SEO for plastic surgeons · Canada and the USA
Patients don’t search for a plastic surgeon. They search the procedure: bbl, rhinoplasty, tummy tuck cost. The practice with the best page for each one, and the strongest Maps listing, gets the consult. We build both for plastic surgery practices in Canada and the US, and help them rank on Google, Google Maps and in AI answers.
30 minutes on Google Meet. For practices doing $20k a month or more.
What it is
It’s the work that puts your practice in front of people searching for a procedure in your city: on Google’s results, on Google Maps and in AI answers. The same pages and the same profile do the work in all three places.
Google search
Procedure pages
A page for each procedure, with your city, your surgeon, a price range and your results.
Google Maps
Your practice listing
The map with three practices under it, for searches like “plastic surgeon near me”.
AI answers
Named in the answer
Google’s AI Overviews and ChatGPT, quoting a practice when a patient asks who to see.
Surgeon results
A skin and laser clinic in New Jersey and Pennsylvania: 5 treatment searches on Google, each from outside the top 100 to the top two. Plus healthcare practices in Canada and the US. Every one with the search, the position, and who it was for.
Margate City, New Jersey · King of Prussia, Pennsylvania
“Skin tightening treatment Margate City”
“Coolsculpting King of Prussia”
“Dysport King of Prussia”
“Hair transplant in Margate City”
“Facial filler Margate City”
Google positions. Grey is where each search started, outside the top 100. Green is where it landed: #1 for three, #2 for two.
7/8
tracked searches in the Google Maps top three by day 20
From #12 to #1 for “best breast augmentation surgeons near me”.
See his results →
+5,000
new organic clicks in four months
1.31K clicks before, 6.42K after. A newer health brand, trusted in a crowded search.
Read the case study →
Client results
Sanjay Grover MD, FACS is a plastic surgeon in Newport Beach, California. These are the procedure searches his patients type into Google Maps, and where his practice now shows up for them.
Google Maps top three
7 of 8
tracked searches, by day 20.
Number one on the map
4
searches, in the same 20 days.
Best plastic surgery near me
#17 → #1
on Google Maps.
Each picture is a real Google Maps search, cropped to the list, with the exact search named under it. More client results are on our case studies page.
More proof
Just a few of the clinics and practices patients search for, plus businesses named in AI answers. Each card is a real Google search, and names the search typed so you can check it yourself.
Patients search for the treatment and the town, the way they search for a surgeon. Each card shows the clinic’s place in the unpaid results for the exact search.
Google search · King of Prussia
Lux Skin & Lasers
for “Semaglutide Treatment in King of Prussia”
Before
Not in top 100
Now
#2
Number 2 of the unpaid results, on page one.
Google search · King of Prussia
Lux Skin & Lasers
for “non-surgical facelift Prussia”
Before
Not in top 100
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Fort Myers
Hideout Boutique
for “Laser Tattoo Removal”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search · Calgary
Pathways Dental Clinic
for “sedation dentist in calgary”
Before
#4
Now
#1
The first unpaid result for the exact search.
Google search · Calgary
Pathways Dental Clinic
for “NE Calgary Dental Services”
Before
Not in top 100
Now
#2
Result number 2 for the exact search, shown in the screenshot.
Sedation, orthodontics, microneedling and lip fillers: the same kind of procedure search a plastic surgeon wants to win.
Google search · Calgary
Pathways Dental Clinic
for “sedation dentists calgary”
Before
#5
Now
#2
Result number 2 for the exact search, shown in the screenshot.
Google search · Calgary
Pathways Dental Clinic
for “Orthodontics in NE Calgary”
Before
Not in top 100
Now
#7
Result number 7 for the exact search, shown in the screenshot.
Google search · Margate City
Lux Skin & Lasers
for “Microneedling Margate City”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search · King of Prussia
Lux Skin & Lasers
for “Lip fillers King of Prussia”
Before
Not in top 100
Now
#3
Number 3 of the unpaid results, on page one.
Law firms, lenders, fence builders, furniture stores and more, in ChatGPT, Google’s AI answers and Google Maps. Swipe through on a phone.
ChatGPT
Skyview Law
for “divorce lawyer mabton wa”
First of the three firms ChatGPT lists, with its phone number.
