Awkward Media

SEO for plastic surgeons · Canada and the USA

SEO for plastic surgeonsthat books the consult.

Patients don’t search for a plastic surgeon. They search the procedure: bbl, rhinoplasty, tummy tuck cost. The practice with the best page for each one, and the strongest Maps listing, gets the consult. We build both for plastic surgery practices in Canada and the US, and rank them on Google, Google Maps and in AI answers.

30 minutes on Google Meet. For practices doing $20k a month or more.

20

days to see it move, or your money back plus $200

60

days to page one, or we work free

0

long-term contracts

A bright plastic surgery consultation room with a cream armchair, an oak desk with a tablet, white orchids and a tall green plant by the window
Google Maps“best plastic surgery near me”

Sanjay Grover MD FACS

Newport Beach, California

#1

Started at #17

#1 in 20 days

Client result, from the Google Maps report.

(01) What patients type

Plastic surgery patients search the procedure. Not the surgeon.

Most plastic surgery SEO is aimed at the practice name and the words “plastic surgeon”. The consults come from the procedure searches, and every one of them is its own race.

“bbl” · USA, a month

246,000

One procedure. People already thinking about it, reading who does it well.

“seo for plastic surgeons” · USA, a month

590

The search agency pages fight over. Your patients never type it.

Monthly searches by procedure

bbl

246,000

blepharoplasty

135,000

rhinoplasty

90,500

breast augmentation

74,000

tummy tuck

60,500

breast lift

49,500

mommy makeover

40,500

plastic surgery near me

40,500

Google Ads monthly search estimates, whole country. Bars are scaled to the biggest search in each country. Google gives no estimate for liposuction, facelift or breast reduction, as it does for some health searches.

(02) When they search

Procedure demand has a calendar. Rank before the peak.

A page published in the busy month starts climbing after the busy month. We read each procedure’s year and build its pages ahead of the rush.

368K

246K

301K

301K

246K

201K

201K

201K

301K

301K

246K

301K

JFMAMJJASOND

What it means

January is the peak at 368,000. June to August sit at 201,000.

The green bar is the busiest month. That page needs to be ranking months before it.

Google Ads monthly search estimates, whole country, September 2025 to August 2026, shown January to December.

(03) Surgeon results

Plastic surgery SEO results. With the search named.

A plastic surgeon in Newport Beach, plus healthcare practices in Ontario. Every one with the search, the position, and who it was for.

Google Maps20 days

Sanjay Grover MD FACS

Plastic surgery · Newport Beach, California

Position #1#25

“best plastic surgery near me”

#17#1

“best breast augmentation surgeons”

#15#1

“best breast augmentation surgeons near me”

#12#1

“best cosmetic surgeon near me”

#4#1

“liposuction clinic near me”

#21#2

“cosmetic surgeons near me”

#24#2

“plastic surgery specialists”

#20#3

“breast augmentation”

#25#6

Google Maps positions. Grey is where each search started, green is where it landed. Seven of eight finished in the top three.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(04) The patient’s path

From the first search to the consult request.

Nobody books surgery from one search. They price it, study results and check the surgeon. We put your practice in front of them at every one of those steps.

01

Learns the procedure

“tummy tuck”: 60,500 a month in the US.

Procedure pages

02

Prices it

“tummy tuck cost”: 33,100 a month.

Price ranges

03

Studies results

“tummy tuck before and after”: 27,100.

Consented galleries

04

Checks the surgeon

Board certification, training, how many they have done.

Surgeon pages

05

Compares the map

“plastic surgery near me”: stars, photos, distance.

Google Business Profile

06

Asks AI to compare

“Who are the best surgeons for this near me?”

AI SEO

07

Requests a consult

On a phone, from the procedure page, in a few taps.

Consult path

Google Ads monthly search estimates, USA.

(05) Your procedures, as pages

One page per procedure. Not one page for everything.

A procedures page that lists twenty operations gives Google no reason to show you for any one of them. Pick a procedure to see the page we build for it, and the searches it goes after.

yourpractice.com/bbl

Goes after

“bbl” · 246,000 USA · 40,500 Canada“bbl cost” · 9,900

Brazilian butt lift in your city

The biggest procedure search in both countries, and the one where safety is the first question. The page leads with who performs it, how, and an honest account of risk and recovery.

Who it’s for, and who it isn’t
The surgeon, named, with board certification
Before-and-afters, with written consent
A price range, and what changes it
Risks, recovery and results, honestly
Request a consult→

Google Ads monthly search estimates. USA unless marked.

(06) Price and proof

Patients search the price and the results before the surgeon.

Most practice websites hide the price and keep the best results on Instagram. Those are two of the biggest searches around every procedure.

Tummy tuck

“cost”33,100
“before and after”27,100
“near me”8,100

Four searches for the price for every one for a surgeon nearby.

Breast augmentation

“before and after”22,200
“near me”14,800
“cost”9,900

Results come first. The gallery is the page patients look for.

