Awkward Media

Generative engine optimization · Canada and the USA

Generative engine optimization.Get named by ChatGPT.

Generative engine optimization (GEO) means one thing: when your buyers ask ChatGPT, Claude or Google’s AI who to hire, your business is one of the three or four names they get back. We get you there, built on page-one Google rankings so you stay there.

GuaranteePage one of Google in 60 days, or we keep working free.

30 minutes on Google Meet. We ask the AI about your market, live.

A homeowner at her kitchen island reads an answer on her phone while deciding which contractor to hire
AI answerIllustration

Who should I hire to replace my roof?

  1. Northline Roofing4.6 ★
  2. Your businessNamed & linked
  3. Cedar & Sons4.8 ★

(01) The short answer

What is generative engine optimization? Getting named when buyers ask AI.

In plain words: your business gets named, with a link, when buyers ask AI tools who to hire. That means ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot, and the AI answers at the top of Google.

A buyer asks. The AI gives three or four names. Yours should be one of them.

Your Google rankings now pay off in more places. We do both in one plan: ranking you on Google, and getting you named by AI.

Google

Rank on page one. You win the click.

AI

Get named in the answer. You win the mention, with a link.

Both

One plan, found everywhere buyers look. Included in every plan.

(02) What you get

What generative engine optimization gets you. Your name in the AI’s short list.

Page one of Google, and a link from the answer to the right page on your site.

  1. 1

    Named

    Your business in the short list when buyers ask AI who to hire, for the services and cities you sell.

  2. 2

    Linked

    A link from the answer straight to the right page on your site, not just your name.

  3. 3

    Shown

    Every month, the AI answers on screen, next to your Google rankings. You see exactly where you’re named.

(03) What the research found

What gets a page named by AI? Proof, not keywords.

Pages with quotes, real numbers and sources won 30 to 40% more of the AI’s answer. Repeating the search words did worse than changing nothing.

The fifth result on Google gained up to 115% when it added sources. You don’t have to be first on Google to be named.

Share of the AI answer each page won

Higher is better

  1. Add quotes

    From people who know

    27.8
  2. Add real numbers

    Instead of adjectives

    25.9
  3. Smoother writing

    Reads more easily

    25.1
  4. Name your sources

    Where the facts came from

    24.9
  5. Trade words

    The words experts use

    23.1
  6. Simpler words

    Easier to understand

    22.2
  7. Confident tone

    More persuasive

    21.8
  8. Fancier words

    Rarer vocabulary

    20.7
  9. No changes

    The page as it was

    19.5
  10. More keywords

    The search words, repeated

    17.8
HelpedNo changesHurt

Source: the 2023 Princeton and IIT Delhi study that named GEO.

(04) Every AI tool

GEO for ChatGPT, Claude, Gemini and Google’s AI. Named wherever your buyers ask.

Seven AI tools. One plan covers all of them, and we track every one each month.

ChatGPT

OpenAI

A short list of businesses, with links, when buyers ask who to hire.

Google AI Overviews

Google

The AI summary at the very top of Google’s results.

Google AI Mode

Google

Google’s chat-style search, where buyers ask follow-up questions.

Claude

Anthropic

A list of firms with reviews and details when buyers ask for options.

Perplexity

Perplexity

Answers with numbered sources on every reply.

Tracked monthly

Gemini

Google

Google’s assistant app.

Tracked monthly

Microsoft Copilot

Microsoft

Microsoft’s assistant, in Windows, Edge and Bing.

Tracked monthly

Go deeper: getting named by ChatGPT and showing up in Google’s AI summary.

(05) Real answers, real clients

Generative engine optimization results. Named by ChatGPT, Claude and Google’s AI.

Real AI answers naming the businesses we work for, for the searches their buyers make. We show the whole answer, never a made-up rank.

Skyview Law · family law, Washington State

61

AI answers captured naming Skyview Law, across Google AI Mode, ChatGPT and Claude, for the divorce, custody and family-law searches its clients make in Yakima, Kennewick, Spokane and nearby towns.

20

Google AI Mode

20

ChatGPT

21

Claude

Covers in Play · pool enclosures, USA

11.3K

Times Google showed the site inside its AI answers in the 28 days to September 29, 2026, alongside 978K showings in normal results.

Read the case study →
ChatGPT shortlist for aluminum fences reston va that includes Super Fabrications with a link to its aluminum fencing page
ChatGPT

Super Fabrications, in the shortlist.