ChatGPT
Skyview Law
for “family lawyers mabton”
Now
Listed
First firm in ChatGPT’s list, with its phone number.
Google AI Overview
B Generous
for “Bridge Loans for NonProfits”
Now
Cited
Linked as one of the sources beside Google’s written answer.
Google AI Overview · Toronto
Everything Mortgages
for “Mortgage Refinancing for Renovations Toronto”
Now
Cited
Linked as a source inside Google’s written answer.
Google AI Mode
Super Fabrications
for “fence company chantilly”
Now
Cited
The first source listed beside the AI Mode answer.
ChatGPT
Modernistic
for “Best carpet cleaning company in Michigan”
ChatGPT’s answer opens with one “Recommended Company”: Modernistic.
Google Maps
Candace & Basil
for “luxury furniture stores”
Before
#10
Now
#1
Top of the Maps list, below any ads.
Google Maps
Boise Diamond Ring & Coin
for “luxury watch buyers”
Before
Not shown
Now
#2
Number 2 in the Maps list, competitors and all.
As seen in and rated on
What patients type
Ranking for your practice name and the words “plastic surgeon” is only the start. Patients search the procedure, and every procedure is its own race.
“bbl” · USA, a month
246,000
One procedure. People already thinking about it, reading who does it well.
“seo for plastic surgeons” · USA, a month
590
The search agency pages fight over. Your patients never type it.
When they search
A page published in the busy month starts climbing after the busy month. We read each procedure’s year and build its pages ahead of the rush.
368K
246K
301K
301K
246K
201K
201K
201K
301K
301K
246K
301K
What it means
January is the peak at 368,000. June to August sit at 201,000.
The green bar is the busiest month. That page needs to be ranking months before it.
Google Ads monthly search estimates, whole country, September 2025 to August 2026, shown January to December.
The patient’s path
Nobody books surgery from one search. They price it, study results and check the surgeon. We help your practice show up at every one of those steps.
“tummy tuck”: 60,500 a month in the US.
Procedure pages
“tummy tuck cost”: 33,100 a month.
Price ranges
“tummy tuck before and after”: 27,100.
Consented galleries
Board certification, training, how many they have done.
Surgeon pages
“plastic surgery near me”: stars, photos, distance.
Google Business Profile
“Who are the best surgeons for this near me?”
AI SEO
On a phone, from the procedure page, in a few taps.
Consult path
Google Ads monthly search estimates, USA.
Your procedures, as pages
A procedures page that lists twenty operations gives Google no reason to show you for any one of them. Pick a procedure to see the page we build for it, and the searches it goes after.
Goes after
The biggest procedure search in both countries, and the one where safety is the first question. The page leads with who performs it, how, and an honest account of risk and recovery.
Google Ads monthly search estimates. USA unless marked.
Inside one procedure page
Eight parts, top to bottom. Here they are on a page drawn as an example, then what each part does for the patient reading it.
An illustration for a made-up practice. The surgeon, figures and prices are placeholders.
The words a patient types: “Rhinoplasty in Tampa”, not “Artistry meets science”. Google matches the page to the search by these words first.
What the procedure changes, who performs it here, and a price range. A patient who reads only this knows whether to keep reading.
Name, photo, board certification and years doing this procedure, with a link to the surgeon’s own page.
Taken the same way every time, with written consent, labelled with the procedure. Not mixed in with every other procedure.
Time off work, when the swelling settles, when the final result shows. Patients plan their lives around this.
What can go wrong and how often your practice sees it. A page that hides this sends the patient to a page that doesn’t.
A range with what it includes: the surgeon, the anaesthetic, the facility. Financing if you offer it.
The questions patients ask before a consult, each answered in a few lines. Then one button with the same words every time.
The questions before the consult
Once a patient knows what they want, the searches turn into questions. How much will it cost me. How long will I be off work. Will it hurt. Can I pay over time. Each one is a patient getting closer to a consult, and each one is a search your procedure pages can answer.
Questions patients type, searches a month, USA
Google Ads search estimates for the whole of the USA, read 27 October 2026. Green: price questions. Blue: recovery, pain and how long it lasts. Orange: paying over time.
