Awkward Media

Shopify SEO Agency · Canada and the USA

Shopify SEO agency.Your products, found.

Shopify gets your store live in a weekend. It doesn’t get it found. We fix the parts of Shopify that hold rankings back, then put your collections and products in front of buyers on Google and in AI answers.

GuaranteePage one in 60 days, or we keep working free.

30 minutes on Google Meet. For stores doing $20k a month or more.

A store owner and an SEO strategist review a Shopify collection page of knitwear and caps in a studio full of shipping boxes
One product, three addressesCommon on Shopify themes
  • /collections/hats/products/unc-hat
  • /collections/sale/products/unc-hat
  • /collections/all/products/unc-hat
every link pointed at one address
/products/unc-hat✓ The page Google ranks

Illustration of a fix we make on most Shopify stores.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(01) Why Shopify SEO is its own job

Shopify SEO problems. Six we fix on most stores.

Shopify is built to get you selling fast. Winning Google takes six fixes most stores never make. They’re easy to miss unless you work on Shopify stores every day. We do.

01

One product, many addresses

Many themes link to each product through every collection it sits in, so one product lives at several web addresses and splits its ranking power between them. We point every link at the one page you want ranked.

02

Folders you can’t remove

Shopify puts /products/, /collections/ and /pages/ in front of every address, and you can’t take them out. So the words after them, your page titles and your headings have to carry the search on their own.

03

Tag and filter pages

Every tag and filter can create another collection page with the same products and no words of its own. Google spends its visits on those instead of the pages that sell. We decide which ones earn a place in Google and hide the rest.

04

Apps that slow the store

Each app can add its own code to every page, and some leave code behind after you uninstall them. A slow store ranks lower and sells less on phones. We find what each app costs you in speed and clear out what’s left over.

05

Collection pages with no words

A grid of photos tells a shopper plenty and tells Google very little. Without a clear heading and a few lines in your buyers’ own words, Google can’t tell which search the page should rank for.

06

Products that come and go

Sold-out and retired products often get deleted, and the rankings they earned go with them. We keep the pages that still bring visits, and send the rest on to the closest live product or collection.

(02) Shopify SEO results

Shopify stores. Above the giants.

Every store below runs on Shopify. Real Google screenshots, unedited. Search any of them yourself.

Google result for unc hat: The Game Caps listing in position 3
Google search: “UNC hat”#3, above New Era and Amazon
Google result for college hats: The Game Caps listing in position 2
Google search: “College hats”#2, above Lids
ShopifyNational ecommerce · Collegiate caps

The Game Caps

When they came to us, page five was a good day. Now they rank above New Era, Amazon and Lids for the caps buyers search, and all twelve searches we track sit on page one of Google.

  • #1

    “Original bar snapbacks”

  • #2

    “College hats”, above Lids

  • #3

    “UNC hat”, above New Era and Amazon

  • Named first

    in Google’s AI Overview for “shop schools hats”

Read The Game Caps case study
US Vacuums ranking row: vacuums, 9.9K monthly searches, new at position 10
Position: where the search now ranks on Google
ShopifyLarge catalogue

US Vacuums

“Vacuums”, a search made 9,900 times a month, entered Google’s top ten at #10.

See the rankings →
Canadian Furniture search overview: 6.7K estimated visits a month, plus 1.8K, and 254 searches in the top three
Estimated monthly visits from Google, and the change over the month
ShopifyCanada · Furniture

Canadian Furniture

Estimated visits from Google went from 4.9K to 6.7K a month, and 254 searches now rank in Google’s top three.

See the before and after →
CB Custom Furniture ranking rows: sofas canada new at 2, custom couches from 5 to 2, custom sectional new at 1
Position: where each search now ranks on Google
ShopifyCanada · Custom furniture

CB Custom Furniture

“Sofas Canada” entered at #2, “custom couches” climbed from #5 to #2, and “custom sectional” reached #1.

See the rankings →

(03) Shopify collection page SEO

A collection page, taken apart.

On most stores the collection pages win the biggest searches, because that’s where buyers start. Tap a number to see what we change, and why.

yourstore.com/collections/college-hats

College hats

Filter

Questions buyers ask

1 of 6

Heading and title

The page heading and the title Google shows both use the words buyers type: “College hats”, not “Shop the drop”. One search per collection, so two pages never compete for it.

