Awkward Media

Google Map Pack expansion · Canada and the USA

Rank on the map 50 miles out.

Search a trade plus “near me” and Google shows three businesses beside a map. For most businesses, that spot fades the further the customer is from the shop. We push your reach out, town by town, so the next town over finds you too.

30 minutes on Google Meet. For businesses doing $20k a month or more.

A tradesperson in a work van checks a map on their phone before driving out to a job in the next town

From a business we rank · American Hurricane Shutters, Wilmington NC

Google Maps: “storm shutters near me”, searched from Ocean Isle Beach

52 miles from the shop. First on the map.

#1

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(01) Businesses we rank

Further out. Still first.

Screenshots from the work, cropped to what matters. Look at where the search was made, then look at who’s first.

American Hurricane Shutters · Wilmington, North Carolina

First on Google Maps for “storm shutters near me”, searched 52 miles from the shop.

Google Map of the North Carolina coast: American Hurricane Shutters near Wilmington at the top, the search location pin at Ocean Isle Beach at the bottom left
Look at the two ends of the map. The shop sits by Wilmington, top right. The blue pin, bottom left, is Ocean Isle Beach, where the search was made.
Google Maps results for Storm Shutters Near Me: American Hurricane Shutters first with 4.7 stars from 62 reviews, Midatlantic Storm Protection second with 159 reviews, Plantation Shutter Pros third with 80 reviews
The results from Ocean Isle Beach. American Hurricane Shutters first, with 62 reviews, above a business with 159.

Searched from

52 mi

away from the shop

Position on the map

#1

for storm shutters near me

The lesson

62 reviews beat 159. Reviews are one signal among many.

Asheville Area Movers · North Carolina

1st or 2nd on Google Maps for “local movers”, at every point on the grid.

A grid of green dots over a map east of Asheville, each dot showing a 1 or a 2: where Asheville Area Movers ranked for local movers from that spot
How to read it: each green dot is the same search made from a different spot around town. The number is where they ranked from there. Every dot is a 1 or a 2.

The search

“local movers”

From every spot

1st or 2nd

360 Hazardous Cleanup · Louisville, Kentucky

8 map searches into the top 3 in 20 days.

Google Maps results for blood cleanup services: 360 Hazardous Cleanup Louisville first with a 5.0 rating from 1 review, Bio-One second with 5.0 from 76 reviews
Google Maps, “blood cleanup services”: 360 Hazardous Cleanup first with one review, above a business with 76.

Biggest jump

#37 → #1

The lesson

1 review beat 76.

More businesses we rank on Google Maps→

(02) How Google picks the three

Why the map forgets you two towns over.

Google weighs three things for every map search. One of them works against you with every mile. The other two you can build.

Your shopA town where you’re in the threeA town where you’re notAn illustration of the goal: each ring is a step further from your door.

Relevance

You can build this

Does your business match what they searched, in the place they searched it? Your Google profile and a page on your website for each town tell Google you do the job there.

Distance

Fixed: you can’t move the shop

How far the person searching is from you. Every mile counts against you, which is why most businesses vanish from the map a few towns out.

Prominence

You can build this

How well known and trusted you look online. It’s built from many signals: links, listings, mentions, your website and reviews among them.

Said differently...

You can’t shrink the miles. You can build the other two high enough to carry you further out.

A homeowner kneels by a leaking kitchen sink and searches for help on her phone
The customer two towns over. She doesn’t know your name yet.

(03) The customer you’re missing

She’s not searching for you. She’s searching “near me”.

She lives inside the area you cover. She types the job and “near me”.

She calls one of the three on the map.

If you’re not one of them, the job’s gone before you knew it existed.

Every town you serve where you’re not in those three is a town of jobs going to someone else. Map Pack expansion is how you win those towns back.

(04) What we do

Six jobs that push your map out.

We do all of it for you. You keep running the business.

  1. 01

    Map where you rank today, from every town

    We run your main searches from points right across your area and plot where you show up from each one. That’s your starting map, and the one we measure against every month.

    14961120+84251262137135361020+1291520+

    An illustration. Your shop in the middle, your position from each spot around it.

  2. 02

    Set your Google profile to the area you really cover

    Your Google Business Profile is the listing that shows on the map. Google lets a business that travels to customers name up to 20 service areas, by town or postcode, and hide the address if customers don’t visit. We set it up the way Google’s rules ask, then fill in everything that tells Google what you do.

    Service areas: the towns you cover✓ Categories✓ Services✓ Hours✓ Photos of real jobs✓ Description
  3. 03

    A real page for every town you want

    Not a copy with the town name swapped. A page about the work you do there: the jobs, the areas, how fast you get out, who to call. It gives Google a reason to match you to searches from that town.

    yourwebsite.com/service-areas/riverside

    yourwebsite.com/service-areas/millbrook

    yourwebsite.com/service-areas/lakeview

    An illustration. Made-up town names.

  4. 04

    Get you mentioned in each town

    Links and mentions from websites in the towns you want: local news, community groups, suppliers, sponsorships, local directories. It shows Google you belong there too.

    Local newsCommunity groupsSuppliersSponsorshipsLocal directories→ your website
  5. 05

    Honest reviews from right across your area

    A steady habit of asking real customers, wherever the job was. Reviews are one signal among many and the easiest one to see, so we build them alongside everything else, never instead of it.