What Google showed for “tummy tuck recovery” today
We searched it on a phone in the USA on 27 October 2026. All ten of the first ten website results were plastic surgery practices and clinics, not directories and not magazines. Above them, Google’s AI answer listed 14 sources, and practice websites sat among them next to the Mayo Clinic, the Cleveland Clinic and the American Society of Plastic Surgeons.
Meaning: a recovery question is a search a single practice can win with one good page. The practices showing there wrote a recovery page in plain words. That’s the whole trick.
From Google’s search estimates, the questions Google shows under each search, and what patients ask your front desk.
The top results and the AI answer for each question: what they cover, what they skip, how long they are.
In a short list of questions we send, or a quick chat. We turn it into plain words and send it back for a final read.
On the procedure page, under a heading in the patient’s own words, so Google and AI tools can find and quote it.
Google Maps
Google picks the three practices under the map from three things: how well each one matches the search, how far it is from the person searching, and how well known it is. Your address is fixed. The other two are work we can do.
01
Match
Your listing’s main category, the procedures named on it, and procedure pages on your site that say the same.
02
Distance
Where your practice is against where the patient is searching. We widen the area you show in with your site and listing.
03
Known
Mentions and links from other sites, your website’s strength, your reviews and how people use your listing.
Google names these three in its own help pages on local results.
AI answers
AI answers lift short, plain passages from pages they trust, and name the practice those passages belong to. So every procedure page opens with a passage that makes sense on its own. The same pages that rank on Google now pay off in AI answers too.
Step 1
The question
A patient asks: “who does rhinoplasty in tampa, and what does it cost?”
Step 2
The passage
Your rhinoplasty page answers in its first lines: the surgeon, the city, a price range.
Step 3
The checks
Other sites say the same about you: your listing, directories, articles that mention you.
Step 4
The name
The answer names your practice and links to the page.
An illustration of the order, not a screenshot.
Price and proof
Price and before-and-after results are two of the biggest searches around every procedure. A website that hides the price, and keeps its best results on Instagram, sits out of both.
Google Ads monthly search estimates, USA. Each phrase is the procedure name plus the word shown.
Where practices leak
We look for these first on every plastic surgery website we audit. Each one is fixable, and the fix is where we start.
Google can’t rank one page for twenty different operations.
Fix: a page for each procedure you want more of.
Your strongest proof, where search can’t use it.
Fix: consented galleries on each procedure page.
The cost search goes to the practice that answers it.
Fix: an honest range and what moves it.
A short bio, no certification named, no link from the procedure pages.
Fix: a full surgeon page, linked from every procedure.
In the US, that can break HIPAA.
Fix: warm replies that never confirm care.
One category, no procedures listed, stock photos.
Fix: the right category, every procedure, real photos.
Before you hire anyone
Six checks, with nothing to install. They won’t tell you everything, but they show which procedures are missing searches and who is taking them.
Type site:yourpractice.com into Google. The pages it lists are the ones Google keeps. Count how many of your procedures have their own page in that list.
In Google Search Console, Google’s free report on your website, open Performance and the Queries tab. These are the words people typed when Google showed your site. Look for your procedure names.
Switch to the Pages tab. A procedure page with almost no showings is a page Google doesn’t match to any search yet.
On your phone, search your main procedure and your city, like “tummy tuck Dallas”. Note the three practices under the map, then open the first three websites and see what their pages have that yours doesn’t.
Open your practice on Google Maps. Check the services list names your procedures, the photos are recent and your own, and the hours are right.
Ask ChatGPT for the best surgeon for your main procedure in your city. Note who it names, and which websites it links to when it shows them.
On every procedure page
Your surgeon, named
Board certification
American Board of Plastic Surgery, or FRCSC in Canada, in plain words
Training
Medical school, residency and fellowship, by name
Hospital privileges
Where they are allowed to operate
Procedures
The ones they perform, each linked to its own page
Read by Google
The same facts written into the page’s code, so search and AI tools can read who they are
Trust
Patients check who will operate before they ask for a consult. So every procedure page names the surgeon and shows why they are the one to trust.
In the US
Never confirm a reviewer is your patient. In 2023 a practice paid a $30,000 federal settlement over replies to its Google reviews.
