Awkward Media

Med spa SEO · Canada and the USA

Med spa SEO that fillsthe treatment chair.

Patients don’t search for a med spa. They search for the treatment: Botox near me, lip filler, laser hair removal. The clinic with the best page and the strongest Maps listing for each one gets the booking. We build both for med spas and aesthetic clinics in Canada and the US, and rank them on Google, Google Maps and in AI answers.

30 minutes on Google Meet. For clinics doing $20k a month or more.

A bright med spa treatment room with a cream treatment chair, a tray of skincare supplies and a green plant by the window
Google Maps“botox near me”

Your clinic

#1

The clinic down the street

#2

The franchise

#3

Illustration of the goal, not a client result.

(01) What patients type

Patients search the treatment. Not the med spa.

Most med spa SEO is aimed at the clinic’s name and the word “med spa”. The money is in the treatment searches, and every one of them is its own race.

“botox near me” · USA, a month

165,000

People who already want the treatment, looking for where to get it.

“med spa SEO” · USA, a month

260

The search agency pages fight over. Your patients never type it.

Monthly searches for treatments near me

botox near me

165,000

laser hair removal near me

110,000

med spa near me

110,000

lip filler near me

74,000

microneedling near me

49,500

hydrafacial near me

40,500

coolsculpting near me

18,100

Google Ads monthly search estimates, whole country. Bars are scaled to the biggest search in each country. Google gives no Canadian estimate for “botox near me”.

(02) Clinic results

Named clinics. Named searches.

Results from cosmetic, dental and wellness clinics. Every one with the search, the position, and who it was for.

Google Maps20 days

Sanjay Grover MD FACS

Plastic surgery · Newport Beach, California

Position #1#25

“best plastic surgery near me”

#17#1

“best breast augmentation surgeons”

#15#1

“best breast augmentation surgeons near me”

#12#1

“best cosmetic surgeon near me”

#4#1

“liposuction clinic near me”

#21#2

“cosmetic surgeons near me”

#24#2

“plastic surgery specialists”

#20#3

“breast augmentation”

#25#6

Google Maps positions. Grey is where each search started, green is where it landed.

GoogleCosmetic dentistry

Burloak Centre Dentistry

Oakville, Ontario

“cosmetic dentistry Oakville”

#1

“teeth whitening Oakville”

#3
GoogleOrthodontics · 90 days

Grand Oaks Orthodontics

818

searches it ranks for, up from 203

Each treatment explained clearly on the site. More ways to be found.

Google AI answerWellness clinic

Rosedale Wellness Centre

Toronto, Ontario

AI answer

Named and cited in Google’s AI answer for prenatal and for baby chiropractic care.

“wellness centre Toronto”

#2

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(03) The patient’s path

From a scroll on Instagram to a booked chair.

The idea starts on social. The decision happens on Google. We work every step where a patient can pick you, or pick the clinic next door.

01

Sees it on Instagram

A friend’s lips. A creator’s skin. The idea lands.

Your name, searchable

02

Searches the treatment

“Lip filler near me” on Google, or the same question to ChatGPT.

Treatment keywords

03

Compares the Maps top three

Stars, distance, photos, opening hours.

Google Business Profile

04

Reads reviews, checks results

Looking for their treatment, on someone like them.

Reviews and galleries

05

Opens the treatment page

Who does it, price from, how long it lasts.

Treatment pages

06

Books on a phone

Straight into the right treatment, in two taps.

Booking path

07

Comes back

The top-up, then the next treatment on your menu.

Pages for every treatment

(04) Your menu, as pages

One page per treatment. Not one page for everything.

A services page that lists twenty treatments gives Google no reason to show you for any one of them. Pick a treatment to see the page we build for it, and the search it goes after.

yourclinic.com/botox

Goes after

“botox near me” · 165,000 a month, USA

Botox in your city

In Canada, this page leads with the concern, like forehead lines, because the rules on advertising prescription drugs to the public are strict.

What it treats, and who it’s for
Who does it, named, with credentials
Before-and-after photos, with consent
Price from, and what changes it
How long it lasts, downtime, aftercare
Book this treatment→

Google Ads monthly search estimates. USA unless marked.

(05) Where clinics leak

Six places patients slip to the clinic next door.

We find these on almost every med spa we audit. Each one is fixable, and the fix is where we start.

One services page for twenty treatments

Google can’t rank one page for twenty different searches.

Fix: a page for every treatment you sell.

Before-and-afters only on Instagram

Your best proof, where search can’t use it.

Fix: galleries on each treatment page, with consent.

A thin Google Business Profile

The wrong main category, treatments missing, stock photos.

Fix: the right category, every treatment listed, real photos.

Found only on your own block

“Near me” results shrink fast with distance.

Fix: pages for the neighbourhoods your patients come from.

Reviews that never name the treatment

Reviews are one of the signals Google weighs, alongside proximity, relevance and links.

Fix: ask at the right moment, in the patient’s own words.

A booking path that loses people

A Book button that drops patients on a generic menu, slow on a phone.

Fix: each page books straight into its own treatment.

A nurse injector in a white coat talks a client through a treatment plan on a tablet across a consultation desk

(06) Trust

Your injectors are the proof.

Google holds health and medical topics to a higher standard, because bad advice can hurt people. The clinics that rank show who does the work, and patients look for the same thing.

  • ✓Every practitioner named, with photo, training and credentials
  • ✓Your medical director on the site, by name
  • ✓Before-and-afters with written consent, labelled by treatment
  • ✓Careful medical wording, with no promised results
  • ✓Your name, address and phone the same everywhere online

Canada and the US play by different rules.