All six, at a glance

  • 1Heading and title. The page heading and the title Google shows both use the words buyers type: “College hats”, not “Shop the drop”. One search per collection, so two pages never compete for it.
  • 2A few lines above the grid. Two or three sentences in plain words: what’s in the collection, who it’s for, what makes yours different. Enough for Google to know what the page is about, short enough that shoppers still see products first.
  • 3Filters that stay out of Google. Size, colour and price filters help shoppers. Left alone, each combination can become its own page in Google. We keep the useful ones and hide the rest.
  • 4Product links to one address. Every product in the grid links to its main address, not a copy inside the collection. Your links back the page that should rank.
  • 5Links to related collections. Sub-collections and close matches are linked from the page, so Google finds them and understands how your catalogue fits together.
  • 6Answers below the grid. The questions buyers ask before they order, such as sizing, shipping and fit, answered under the products, where Google and AI answers can read them.
See your own collections taken apart on the call →

(04) What our Shopify SEO services cover

Everything between a search and a sale.

Shopify and Shopify Plus stores, one catalogue or several. We fix what moves rankings first. Everything else waits.

01

Collection pages

Headings, titles and a few lines of copy matched to the searches your buyers type. Usually the biggest win on the store.

Before

Shop the drop | Store name

After

College Hats & Snapbacks for Every School | Store name

Example of a collection title rewrite.

02

Product pages

Titles, descriptions and image text written for the product searches that turn into orders.

03

Technical clean-up

Duplicate addresses, old links forwarded to the right page, the list of pages you hand Google, broken links and pages Google can’t reach.

04

Speed and apps

What each app and your theme cost you in load time, especially on phones, and what to remove.

05

Price and stars in Google

Your price, stock and review stars shown right in Google’s results, before anyone clicks.

06

Canada and the US

One store or two, with the right country version showing in each country’s results.

07

Buying guides and content

Guides and answers for the questions buyers ask before they buy, linked to the collections that sell.

08

Links and AI answers

Mentions on trusted sites in your niche, and pages shaped so Google’s AI and ChatGPT can name your products.

(05) Shopify SEO checklist

Twelve checks. Score your store.

The same checks we run first on every Shopify SEO audit. Tick what your store already does. Every box you can’t tick is a fix waiting to be made.

0/12

Start ticking

It takes about a minute, and you’ll know where you stand.

Get the full audit, free →

(06) How our Shopify SEO works

From one call to page one.

The call and the audit cost nothing. You see what’s holding your store back before you spend a dollar, and the dates after that are in writing.

Start with the free audit

Day 0

The free call

  • 30 minutes on Google Meet, for stores doing $20k a month or more
  • We search your products live, the way your buyers do
  • You see which stores rank above you, and why

Week 1

The free Shopify SEO audit

  • Every collection and product page, as Google sees it
  • Duplicate addresses, tag pages, broken old links and speed
  • The searches worth the most to your store, in order

Day 20

First improvements

  • The fixes closest to a sale go first: collections, duplicates, speed
  • If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period

Day 60, then monthly

Page one, then more

  • If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are
  • More collections, more products, more of the AI answers
  • A monthly report walked through live, and our app to check it any time

(07) What Shopify SEO costs

Shopify SEO pricing. On the page.

Your number depends on the size of your catalogue and how strong the stores above you are. The call and the audit are free, and you get your exact price on the call.

Free

Strategy call and Shopify SEO audit

30 minutes on Google Meet, then a look at every collection and product page as Google sees it. Yours to keep either way.

Book the call →

One Shopify store

$1,497 to $5,000/mo

The strategist and the team that does the work: collections, products, technical fixes, content and links. Month to month. AI SEO included.

See SEO pricing →

Several stores

$5,000+/mo

Several Shopify stores, brands or country stores under one plan. Same two guarantees, same month-to-month terms.

Get my exact number →

Advice only

$497/hour

Got a Shopify developer or an in-house team? One hour with a strategist on your store, and your people do the work.

About SEO consulting →

(08) Choosing a Shopify SEO agency

Same platform. Different deal.

Awkward Media

The usual agency deal

First results

Visible improvement in 20 days, or $200 back on top of that period’s payment

“Give it 3 to 6 months”

Page one

Qualifying keywords on page one in 60 days, or we work free until they are

No date in writing

Contract

Month to month

6 to 12 months

Proof

Shopify stores by name, with rankings you can search yourself

Logos and percentages

AI answers

Included in every plan: Google’s AI answers and ChatGPT

An add-on, or missing

Who it’s for: Shopify stores already doing $20,000 a month or more. Rankings bring buyers, and you need the stock, shipping and margins to serve them.

Not on Shopify? We rank stores on other platforms too. Start with our ecommerce SEO page.

Our SEO guarantees

Your store on page one. Or we keep working free.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

See what's holding your store back.

On a free 30-minute call we search your products live, show you which stores rank above you and why, and name what we would fix first on your Shopify store.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

(09) Questions

Shopify SEO, answered.

What Shopify store owners ask us before they hire a Shopify SEO agency.

Get my free Shopify SEO audit
01 What are Shopify SEO services?

Shopify SEO services are the work that gets a Shopify store found on Google: fixing the platform habits that hold rankings back, matching collection and product pages to the searches buyers type, speeding the store up, and earning mentions on trusted sites. With us it also covers Google’s AI answers and ChatGPT.