In Ontario
Ontario’s College of Physicians and Surgeons bans testimonials in all advertising, your website included. Before-and-after photos can’t run where people see them unasked, like print ads, but they can sit on your website. Search reaches the patients who go looking for them.
Seeing it work
Three readings, in this order. Where each procedure page ranks for the search it was built for. How often Google shows it. How often people click it.
First
Position
Where your “tummy tuck” page sits for “tummy tuck” plus your city, today and the day we started.
Then
Times shown
How often Google showed the page in its results, from Google’s own free report on your site.
Then
Clicks
How often someone clicked through from Google to the page.
For a new page, position moves first. Times shown follow, then clicks.
Prices
Our prices are on the website, and they’re the same across the US and Canada. Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity. AI answers come with every plan.
Google rankings
$2,697+
a month. Higher for multiple locations, websites and complexity.
Procedure pages written and put live, with the links and fixes that rank them.
Google Maps
$1,497+
a month. Higher for multiple locations, websites and complexity.
For the map with three practices under it.
AI answers
Included
AI answers come with every plan.
Google’s AI Overviews, AI Mode and ChatGPT.
How long it takes
A new procedure page has to be found, read and trusted before it ranks, so it works in weeks and months, not days. Both of our promises are set out in full in our SEO guarantees.
01
Weeks 1 and 2
Your procedures and cities picked, your surgeon’s details and prices collected, your listing fixed.
02
Weeks 3 to 8
Procedure pages live, linked from your other pages, and sent to Google.
03
Month 3 onward
Pages that rank kept current; pages that don’t, rewritten. More cities added.
The usual order of work. Every practice starts from a different place.
Before you sign
We read the agency pages Google shows for plastic surgery SEO in Canada and the US. Here is what they say, and what we say.
01Show me a plastic surgery result, with the search named.
Them: Traffic multiples and growth charts. The search and the position, rarely.
Us: Lux Skin & Lasers, a skin and laser clinic: #1 on Google for “skin tightening treatment” in Margate City, up from outside the top 100.
02What happens if nothing moves?
Them: A line saying no agency can guarantee rankings, and three to six months before early traction.
Us: Both promises are in writing. Read them in full in our SEO guarantees.
03What will it cost?
Them: Bands from $1,000 to past $20,000 a month, or no number at all.
Us: Google Maps from $1,497 a month, Google rankings from $2,697 a month, higher for more locations or websites. Full prices here.
04How do you keep us inside our medical board’s rules?
Them: Rarely mentioned.
Us: Your surgeon has the final word on medical wording. Review replies that never confirm care. Galleries with consent, placed where your college allows them.
05How long are we locked in?
Them: Ask before you sign.
Us: Month to month. No lock-in.
Plain English
The words you’ll hear from any SEO company, in one line each.
One page for one procedure in one city, like “rhinoplasty in Tampa”.
Your practice’s listing on Google Maps and in search.
The three practices Google shows under the map.
What the person searching wants next: to learn, to compare prices, or to book a consult.
Code on your page that tells Google who the surgeon is and what the practice offers.
A link from one page on your site to another.
Your practice’s name, address and phone listed on another site.
Google’s free report on how it sees your website.
A result Google shows for free, in the order it judges the pages answer the search. You can’t pay to move up in these.
A paid ad, labelled Sponsored. It shows only while you keep paying for each click on it.
Where your page sits in the free results for one search. Positions 1 to 10 are page one.
The answer Google writes at the top of some searches, with links to the pages it took the answer from.
A search like “breast augmentation near me”. Google answers it with practices close to where the person is searching.
A link to your website from another website. Links from respected sites tell Google that others vouch for you.
Consented patient photos for one procedure, taken the same way each time, on that procedure’s own page.
The form or button a patient uses to ask the practice for a consult with the surgeon.
Across the US and Canada, all of it remotely. A few of the cities we work in, or see all locations:
Beyond surgery
Health practices first, then the rest. The pages change with the trade, because the searches do. Each link shows how we rank that trade.
Treatment pages with what to expect, recovery time and price ranges.
Read moreTreatment pages that answer cost and comfort questions plainly.
Read morePages for each condition people search, from back pain to headaches.
Read moreCareful, private-minded pages for each kind of therapy offered.
Read morePractice-area pages and answers to the questions clients ask first.