    ★★★★★

    “Came out the same day, fixed it in an hour. Would call again.”

    An illustration of the kind of review that helps.

  6. 06

    Show you the spread, every month

    We walk you through it live: your keyword positions, your Google Analytics data and a list of the work done. You see which towns you’ve won and which are next.

    Towns where you’re in the three: before

    After the work

    An illustration of what the report tracks.

(05) What we won’t do

No fake addresses. No shortcuts that get you pulled.

Google’s rules ban the tricks on the left. A profile that breaks them can be suspended and drop off the map completely.

The shortcuts

  • ×A mailbox or virtual office in each town to fake a location
  • ×Town names stuffed into your business name
  • ×A second Google profile for the same business
  • ×Bought or swapped reviews
  • ×Copy-paste town pages with only the name changed

What we do instead

  • ✓One honest profile, set to the area you really cover
  • ✓Your real business name, nothing added
  • ✓Mentions earned from real websites in each town
  • ✓Reviews from real customers
  • ✓A page written for each town

(06) Do it yourself, free

See how far out you rank. Tonight.

No web person needed. Do these whether you hire us or not.

  1. 1

    Search like a customer in the next town

    1. 1. Next time you’re on a job in another town, open Google Maps on your phone.
    2. 2. Search your trade plus “near me”.
    3. 3. Note where you show up, if at all.
    4. 4. Do it in each town you work in.
  2. 2

    Check your service areas

    1. 1. Open your Google Business Profile, the listing that shows on the map.
    2. 2. Find the service area setting.
    3. 3. Make sure it names the towns you really cover, up to 20.
  3. 3

    Run the free radius check

    Our free 50-mile radius playbook walks you through a check that takes three searches and shows how far out you rank today. Then it gives you the fixes for pushing that further.

    Open the playbook →

(07) Before you sign

Five questions for any Google Maps agency.

If an agency won’t answer these plainly before the call, keep looking. Here are ours.

Can I see a business you rank far from its shop?

Yes. American Hurricane Shutters is first on Google Maps for “storm shutters near me” searched from Ocean Isle Beach, 52 miles from their shop in Wilmington. The screenshots are above. More case studies

How will I rank in towns where I have no address?

A profile set to the area you really cover, a real page for each town, and mentions from websites in those towns. Never fake addresses or extra profiles.

What will it cost me each month?

Usually $1,497 to $5,000 a month, set by your market and how many towns you want. Work across several websites usually starts at $5,000. See pricing

How long am I locked in?

Zero months. It’s month to month.

What happens if it doesn’t work?

No visible improvement in 20 days: your payment for that period back, plus $200. Your qualifying keywords not on page one of Google in 60 days: we keep working free until they are. The guarantee

(08) Is this for you?

We turn clients away. On purpose.

Under $20k a month? We’re not your agency. Over it, and ready to win the towns around you? Let’s talk.

Who it’s for

$20k+

a month in your own revenue. This is for established businesses already doing $20k a month or more.

How many we take

15

new clients a month, at most. That’s what it takes to hold the rankings we promise.

What it costs

$1,497 to $5,000

a month, set by your market. No contracts. Month to month.

See how pricing works →

Our SEO guarantees

We put our fee on the line. Page one for your qualifying keywords on Google in 60 days, or we keep working free. We confirm which ones qualify on the strategy call.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

See how far out you rank today.

On a free 30 minute call we look at where you show up on the map across your area, who's taking the towns you're missing, and what it takes to reach them.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Questions

Map Pack expansion, answered.

What business owners ask us before they book.

Book my free strategy call
01 What is the Google Map Pack?

The three businesses Google shows beside a map when someone searches for a local service, like plumber near me. It sits above the normal results, and it's where a lot of local calls start.

02 Can I rank on the map in towns where I don't have an office?

Yes, though it gets harder the further out you go, because distance is one of the three things Google weighs. American Hurricane Shutters ranks first for storm shutters near me searched from Ocean Isle Beach, 52 miles from their shop in Wilmington. We build how well you match and how trusted you look in each town, so your reach goes further.

03 Should I get a virtual office in each town?

No. Google's rules don't allow a mailbox or an unstaffed virtual office as a business address, and a profile that breaks them can be suspended and drop off the map completely. We grow your reach from the one real location you have.

04 How many service areas can I add to my Google profile?

Google lets you list up to 20, by town or postcode. Listing an area tells customers you work there. It doesn't on its own make you rank there: that takes the work on your website and across the web.

05 Do reviews decide how far out I rank?

No single thing does. Google ranks local results on relevance, distance and prominence, and prominence is built from many signals: links, listings, mentions, your website and reviews among them. Reviews are one signal, and the easiest one to see. At 52 miles out, American Hurricane Shutters ranks first with 62 reviews, above a business with 159.

06 How is this different from local SEO?

Local SEO gets you on the map where you are. Map Pack expansion pushes that reach out to the towns around you. Same foundations, aimed further out, and tracked town by town.

07 How long does it take to work?

We guarantee it. No visible improvement in 20 days: your payment for that period back, plus $200. Your qualifying keywords not on page one of Google in 60 days: we keep working free until they are.

08 How much does Map Pack expansion cost?

Usually $1,497 to $5,000 a month, set by your market and how many towns you want. Month to month, with no lock-in.