01
What is SEO for plastic surgeons?
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SEO for plastic surgeons is the work that gets your practice found when patients search for the procedures you perform, on Google, on Google Maps and in AI answers. It covers a page for each procedure, your surgeon pages and credentials, before-and-after galleries, your Google Business Profile, your reviews, how fast your site loads on a phone, and the links and mentions from other sites that build trust.
02
What should a plastic surgery practice rank for?
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The procedures, in the words patients use. Google estimates 246,000 searches a month for “bbl” in the US, 90,500 for “rhinoplasty” and 74,000 for “breast augmentation”, against about 590 for “seo for plastic surgeons”. In Canada, “bbl” gets about 40,500 a month and “rhinoplasty” about 9,900. Then come the questions around each procedure: what it costs, what the results look like, and who does it nearby.
03
How long does plastic surgery SEO take to work?
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It can move fast. Sanjay Grover MD FACS, a plastic surgeon in Newport Beach, went from #17 to #1 on Google Maps for “best plastic surgery near me” in 20 days. Our guarantees put a clock on the rest. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
04
How much does SEO for plastic surgeons cost?
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Organic SEO for one practice usually runs between $1,497 and $5,000 a month. Organic SEO across several websites, such as a group with a site for each location, usually starts at $5,000 a month. Your number depends on how many procedures and cities you want to win and how strong the surgeons above you are. You get it on the strategy call.
05
Does every procedure need its own page?
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Yes, for the procedures you want more of. One procedures page that lists twenty operations gives Google no reason to show you for any one of them. A tummy tuck page can answer what a tummy tuck patient wants to know: who performs it, their board certification, a price range, recovery, risks, consented before-and-afters and how to request a consult. Google estimates 27,100 searches a month in the US for “tummy tuck before and after” alone.
06
Should we publish prices on our website?
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We recommend a range. Google estimates 33,100 searches a month in the US for “tummy tuck cost”, about four times the 8,100 for “tummy tuck near me”, and 14,800 for “mommy makeover cost”. If your page won’t talk about price, those patients read the page that does. Give a range, what changes it and the financing you offer, and confirm the exact quote at the consult.
07
Can we show before-and-after photos?
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Yes, with the patient’s written consent, and they belong on your website, not only on Instagram. Keep lighting, pose and setting consistent, never edit the result, and label each one with the procedure. In Ontario, the College of Physicians and Surgeons allows before-and-afters on your own website and social pages, where patients seek them out, but not in ads or promoted posts that reach people unsolicited, and expects a note that results may vary. Your surgeon and your regulator have the final word.
08
How do we get into the Google Maps top three?
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Google weighs how close you are to the person searching, how well you match the search, and how well known you are. Distance you can’t change. The rest you can: the right primary category on your Google Business Profile, each procedure listed as a service, real photos of your practice and team, steady reviews, a page on your site for each procedure, links from real sites, and your name, address and phone the same everywhere online.
09
Do reviews matter, and how should we reply to them?
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Reviews are one of the signals Google weighs, alongside proximity, relevance and links. For a surgeon they also do the selling, because patients read them for the procedure they want. Reply with care. In the US, a reply must never confirm that the reviewer is your patient or mention their treatment: the Department of Health and Human Services has fined practices for that under HIPAA. In Ontario, the CPSO says deleting only the negative reviews can breach its advertising rules.
10
Does Google judge plastic surgery websites more strictly?
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Yes. Google holds health and medical topics to a higher standard, because bad advice can hurt people. The pages that rank show who performs each procedure, their training and board certification, honest risks and recovery, and careful medical claims. That helps you rank, and it is what patients look for before they request a consult.
11
How should we show board certification?
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On every procedure page and on the surgeon’s own page, in plain words: certified by the American Board of Plastic Surgery in the US, or certified in plastic surgery by the Royal College of Physicians and Surgeons of Canada (FRCSC). Add training, hospital privileges, memberships and the procedures they perform. We also describe the surgeon in your site’s code, so Google and AI tools can read who they are and connect them to your practice.
12
We have more than one surgeon. Who should the pages feature?
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Each surgeon gets their own page, and each procedure page names who performs it. Patients often search a surgeon by name after a friend recommends them, and a strong page for each surgeon means that search lands on your site instead of a directory.
13
We have more than one location. How does that work?
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Each location gets its own Google Business Profile and its own location page, with its own surgeons, photos, reviews and directions. Each one competes in its own city, so each one needs its own reasons to rank.
14
Does seasonality matter for plastic surgery SEO?
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Yes. In the US, Google’s estimates for “bbl” peak in January at 368,000 searches and sit at 201,000 over the summer. “Tummy tuck cost” reaches 49,500 in March, more than double August’s 22,200. In Canada, “bbl” jumps to 110,000 in January from about 33,100 most months. Pages take time to climb, so we build them ahead of each peak.
15
Will you get our practice into ChatGPT and Google’s AI Overviews?
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AI SEO is included in every plan. Clear procedure pages, named surgeons with credentials, honest answers and the same details everywhere online are what AI tools quote and cite. Rosedale Wellness Centre in Toronto is named and cited in Google’s AI answer for prenatal and baby chiropractic care. We track where your practice appears in AI answers and report it every month.
16
Is SEO better than paid ads for plastic surgeons?
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They do different jobs. Google estimates advertisers pay about $12 a click for “breast augmentation near me” in the US and for “breast augmentation toronto” in Canada, and the price rises every time another surgeon bids. SEO catches the patient while they research, and keeps working after the budget stops. Most practices run both and lean more on SEO as their procedure pages climb.
17
How is plastic surgery SEO different from med spa SEO?
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The decision is bigger. A med spa patient often books a treatment the same week. A surgical patient compares surgeons, reads about risks and recovery, studies results and asks the price before they request a consult. So surgical pages carry more depth and more proof. If your practice runs a med spa as well, its treatments get their own pages.
18
Who writes the procedure pages?
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We build them from the questions patients actually search for each procedure, and your surgeon has the final word on every medical statement. Nothing promises a result, and every claim can be backed up.
19
What should we ask an SEO agency before we sign?
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Five things: show us a plastic surgery result with the search named; what happens if nothing moves; what it costs; how you keep our pages inside our medical board’s rules; and how long we are locked in. Our answers to all five are on this page.
20
Do you work with plastic surgeons in Canada and the US?
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Yes. We rank practices across Canada and the United States. The results on this page include Newport Beach, California, and Oakville and Toronto, Ontario.
21
Which practices do you take on?
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Established practices doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.
22
Am I locked into a long contract?
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No. There are no long-term contracts. Results keep you here, not paperwork.