Read morePages for each kind of mortgage and each kind of buyer.
Read moreProject pages and pages for the kinds of buildings you design.
Read moreEmergency repairs, water heaters and drains, one page per job and per town.
Read moreRepair, install and tune-up pages, written for the season people search them.
Read moreRepair, replacement and storm damage, with real price ranges.
Read morePanel upgrades, rewiring and car chargers, each on its own page.
Read moreDesign, patios and lawn care, with photos of finished yards.
Read moreProject pages buyers compare before they ask for a quote.
Read moreOne page per pest, because people search the pest, not the company.
Read moreHome, office and move-out cleaning, each with what’s included.
Read moreLocal, long-distance and packing pages, with the towns you move between.
Read moreUnit sizes, prices and access hours, page by location.
Read moreCategory and product pages written to rank, not copied from the maker.
Read morePages for each problem your buyers search before they talk to sales.
Read moreNot on the list? See every industry we work in.
Free reading
Everything here is free to read, with nothing to sign up for unless you want the download.
Surgeons ask for evidence. So we put two promises on the table.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We search your top procedures the way your patients do, from your city, and show you which surgeons are winning them.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Questions
What surgeons and practice managers ask us before we start.
With the patient’s written consent, the same lighting, pose and background in both photos, the result never edited, and each one labelled with the procedure. Put them on the procedure page they belong to, so Google can show that page to people looking for results. Your surgeon and your regulator have the final word on what can be shown.
Briefly and calmly. Thank them, say you take every concern seriously and invite them to contact the practice directly. Never confirm they were a patient and never mention a treatment, even if they did. Patients reading later judge the practice by the reply as much as by the review.
Each surgeon gets their own page, and each procedure page names who performs it. Patients often search a surgeon by name after a friend recommends them, and a strong page for each surgeon means that search lands on your site instead of a directory.
Each location gets its own Google Business Profile and its own location page, with its own surgeons, photos, reviews and directions. Each one competes in its own city, so each one needs its own reasons to rank.
Yes. A med spa patient often books a treatment the same week. A surgical patient compares surgeons, reads about risks and recovery and asks the price before they request a consult. So surgical pages carry more depth and more proof, and each med spa treatment gets its own lighter page.
We do, from the questions patients actually search for each procedure. Your surgeon has the final word on every medical statement. Nothing promises a result, and every claim can be backed up.
Yes. Patients search for them before they search for a surgeon, and Google expects a surgery page to cover them honestly. Plain recovery times and the real risks build more trust than a page that only shows results.
Only if it answers questions patients ask. A short post on how to prepare for a tummy tuck, linked to your tummy tuck page, helps that page. Posts written to fill a calendar don’t.
Yes. We publish them. If someone else manages your website, we hand them the finished pages and a plain list of where each one goes, so it’s copy and paste.
Yes. Real photos of your practice, your surgeon and your team tell a patient more than a stock picture. Patient photos go up only with written consent. If you don’t have the right photos yet, we tell you which ones would help each page the most.
Yes. Patients research surgery on their phones, and a page that loads slowly loses them before it opens. Large gallery photos are often what slows a page down, and fixing that is part of the website work in every plan.
No. Every page is written for your practice. Copied text gives Google no reason to show your page over the one it came from, and it can hold your whole site back.
Yes. Patients will travel for the right surgeon, so a procedure page for each town around you can win searches there. The map is hardest to win far from your address, which is why those town pages matter.
Yes. They’re where patients compare surgeons, and each one that lists your practice with the same name, address and phone is another site that names you. We keep those listings complete and consistent.
No. We need access to your website, your Google Business Profile and your Google tools, not your patient files.
Access to your website’s admin area, your Google Search Console and your Google Analytics. If someone else runs your site, we can work through them instead.
We start by reading what’s there: which pages rank, which ones bring visitors and which procedures have no page. Nothing that works gets thrown away. You only need to give us access to your website and your Google tools.
It’s 30 minutes on Google Meet. We look up the procedure searches in your city, the pages you’re missing and who ranks above you. You leave with that list whether you work with us or not.
No one honest can promise #1. We give two promises in writing, with dates on them, and both are set out in full in the guarantees section on this page.
Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises.
