Awkward Media

SEO for cleaning companies · Canada and the USA

Be the cleanerthey book first.

SEO means getting your business to show up when people search. We put cleaning companies at the top of Google Maps, Google search and AI answers for the work they want. In the towns your crews already drive to.

GuaranteeYour qualifying keywords on page one in 60 days, or we keep working free.

30 minutes on Google Meet. For companies doing $20k a month or more.

A house cleaner in a charcoal polo wiping down a white kitchen island, a caddy of spray bottles and folded cloths beside her

Specialist cleaning company we rank · Louisville

Google Maps: “blood cleanup services”

360 Hazardous Cleanup

#37 → #1

(01) A cleaning company we rank

From page five to the top three of Google Maps. In 20 days.

360 Hazardous Cleanup does biohazard and crime scene cleaning in Louisville, Kentucky. Here’s every Google Maps search we tracked for them. Day zero on the left. Day twenty on the right.

360 Hazardous Cleanup · Louisville, Kentucky

Google Maps
Blood cleanup services#37#1
Biohazard cleaners#67#2
Biohazard clean up#65#2
Crime scene cleaning Louisville#48#2
Biohazard cleanup services#65#3
Crime scene cleanup services#45#3
Biohazard cleaning services#37#3
Biohazard waste removal#35#3
Read the full 360 Hazardous Cleanup story

The live result

“Blood cleanup services”
Google Maps results for blood cleanup services: 360 Hazardous Cleanup Louisville listed first with 1 review, Bio-One of Louisville second with 76 reviews
First listing: 360 Hazardous Cleanup, with 1 review. Second: a competitor with 76.

1 review beat 76.

Reviews are one thing Google weighs, not the whole race. We work on all of it.

(02) How customers pick a cleaner

Miss the search. Miss the regular.

A cleaning client found on Google rarely books once. The deep clean turns into every other week. The office signs for the year. Whoever shows up first gets the shot at keeping them.

An office manager in an empty office at dusk scrolling her phone, beside an overflowing wastebasket

Three ways a cleaning job starts on Google

  1. 1

    The homeowner

    Moving out, hosting family, or just done doing it themselves. They type “house cleaning near me” and pick from the first names on the map. Won by: a Google Maps listing at the top for the towns you cover.

  2. 2

    The office manager

    The current crew missed another night. They search “office cleaning” and their city, open a few sites and shortlist the ones that look serious. Won by: a commercial page that shows you’re insured, how you vet staff, and the buildings you already clean.

  3. 3

    The urgent job

    A flood, a stain before a party, a scene that needs a specialist. They call the first company that looks like it does exactly that. Won by: a page for that exact service, and a Maps listing that names it.

Number 3 in action: 360 Hazardous Cleanup, “blood cleanup services”, Louisville.

#37 → #1

(03) What customers type

Customers search by the job. And the town.

Homes, offices and specialist work are three different buyers. Every search below has its own competition, and needs its own page to win it.

Homes

house cleaningmaid servicedeep cleaningmove out cleaning

Offices and buildings

office cleaningcommercial cleaningjanitorial servicesmedical office cleaning

Specialist work

carpet cleaningwindow cleaningpost construction cleaningbiohazard cleanup

Plus a place

cleaners near mecleaning company in [your town]best cleaners [your city]

Add a town to any search on the left and it becomes a new one.

Same job, two pages

The services page

  • • Residential
  • • Commercial
  • • Deep cleans
  • • Move-outs
  • • And more

One line per job, one page for everything. Too thin to win any single search.

The job page

Move-out cleaning in [town]

  • The room-by-room checklist
  • How it’s priced, and what changes it
  • How soon you can book a crew
  • Before and after photos from that town

Shows up for the search the next customer types.

The questions your customers ask before they book

  • How much does a house cleaning cost?
  • Do I need to be home while you clean?
  • Are your cleaners insured and background checked?
  • Can you clean our office after hours?

Answer them on your site, for your towns, and you’re the company they trust before they’ve filled in the form.

(04) What we do

More of the clients you want. In the towns you want them.

Every plan covers the three places customers look: Google Maps, the normal Google results and AI answers in ChatGPT and Google. We point the work at the clients you want most, usually the recurring ones.

01

Your Google Maps listing

The free listing that puts your business on Google Maps, with your hours, photos and reviews. We set it up for how you actually work: the right categories, every service listed, the towns you cover, real photos of your crews, and a simple routine for asking happy clients to leave a review.