Botox is a prescription drug, and Canada tightly restricts advertising prescription drugs to the public. So Canadian pages win on the concern and the treatment. In the US, claims still have to be truthful and backed up.

(07) Before you sign

They show a percentage. We show the search.

We read the agency pages Google shows for med spa SEO in Canada and the US. Same four questions, side by side.

Proof

Them: A percentage, or a clinic’s initials, with no search named.

Us: The clinic, the search and the position. Sanjay Grover MD FACS, #17 to #1 for “best plastic surgery near me”.

Guarantee

Them: None that we could find.

Us: No visible improvement in 20 days: your payment back plus $200. Not on page one in 60 days: we keep working free until you are.

Price

Them: Hidden, or two different price ranges on the same site.

Us: Usually $1,497 to $5,000 a month for one clinic. Several websites usually start at $5,000 a month.

Terms

Them: Ask before you sign.

Us: No long-term contracts. AI SEO included in every plan.

Our SEO guarantees

No fine print. Just the two promises below.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

See who's winning your treatments.

A free 30-minute strategy call on Google Meet. We search your top treatments the way your patients do, from your street, and show you which clinics are winning them.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers

Med spa SEO, answered.

01 What is med spa SEO?

Med spa SEO is the work that gets your clinic found when people search for the treatments you offer, on Google, on Google Maps and in AI answers. It covers your Google Business Profile, a page for each treatment, your reviews and photos, how fast your site loads on a phone, and the links and mentions from other sites that build trust.

02 What should a med spa rank for?

The treatments, in the words patients use. Google estimates 165,000 searches a month for “botox near me” in the US and 110,000 for “laser hair removal near me”, against about 260 for “med spa SEO”. In Canada, “laser hair removal near me” gets about 14,800 a month and “hydrafacial near me” about 8,100. We map every treatment on your menu against what people search, and build in order of what pays.

03 How long does med spa SEO take to work?

It can move fast. Sanjay Grover MD FACS, a plastic surgeon in Newport Beach, went from #17 to #1 on Google Maps for “best plastic surgery near me” in 20 days. Our guarantees put a clock on the rest. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

04 How much does med spa SEO cost?

Organic SEO for one clinic usually runs between $1,497 and $5,000 a month. Organic SEO across several websites, such as a group with a site for each clinic, usually starts at $5,000 a month. Your number depends on how many treatments and locations you want to win and how strong the clinics above you are. You get it on the strategy call.

05 Does every treatment need its own page?

Yes, for the treatments you want to sell. One services page listing twenty treatments gives Google no reason to show you for any one of them. A lip filler page can answer what a lip filler patient wants to know: who does it, what it costs from, how long it lasts, before-and-after photos and how to book. Google estimates 18,100 searches a month in the US for “how long do lip fillers last” alone.

06 How do we get into the Google Maps top three for “botox near me”?

Google weighs how close you are to the person searching, how well you match the search, and how well known you are. Distance you can’t change. The rest you can: the right primary category on your Google Business Profile, every treatment listed as a service, real photos of your rooms and team, steady reviews, a page on your site for each treatment, links from real sites, and your name, address and phone the same everywhere online.

07 We have more than one clinic. How does that work?

Each clinic gets its own Google Business Profile and its own location page, with its own team, photos, reviews and directions. Each one competes in its own neighbourhood, so each one needs its own reasons to rank.

08 Do reviews matter for a med spa?

Reviews are one of the signals Google weighs, alongside proximity, relevance and links. For a med spa they also do the selling: patients read them for the treatment they want. A review that names the treatment, in the patient’s own words, helps both. We help you ask at the right moment and set up how you reply.

09 Can we use before-and-after photos?

Yes, with the patient’s written consent, and they belong on your website as well as on Instagram. Photos that live only on Instagram rarely help you rank for searches like “lip filler before and after”, which Google estimates at 18,100 a month in the US. Label each one with the treatment, keep them honest, and follow the rules your regulator sets.

10 Are there rules on advertising Botox?

Yes. Botox is a prescription drug. Canada tightly restricts advertising prescription drugs to the public, so Canadian pages lead with the concern and the treatment, such as forehead lines or wrinkle relaxers, rather than leaning on the brand name. In the US, claims have to be truthful and backed up. In both countries your medical director has the final word on medical wording.

11 Does Google judge med spa websites more strictly?

Yes. Google holds health and medical topics to a higher standard, because bad advice can hurt people. Show who does each treatment, their training and credentials, who your medical director is, and keep medical claims careful. That helps you rank, and it is what patients look for before they book.

12 Will you get our clinic into ChatGPT and Google’s AI Overviews?

AI SEO is included in every plan. Clear treatment pages, named practitioners, honest answers and the same details everywhere online are what AI tools quote and cite. Rosedale Wellness Centre in Toronto is named and cited in Google’s AI answer for prenatal and baby chiropractic care. We track where your clinic appears in AI answers and report it every month.

13 Is SEO better than Instagram or paid ads for a med spa?

They do different jobs. Instagram plants the idea. Ads buy a click today, and the price rises every time a competitor bids. SEO catches the patient at the moment they search for the treatment, and keeps working after the budget stops. Most clinics run all three and lean more on SEO as their treatment pages climb.

14 Do you work with med spas in Canada and the US?

Yes. We rank clinics across Canada and the United States. The results on this page include Newport Beach, California, and Oakville and Toronto, Ontario.

15 Which clinics do you take on?

Established clinics doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.

16 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.