Answer engine optimization (AEO) · Canada and the USA
Your buyers now type whole questions into Google and AI tools like ChatGPT, and get one written answer back. Answer engine optimization (AEO) means getting your business into that answer: quoted, named and linked. We find the questions your buyers ask, put the clearest answer on your website, and rank it on page one of Google so the AI picks it up.
30 minutes on Google Meet. For businesses doing $20k a month or more.
Google AI Overview, first source card
A result from our work · Maurice and Sons, Manitoba
Log home restoration searches on Google
15 of 19 searches in the top three in 21 days. Named in 3 of Google’s AI answers.
As seen in and rated on
(01) The short answer
An answer engine is any tool that replies to a question with a written answer instead of a list of links: Google’s AI Overviews and AI Mode, ChatGPT, Claude, Perplexity, Gemini and Microsoft Copilot. Answer engine optimization is the work that makes your website the place those answers come from. Your Google rankings now pay off in one more place: inside the answer itself.
1 · A buyer’s question (example)
Buyers ask in full sentences, with the town and the problem in them.
2 · The search behind it
The AI runs related searches and reads the pages that rank for them.
3 · The answer
All three searches above are ones where Google’s AI named our client Maurice and Sons.
(02) Real answers, real clients
Real AI answers naming businesses we work for, on the questions their buyers ask. Each block says which answer engine it is.
Google AI Overview
Noble Protection Dogs · Alberta
The first name in the answer.
“Trained guard dogs for sale Calgary”: Google’s AI names Noble Protection Dogs in its opening sentence, then first under “Top Providers Serving Calgary”.
ChatGPT
Skyview Law · Washington State
61 AI answers naming Skyview Law.
Captured across Google AI Mode (20), ChatGPT (20) and Claude (21) for the family law questions its clients ask. Shown: “divorce lawyer mabton wa”.
Google AI Overview
The Game Caps · USA
#1 for “original bar snapbacks”, and the answer describes their product.
“Original bar snapbacks”: Google’s AI describes The Game Caps’ product by name, gives the price and cites their site.
Read the case study →Google AI Overview · Maurice and Sons
15 of 19 searches in the top three on Google in 21 days, 7 of them #1. Named in 3 AI answers, including “log home rot repair Manitoba”.
Read the case study →Google AI Overview · Angkorscape, Seattle
“Luxury landscape designers”: named in Google’s AI answer, and first in the results under it.
Read the case study →(03) How the answer gets picked
Google says it plainly in its own guide for website owners. To be a link inside its AI answers, a page has to be one Google already shows in its normal results, with a short description under the link. No secret file, no special code.
One question, several searches
Illustration. Google calls this “query fan-out”: issuing multiple related searches across subtopics and data sources.
“There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.”
What that means for you
(04) What we do
Swipe for all six →
List the questions your buyers ask
By service and by city: what it costs, how long it takes, who to call, what to watch out for. We pull them from real searches and from the questions your customers already ask you.
See who answers them today
We ask Google’s AI, ChatGPT, Claude and the others each question and screenshot who gets named and quoted. That’s your starting line.
Write the answer onto your pages
Each key page opens with the plain answer, then the proof: real numbers, jobs done, where you work. A questions section uses your buyers’ own words. How we write your pages
Label the page for search engines
Behind each page we add short hidden labels that tell Google what the page is: a service, a business, a set of questions and answers. They always match what the page says. How we fix your website
Rank those pages on page one
The answer comes from pages that rank, so this is the core of the work, and our 60-day guarantee sits on it. Local businesses get local SEO services and Google Maps in the same plan.
Check the answers every month
The same questions, asked again each month, every answer saved. You see where you’re named, next to your Google rankings, and what we fix next.
(05) Before and after
Most service pages open with a welcome. An AI looking for an answer skips it. Here’s the same opening, rewritten the way we write it.
Before
SkippedWelcome to Prairie Log Works!
We are a family-owned business passionate about quality and customer satisfaction. Contact us today to learn more about our services.
No service, no place, no answer. Nothing here to quote.
After
QuotableLog home rot repair in Manitoba
We cut out rotted logs and fit new ones on log homes across Manitoba, without taking the walls down. Most repairs take one to two weeks. Here’s what it costs and how we do it.
What, where and how long in the first two lines. The proof sits right below it.
Illustration. Prairie Log Works is a made-up business.
(06) The names for it
Agencies use different names for getting found in AI. Here’s what each one means in plain words, and where to read more.
Name
What it means
Answer engine optimization (AEO)
Being the answer to the questions your buyers ask. This page.
Generative engine optimization
Getting into the short list of businesses AI tools recommend when someone asks who to hire.
Getting recommended by ChatGPT in particular.
Getting named in the AI summary at the top of Google.
The umbrella for all of the above, built on page-one Google rankings.
(07) Is this for you?
Under $20k a month? We’re not your agency. Over it, and ready to be the business the answer names? Let’s talk.
Who it’s for
$20k+
a month in your own revenue. This is for established businesses already doing $20k a month or more.
Spots this month
Very limited
spots left for the month of October. We put a cap on clients we can take in to keep our promises.
What it costs
$1,497+
a month for Google Maps. Google rankings from $2,697+ a month. Both higher for multiple locations, websites and complexity. AI answers come with every plan. Month to month.
See how pricing works →We put our fee on the line. Page one for your qualifying keywords on Google in 60 days, or we keep working for free. We confirm which ones qualify on the strategy call.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
On a free 30 minute call we ask the AI tools your buyers' questions, live, and show you who gets named instead of you and what it takes to change that.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Questions
What business owners ask us before they book.
Book my free strategy callGetting your business into the written answers that Google's AI, ChatGPT, Claude and other AI tools give when someone asks a question. Your website becomes the place the answer comes from: quoted, named and linked.
It's built on it. Google's AI answers pull from pages that rank, so ranking on page one is still the core of the work. AEO adds the next step: writing those pages so the answer is easy to find and quote. Your rankings now pay off in more places.
They overlap. AEO is about being the answer to a question. GEO is about getting into the short list of businesses an AI recommends. One plan covers both, and our generative engine optimization page has the detail.
Google AI Overviews and AI Mode, ChatGPT, Claude, Perplexity, Gemini and Microsoft Copilot. We check the main ones for your questions every month.
No. Google says there are no special files, code or extra steps needed to appear in its AI answers. What counts is a page that ranks and answers the question clearly. We still add the standard labels Google reads for normal results, and they always match what the page says.
Every month we ask the same questions again, save every answer, and show you where you're named, next to your Google rankings.
We guarantee it. No visible improvement in 20 days: your payment for that period back, plus $200. Your qualifying keywords not on page one of Google in 60 days: we keep working for free until they are.
Yes, for the better. Pages open with a plain answer to the question a customer came with, then the proof. People find what they need faster too.
Yes. We work with businesses across both countries.
Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity.