“Aluminum fences reston va”: one of seven companies ChatGPT named, linked straight to its aluminum fencing page.

Claude answer for family lawyers mabton listing Skyview Law PLLC with 4.5 stars from 48 reviews
Claude

Skyview Law, in Claude’s list.

“Family lawyers mabton”: one of four firms Claude put forward, with its reviews and practice areas.

Google AI Mode answer for kennewick family attorney listing Skyview Law PLLC among top-rated family law firms in Kennewick
Google AI Mode

Skyview Law, a top-rated firm.

“Kennewick family attorney”: Google’s AI Mode lists Skyview Law among the top-rated family law firms in Kennewick.

Google AI Overview for luxury landscape designers naming Angkorscape, with Angkorscape ranked first in the results below
AI Overview

Angkorscape, named and #1 below.

“Luxury landscape designers” in Seattle: named in Google’s AI Overview and first in the results under it.

Read the case study →
ChatGPT answer for family lawyers mabton with Skyview Law in the list and a link to its site
ChatGPT

Skyview Law, with its phone number.

“Family lawyers mabton”: ChatGPT lists Skyview Law with its offices, services and phone number.

Google results for original bar snapbacks with The Game Caps in position 1 and named in the AI Overview below it
AI Overview

The Game Caps, named and #1.

“Original bar snapbacks”: from page 5 to #1, and named in Google’s AI Overview.

Read the case study →

(06) What we do

Our generative engine optimization services. Page one, then the AI’s short list.

AI names businesses it can find, read and trust. We build all three. Seven jobs, one plan, month to month.

Get my AI search plan
  1. 01

    Find out who AI names today

    We ask each AI tool the questions your buyers ask, by service and by city, and screenshot who gets named. That’s your starting line.

  2. 02

    Open your site to every AI tool

    We make sure ChatGPT, Claude and Google’s AI can read every page you want them to recommend.

    How we fix your website
  3. 03

    Rank you on page one

    A page for every service and city you sell, on page one of Google. Our 60-day guarantee sits on this step.

    How we rank you on Google
  4. 04

    Write pages AI can quote

    Each key page opens with a plain answer: what you do, where, for whom and what it costs. Then the proof: real numbers, quotes and sources.

    How we write your pages
  5. 05

    Make your details match

    Same name, address, phone, services and areas on your site, your Google Business Profile and every directory.

    How we get you on Google Maps
  6. 06

    Get you mentioned on trusted sites

    Trade associations, local press and industry sites that vouch for you. That’s what makes you a safe pick.

    How we get you mentioned
  7. 07

    Show you every month

    Every month we ask the same questions again and walk you through who was named, live, next to your Google rankings.

    How we tune each page

(07) Two-minute check

Is your business ready for AI search? Tick what’s true.

Ten things you can check yourself in two minutes. Tap each one that’s true for your business. Every empty box is a reason for AI to name someone else.

AI-ready score

0 / 10

Not sure about some of these? On a free 30-minute call we check all ten with you.

Book a free 30-minute check

(08) What doesn’t work

Myths about getting named by AI. Each one costs money.

01

You need a special AI file.

Google says no special file is needed. Pages with real proof get named.

02

Repeating the search words gets you named.

In the study above, it did worse than changing nothing.

03

AI replaces Google rankings.

It’s built on them. Your Google rankings are what AI leans on, so every plan includes both.

(09) What it costs

Generative engine optimization pricing. Included, not bolted on.

Getting named by AI comes in every plan. One plan ranks you on Google and gets you named by AI, with the price on the page.

Free

AI visibility check

30 minutes on Google Meet. We ask the AI tools about your market live and show you who they name instead of you.

Book the call →

Google Maps and Google rankings

$1,497 to $5,000/mo

Google Maps, the normal Google results, or both, with getting named by ChatGPT, Claude, Gemini and Google’s AI built in. Month to month.

See all prices →

Several websites

$5,000+/mo

Google rankings and AI answers across several brands, regions or stores. Same two guarantees, same month-to-month terms.

Get my exact number →

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(10) Before you sign

How to choose a GEO agency. Five questions.

Ask every agency that offers to get you named by AI these five. Here are our answers.

Can you show me AI tools naming your clients?

Yes, above: ChatGPT, Claude, Google AI Mode and AI Overviews, with real client names and the searches behind them.

What do you guarantee, in writing?

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

How will I see where AI names me?

The same buyer questions asked every month, every answer saved, walked through with you live.

