Awkward Media

HVAC SEO · Canada and the USA

HVAC SEO that winsboth seasons.

When the AC dies in July or the furnace quits in January, people open Google Maps and call one of the first names they see. That name should be yours. Not the other guy’s. We put it there on Google Maps, the normal Google results and AI answers, for every job and every town your trucks drive to.

GuaranteePage one in 60 days, or we keep working free.

30 minutes on Google Meet. For companies doing $20k a month or more.

An HVAC technician in a navy work shirt kneels beside a home air conditioning unit and connects refrigerant gauges on a hot summer day
Google MapsSacramento · “HVAC repair”

Sponsored ad

Paid

Go Pro Plumbing, Heating & Air

★ 4.9 (221)

#1

Another HVAC company

#2

Another HVAC company

#3

Client result: from #3 to #1. Only the paid ad sits above them.

(01) HVAC results

HVAC SEO results. Named companies, real searches.

Two heating and cooling companies, one in California and one in Florida. The search, the position, and the screenshot to check it.

Google MapsSacramento, California

Go Pro Plumbing, Heating & Air

Close to the top was not the same as first. Now the only listing above them on both searches is one somebody paid for.

Position #1#4

“HVAC repair”

#3#1

“HVAC contractor”

#2#1

Google Maps positions, not counting the paid ad. Grey is where each search started, green is where it landed.

4.9★
Google rating
221
Google reviews
0
Businesses ranked above them

What moved them

  1. 01

    The Maps listing matched to the exact words people type when the air stops

  2. 02

    A website that backs the listing up, with clear heating and air pages

  3. 03

    The signals that tell Google who the established name in town is

Read the Go Pro case study

The live screen

“HVAC contractor”
Google Maps results for HVAC contractor in Sacramento: one sponsored listing, then Go Pro Plumbing, Heating and Air first with 4.9 stars from 221 reviews
Top: the one paid ad. Right below it: Go Pro, the first listing nobody paid for.
Google MapsCape Coral, Florida

Non-Stop Air Conditioning and Heating

8 of 8

Tracked HVAC searches in the Google Maps top three, in a market where the AC runs most of the year.

(02) Two seasons

SEO for HVAC companies runs on the weather. Two peaks a year.

Cooling searches climb into summer. Heating searches climb into winter. Each peak is its own race. Whoever is already on top when it starts gets the calls.

“air conditioning repair” · Canada

9x

From 5,400 searches in the quietest month to 49,500 at the summer peak.

“furnace repair near me” · USA

5x

From 27,100 searches in summer to 135,000 at the winter peak.

“emergency hvac repair” · USA

$81

Google Ads’ estimate for one ad click. A top Maps ranking doesn’t charge by the click.

Monthly searches, the last 12 months

Cooling: “air conditioning repair”

Quietest month 165,000 · peak 673,000

12 months backLatest month

Heating: “furnace repair near me”

Quietest month 27,100 · peak 135,000

12 months backLatest month

Google Ads search estimates for the whole country, pulled October 2026. Each chart is scaled to its own peak.

(03) How an HVAC job starts

No heat at 2am. Phone in hand.

A homeowner with a dead furnace doesn’t compare ten websites. They call one of the first names Google shows them. The rest never hear about the job.

A homeowner in a thick sweater and wool socks stands in a cold basement at night beside a furnace with its panel off, holding up a phone

Three ways an HVAC job starts on Google

  1. 1

    The breakdown

    The AC stops on the hottest day, or the furnace quits on the coldest night. They type “ac repair near me” or “furnace repair near me” and call one of the first names on the map. Won by: a Google Maps listing at the top in every town you cover.

  2. 2

    The replacement

    A new furnace, a central AC, a heat pump, a ductless mini split. The biggest tickets you sell, and the homeowner takes their time: they search the job and their town, read, and compare. Won by: a page for that job that answers cost, options, rebates and timing.

  3. 3

    The tune-up

    A spring AC check, a fall furnace tune-up, a maintenance plan. Smaller jobs that keep your crews busy between the peaks and turn into the next replacement. Won by: a maintenance page that ranks before the season, and a name people already trust.

(04) What customers type

They search the job. Not “HVAC company”.

Every line of work you do is its own set of searches, with its own competition. Pick one to see what people type each month.

SearchUSACanada
air conditioning repair368,00018,100
ac repair near me201,0008,100
ac installation49,5005,400

The biggest searches in the trade, and the most crowded. A Maps listing set up for cooling work and a page for each cooling job.

Google Ads search estimates for the whole country, pulled October 2026. A blank means we didn’t measure that search there. Add a town to any of these and it becomes a new search with its own winner.

(05) What we do

Our HVAC SEO services. Ready before the season, not during it.

Every plan covers Google Maps, the normal Google results and AI answers. New pages take time to climb, so we work a season ahead.

The HVAC year, and when we build

JFMAMJJASOND

Cooling peak

Heating peak

We build cooling pages

We build heating pages

Hotter and colder regions shift the peaks by a few weeks.

01

A Maps listing built for both seasons

The right main and extra categories, every service listed, the towns you cover, real job photos and regular updates. Before summer we push the cooling work, before winter the heating work.

02

A page for every job

AC repair, furnace repair, heat pumps, ductless, maintenance plans. Each with what it costs, how fast you come and real photos.

AC repairFurnace repairHeat pump installationDuctless mini splitsMaintenance plansEmergency service
03

A page for every town you drive to

Your trucks cover more than one town. A page for each one you want work in, with the jobs you’ve done there, so you show up when the homeowner types their own town.

04

Reviews and your name everywhere

A simple routine for asking happy customers for a review, the same name, address and phone on every listing, and mentions on local sites people trust.

