed options in your area: Your HVAC Co. …
Every service line
Each kind of HVAC work is searched by a different person, at a different moment, with a different worry. Here is how we treat the main ones, so the right job finds the right page on your website.
You choose which lines matter most. We never build pages for work you don’t do or don’t want, because ranking for it only fills your phone with jobs you turn away.
Two seasons
Cooling searches climb into summer and heating searches climb into winter. Each peak is its own race, and the companies already on top when it starts get picked first. These are the numbers we plan around.
USA. From 165,000 searches in the quietest month to 673,000 at the peak.
USA. From 27,100 searches in the quietest month to 135,000 at the peak.
Google Ads search estimates for the whole country, pulled October 2026. Each chart is scaled to its own peak.
9x
“air conditioning repair” in Canada
From 5,400 searches in the quietest month to 49,500 at the summer peak.
5x
“furnace repair near me” in the USA
From 27,100 searches in summer to 135,000 at the winter peak.
$81
One ad click for “emergency hvac repair” in the USA
Google Ads’ own estimate. A top Maps listing doesn’t charge by the click.
| Search | USA | Canada |
|---|---|---|
| Cooling | ||
| air conditioning repair | 368,000 | 18,100 |
| ac repair near me | 201,000 | 8,100 |
| ac installation | 49,500 | 5,400 |
| Heating | ||
| furnace repair near me | 74,000 | 5,400 |
| furnace installation | 27,100 | 2,900 |
| furnace repair | – | 18,100 |
| Heat pumps and ductless | ||
| heat pump installation | 22,200 | 5,400 |
| ductless mini split installation | 22,200 | 480 |
| heat pump rebate | – | 1,900 |
| All year | ||
| hvac near me | 165,000 | 12,100 |
| hvac contractor | 135,000 | 4,400 |
| hvac maintenance plan | 3,600 | – |
Monthly searches, average over a year. Google Ads estimates for the whole country, pulled October 2026. A dash means we didn’t measure that search there.
The plan we run for a heating and cooling company in a four-season climate. Green is cooling work, dark is heating work. Hotter and colder regions move it earlier or later.
Heating work is still coming in, so the listing keeps its winter focus. On the site we write and publish the AC repair, AC installation and central air pages, so Google has months to find and test them.
Spring tune-up offers go on the listing and the maintenance plan page. We build links and mentions to the cooling pages and add town pages for the areas you want summer work in.
Before the first heat wave, the Maps listing leads with cooling services, AC photos and summer hours. We fix any cooling page that is stuck below the competition while there is still time.
Cooling is at its peak, so we protect what ranks and keep the listing busy with fresh photos and replies. Behind it, the furnace, boiler and heat pump pages get written for winter.
Fall tune-ups go on the listing, the heating pages get links and mentions, and in Canada the rebate page gets its yearly check before heat pump season.
The listing leads with furnace repair, no-heat emergencies and winter hours. We hold the heating spots through the cold snaps and plan next summer’s pages.
Before the season you want to win, not during it. New pages take weeks to climb, so we build the cooling pages through late winter and spring, and the heating pages through late summer and fall. Whoever is already near the top when the first heat wave or cold snap hits gets picked.
Searches for “hvac near me”, “hvac contractor”, heat pumps and maintenance plans stay steady all year. Those pages keep crews busy between the peaks, and the quiet months are when the next season’s pages get built.
Yes. In Canada “furnace repair” is searched about as much as AC repair over a year, and homeowners search for heat pump rebates. Heating pages and a page that explains the rebates matter more there.
The peaks move by a few weeks with the climate. A company in Phoenix or Florida leans on cooling most of the year, one in Minnesota or Alberta on heating. We set the calendar by your towns, not by a national average.
Cost
Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity. See how our SEO pricing works.
HVAC SEO plans
Google Maps
$1,497+
Google rankings
$2,697+
a month. Higher for multiple locations, websites and complexity. AI answers come with every plan. No long-term contracts.
More locations, more websites and a bigger or more complex site take more work. An HVAC company with two shops counts as multiple locations, and every extra town you want pages for adds work.
Breakdowns are mostly won on the Maps list, so companies that live on repair work usually start there. Replacements, heat pumps and ductless installs are compared on websites, which is where the Google rankings plan works. Some start with one and add the other once it moves.
They are paid differently. Ads charge for every click, and HVAC clicks are some of the dearest in home services (see the season numbers above). SEO is a monthly fee for the work on the listing and results below the ads, where nobody pays per click. You can run both.
The work on your Google Maps listing, new job and town pages, fixes to your site, mentions and links on other sites, and getting named in AI answers. The mix changes through the year: more cooling work before summer, more heating work before winter.
