Awkward Media

SEO Consulting Services · Canada and the USA

SEO consulting services.A plan you can act on.

Most SEO advice ends in a slide deck nobody opens again. Ours ends in a plan: which searches to win, what to fix first, who does each job and by when. Then the team that wrote the plan helps you run it, with two guarantees in writing.

GuaranteePage one in 60 days, or we keep working free.

30 minutes on Google Meet. For businesses doing $20k a month or more.

An SEO strategist and a business owner work through a 90-day SEO roadmap of sticky notes on a glass wall
Your 90-day roadmapFix first, then build
  1. FixPages Google can’t readWeek 1Planned✓ Done
  2. BuildOne page per search that paysWeek 3Planned✓ Done
  3. EarnLinks from trusted sites in your fieldWeek 5Planned✓ Done
  4. MapsYour Google listing, every town you serveWeek 2Planned✓ Done

Illustration. Your roadmap is built from your own market on the call.

(01) What SEO consulting is

Advice is cheap. A plan that gets done isn’t.

SEO consulting services are expert advice on how to get your business found on Google: which searches bring paying customers, why the businesses above you rank where they do, and what to change on your site, your Google listing and around the web to pass them.

A good SEO consultant looks at your market, not a checklist. Two plumbers in two cities can need completely different plans. One needs its Google Maps listing fixed. The other needs pages Google can actually read. The value is knowing which, and in what order.

Where most consultants stop is the handover. You get the advice, then you’re on your own to find people to do it. With us the strategist who builds your plan sits on the same team as the writers, technical people and link builders who carry it out. So the plan gets done, and someone answers for the result.

Find out what you’d fix first →

Who does the work?

Strategy and the roadmap

Us

Technical fixes

Us

Pages and content

Us

Links from trusted sites

Us

Your Google listing

Us

Monthly report, walked through live

Us

The usual setup: one team runs the whole plan, and you see every step in the monthly report.

(02) When you need an SEO consultant

Six moments. You probably know which one is yours.

Owners rarely call us just to “do SEO”. They call because something specific went wrong, or is about to. The quotes are what owners have told us on calls, word for word.

01

You’ve been burned by an agency

Months of reports, no more calls. You need someone to look at what was actually done, and what wasn’t.

“On paper it looks like we’re doing the right things. But not only we’re not seeing results, it almost looks like the opposite.”

An owner, on a call with us

02

You’re doing some of it yourself

You or your team already handle part of the SEO. You want an expert to point the effort at what moves rankings.

“We’re already doing 30/40% of it, just need an expert to help us.”

An owner, on a call with us

03

Nobody has shown you the how

Every pitch promises page one. None of them explain how, for your market, against your competitors.

“You’re just saying we’re gonna get you there, but I didn’t get the how.”

An owner, on a call with us

04

Rankings slipped after a Google update

Google changes its rules several times a year. A drop after an update needs a diagnosis before anyone touches the site.

Technical SEO →
05

A new website is on the way

A redesign or new domain can wipe out rankings if old page addresses disappear. Plan it before launch.

Website migration SEO →
06

AI answers name your competitors

ChatGPT and Google’s AI Overviews recommend the businesses above you. The fix starts with the same work Google rewards.

AI SEO →

(03) What you walk away with

An SEO roadmap, taken apart.

This is the shape of the plan you get from us. The lines below are an example for a home service business. Yours is built from your own searches and competitors, and it’s yours to keep either way.

90-day SEO roadmap · example

UsYour team

Days 1–20

Fix 14 pages Google can’t read

They hold your best service words, and Google has never shown them.

Your web person

Days 1–20

Rewrite the Google listing

Wrong main category, half the services missing, no photos in a year.

Us

Days 21–60

One page per search that pays

“Emergency”, “near me” and town searches all land on the home page today.

Us

Days 21–60

Merge two pages that compete

Two pages chase the same search, so Google ranks neither.

Us

Days 61–90

Earn links from trade and local sites

The sites above you are linked from your industry’s associations. You aren’t.

Us

Monthly

Report, walked through live

Rankings, Google Analytics and the work done, against this plan.

Us

Six rules every line follows

  • 1Every line names a search. If a task can’t be tied to a search your buyers type, it doesn’t make the plan.
  • 2Ranked by money, not effort. The fixes closest to a phone call go first, even when they’re the boring ones.
  • 3Plain words. No jargon you need us to translate. Your web person can act on it without a meeting.
  • 4An owner and a date on each line. Us or your team, and when. A plan without names is a wish list.
  • 5Built from your market. Pulled from live searches and the sites above you, not a template.
  • 6Checked every month. The monthly report is held up against the plan, line by line.

(04) How our SEO consulting works

From one call to page one.