02 How much does Shopify SEO cost?

The call and the Shopify SEO audit are free. Plans for one store run $1,497 to $5,000 a month, and several stores under one plan start at $5,000 a month. If you only want advice for your own team, an hour with a strategist is $497. Your exact number depends on your catalogue and how strong the stores above you are, and you get it on the call.

03 Is Shopify good for SEO?

Yes, once it’s set up properly. Shopify handles the basics well: fast, secure pages, a list of your pages for Google, and a note telling Google which copy of each product is the main one. The problems come from themes, apps, tags and filters, and collection pages with no words on them. Those are what we fix.

04 What are the most common Shopify SEO problems?

Products reachable at several addresses because themes link to them through each collection, tag and filter pages that copy the same products, apps that slow the store down, collection pages with no text, and sold-out products deleted along with the rankings they earned.

05 How long does Shopify SEO take?

We put two guarantees in writing. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

06 How do you optimize Shopify collection pages?

We give each collection one search to win, then write its heading and title in the words buyers type, add a few lines above the products, link it to related collections, keep filters out of Google and answer common buyer questions under the grid. On most stores this is the biggest single win.

07 Do Shopify apps slow down my store?

Some do. Each app can add its own code to every page, and some leave code in your theme after you uninstall them. We measure what your theme and apps cost you in load time, especially on phones, and remove what you don’t need.

08 Do you need to change my Shopify theme?

Usually not. Most fixes happen inside your current theme: headings, links, filters, the price and stars Google shows, and speed. If your theme is the problem, we tell you on the audit and explain what a change would gain you before anyone touches it.

09 Should I use a Shopify SEO app instead?

An SEO app can help with titles, photo descriptions and the price and stars Google shows, and it can’t pick the searches worth winning, write your collection pages or earn links. We often keep a good app in place and do the rest around it.

10 Do you work with Shopify Plus stores?

Yes. We work on Shopify and Shopify Plus stores, from one catalogue to several brands or country stores. Plans for several stores start at $5,000 a month.

11 Can you help us sell in Canada and the US from Shopify?

Yes. Whether you run one store for both countries or a store for each, we make sure the right country version shows up in each country’s Google results.

12 Can you help us move to Shopify without losing rankings?

Yes, ideally before you switch. Shopify changes your page addresses, so every old address needs to point to its new one or the rankings go with it. We map them, check the new store before launch and watch rankings after. Our website migration SEO page covers it step by step.

13 How do I get my Shopify products into Google’s AI answers and ChatGPT?

AI SEO is included in every plan. AI answers lean on the same things Google rewards: clear pages that answer buyer questions, products described in plain words, and other trusted sites mentioning you. The Game Caps is named first in Google’s AI Overview for “shop schools hats”.

14 What results have you had with Shopify stores?

The Game Caps ranks above New Era, Amazon and Lids for collegiate cap searches, with all twelve tracked searches on page one. Canadian Furniture’s estimated visits from Google went from 4.9K to 6.7K a month. CB Custom Furniture reached #2 for “sofas Canada” and #1 for “custom sectional”. All three run on Shopify.

15 How do I know Shopify SEO is working?

Every month you see where each target keyword ranks, how many visitors and sales came from Google and the work we did, walked through live in plain words. You also get our app to check it any time. Every ranking is one you can search on Google yourself.

16 How do I choose a Shopify SEO agency?

Ask three things. Which Shopify stores have you ranked, by name? What will you fix on my store first? What happens if it doesn’t work? A good Shopify SEO agency answers all three in plain words. Our answers are on this page: named stores, a fix-first audit and two guarantees in writing.

17 What is the difference between Shopify SEO and ecommerce SEO?

Ecommerce SEO is the same job on any platform: getting product and category pages found. Shopify SEO is that job done with Shopify’s own habits in mind, such as its fixed address folders, collection-scoped product links, tag pages and app code. If your store isn’t on Shopify, our ecommerce SEO page is the better place to start.

18 Does a Shopify blog help SEO?

It can, when each post answers a question buyers ask before they order and links to the collection that sells the answer. We plan posts around searches that lead to a purchase, and skip the rest.

19 Can I do Shopify SEO myself?

You can do the basics yourself: clear collection titles, a few lines of text on each collection, photo descriptions and your full list of pages handed to Google. The checklist on this page is a good start. The harder parts are picking which searches to win, cleaning up theme links and app code, and earning links, and that’s where most stores call us.

20 Am I locked into a long contract?

No. Every plan is month to month. Results keep you here, not paperwork.

21 Who is Shopify SEO for?

Shopify stores already doing $20,000 a month or more, with the stock and margins to take on more orders. We take on 15 new clients a month so every plan gets done properly.