Will this hurt my Google rankings?

No. It’s built on them. The same work lifts both.

What does it cost, and how long is the contract?

$1,497 to $5,000 a month for most businesses, with AI answers included. Month to month, no lock-in.

Our SEO guarantees

Google rankings, in writing. AI answers, on screen every month.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

Who does AI name instead of you? See it live in 30 minutes.

On a free 30 minute call we ask ChatGPT, Claude and Google's AI about your market live, show you who they name instead of you, and agree the qualifying keywords we would get onto the first page of Google. The road map is yours to keep either way.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

(11) Questions

Generative engine optimization, answered.

What owners ask us about AI search before they book.

See who AI names for me
01 What is generative engine optimization?

Generative engine optimization (GEO) means getting your business named, with a link, when buyers ask AI tools like ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot and Google's AI who to hire. We get your pages onto page one of Google, rewrite them so they answer buyers' questions with real proof, and get you mentioned on sites AI trusts.

02 What is GEO in marketing?

In marketing, GEO stands for generative engine optimization: making your business one of the names AI tools recommend when buyers ask for help. Ranking on Google wins the click from the list. GEO wins the mention inside the AI's answer. You want both.

03 What is the difference between GEO and SEO?

SEO (search engine optimization) means ranking your website high on Google so a buyer can click it. GEO means getting your business named inside the answer an AI tool writes. Your Google rankings now pay off in more places, so we do both in one plan.

04 Is GEO the same as AEO?

Close. AEO (answer engine optimization) means getting your own words used as the answer, at the top of Google or read out by Siri. GEO means getting your business named when a buyer asks an AI tool like ChatGPT who to hire. Both get buyers hearing your name first, and one plan covers both.

05 Is generative engine optimization the same as AI SEO?

Yes. Some agencies call it AI SEO. It's the same job: getting you named when buyers ask AI tools who to hire. It's included in every Awkward Media plan, so you never buy it separately.

06 How do you get my business named by AI?

We get your pages onto page one of Google, rewrite them so they answer buyers' questions with real proof, make your details match everywhere online and get you mentioned on sites AI trusts. Then we check every month where you're named.

07 Does ranking on Google help me show up in ChatGPT and other AI answers?

Yes. AI tools lean on what ranks, so page-one rankings come first in our plan and getting named by AI goes on top.

08 What did the original GEO research find?

Researchers at Princeton and IIT Delhi found in 2023 that adding quotes, real numbers and sources got a page 30 to 40% more of the AI's answer. Repeating the search words did worse than changing nothing. The biggest gains went to pages ranked lower on Google.

09 Which AI tools does GEO cover?

ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot, and Google's AI Overviews and AI Mode. We track every one of them each month.

10 Do I need a special AI file on my website?

No. Google says no special file is needed to show up in its AI answers. Pages that answer your buyers' questions with real proof do the work.

11 How long does generative engine optimization take to work?

It moves with your Google rankings. Our written guarantees cover the first 20 days and the first 60 days, and every month we show you, on screen, where AI names you.

12 How do you measure GEO results?

We ask each AI tool the same buyer questions every month, save every answer as a screenshot and show you who was named and linked, next to your Google rankings.

13 What do you guarantee for generative engine optimization?

Two things, in writing. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are. If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. And every month we show you, on screen, where AI names you.

14 How much do generative engine optimization services cost?

Getting named by AI is included in every plan. Ranking on Google Maps, in the normal Google results, or both, usually runs $1,497 to $5,000 a month. Several websites is $5,000 or more a month. Month to month, no long-term contract.

15 AI tools say something wrong about my business. Can you fix it?

Yes. We find where the wrong fact lives, on your site, an old directory listing or a review site, and correct it there. Then we ask the AI again to confirm the answer has changed.

16 Does GEO work for local businesses?

Yes. Our Skyview Law results are local family-law searches in Yakima, Kennewick, Spokane and nearby towns in Washington State, named by Google AI Mode, ChatGPT and Claude.

17 Is GEO only for big brands?

No. The research found lower-ranked pages gained the most, and our proof comes from established local and specialist businesses, not household names.

18 Do you serve Canada and the United States?

Yes. We work with established businesses across Canada and the US.

19 Who is generative engine optimization for?

Established businesses doing $20,000 a month or more, whose buyers research before they call: legal, health, home services, B2B and ecommerce. If buyers ask AI who to hire in your field, it's for you.