The first two steps cost nothing. You see the plan before you spend a dollar on it, and the dates after that are in writing.

Start with the free call

Day 0

The free call

  • 30 minutes on Google Meet, for businesses doing $20k a month or more
  • We search your market live, the way your customers do
  • You see who ranks above you, and why

Week 1

The free audit

  • Where you rank today, search by search
  • What Google can and can’t read on your site
  • What the businesses above you do that you don’t

Week 1–2

Your roadmap

  • Every task tied to a search, ranked fix first
  • An owner and a date on each line
  • Yours to keep, whether we work together or not

Day 20

First improvements

  • The work starts on the fixes closest to a call
  • If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period

Day 60, then monthly

Page one, then more

  • If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are
  • A monthly report walked through live, plus our app to check it any time
  • Month to month, no long-term contract

(05) Is SEO consulting right for you?

Three questions. An honest answer.

We take on 15 new clients a month, so we’d rather tell you now if we’re not the right fit. Tap your answers.

Is your business doing $20k a month or more?

Where are you with SEO right now?

Can you take on more calls and bookings?

Your answer

Answer the three questions above.

It takes ten seconds.

(06) Where the plans led

Maps, Google, AI answers. One plan covered all three.

Real Google screenshots from our clients, unedited. Each started with the same thing you’d get: a look at the market and a plan in order.

Google Maps results for blood cleanup services with 360 Hazardous Cleanup Louisville listed first and Bio-One second
Google MapsLouisville, KY

360 Hazardous Cleanup

From #37 to #1 on Google Maps for “blood cleanup services”. In 20 days, all 8 tracked searches reached the top three.

Read the case study →
Google results for barrie family lawyers with Chapman McAlpine first, above Bair Family Law
OrganicBarrie, ON

Chapman McAlpine

#1 for “barrie family lawyers”, above the other family law firms in town.

Read the case study →
Google AI Overview for luxury landscape designers naming Angkorscape, with Angkorscape ranked first in the results below
AI answersSeattle, WA

Angkorscape

Named in Google’s AI answer for “luxury landscape designers”, and #1 in the results below it.

Read the case study →
“We had an in-house SEO team for years and God bless them, but they could never do what AM can do, even if we gave them twice the time.”
Jennifer Brown
Canada · Trustpilot, 5 stars

(07) What SEO consulting covers

Eight parts. Most businesses need three or four.

Everything an SEO consultant should look at. Your plan only keeps the parts that move your rankings, so you don’t pay for the rest.

01

Your market, searched live

What buyers type, how many search it, and who wins today.

02

A keyword map

Every search that pays, matched to one page on your site.

03

A competitor teardown

Why the sites above you rank: pages, links, listing, reviews.

04

A technical fix list

Speed, broken links, pages Google can’t read. In plain words.

05

A page plan

Which pages to build, rewrite or merge, in order.

06

A links plan

Real, relevant sites in your field that should link to you.

07

Your Google listing

Categories, services, photos and updates for the Maps box.

08

AI answers

Pages shaped so ChatGPT and AI Overviews can quote and name you.

(08) What it costs

SEO consulting pricing. Real numbers.

Your number depends on your market and how strong the sites above you are. The call and the audit are free. Advice-only hours are $497, and you get the exact monthly price on the call.

Free

Strategy call, audit and roadmap

30 minutes on Google Meet. We search your market live and name what we’d fix first. The road map is yours to keep either way.

Book the call →

Advice only

$497/hour

One hour with a strategist on your site and your market. Bring your questions and your team. You leave knowing what to fix first, and your people do the work.

Book a consultation →

Local and organic SEO

$1,497 to $5,000/mo

The strategist and the team that runs the plan: Google Maps, the normal Google results, or both. Month to month. AI SEO included.

See SEO pricing →

Several websites

$5,000+/mo

Organic SEO across several websites, brands or regions, under one plan. Same two guarantees, same month-to-month terms.

Get my exact number →

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(09) Before you hire

Four straight answers. No dodging.

Can you work with my web developer?

Yes. We work beside your developer or in-house marketer. They can take the technical fixes from a plain to-do list while we run the rest.

What if I already have an agency?

Start with a free 30-minute SEO second opinion. We look at your progress and tell you what we'd prioritise next. If we're a better fit, we'll talk about it.

Am I locked into a long contract?

No. Month to month. Results keep you here, not paperwork.

Who is SEO consulting for?

Established businesses in Canada and the US doing $20,000 a month or more that sell a service people search for. We take on 15 new clients a month so every plan gets done properly.

Our SEO guarantees

Advice you can hold us to. Two guarantees, in writing.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

Want an expert on your SEO? Get the plan in 30 minutes.

