Awkward Media

Link Building

Google ranks the sites others vouch for.

We get real sites to vouch for you. Relevant sites, real readers, links built by hand. No bots, no link farms, nothing that gets you penalised. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.

Book my free strategy call

30 minutes on Google Meet. For businesses doing $20k a month or more.

See the receipts

(01) What link building is

Every link is a vote. Your competitors have more.

When another site links to yours, Google reads it as a vote of confidence. The site above you on Google usually has more of those votes, from better sites.

Link building is getting real, relevant sites to link to you. Not a thousand junk links from directories nobody visits. A few from sites your customers actually read count for far more.

Every link is built by hand. No bots, no link farms, no shortcuts that get a site penalised.

Mentions and links on trusted sites are also what helps AI tools like ChatGPT name your business. AI SEO is included in every plan. See how it works in Google AI Overviews SEO and ChatGPT SEO.

What we build, and what we won't

Editorial link on a relevant site

A real page, in your industry or your city, with real readers.

Guest article we write

Original content placed where your customers read.

Recovered broken link

A dead link that should point to you, fixed to point to you.

Private blog networks

Sites built only to sell links. Google hunts them.

Link farms and bulk directories

Hundreds of links, zero readers.

Automated or bot outreach

Spam in someone else's inbox, with your name on it.

(02) Receipts

Before. After.

Ahrefs overviews from two client campaigns, as they were exported. Referring domains are the number of different sites linking to you. DR is Ahrefs' score for the strength of those links.

Ahrefs overview for grandoaksorthodontics.com showing DR 35, 342 backlinks and 335 referring domains

“Grand Oaks Orthodontics, start of campaign”

335

Referring domains in Ahrefs, with DR 35 and 342 backlinks.

Ahrefs overview for grandoaksorthodontics.com showing DR 41, 3.08K backlinks and 545 referring domains

“Grand Oaks Orthodontics, later in the campaign”

545

Referring domains in Ahrefs, with DR 41 and 3.08K backlinks.

Ahrefs overview for canadianfurniture.ca showing DR 20, 119 referring domains and organic traffic of 4.6K

“canadianfurniture.ca, July 9, 2026”

DR 20

Domain Rating in Ahrefs, with 119 referring domains and 4.6K organic traffic.

Ahrefs overview for canadianfurniture.ca showing DR 34 up 14 and organic traffic 6.7K up 1.8K

“canadianfurniture.ca, August 15, 2026”

DR 34

Domain Rating up 14, with organic traffic at 6.7K, up 1.8K.

(03) How we build links

No bots. No mystery.

You see every link we build. Your account manager explains each step before we take it, in plain words.

What the monthly report lists, for every link

Linking pageDRTrafficStatus
Live
Live
Live

Plus the anchor text and the page it points to. Every row is a URL you can open and check yourself.

01

Map keywords to pages

We decide which pages should rank for which searches, so every link points somewhere that makes you money.

02

Study who links to them

We pull your competitors' backlinks and sort the sites by relevance and by whether they would link to you too.

03

Clean up what you have

A backlink audit of your own profile. Toxic links get removal requests to the site owner, and a disavow when that fails.

04

Reach out, by hand

Webmasters, bloggers, publishers, journalists and industry people. Real emails, real relationships, no templates blasted at a list.

05

Write what gets linked

Guest articles and content we write ourselves, placed on sites with an audience that fits yours.

06

Take back lost links

Links that point to dead pages or mention you without a link get fixed to point at the right page.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

Links push. Only if Google can read where they point.

Fix the floor first.

A great link to a slow, blocked or broken page is wasted. Technical SEO makes sure every vote you earn lands on a page Google can rank.

See Technical SEO

Our SEO guarantees

We put our money where our rankings are.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Is this for you?

We don't take everyone. On purpose.

This is for businesses already doing $20k a month or more. We look at every business before we take it on.

$Monthly revenue

$20k+

Established businesses with a service that already sells.

Slack message from a law firm client celebrating a first-page Google ranking for family lawyer barrie
A law firm client in our shared Slack, the day “family lawyer barrie” reached page one.

Built for

$

Businesses doing $20k+ a month

A proven service people search for

Room for more calls and bookings

Not for

  • Anyone after overnight rankings
  • No capacity for more enquiries
  • Shopping only on price

New clients a month

15

No more. That's what it takes to hold the rankings we promise.

30 minutes on Google Meet

See if you're a fit

Your next step

See who links to your competitors.

A free 30-minute strategy call on Google Meet. We pull your competitors' links live and show you the gap.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers

Questions owners ask before they book.

01 What does a link building agency do?

Finds the sites that should link to you, reaches out to the people who run them, and earns the links. Research, outreach and content, so your site gains authority and climbs.

02 Is link building risky?

The shady kind is. Paid link schemes, private blog networks and link farms can get a site penalised or dropped from Google. We only build white-hat links, by hand, on real sites.

03 How long until links move my rankings?

Google has to find each new link and recrawl the page it points to, so it takes weeks, not days. Either way, the 20-day guarantee applies.

04 Will I see every link you build?

Yes. Every link is in your report with the page it sits on, so you can open it and check it yourself.

05 Quality or quantity?

Quality. A handful of links from relevant sites with real readers beats hundreds from directories nobody visits.

06 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.