What we put on the page

  • A price range, what moves it, and financing if you offer it
  • A consented gallery on each procedure page, labelled and consistent
  • “Results may vary” and honest recovery times
  • The exact quote confirmed at the consult

Google Ads monthly search estimates, USA. Each phrase is the procedure name plus the word shown.

(07) Where practices leak

Six places patients slip to the surgeon across town.

We look for these first on every plastic surgery website we audit. Each one is fixable, and the fix is where we start.

One page for every procedure

Google can’t rank one page for twenty different operations.

Fix: a page for each procedure you want more of.

Before-and-afters only on Instagram

Your strongest proof, where search can’t use it.

Fix: consented galleries on each procedure page.

No price anywhere

The cost search goes to the practice that answers it.

Fix: an honest range and what moves it.

The surgeon is hard to find

A short bio, no certification named, no link from the procedure pages.

Fix: a full surgeon page, linked from every procedure.

Review replies that confirm a patient

In the US, that can break HIPAA.

Fix: warm replies that never confirm care.

A Maps listing that says almost nothing

One category, no procedures listed, stock photos.

Fix: the right category, every procedure, real photos.

A plastic surgeon in a white coat walks a patient through a treatment plan on a tablet during a consultation

(08) Trust

Board certified, on every page that sells.

Patients check who will operate before they ask for a consult. So every procedure page names the surgeon and shows why they are the one to trust.

  • ✓Certification named in plain words: the American Board of Plastic Surgery, or FRCSC in Canada
  • ✓Every surgeon with their own page, training and hospital privileges
  • ✓The surgeon described in your site’s code, so Google and AI tools can read who they are
  • ✓Careful medical wording, with no promised results
  • ✓Your name, address and phone the same everywhere online

In the US

Never confirm a reviewer is your patient. Federal regulators have fined practices for it.

In Ontario

No testimonials in ads, no promoted before-and-afters. Both can live on your website. Search is where you win.

(09) Before you sign

Five questions for any plastic surgery SEO agency. No dodging.

We read the agency pages Google shows for plastic surgery SEO in Canada and the US. Here is what they say, and what we say.

01Show me a plastic surgery result, with the search named.

Them: Traffic multiples and percentages. The search and the position, rarely.

Us: Sanjay Grover MD FACS: #17 to #1 on Google Maps for “best plastic surgery near me” in 20 days, with seven of eight target searches in the top three.

02What happens if nothing moves?

Them: A line saying no agency can guarantee rankings, and three to six months before early traction.

Us: No visible improvement in 20 days: your payment back plus $200. Not on page one in 60 days: we keep working free until you are.

03What will it cost?

Them: Bands from $1,000 to past $20,000 a month, or no number at all.

Us: Usually $1,497 to $5,000 a month for one practice. Several websites usually start at $5,000 a month.

04How do you keep us inside our medical board’s rules?

Them: Rarely mentioned.

Us: Your surgeon has the final word on medical wording. Review replies that never confirm care. Galleries with consent, placed where your college allows them.

05How long are we locked in?

Them: Ask before you sign.

Us: No long-term contracts. AI SEO included in every plan.

Our SEO guarantees

Surgeons ask for evidence. So we put two promises on the table.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

See who's winning your procedures.

A free 30-minute strategy call on Google Meet. We search your top procedures the way your patients do, from your city, and show you which surgeons are winning them.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers

SEO for plastic surgeons, answered.

01 What is SEO for plastic surgeons?

SEO for plastic surgeons is the work that gets your practice found when patients search for the procedures you perform, on Google, on Google Maps and in AI answers. It covers a page for each procedure, your surgeon pages and credentials, before-and-after galleries, your Google Business Profile, your reviews, how fast your site loads on a phone, and the links and mentions from other sites that build trust.

02 What should a plastic surgery practice rank for?

The procedures, in the words patients use. Google estimates 246,000 searches a month for “bbl” in the US, 90,500 for “rhinoplasty” and 74,000 for “breast augmentation”, against about 590 for “seo for plastic surgeons”. In Canada, “bbl” gets about 40,500 a month and “rhinoplasty” about 9,900. Then come the questions around each procedure: what it costs, what the results look like, and who does it nearby.

03 How long does plastic surgery SEO take to work?

It can move fast. Sanjay Grover MD FACS, a plastic surgeon in Newport Beach, went from #17 to #1 on Google Maps for “best plastic surgery near me” in 20 days. Our guarantees put a clock on the rest. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

04 How much does SEO for plastic surgeons cost?

Organic SEO for one practice usually runs between $1,497 and $5,000 a month. Organic SEO across several websites, such as a group with a site for each location, usually starts at $5,000 a month. Your number depends on how many procedures and cities you want to win and how strong the surgeons above you are. You get it on the strategy call.