On a free 30-minute call we search your market live, show you who ranks above you and why, and name what we would fix first. The road map is yours to keep either way.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

(10) Questions

SEO consulting, answered.

What owners ask us before they hire an SEO consultant.

Get my SEO plan on a free call
01 What are SEO consulting services?

SEO consulting services are expert advice on getting your business found on Google: which searches bring paying customers, why the businesses above you rank where they do, and what to change on your site, your Google listing and around the web to pass them. With us that advice comes as a written roadmap, and the same team can carry it out.

02 What does an SEO consultant do?

An SEO consultant studies your market and your website, works out what is holding your rankings back, and tells you what to fix first. A good one ties every recommendation to a search your buyers type, puts the work in order of what moves rankings fastest, and checks the results every month.

03 How much do SEO consulting services cost?

The strategy call, the audit and your roadmap are free. If you only want advice, a one-hour consultation with a strategist is $497. Local SEO, organic SEO, or the two together run between $1,497 and $5,000 a month. Organic SEO across several websites starts at $5,000 a month. Your exact number depends on your market and how strong the sites above you are, and you get it on the call.

04 Is the first SEO consultation free?

Yes. It's 30 minutes on Google Meet, for businesses doing $20,000 a month or more. We search your market live, show you who ranks above you and why, and name what we would fix first. The audit is free too, and the road map is yours to keep either way.

05 What is the difference between an SEO consultant and an SEO agency?

A consultant gives advice. An agency does the work. Most businesses need both, which is why our strategist sits on the same team as the writers, technical people and link builders who carry out the plan. You get one party accountable for rankings, with two guarantees in writing.

06 Do you do the work, or just give advice?

Both. Most clients hire us to do the work: pages, technical fixes, links, your Google listing and the monthly report. If you only want advice, book a one-hour consultation for $497 and your own people carry it out. If you have a web developer or in-house marketer, they can take the technical fixes from a plain to-do list while we run the rest.

07 Can you work with my in-house team or web developer?

Yes. We plan the whole thing, your team keeps what it does well, and we take on the rest. Your developer gets technical fixes as a plain to-do list, written so they can act on it without a meeting.

08 What do I get after the first call?

A clear view of who ranks above you and why, and the searches we would target first. After the free audit you get a roadmap: every task tied to a search, ranked fix first, with an owner and a date on each line. It's yours to keep whether we work together or not.

09 How long does SEO consulting take to show results?

We put two guarantees in writing. If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.

10 How do I choose an SEO consultant?

Ask three things. Which searches will you rank me for, and why those? What will you do each month? What happens if it doesn't work? A good SEO consultant answers all three in plain words. We put our answers in writing: a list of target searches, a monthly list of completed work, and two guarantees.

11 My rankings dropped after a Google update. Can you help?

Start with the free audit. Google changes its rules several times a year, and a drop after an update needs a diagnosis before anyone touches the site. We find what changed, then put the fixes in order. We watch every core update for our clients and adjust before it costs them.

12 We're redesigning our website. Should we talk to you first?

Yes, ideally a month before launch. A new design, platform or domain can wipe out rankings if old page addresses disappear. We map every old address to its new one, check the new site before launch and watch rankings after go-live. Our website migration SEO page covers it step by step.

13 We already have an SEO agency. Can you give us a second opinion?

Yes. A free 30-minute SEO second opinion looks at your progress, what's uncertain and what to prioritise next. Your latest report helps but isn't required. If working together makes sense, we'll talk about it.

14 Do you cover Google Maps and local search?

Yes. If customers find you on Google Maps, your plan covers both: local SEO gets you into the map box, organic SEO gets your website into the results under it. We work on your Google listing, the directories Google checks, and a page for each service you sell.

15 Do your SEO consulting services cover AI search like ChatGPT and Google AI Overviews?

Yes, AI SEO is included in every plan. AI tools lean on the same things Google rewards: clear pages that answer the question, a business other trusted sites mention, and a website that is easy to read. We build for Google first and shape the same pages so AI answers can quote and name you.

16 Do you work with businesses in Canada and the US?

Yes. We have spent 13 years ranking established businesses across Canada and the US, from local service firms to national online stores. Google works the same way in both countries. What changes is the competition in your market, and we plan around it.

17 Who is SEO consulting for?

Established businesses doing $20,000 a month or more that sell a service people search for and can take on more calls and bookings. We take on 15 new clients a month so every plan gets done properly.

18 What will I see in the reports?

Your Google Analytics data, where you rank for each keyword we target, and a list of the work we did that month. We walk you through it live, in plain language. You also get our app: see it all live, any time, and ask its AI agent for anything you want to know.

19 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.

20 Do you use shortcuts?

No. White-hat only. The shortcuts work for a few months and then a Google update wipes them out, along with your rankings.