05

AI answers

People now ask ChatGPT and Google’s AI who to call. We work on getting you named for your towns and track it every month.

“Who’s a good HVAC company near me for a furnace that won’t start?”

A few well reviewed options in your area: Your HVAC Co. …

06

Reports with screenshots

Where you rank for each job and town, with the actual Google Maps screen, how many people called or sent a request, and what we’re doing next. Every month.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(06) Before you sign

Five questions for any HVAC SEO company.

Proof, guarantee, contract, price, AI. Ask every agency. Here’s ours.

Can you show me an HVAC company you rank, with screenshots?

Yes. Go Pro Plumbing, Heating & Air in Sacramento: #3 to #1 for “HVAC repair” and #2 to #1 for “HVAC contractor”, with only a paid ad above. Non-Stop Air Conditioning and Heating in Cape Coral: 8 of 8 tracked searches in the Maps top three.

What happens if it doesn’t work?

No visible improvement in 20 days: your payment back plus $200. Not on page one of Google in 60 days: we keep working free until you are.

How long is the contract?

There isn’t a long one. No long-term contracts, no six-month lock-in.

What does it cost?

Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month.

Is getting named in AI answers extra?

No. It’s included in every plan.

Our SEO guarantees

Two promises in writing, whatever the weather does.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

Find out who's taking your no-heat calls.

On a 30 minute call we search AC repair, furnace repair and your other best jobs from the towns you cover, show you who Google puts first today and why, and what it would take to put your business there.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

(07) Questions

HVAC SEO, answered.

What heating and cooling companies ask us before they start.

Book my free strategy call
01 What is HVAC SEO?

HVAC SEO is the work that gets a heating and cooling company found when people search for the jobs it does: AC repair, furnace repair, heat pump installation, maintenance. It covers three places: Google Maps, the normal Google results, and the answers ChatGPT and Google's AI give when someone asks who to call.

02 How is HVAC SEO different from regular SEO?

Three things. HVAC has two busy seasons, so cooling and heating searches rise and fall at different times of year. Many calls are emergencies, and those go to one of the first names on Google Maps. And you work across many towns from one shop, so you need to show up in each of them, not just where your address is.

03 How long does HVAC SEO take?

If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are. Broad searches in big cities take longer to win than one job in one town.

04 How much does HVAC SEO cost?

Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month. No long-term contracts. Getting named in AI answers is included in every plan.

05 When should an HVAC company start SEO?

Before the season you want to win, not during it. New pages and listing changes take time to climb, so we build the cooling pages in spring and the heating pages in late summer. That way they are already ranking when the first heat wave or cold snap sends the calls.

06 We already run Google Ads and Local Services Ads. Do we still need SEO?

You can run both. Ads and Local Services Ads put you at the top for as long as you pay for each click or lead. Rankings put you in the free listings underneath, and they don't bill per call. In Sacramento, Go Pro Plumbing, Heating & Air is the first free listing on Google Maps for HVAC repair, with only one paid ad above it.

07 Should we keep buying leads from lead sites?

Bought leads are often sent to several companies at once, so you race other contractors for the same homeowner. A homeowner who finds you at the top of Google Maps calls you. Many of our clients keep some paid leads while their rankings grow, then lean on them less.

08 Should AC and furnace work have separate pages?

Yes. People search for AC repair and furnace repair as different jobs, at different times of year, with different questions. One services page that lists both has little to show for either search. A page for each job, written for the person who needs it, gives Google a clear answer for each.

09 We cover a lot of towns. Can we show up in all of them?

We start with the towns closest to where your trucks already run and the ones you want more work in, build a page for each with the jobs you have done there, and widen from there. How fast each town comes depends on who you are up against there. On the call we show you who ranks in each one today.

10 We don't have a showroom. Can we still rank on Google Maps?

Often, yes. Google has its own rules for businesses that go to the customer instead of having customers come in. We check your setup against Google's current rules before we touch your listing, so it is set up in a way that lasts.

11 Do reviews decide who shows up first?

They are one thing Google weighs, and the first thing a homeowner reads. Google also weighs how well your listing and pages match the search, how close you are to the person searching, and how well known your business is across the web. We work on all of it, and set up a simple routine for asking happy customers for a review.

12 Can SEO help us sell more heat pumps and maintenance plans?

Yes. Heat pump installation is searched all year in both countries, and in Canada people also search for heat pump rebates. Maintenance plans bring repeat revenue between the busy seasons. We build a page for each, answering the questions people ask before they commit, so the bigger jobs find you too, not just the repairs.

13 Can you get us named in ChatGPT and Google's AI answers?

Yes, it is part of every plan at no extra cost. We work on getting your business named when people ask those tools for an HVAC company in your area, track where you are named every month and show it in your report.

14 How do we know it's working?

Every month you get where you rank for each job and town, with screenshots of the actual Google Maps screen, how many people called or sent a request from Google, and what we are doing next. You can check every ranking on Google yourself.

15 Have you ranked HVAC companies before?

Yes. Go Pro Plumbing, Heating & Air in Sacramento went from #3 to #1 on Google Maps for HVAC repair and from #2 to #1 for HVAC contractor, with only a paid ad above them. Non-Stop Air Conditioning and Heating in Cape Coral, Florida has 8 of 8 tracked HVAC searches in the Google Maps top three.

16 Do you guarantee a #1 ranking?

We guarantee page one, in writing: visible improvement in your key metrics within 20 days or your payment back plus $200, and your qualifying keywords on page one of Google within 60 days or we keep working for free until they are.

17 Are we locked into a contract?

No. No long-term contracts. We keep clients by keeping them ranked.

18 Who is HVAC SEO from Awkward Media for?

Heating, cooling and heat pump companies in Canada and the US doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.