Case study · Orthodontist SEO · Oakville, Ontario
An orthodontic practice in Oakville, Ontario, offering braces, Invisalign and early treatment for kids, teens and adults. Parents compare orthodontists on Google long before they book a consult. At the start, Google ranked the site for 203 searches. Ninety days later it ranked for 818, four times as many ways for a family to find the practice.
Same practice. Four times the searches.
4x(01) The search
Any treatment on the top lane, paired with any question on the bottom one, is its own search on Google.
Choosing an orthodontist is a family decision that takes weeks. A parent notices a crowded smile, then starts reading: braces or Invisalign, what age to start, how long it takes, what it costs, who is close by in Oakville.
Every one of those questions is a search, and every search is a chance to be found or to be missed. A practice that only shows up when someone types its name is invisible for the rest of that research.
Grand Oaks had the care and the experience. What the website lacked was reach. Google ranked it for 203 searches, a narrow slice of everything parents type while they decide.
The job was to make the site answer far more of those searches, and to give Google more reasons to trust it.
(02) The results
Each dot below is one search Google ranked grandoaksorthodontics.com for, counted in the screenshots further down. Grey is the first day. Green is ninety days later.
Day 0
203
203 searches at the start of the campaign.
Day 90
818
818 searches. Same practice, a far bigger share of what parents type.
Three numbers that moved together
Searches the site ranks for
Estimated monthly organic visits
Websites linking to the practice
Visits are the SEO tool’s own monthly estimate from rankings, not the practice’s analytics.
(03) The screenshots
Day 0
203 organic keywords
The starting point: 203 searches, 423 estimated monthly visits, 335 linking websites.
Day 90
818 organic keywords
Ninety days in: 818 searches, 714 estimated monthly visits, 545 linking websites.
Read the screenshots
That box counts every search Google ranks the site for. It went from 203 to 818. Each new one is another question a parent can ask and land on Grand Oaks.
The referring domains box moved too, from 335 to 545. Those are other websites linking to the practice, one of the signals Google uses to decide who to trust. Both grew in the same ninety days.
(04) How we work
Families research for weeks before they book. We made the site cover every treatment they look into, and built the authority that gets it trusted. Both at once.
Every treatment and every question, answered on the site.
Step 01
Cover every treatment clearly
Braces, Invisalign, ceramic braces, early treatment, adult treatment. Each one gets a clear, useful answer on the site, so Google has a page to rank for it.
Step 02
Answer what parents ask
Cost, the right age to start, how long treatment takes, what a first visit looks like. The questions families type are the searches a practice should be found for.
Step 03
Build authority that counts
Links from real, relevant websites tell Google other people vouch for the practice. For Grand Oaks the linking sites grew from 335 to 545.
Step 04
Be easy to trust locally
Clear practice details in the code, a complete Google Business Profile, consistent listings and reviews, which are one of the signals Google weighs for local searches.
Two guarantees on a clear timeline, like a good treatment plan.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We run the searches families type in your area, show you where your practice sits today and who Google puts first and why, and tell you what we would do first and what it costs.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
At the start of the campaign Google ranked grandoaksorthodontics.com for 203 searches. Ninety days later it ranked for 818, about four times as many. The screenshots on this page show both counts.
It is the number of different searches a website ranks for on Google, counted by an SEO tool. More keywords means more of the questions people type lead to your site.
The same tool estimated 423 monthly organic visits at the start and 714 ninety days later. That figure is the tool’s estimate from rankings, not the practice’s own analytics.
Links from relevant websites are one of the signals Google uses to judge trust. The number of websites linking to Grand Oaks grew from 335 to 545 in the same ninety days.
Yes. We work with practices across Canada and the United States. We work with businesses doing $20,000 a month or more and take on 15 new clients a month.
Yes. Reviews are one of the signals Google weighs for local searches, alongside a complete Google Business Profile, consistent listings and pages that clearly match the search. We work on all of them together.
Yes. AI search is included in every plan at no extra cost. The clear pages that rank on Google are the same pages AI answers tend to quote.
Organic SEO, local SEO, or the two together run between $1,497 and $5,000 a month. Your number depends on how many treatments and areas you want to win and how strong the practices above you are. You get it on the strategy call.
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are. There are no long-term contracts.
