Case study · Manufacturer SEO · United States
Covers in Play designs and builds retractable pool enclosures, domes and covers for homes across the United States. It is a big purchase that people research for weeks, from “pool enclosure designs” to the best brand to buy. For the main search, “pool enclosures”, they went from outside the top 100 to #2 on Google, and they are #1 for “best pool enclosures”.
The brand people ask for. First on Google.
#1(01) The search
Nobody buys a retractable pool enclosure on impulse. It is a large, custom project for the back of the house, and homeowners spend weeks reading before they ask for a quote. They look at designs, compare domes with low enclosures, check who installs in their state and finally search for the best brands.
Each of those searches is a chance to be the company they remember. Miss the early ones and you are a stranger by the time they make a shortlist. Covers in Play sells across the whole country, so the fight is national, not one city.
The job was to put Covers in Play on page one at every step of that research, from the first “ideas” search to the moment someone types “best”.
(02) The climb
Five searches from their ranking report, where each one started and where it sits now. The left edge is outside the top 100. The green band on the right is the top three.
Search on Google
Outside top 100Top three
Now
“Pool enclosures”
Outside top 100 → #2
“Pool enclosure designs”
#100 → #2
“Retractable pool dome”
#28 → #1
“Covered pool patio”
#38 → #2
“Pool enclosure Arizona”
#64 → #3
(03) The screenshots
“Pool enclosures”: #2
The head term for the whole industry. It started outside the top 100.
“Retractable pool dome”: #1
The product page for domes, up from #28.
“Swimming pool enclosure in Trenton”: #1
A local search won by the national brand.
“Best pool enclosures”: #1
Their design guide answers the shortlist search.
“Pool enclosure designs”: #2
The same guide, up from #100.
“Covered pool patio”: #2
One article, page one for a search that is not even about enclosures yet. Up from #38.
Read the screenshots
“Enclosed Pool Ideas: 15 Stunning Designs” is #1 for “best pool enclosures” and #2 for both “pool enclosure designs” and “covered pool patio”. That is the early research stage, where a homeowner has not picked a company yet.
The product pages win the buying searches.
“Pool enclosures” and “retractable pool dome” land on pages built to sell, so the click goes straight to the product.
Selling a big-ticket product online? Our construction SEO page shows how we rank builders and home improvement brands across Canada and the US.
(04) AI search
When Google answers with AI, it picks a few companies to name. For “electric pool enclosures” it lists Covers in Play under popular manufacturers and repeats what makes them different. For “pool enclosure Arizona” it cites their Mesa project page as a source.
“Electric pool enclosures”: AI Overview
Listed under popular manufacturers: “flush-recessed deck tracks, motorized drives, and a 20-year warranty”.
“Pool enclosure Arizona”: AI Overview source
Their Mesa, Arizona project page, cited by Google’s AI answer.
Google’s AI features, last 28 days
11.3K
Impressions in Google’s AI features, from their Search Console, in the 28 days to September 29, 2026.
Why it gets quoted
The AI answer repeats facts the site states plainly: the tracks, the drives, the warranty, the city. Clear, specific pages are what AI search can lift and credit.
(05) How we work
A homeowner who finds you while browsing ideas and again when they search for the best brand already trusts you before the quote. That is the whole plan.
The research path, with a ranking page at every stop.
Step 01
Map the whole research path
Ideas, types, prices, local installers, the best brands. We find every search a homeowner makes before a quote, not just the obvious one.
Step 02
A page for each product and place
Domes, low enclosures, electric enclosures and covers each get a page, with project pages for the states and cities where they build.
Step 03
Guides that win early searches
A design guide like “Enclosed Pool Ideas” meets homeowners weeks before they shortlist, and brings them back when they do.
Step 04
Authority across the country
Links from real sites grew from 973 referring domains to 1.7K in a year, so a national brand can compete in every state.
Built to last like a good enclosure. Two promises, in writing.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We run the searches your buyers type from first idea to shortlist, show you where you sit today and who Google puts first and why, and tell you what we would do first and what it costs.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
In the screenshots on this page, Covers in Play is #1 on Google for “best pool enclosures”, “retractable pool dome” and “swimming pool enclosure in Trenton”, and #2 for “pool enclosures”, “pool enclosure designs” and “covered pool patio”.
From their ranking report: “pool enclosures” was outside the top 100 and is now #2. “Pool enclosure designs” moved from #100 to #2, “retractable pool dome” from #28 to #1, “covered pool patio” from #38 to #2 and “pool enclosure Arizona” from #64 to #3.
Yes. In the screenshots, Google’s AI Overview for “electric pool enclosures” lists Covers in Play under popular manufacturers and mentions their flush-recessed deck tracks, motorized drives and 20-year warranty. For “pool enclosure Arizona”, the AI Overview cites their Mesa, Arizona project page. Their Search Console showed 11.3K impressions in Google’s AI features over 28 days in September 2026.
Their Search Console shows 5.7K clicks and 978K impressions on Google from December 2025 to late September 2026.
A pool enclosure is a long decision. Homeowners search for ideas and designs weeks before they pick a company. The Covers in Play design guide ranks #1 for “best pool enclosures” and #2 for two research searches, so they meet buyers early and again at the shortlist.
Yes. We work with businesses across Canada and the United States, from national brands like Covers in Play to local builders. We work with businesses doing $20,000 a month or more and take on 15 new clients a month.
Organic SEO, local SEO, or the two together usually run between $1,497 and $5,000 a month. Your number depends on how many products and places you want to win and how strong the sites above you are. You get it on the strategy call.
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are. There are no long-term contracts.
