Multi-Location SEO · Canada and the USA
You have five locations. Google shows one. The others sit on page three while a single-shop competitor takes their calls. We make every branch rank in its own town: its own page, its own Google listing, its own reviews and local links. Head office gets one report with every branch in it.
GuaranteePage one in 60 days, or we keep working free.
30 minutes on Google Meet. For businesses doing $20k a month or more.
Illustration. Your branches and towns will differ.
(01) What multi-location SEO is
Multi-location SEO is getting every one of your locations found by the people searching near it: on Google Maps, in the normal Google results and in AI answers. Not the brand in general. Each branch, in each town, for the jobs it actually does.
Here’s where chains lose it. The branch pages were made from one template with the town name swapped. Same words, same photos, same everything. So Google shows one of them and quietly hides the rest.
Then the listings drift. One branch has an old phone number on a directory, another has the wrong hours on Google, a third has twelve reviews and nobody replying to them. Meanwhile a one-shop competitor down the road takes the calls your branch should be getting.
Most agencies hand you one template, swap the town names and call it multi-location SEO. That’s the problem, not the fix. We build every branch properly, whether you have two locations or two hundred.
Same template, town name swapped
North branch page
ShownLakeshore page
HiddenWest end page
HiddenNorth branch page
RanksLakeshore page
RanksWest end page
RanksIllustration.
(02) What every location gets
A branch ranks when it looks like the best local answer to the person searching nearby. That takes the same six things at every location. Miss one at a branch and that branch slips, however strong the brand is.
Illustration: the checklist we keep for every location.
Its own address, its own team, the services that branch sells, the towns it covers, real photos and reviews from its own customers. Written for the person searching there, not copied from the branch next door.
On-page SEO →The box on Google Maps with your hours, photos and reviews. One per real branch, each with the right main category, every service listed, real photos and regular updates.
Local SEO →A simple way for each location to ask happy customers, and a reply to every review. Reviews are one of the signals Google weighs, and buyers read them before they call.
Local news, associations, suppliers and sponsorships near each branch. A mention from the next town over helps less than one from down the street.
Link building →Name, address, phone and hours identical on Google, on your site and across the directories Google checks. When a branch moves or changes its hours, every copy changes with it.
Calls, forms and bookings counted per branch, and rankings checked from inside each town. Head office sees which locations are winning and which need work.
And on top of all six: AI SEO, so ChatGPT and Google’s AI name the right branch when someone asks who to call nearby. Included in every plan.
(03) Location pages
Every branch gets a page like this. The team, the reviews and the local answers are the parts a template can’t fake, and they’re what make each page worth ranking on its own.
Furnace repair in Lakeshore
Same-day visits from our Lakeshore team
214 Shore Rd, Lakeshore
(555) 010-0144
Mon to Sat, 7am to 7pm
Dana, Luis and Priya run the Lakeshore team
Is there parking? ›
Do you come out on Sundays? ›
Lakeshore · 214 Shore Rd · Mon to Sat · Furnace repair
Illustration of a location page. Names and details are made up.
What goes on every location page
One branch serves a lot of towns? Each town that matters gets its own page too. That’s how one office ranks across a whole region, and it’s the heart of our map pack expansion work: getting one office into the top Google Maps results in towns further and further from its door.
(04) Town by town
Multi-location SEO is the same job done well, again and again, in every town you serve. These screenshots show it working far from the front door and on a city page.
#1
for “storm shutters near me”,
searched 52 miles from the shop
Based in Wilmington, with customers up and down the coast. We built relevance city by city across the area they really serve, instead of the few blocks around the office. Searched from Ocean Isle Beach, they come up first.
Read the case study
The search point is Ocean Isle Beach. The shop is in Wilmington.
#1 statewide for “Florida probate lawyer”. And for the broad search “attorneys probate”, Google picked their Bartow city page at #2. A strong site lets its local pages compete too.
Read the case study →
#37
#1
For “blood cleanup services” on Maps. In 20 days, all 8 tracked searches reached the top three.
Read the case study →(05) How multi-location SEO runs
We start with the free audit of every location, then work through the branches in the order that brings in the most calls first. Month to month, no long contract.
Opening a new branch? The launch checklist
Every location, the towns each one serves, and the jobs that make money at each. A busy downtown branch and a suburban one rarely need the same searches.
We search the way a customer near each branch would, on Google and on the map, and see who sits above you there. That becomes each branch’s starting point.
Wrong categories, missing services, old phone numbers, duplicates. Listing fixes are often the fastest wins, so they go first.
One real page per branch, then pages for the towns each branch covers. No copy and paste.
A review routine each location can actually keep up, and links from sites in each town.
Every branch in one monthly report: rankings, calls and the work done, walked through live. Weak branches get attention first.
(06) Which kind are you?
Clinics, stores, offices or depots with staff at each address. Every one gets its own Google listing, its own page and its own rankings. Franchises fit here too: each franchisee’s location is a branch.
We only set up listings for real addresses with real staff. Never fake ones.
Trades and services that drive to customers. One listing, plus a page for each town you serve and the work that pushes your map rankings outward, town by town, like American Hurricane Shutters above.
Map pack expansion →(07) Why branches go missing
We see these at almost every business with more than one location. Most of them can be fixed in the first month. The free audit shows which ones are costing you calls, branch by branch.
How the SEO audit works →The same text with the town name swapped. Google keeps one and hides the rest, so most branches never get a chance.
A page that names ten towns ranks in none of them. Each branch needs a page of its own.