05 Does every procedure need its own page?

Yes, for the procedures you want more of. One procedures page that lists twenty operations gives Google no reason to show you for any one of them. A tummy tuck page can answer what a tummy tuck patient wants to know: who performs it, their board certification, a price range, recovery, risks, consented before-and-afters and how to request a consult. Google estimates 27,100 searches a month in the US for “tummy tuck before and after” alone.

06 Should we publish prices on our website?

We recommend a range. Google estimates 33,100 searches a month in the US for “tummy tuck cost”, about four times the 8,100 for “tummy tuck near me”, and 14,800 for “mommy makeover cost”. If your page won’t talk about price, those patients read the page that does. Give a range, what changes it and the financing you offer, and confirm the exact quote at the consult.

07 Can we show before-and-after photos?

Yes, with the patient’s written consent, and they belong on your website, not only on Instagram. Keep lighting, pose and setting consistent, never edit the result, and label each one with the procedure. In Ontario, the College of Physicians and Surgeons allows before-and-afters on your own website and social pages, where patients seek them out, but not in ads or promoted posts that reach people unsolicited, and expects a note that results may vary. Your surgeon and your regulator have the final word.

08 How do we get into the Google Maps top three?

Google weighs how close you are to the person searching, how well you match the search, and how well known you are. Distance you can’t change. The rest you can: the right primary category on your Google Business Profile, each procedure listed as a service, real photos of your practice and team, steady reviews, a page on your site for each procedure, links from real sites, and your name, address and phone the same everywhere online.

09 Do reviews matter, and how should we reply to them?

Reviews are one of the signals Google weighs, alongside proximity, relevance and links. For a surgeon they also do the selling, because patients read them for the procedure they want. Reply with care. In the US, a reply must never confirm that the reviewer is your patient or mention their treatment: the Department of Health and Human Services has fined practices for that under HIPAA. In Ontario, the CPSO says deleting only the negative reviews can breach its advertising rules.

10 Does Google judge plastic surgery websites more strictly?

Yes. Google holds health and medical topics to a higher standard, because bad advice can hurt people. The pages that rank show who performs each procedure, their training and board certification, honest risks and recovery, and careful medical claims. That helps you rank, and it is what patients look for before they request a consult.

11 How should we show board certification?

On every procedure page and on the surgeon’s own page, in plain words: certified by the American Board of Plastic Surgery in the US, or certified in plastic surgery by the Royal College of Physicians and Surgeons of Canada (FRCSC). Add training, hospital privileges, memberships and the procedures they perform. We also describe the surgeon in your site’s code, so Google and AI tools can read who they are and connect them to your practice.

12 We have more than one surgeon. Who should the pages feature?

Each surgeon gets their own page, and each procedure page names who performs it. Patients often search a surgeon by name after a friend recommends them, and a strong page for each surgeon means that search lands on your site instead of a directory.

13 We have more than one location. How does that work?

Each location gets its own Google Business Profile and its own location page, with its own surgeons, photos, reviews and directions. Each one competes in its own city, so each one needs its own reasons to rank.

14 Does seasonality matter for plastic surgery SEO?

Yes. In the US, Google’s estimates for “bbl” peak in January at 368,000 searches and sit at 201,000 over the summer. “Tummy tuck cost” reaches 49,500 in March, more than double August’s 22,200. In Canada, “bbl” jumps to 110,000 in January from about 33,100 most months. Pages take time to climb, so we build them ahead of each peak.

15 Will you get our practice into ChatGPT and Google’s AI Overviews?

AI SEO is included in every plan. Clear procedure pages, named surgeons with credentials, honest answers and the same details everywhere online are what AI tools quote and cite. Rosedale Wellness Centre in Toronto is named and cited in Google’s AI answer for prenatal and baby chiropractic care. We track where your practice appears in AI answers and report it every month.

16 Is SEO better than paid ads for plastic surgeons?

They do different jobs. Google estimates advertisers pay about $12 a click for “breast augmentation near me” in the US and for “breast augmentation toronto” in Canada, and the price rises every time another surgeon bids. SEO catches the patient while they research, and keeps working after the budget stops. Most practices run both and lean more on SEO as their procedure pages climb.

17 How is plastic surgery SEO different from med spa SEO?

The decision is bigger. A med spa patient often books a treatment the same week. A surgical patient compares surgeons, reads about risks and recovery, studies results and asks the price before they request a consult. So surgical pages carry more depth and more proof. If your practice runs a med spa as well, its treatments get their own pages.

18 Who writes the procedure pages?

We build them from the questions patients actually search for each procedure, and your surgeon has the final word on every medical statement. Nothing promises a result, and every claim can be backed up.

19 What should we ask an SEO agency before we sign?

Five things: show us a plastic surgery result with the search named; what happens if nothing moves; what it costs; how you keep our pages inside our medical board’s rules; and how long we are locked in. Our answers to all five are on this page.

20 Do you work with plastic surgeons in Canada and the US?

Yes. We rank practices across Canada and the United States. The results on this page include Newport Beach, California, and Oakville and Toronto, Ontario.

21 Which practices do you take on?

Established practices doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.

22 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.