No. The price is set by your locations, websites and how complex the work is, not by the month. What changes with the season is where the work goes.
Heating and cooling companies already doing at least $20,000 a month. Below that, there is usually not enough work coming in yet for rankings to change much.
Timing
Fixes to your listing and website usually show first, because Google only has to look again. New job and town pages take weeks, and trust built across the web takes longer. Starting a season ahead gives the pages time to climb before the searches peak.
Listing and site fixes
Usually first
Wrong categories, missing services, hours that don’t match and pages Google can’t read tend to show soonest, once Google looks again.
Job pages
Weeks
New pages for AC repair, furnaces, heat pumps and the rest need Google to find them and test them against the competition. That is why we build them a season ahead.
Town pages
Weeks to months
Each town is its own competition. Busy metro areas take longer than the smaller towns around them.
Mentions, links and AI answers
Longer
Trust built across the web adds up month after month, and it keeps working after it is in place.
An illustration of the usual order, not a schedule. Your towns, your competitors and the season set the pace.
How many HVAC companies already rank in your towns, how long your listing and site have been around, how many towns and jobs you want, and how close the next peak is. A company in one smaller town usually moves faster than one taking on a whole metro area.
It depends how close the peak is. If it is weeks away, the listing fixes and the pages that already exist are where the quick gains are, and new pages are aimed at the season after. If it is a few months away, there is time to build and climb before the searches arrive.
We look at your listing, your site and the companies ahead of you in each town, then fix the listing and the site problems first. The first job and town pages go up after that. You can check every ranking yourself, and we show you each change as it is made.
Yes, two. They are set out word for word in our SEO guarantees, with what counts and what happens if we miss.
Two promises in writing, whatever the weather does.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Before you sign
The questions to ask any SEO company before you sign, and our answers.
Before you sign, ask for
Awkward Media
A live Maps result for an HVAC company
✓
A plan for both seasons
✓
A written guarantee
✓
No long-term contract
✓
A monthly price in writing
✓
AI answers included
✓
Every change shown to you
✓
Ask for the exact search and a live result, not a chart. Ours: Non-Stop Air Conditioning & Heating in Cape Coral, in the Maps top three for all 8 HVAC searches we track for them, including “ac repair” from #13 to #1. And Go Pro Plumbing, Heating & Air in Sacramento, #3 to #1 for “HVAC repair”. The whole story is in the Go Pro case study.
Ask when they would build your cooling and heating pages. If the answer is “when it gets busy”, the pages will still be climbing when the peak is over.
A good company puts its promise in writing. Ours are in our SEO guarantees.
Be careful with a 12-month lock-in before anything has moved. We have no long-term contracts.
Get a monthly price and a list of the work in writing. Ours are in the cost section above, and AI answers come with every plan.
Ask how they would handle the two peaks, emergency searches, brand pages and rebates. An agency that only talks about “local SEO” in general will build the same five pages it builds for a dentist, and they won’t match what homeowners type when the AC stops.
A page for boilers when you don’t touch boilers wins searches you can’t take, and a 24-hour claim you can’t keep earns bad reviews fast. Tell them the jobs you want more of, the ones you turn down and the towns your trucks will drive to, and check the plan follows that list.
Your Google Maps listing and your website belong to your business. Whoever you hire should be added as a manager, not take over as the owner, so nothing is lost if you ever part ways. Ask before anyone logs in.
Ask who you deal with week to week and how fast they reply in busy season. With us, your account manager answers in plain words and changes you ask for go live quickly, so a new offer or new hours aren’t stuck waiting for a meeting.
You should be able to see where you rank for each job and town, and what was done. With us, you see every change and the before-and-after numbers.
HVAC SEO terms
The words you’ll hear from any SEO company, and what each one means for a heating and cooling business.
Checklist
You don’t need to learn any of this yourself. Copy each step below and send it to whoever looks after your website. These are the basics we check on day one for every HVAC company we take on.
Copy and send
Make a separate page for each main job we offer, for example AC repair, furnace replacement, heat pumps and mini splits. Each page talks about that one job only, with our own photos of it.
Copy and send
Make a page for each town on this list. Say which jobs we do there, roughly how we reach it, and show a job we did in or near it. Don’t copy the same text and swap the town name.
Copy and send
Check that our company name, address and phone number are written exactly the same in the website footer, on our Google listing and on the directories we’re listed on.
Copy and send
Put our phone number at the top of every page, so someone on a phone can tap it to dial. Keep it visible as they scroll.
Copy and send
Test the site on a phone using mobile data, not office wifi. If a page is slow, shrink the photos and remove anything that loads but isn’t needed.
Copy and send
Give each page a title, the line shown in the browser tab and on Google, that names the job and the town, for example “Furnace Repair in [Town] | [Company]”.
