01
What does an SEO agency do?
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An SEO agency gets your business shown at the top of Google when people search for what you sell. That means choosing the searches that bring paying customers, building the pages that answer them, fixing technical problems that stop Google reading your site, and earning links from trusted websites. The same work gets you onto Google Maps and named in AI answers.
02
How much does SEO cost?
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Local SEO, organic SEO, or the two together run between $1,497 and $5,000 a month. Organic SEO across several websites starts at $5,000 a month. Your exact number depends on your market and how strong the sites above you are, and you get it on the strategy call.
03
How long does SEO take?
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We put two guarantees in writing. If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.
04
How do the guarantees work?
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If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.
05
Can an SEO company guarantee rankings?
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No one controls Google, so no honest SEO company can promise the top spot for every search. What we put in writing is this. If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.
06
Can you get me into ChatGPT, Claude and Google's AI answers?
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Yes, that is part of the work. AI tools lean on the same things Google rewards: clear pages that answer the question, a business other trusted sites mention, and a website that is easy to read. We build for Google first and shape the same pages so AI answers can quote and name you. Our guarantees cover your Google rankings; AI visibility comes on top of them.
07
Where are you based, and who do you work with?
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We're in Toronto and have spent 13 years ranking established businesses across Canada and the US, from local service firms to national online stores. Google works the same way in both countries. What changes is the competition in your market, and we plan around it.
08
Do you work in my city?
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Very likely. We rank established businesses in cities and towns across Canada and the US, from Toronto and Vancouver to New York, Los Angeles and Spokane. Local SEO is planned town by town, so on the strategy call we search your service in your area, live, and show you who is in the top three today.
09
What industries do you work with?
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Home services and trades, law firms, dental and health clinics, ecommerce brands, finance, automotive and more. We have ranked roofers, HVAC companies, probate and family lawyers, dentists, orthodontists, chiropractors, online stores and mortgage brokers. The searches change by trade; the work behind them does not.
10
Do you work with every business?
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No. We work with established businesses doing $20k a month or more, because that is where ranking first pays back fastest. If we can't get you to the top, we'll tell you on the strategy call.
11
How do you measure SEO success?
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By the searches that bring you customers. We track where you rank for each keyword we target, the traffic those rankings bring, what that traffic is worth, and the authority of your site. You see it in a monthly report we walk you through live, and in our app any time.
12
What will I see in the reports?
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Your Google Analytics data, where you rank for each keyword we target, and a list of the work we did that month. We walk you through it live, in plain language. You also get our app: see it all live, any time, and ask its AI agent for anything you want to know.
13
Do you use shortcuts?
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No. White-hat only. The shortcuts work for a few months and then a Google update wipes them out, along with your rankings.
14
Am I locked into a long contract?
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No. There are no long-term contracts. Results keep you here, not paperwork.
15
How do I choose an SEO company?
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Ask three things. Which searches will you rank me for, and why those? What will you do each month? What happens if it doesn't work? A good SEO company answers all three in plain words. We put our answers in writing: a list of target searches, a monthly list of completed work, and two guarantees.
16
I already pay an SEO agency. Should I still book?
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Yes. Bring your latest report. We'll tell you straight what's moving, what isn't and what we'd do next.