Off-page SEO services · Canada and the USA
Your website says you’re good. Google wants a second opinion. It checks who links to you, where you’re listed and where your name comes up. We build all of it, so you rank higher on Google, on Google Maps and in AI answers.
30 minutes on Google Meet. For businesses doing $20k a month or more.
A story in the local paper is off-page SEO too.
Proof from a business we rank · 360 Hazardous Cleanup, Louisville
Google Maps: “blood cleanup services”
One review. Still first on the map.
(01) Businesses we rank
Off-page work shows up on the map and in the AI answer at the top of Google. Here’s both, from businesses we rank.
360 Hazardous Cleanup · Louisville
Google MapsOne review. First on the map, above a business with 76.
Searches in the map top 3
8
in 20 days
Biggest jump
#37 → #1
The lesson
Reviews aren’t the whole game.
Angkorscape · Seattle
Google AI OverviewNamed by Google’s AI. #1 below it.
In Google’s AI answer
Named
In the results below it
#1
The same work, another market
Maurice and Sons, Manitoba: seven searches at #1 on Google within 21 days.
Case study(02) How Google decides who to trust
Your website says what you do. These six tell Google whether to believe it. Off-page SEO is the work of building all six.
01
Links from real websites
02
Listings that match
03
Local press and mentions
04
Reviews
05
Your Google Business Profile
06
The sites AI answers read
On the map, Google ranks on three things.
Relevance
Do you do what they searched for?
Distance
How close are you to them?
Prominence
How well known and trusted are you?
Prominence is built from many signals: links, listings, mentions, your website and reviews among them. Most of it is earned away from your website. That’s the part we build.
Said differently
A new customer asks around before they hire you. Google does the same thing, across the whole internet, every time someone searches.
(03) Bought or earned
Buying links to rank breaks Google’s rules. Trust that holds up is earned from places that have a real reason to mention you.
Bought in bulk
Hundreds of links from websites nobody reads
Sites with nothing to do with your trade or your town
Your listings still disagree about your name and phone number
Can push your site down instead of up
Earned, the way we do it
Links from your suppliers, trade bodies, local news and industry sites
Every listing showing one name, one address, one phone number
Your name in the local paper, the club sponsor list, the trade magazine
Trust that keeps building month after month
(04) What we do
Links, listings, press, reviews, your Google profile and the places AI reads. Each one gives Google another reason to put you above the business down the road.
01
Links from real websites
A link is another website pointing to yours. We get them from places with a reason to mention you: suppliers, trade bodies, local news, industry sites. More on link building
02
Listings that match everywhere
Your name, address and phone number sit on directories, map apps and review sites all over the web. When they disagree, Google is less sure you’re who you say you are. We find them and make every one match.
An illustration. Smith Plumbing is a made-up business.
03
Local press and mentions
A story in the local paper. Your name on the hockey club’s sponsor page. A quote in a trade magazine. We find the ones your business can earn and go get them.
04
Reviews, as one part of the plan
Reviews are one signal Google names, and the one your customers read first. We set up a simple way to ask every happy customer, then keep working on the signals people can’t see.
★★★★★
One signal among the six
05
Your Google Business Profile, complete
That’s the listing that shows on Google Maps. Google’s map and its AI answers both read it. We fill in every part and keep it current.
06
The places AI answers read
ChatGPT and Google’s AI answers lean on what other websites say about you: industry lists, directories, articles. We get your name into the ones that matter for your trade.
AI answer
“…local firms like your business are often recommended for…”
An illustration.
Part of the full plan
(05) What Google finds
Same business, same website. The difference is everything around it.
Before
Hard to trustAfter
Easy to trustAn illustration of a typical starting point.
As seen in and rated on
(06) Do it yourself, free
Each one takes under an hour. Do these whether you hire us or not.
Make your listings match
Ask a supplier for a link
“Hi [name], we’ve been working with you for a while now. Do you have a page listing your stockists or installers? We’d love to be on it, with a link to our website: [your web address]. Thanks!”
Ask happy customers for a review
“Thanks again for choosing us. If you were happy with the job, would you leave us a quick Google review? It takes a minute and it helps a local business a lot: [your review link].”
(07) Before you sign
If an agency won’t answer these plainly before the call, keep looking. Here are ours.
Can I see a business you rank?
Yes. 360 Hazardous Cleanup is first on Google Maps for “blood cleanup services” in Louisville. Angkorscape is named in Google’s AI answer and first in the results below it. The screenshots are above. More case studies
Where will my links come from?
Real websites with a reason to mention you: your trade, your town, your suppliers. Never bulk packages, and never networks of sites built to sell links.
What will it cost me each month?
Usually $1,497 to $5,000 a month, set by your market. Work across several websites usually starts at $5,000. See pricing
How long am I locked in?
Zero months. It’s month to month.
What happens if it doesn’t work?
No visible improvement in 20 days: your payment for that period back, plus $200. Your qualifying keywords not on page one of Google in 60 days: we keep working free until they are. The guarantee
(08) Is this for you?
Under $20k a month? We’re not your agency. Over it, and ready for Google to trust you? Let’s talk.
Who it’s for
$20k+
a month in your own revenue. This is for established businesses already doing $20k a month or more.
How many we take
15
new clients a month, at most. That’s what it takes to hold the rankings we promise.
What it costs
Page one in 60 days. Or we keep working free. That's for your qualifying keywords on Google, and we confirm which ones qualify on the strategy call.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
On a free 30 minute call we look at who ranks above you, what the rest of the internet says about them, and what it doesn't say about you yet.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Questions
What business owners ask us before they book.
Book my free strategy callEverything outside your own website that helps you rank: other websites linking to you, your business listings across the web, mentions in local news and industry sites, your reviews and your Google Business Profile. Work on your website makes it clear what you do. Off-page work gives Google reasons to believe it.
Link building is one part of it: getting real websites to link to yours. Off-page SEO is the whole picture: links plus listings, mentions, press, reviews and your Google Business Profile. Our link building page covers the links side in depth.
No single thing does. Google ranks local results on relevance, distance and prominence, and prominence is built from many signals: links, listings, mentions, your website and reviews among them. Reviews are one signal, and the easiest one to see. 360 Hazardous Cleanup ranks first on Google Maps for blood cleanup services in Louisville with one review, above a business with 76.
We guarantee it. No visible improvement in 20 days: your payment for that period back, plus $200. Your qualifying keywords not on page one of Google in 60 days: we keep working free until they are.
Buying links to rank breaks Google's rules, and bulk link packages can push a site down instead of up. We earn links from real websites that have a reason to mention you.
Yes. Those answers lean on what other websites say about a business: industry lists, directories, articles and reviews. The more trusted places name you, the more reasons an AI answer has to name you too. Angkorscape, a business we rank, is named in Google's AI Overview.
Usually $1,497 to $5,000 a month, set by your market. Month to month, with no lock-in.
Yes. Off-page work tells Google you're trusted. Your website tells Google, and your customers, what you do and where. They work together, and we do both.