02

A page for every service you want more of

Recurring house cleaning, deep cleans, move-outs, office contracts, carpets, windows, post-construction. Each gets a page of its own, written for the customer who needs that job done, with what’s included, how it’s priced and real photos.

03

A page for every town you drive to

Your crews cover more than one town. Your site should too. We build a page for each town you want clients in, with the homes and buildings you already clean there, so you show up for the customer who types their own town.

04

Same name, address and phone on every listing

We keep your business details identical on every directory and listing, and get you mentioned on local sites your customers already trust. When a friend’s referral searches your name, they find you, your reviews and your work.

05

AI answers

Customers now ask ChatGPT and Google’s AI which cleaning company to hire. We work on getting your business named in those answers for your towns, track where you’re named and report it every month.

06

Reports you can read

Where you rank for each service and town, how many people called or sent a request from Google, and what we’re doing next. Plain words, every month.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(05) Before you sign

Five questions for any SEO company for cleaners.

Proof, guarantee, contract, price, AI. Here’s ours.

Can you show me a cleaning company you rank on Google Maps?

Yes. 360 Hazardous Cleanup in Louisville: every tracked search in the top three of Google Maps in 20 days, and #37 to #1 for “blood cleanup services”. The live result is above.

What happens if it doesn’t work?

No visible improvement in 20 days: your payment back plus $200. Your qualifying keywords not on page one of Google in 60 days: we keep working free until they are. We confirm which keywords qualify on the strategy call.

How long is the contract?

There isn’t a long one. No long-term contracts.

What does it cost?

Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month.

Is getting named in AI answers extra?

No. It’s included in every plan.

Our SEO guarantees

Your qualifying keywords on page one in 60 days, or we keep working free until they are.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

See who's booking your clients.

On a 30 minute call we look up the searches your next clients type in your towns, show you who ranks for them today, and what it would take to put your business there.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

(06) Questions

SEO for cleaning companies, answered.

What cleaning companies ask us before they start.

Book my free strategy call
01 What is SEO for cleaning companies?

SEO means getting your business to show up when people search. For a cleaning company, that's three places: Google Maps when someone types house cleaning near me, the normal list of Google results when an office manager types commercial cleaning and their town, and the answers ChatGPT and Google's AI give when someone asks who to hire.

02 Most of our clients come from referrals and repeat bookings. Why do we need SEO?

Because a referral still ends in a search. The friend who was given your name looks you up before they book, and if what they find is thin, they book whoever looks better. And a recurring client won from a search keeps booking, so one good ranking keeps adding to your calendar.

03 How long does SEO take for a cleaning company?

If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are. We confirm which keywords qualify on the strategy call. Broad searches in big cities take longer to win than one service in one town.

04 How much does SEO cost for a cleaning company?

Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month. No long-term contracts. Getting named in AI answers is included in every plan.

05 We clean homes and offices. Do they need separate pages?

Yes. A homeowner booking a deep clean and an office manager hiring a nightly crew type different searches and want different answers. The homeowner wants to know what's included and the price. The office manager wants to know you're insured, how you vet staff and whether you can work after hours. Each gets a page written for them.

06 We don't have an office customers visit. Can we still show up on Google Maps?

Often, yes. Google has its own rules for businesses that go to the customer instead of having customers come in. We check your setup against Google's current rules before we touch your listing, so it's set up in a way that lasts.

07 Should we just pay for ads or lead sites instead?

You can run both. Ads and paid lead lists bring work for as long as you keep paying for them. Rankings put you in the free listings underneath, and they keep working between invoices. In Louisville, 360 Hazardous Cleanup is first on Google Maps for blood cleanup services.

08 Do reviews decide who shows up first?

No. They're one thing Google weighs, and the first thing a customer reads. Google also weighs how well your listing and pages match the search, how close you are to the person searching, and how well known your business is across the web. 360 Hazardous Cleanup ranks first for blood cleanup services in Louisville with 1 review, above a company with 76. We work on all of it, reviews included.

09 Can you get us named in ChatGPT and Google's AI answers?

Yes, it's part of every plan at no extra cost. We work on getting your business named when people ask those tools for a cleaning company in your area, track where you're named every month and show it in your report.

10 Do you guarantee a #1 ranking?

We guarantee page one, in writing: visible improvement in your key metrics within 20 days or your payment back plus $200, and your qualifying keywords on page one of Google within 60 days or we keep working for free until they are. We confirm which keywords qualify on the strategy call.

11 Are we locked into a contract?

No. No long-term contracts. We keep clients by keeping them ranked.

12 Who is this for?

House cleaning, commercial cleaning, janitorial, carpet and specialist cleaning companies doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.