Copy and send
Add our business details in the hidden code Google reads from each page (you’ll know it as LocalBusiness schema): name, phone, hours, the towns we cover and the jobs we do.
Copy and send
Link each job page to the town pages where we do that job, and each town page back to its jobs, using plain words such as “furnace repair in [Town]”.
These steps get the website ready. Ranking in more towns also takes a strong Google listing, links from trusted sites and steady new pages, which is the work we do every month. See what’s in it under what our HVAC SEO services include, or read about technical SEO and on-page SEO.
Questions
What heating and cooling companies ask us before they start.
Book my free strategy callYou can run both. Ads put you at the top for as long as you pay for each click or lead. Rankings put you in the free listings underneath, and they don’t bill per click. You can keep your ads running while your rankings grow.
Bought leads are often sent to several companies at once, so you race other contractors for the same homeowner. A homeowner who finds you at the top of Google Maps is looking at you, not at a list of five. You can keep some paid leads while your rankings grow, then lean on them less.
Yes. People search for AC repair and furnace repair as different jobs, at different times of year, with different questions. One services page that lists both has little to show for either search. A page for each job gives Google a clear answer for each.
We start with the towns closest to where your trucks already run and the ones you want more work in, then widen from there. How fast each town comes depends on who you’re up against there. On the strategy call we show you who ranks in each one today.
Often, yes. We check your setup against Google’s current rules before we touch your listing, so it’s set up in a way that lasts.
They’re one thing Google weighs, and the first thing a homeowner reads. Google also weighs how well your listing and pages match the search, how close you are to the person searching, and how well known your business is across the web. We work on all of it, and set up a simple routine for asking happy customers for a review.
Yes. Heat pump installation is searched all year in both countries, and in Canada people also search for heat pump rebates. Maintenance plans bring repeat work between the busy seasons. We build a page for each, answering what people ask before they commit, so the bigger jobs find you too.
Yes, if you really answer at night. We set your true hours on your listing, build a page for emergency work that says what you do after hours, and keep both in step. Google shows open companies first for many of these searches, so honest hours matter.
If you’re a dealer, often yes: people search for a brand plus repair or installation. We check your dealer agreement on how you’re allowed to use the brand name, then build the page around the jobs you do on that equipment.
Yes, it’s part of every plan at no extra cost. We work on getting your company named when people ask those tools for an HVAC company in your area, and we show you where you’re named.
You see your positions for each job and each town against the day we started, with screenshots of the real Google Maps screen. You can check every ranking on Google yourself, and your account manager answers any question fast, in plain words.
Both, in a way. Showing up in the free listings costs nothing per click. The work that gets you there and keeps you there is what you pay an SEO company for. Our starting prices are on our SEO pricing page.
The usual mix is referrals, paid ads, lead sites and the free listings on Google Maps and Google search. Ads and leads stop the day you stop paying. The free listings keep showing your company without a charge per click, which is why they’re worth building even if you run ads too.
In three places. Google Maps, when someone types “AC repair near me”. The normal Google results, when they type the job and their town. And the answers ChatGPT and Google’s AI give when someone asks who to use. Our work covers all three.
Because the Maps list changes with where the person searching is standing. A customer across town sees a different order from the one you see in your office, which is why we track your position across the towns you cover, not from one spot.
Yes. We start by checking what was done and what’s holding you back, with a full SEO audit, and keep what works. You own your website, listing and content the whole time.
Not to start. We fix what holds your current site back first, and tell you plainly if something needs rebuilding.
No. Nobody controls the order Google shows. What we put in writing is page one, set out word for word in our SEO guarantees.
No. No long-term contracts. We keep clients by keeping them ranked.
Yes. Many HVAC companies also do plumbing, and we rank them for both. See plumbing SEO and SEO for electricians. One example is Go Pro Plumbing, Heating & Air.
It works best for established heating and cooling companies doing at least $20,000 a month, with the trucks and staff to take on more jobs. Below that, we’ll tell you so on the call.
Where we work
We rank heating, cooling and other home-service companies across the United States and Canada. Pick your city to see how we plan SEO there, or read on through the services behind HVAC SEO.
All of them on our industries page.
HVAC SEO draws on all of these. These pages cover the rest of the work, from the words on your pages to being named in AI answers.
Read how the work went for businesses like yours, from the first month to the result.
Plain-English reading before you hire anyone.
Every city we cover is on our locations page. Working across the whole country? See our SEO agency for the USA.
As seen in and rated on
Your next step
On a 30 minute call we search AC repair, furnace repair and your other best jobs from the towns you cover, show you who Google puts first today and why, and what it would take to put your business there.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
