Case study · Google Maps · Louisville, Kentucky
A biohazard and crime scene cleanup company in Louisville. When we started, their best tracked search on Google Maps sat at #35 and their worst at #67. Twenty days later all eight were in the top three, and “Blood cleanup services” was #1.
Started at #37
#1(01) The starting point
People search for blood cleanup, biohazard removal or crime scene cleaning during the worst week of their lives. They are not reading reviews for an hour. They open Google Maps, look at the first few companies, and call.
360 Hazardous Cleanup does that work in Louisville. On the eight searches that bring them those calls, they averaged #50 on Google Maps. That is several screens of scrolling below the companies getting the calls. For the person searching, it might as well mean closed.
The goal was never “some improvement.” It was to be one of the first three names on the screen, for every one of those searches.
Best tracked search at the start
#35
Worst tracked search at the start
#67
Searches in the top three at the start
0
(02) The results, search by search
Every search we tracked for them, where it started and where it was on day 20. The green band on the right is the Maps top three.
Search on Google Maps
#70Top three
Day 20
“Blood cleanup services”
#37 → #1 · up 36 places
“Crime scene cleaning Louisville”
#48 → #2 · up 46 places
“Biohazard clean up”
#65 → #2 · up 63 places
“Biohazard cleaners”
#67 → #2 · up 65 places
“Biohazard waste removal”
#35 → #3 · up 32 places
“Biohazard cleaning services”
#37 → #3 · up 34 places
“Crime scene cleanup services”
#45 → #3 · up 42 places
“Biohazard cleanup services”
#65 → #3 · up 62 places
(03) The screenshots
Day 20 screenshots from the report we sent them, one for each search. Find “360 Hazardous Cleanup” in each list.
The whole screen, day 20
Second for “biohazard cleaners”, with one Google review.
The companies around them on that screen carry 76 and 358 reviews. Reviews are one of the signals Google weighs, and they are the part of prominence you can read off the screen because they are public and countable. Prominence has many other inputs: links, mentions across the web, and how established the business is. So the work went past reviews: matching the profile and the website to the exact words people type in a crisis, and building the local signals that tell Google who does this work in Louisville.
“Blood cleanup services”
Was #37. Day 20: #1
“Crime scene cleaning Louisville”
Was #48. Day 20: #2
“Biohazard clean up”
Was #65. Day 20: #2
“Biohazard cleaners”
Was #67. Day 20: #2
“Biohazard waste removal”
Was #35. Day 20: #3
“Biohazard cleaning services”
Was #37. Day 20: #3
“Crime scene cleanup services”
Was #45. Day 20: #3
“Biohazard cleanup services”
Was #65. Day 20: #3
(04) How we work on Google Maps
Google ranks Maps results by how close the business is to the searcher, how well it matches the search, and how well known it is. The business can’t move. Match and reputation it can change, and that is where all the work goes.
Step 01
Track the searches that bring calls
We picked the eight searches that bring jobs, phrased the way people in Louisville type them, and recorded where the business stood on Google Maps for each one on day one.
Step 02
Match the profile and site to each search
Google Maps shows the business that best fits what was searched. The Google Business Profile and the website have to say clearly, and in the searcher’s words, that this is the company for that job, in that city.
Step 03
Build the trust signals Google checks
Consistent business details across the web, links and mentions from real local sites, and steady reviews. These tell Google the business is real, active and well known in its area.
Step 04
Report on day 20
On day 20 they got screenshots of every tracked search, the starting position next to it, and what we would push next.
A clock on every promise, starting on day one.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We search your best services the way your customers do, from where they search, and show you who is taking the calls and why. You leave knowing what we would do first and what it costs.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
Twenty days. On day one their eight tracked searches averaged #50 on Google Maps, with the best at #35 and the worst at #67. On day 20 all eight were in the top three, and “Blood cleanup services” was #1.
Eight searches that bring biohazard and crime scene cleanup jobs in Louisville: “Blood cleanup services” (#37 to #1), “Crime scene cleaning Louisville” (#48 to #2), “Biohazard clean up” (#65 to #2), “Biohazard cleaners” (#67 to #2), “Biohazard waste removal” (#35 to #3), “Biohazard cleaning services” (#37 to #3), “Crime scene cleanup services” (#45 to #3) and “Biohazard cleanup services” (#65 to #3).
On day 20 they ranked second for “biohazard cleaners” with one Google review, beside companies carrying 76 and 358. Reviews are one of the signals Google weighs, alongside proximity, relevance and links. A business that clearly matches the search and is well known in its area can outrank bigger review counts.
That is what our Local SEO work is for. We rank businesses across Canada and the United States, and we take on established businesses doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.
Local SEO, organic SEO, or the two together usually run between $1,497 and $5,000 a month. Your number depends on how many services and towns you want to win and how strong the businesses above you are. You get it on the strategy call.
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
No. There are no long-term contracts. Results keep you here, not paperwork.