Virtual offices and mailbox addresses get listings suspended, and a suspension can take months to undo. We only list real branches.
A branch moved, a phone number changed, holiday hours were never set. Customers call the wrong place, and Google trusts the listing less.
The flagship has hundreds of reviews and the newer branches have a handful. Each branch is judged on its own.
Five pages all aimed at the same city-wide search push each other down. Each branch gets its own town and its own jobs.
A report saying “traffic is up” hides the three branches going backwards. We show every branch, every month.
A new location with no listing and no page loses its first months. The launch checklist starts before the doors open.
(08) What it costs
Your number depends on how many locations you have and how tough each town is. The audit of every branch is free, and you get the exact price on the call.
Free
Strategy call and audit
30 minutes on Google Meet. We search from your branch towns live, show you which locations Google shows and which it hides, and who takes the calls instead.
Book the call →Local and organic SEO
$1,497 to $5,000/mo
Google Maps, the normal Google results, or both. Where most businesses with a handful of locations land. Month to month. AI SEO included.
See SEO pricing →Several websites
$5,000+/mo
A site per brand or per region, or a big network of locations. Same two guarantees, same month-to-month terms.
Get my exact number →Want to see how far one branch can reach first? The free 50-Mile Radius Playbook walks through it.
As seen in and rated on
(09) Before you sign
Ask every agency these. Here are our answers, no dodging.
Will every branch get its own page, or one page with a list?
Its own page, written for that town, with its own team, services, reviews and answers. A list of addresses on one page doesn’t rank anywhere.
Who looks after each Google listing?
We do, for every branch: categories, services, photos, updates and review replies. You stay the owner of every listing.
How will head office see what each branch gets?
One monthly report with every branch in it: rankings from inside each town, calls and the work done, walked through live. Plus our app, where you can see it all any time and ask its AI agent anything.
What happens if it doesn’t work?
No visible improvement in 20 days: your payment back plus $200. Qualifying keywords not on page one of Google in 60 days: we keep working free until they are.
How long is the contract?
Month to month. No twelve-month lock-in, however many locations you have.
Two guarantees at every branch. 20 days or your money back, plus $200.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
On a free 30 minute call we search from your branch towns live, show you which locations Google shows and which it hides, and who is taking those calls instead.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
(10) Questions
What owners and head offices ask us before they start.
Plan my locations on a free callMulti-location SEO is getting every one of your locations found by people searching near it, on Google Maps, in the normal Google results and in AI answers. Each branch gets its own page, its own complete Google listing, its own reviews and local links, so it can rank in its own town instead of the brand ranking in just one place.
Local SEO is the work for one location. Multi-location SEO is the same work for every branch at once, kept consistent, without the branches copying each other or competing for the same searches, and reported to head office in one place.
Yes. A single page with a list of addresses doesn't rank in any of those towns. Each branch needs its own page with its own address, team, services, reviews and local answers, so Google has a real reason to show it.
You can, but Google tends to show one of the copies and hide the rest. Each page needs things only that branch has: its people, its reviews, its photos, its parking and hours, the towns it covers.
Yes. Your Google Business Profile is the listing on Google Maps with your hours, photos and reviews. We handle categories, services, photos, regular updates and review replies for every branch, and you stay the owner of each one.
Usually not. One website with a page per location is easier for Google to trust and much easier to look after. Separate sites make sense for separate brands or regions, and we handle those too.
Each branch gets a simple routine for asking happy customers, and every review gets a reply. Reviews are one of the signals Google weighs, and people read them before they call, so a branch with few or old reviews is at a disadvantage.
Usually one of three things: the branch pages copy each other, some listings are incomplete or have the wrong details, or the strong branch has far more reviews and local links. The free audit shows which, branch by branch.
Partly. You get one Google listing, because listings are only for real addresses with staff, plus a page for each town you serve and the work that pushes your map rankings out across the region. That is our map pack expansion service.
Yes. Each franchise location is treated as a branch with its own page, listing, reviews and local links, while the brand stays consistent across all of them. Head office gets one report with every location in it.
Local SEO, organic SEO, or the two together usually run between $1,497 and $5,000 a month. Several websites usually start at $5,000 a month. Your exact number depends on how many locations you have and how competitive each town is, and you get it on the strategy call. The audit is free.
Two guarantees, in writing. If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.
The ones where a fix brings in the most calls soonest. That is often a busy branch hidden behind a duplicate page or a broken listing. The audit ranks every branch so you can see the order.
Talk to us before it opens. The listing should be claimed and verified on day one, the location page live before the doors open, and the branch's details sent to the main directories. Then reviews and local links start from week one.
We update the listing, the page and every directory copy so nothing points to the old address. A closed branch's page is pointed at the nearest open one, so its visitors and value aren't lost.
They can, when each branch page says plainly what it does, where, and for whom, and its details match everywhere. Getting the right branch named in ChatGPT, Gemini and Google's AI Overviews is part of every plan, at no extra cost.
Yes. One monthly report for head office with every branch in it: rankings checked from inside each town, calls and bookings, and the work done that month, walked through live.
No. Google can suspend listings at addresses with no staff, and it can take months to get one back. We list real branches only, and use town pages to reach the places you serve without an office.
Yes. You stay the owner of every listing, so we are added as managers, check every branch, and fix what was missed. Nothing is deleted on day one.
No. Month to month, however many locations you have.
Established businesses in Canada and the US doing $20,000 a month or more, with two locations or two hundred, and a service people search for near each one. We take on 15 new clients a month so every branch gets the work done properly.
