Shopify SEO Agency · Canada and the USA
Shopify gets your store live in a weekend. It doesn’t get it found. We fix the parts of Shopify that hold rankings back, then put your collections and products in front of buyers on Google and in AI answers, across Canada and the US.
GuaranteePage one in 60 days, or we work free.
30 minutes on Google Meet. For stores doing $20k a month or more.
Coffee Warehouse, a Shopify coffee store
Client result: from outside the top 100 to #3 for “jura coffee maker”, with its Jura collection page.
Shopify SEO results
Just a few of the Shopify stores we've ranked. Each result names the search a shopper types and where the store sits now, so you can type it yourself and check.
Coffee Warehouse · Shopify store, Canada
Coffee and espresso machinesCoffee Warehouse sells coffee and espresso machines on Shopify, shipped across Canada. Its rivals on Google are Walmart, Amazon.ca, Canadian Tire and Nespresso. We rewrote its collection pages around the words shoppers type, gave each brand and deal page its own clear title and description, and tidied what Google reads on the store. 6 searches below, all on page one, 5 of them from outside the top 100.
Google, normal results, Canada. Starting and current positions from our ranking report for Coffee Warehouse.
Coffee Warehouse · Collection pages
Shopify collectionsYes. Two of the searches above are won by collection pages, the Shopify pages that list one group of products: “coffee machine deals” and “kitchen aid coffee maker”, both at #7 from outside the top 100. Look at the address in each crop: it runs through /collections/. That is the page a shopper lands on, with every matching machine in one place.
US Vacuums · Shopify store, USA
VacuumsUS Vacuums also sells on Shopify, across the US. It is #1 for “vacuum cleaners on sale”, up from #57, and its Henry Numatic brand page is #1 for “henry numatic vacuum”, up from outside the top 100.
What it is
Shopify SEO is the work that gets a Shopify store's collections and products found when people search on Google and in AI answers, without paying for each click. It covers the words on your collection and product pages, how your theme and apps load on a phone, the product details Google reads, and the other sites that mention your store.
01
“coffee machine deals”
The Shopify page that lists one group of products. It wins the broad searches with the most shoppers.
02
“jura e8”
One product, with price, stock, photos, variants and reviews. It wins the exact searches of people ready to order.
03
“best espresso machine for beginners”
A Shopify blog post that helps someone choose, then links to the products. It wins the searches people make before they know what to buy.
Example searches for a coffee machine store, matched to the kind of Shopify page that should win each one.
What Shopify does on its own
Shopify gets a few technical basics right on every store. The things that decide whether your store ranks are left to you. This is the line between the two.
✓ A list of your pages for Google
Shopify makes a sitemap file on its own, with your products, collections, pages and blog posts, and updates it when you add one.
✓ Rules that keep junk out of search
Shopify's default rules file (robots.txt) keeps cart, checkout and account pages, and sorted or filtered copies of collections, out of Google.
✓ Basic product details for Google
Shopify themes carry some product details in their code (structured data) that Google can read, such as name and price.
From Shopify’s own help pages on sitemaps and the robots.txt file.
● Which address is the main one
The same product can open at its own address and again inside every collection it sits in. We check that Google is told which one is the main page, and that links inside your store point to it.
● Tag and filter pages
Tags and filters can create pages that list the same products in a different order. We keep the ones shoppers search for and keep the rest out.
● Words on collection pages
A collection with a title and a grid of products gives Google little to read. We write a short, useful introduction and answers to buyers' questions.
● Your own product descriptions
Text copied from the maker's site is on hundreds of other stores. We write your own, so Google has a reason to pick your page.
● Speed on phones
Themes and apps add code. We find the apps and scripts that slow your store down and tell you which to remove or replace.
● Full product details for Google
Reviews, stock, shipping and variants are often missing from what the theme sends Google. We fill the gaps so your products can show with stars and prices.
Shopify collection page SEO
Collection pages often win the biggest searches, because that’s where buyers start. Tap a number to see what we change, and why.
College hats
Filter
Questions buyers ask
1 of 6
Heading and title
The page heading and the title Google shows both use the words buyers type: “College hats”, not “Shop the drop”. One search per collection, so two pages never compete for it.
All six, at a glance
Product pages
Collection pages win the broad searches. Product pages win the searches people type once they know what they want: a brand, a model, a size.
A Shopify product page, as we build it
The same thinking for any online store, Shopify or not, is on our ecommerce SEO page. Writing the descriptions is part of our SEO content writing.
What our Shopify SEO services cover
Shopify and Shopify Plus stores, one catalogue or more. We fix what moves rankings first. Everything else waits.
Headings, titles and a few lines of copy matched to the searches your buyers type. Usually the biggest win on the store.
Before
Shop the drop | Store name
After
College Hats & Snapbacks for Every School | Store name
Example of a collection title rewrite.
Titles, descriptions and image text written for the product searches that turn into orders.
Duplicate addresses, old links forwarded to the right page, the list of pages you hand Google, broken links and pages Google can’t reach.
What each app and your theme cost you in load time, especially on phones, and what to remove.
Your price, stock and review stars shown right in Google’s results, before anyone clicks.
One store or two, with the right country version showing in each country’s results.
Guides and answers for the questions buyers ask before they buy, linked to the collections that sell.
Mentions on trusted sites in your niche, and pages shaped so Google’s AI and ChatGPT can name your products.
AI answers
Yes. Shoppers now ask Google's AI Overviews and ChatGPT what to buy, as well as searching the normal results. The same work that ranks your collection and product pages on Google is what those tools read, so your SEO now pays off in more places.
Name, size, materials, price, stock, shipping and returns on every product page, in words a person and a machine can read.
Price, stock, reviews and variants, so products can show with stars and prices in results and AI answers.
Shopify blog posts that answer “which one should I buy?” for your collections. These are the pages AI tools quote.
Reviews, gift guides and trade press that name your store. AI tools trust what other sites agree on.
We check which AI answers name your store for your key searches, and show you the list.
More on each: AI SEO, AI Overview SEO, ChatGPT SEO and our free AI Search Guide.
Prices
Our prices are on the website, and they're the same across the US and Canada. Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity. AI answers come with every plan.
$2,697+
a month. Higher for multiple locations, websites and complexity.
The plan a Shopify store needs: collection and product pages ranked across the country.
$1,497+
a month. Higher for multiple locations, websites and complexity.
For stores that also have a showroom or shop people visit.
Included
AI answers come with every plan.
Google’s AI Overviews, AI Mode and ChatGPT.
SEO and ads
Both put your products in front of shoppers on Google. They work differently, and they work well side by side.
Shopping and search ads
SEO
What you pay for
Every click, for as long as the ad runs
The work each month. No charge per click
Where you show
The sponsored spots and the paid Shopping row
The unpaid results, free Shopping listings and AI answers
When it starts
The day the ad goes live
Builds over weeks
When you stop
The listing goes when the spend stops
Ranked pages keep showing while they stay the best answer
How our Shopify SEO works
The call and the audit cost nothing. You see what’s holding your store back before you spend a dollar, and the dates after that are in writing.
Start with the free auditDay 0
Week 1
Day 20
Day 60, and after
How long it takes
Not every search moves at the same speed. Here’s what comes first, and why.
Our process above shows what happens in which week. What we promise, and by when, is set out in full in our SEO guarantees. For the long answer, read how long SEO takes.
Moving to Shopify
A move changes the web address of almost every page. Here’s how the rankings come with you.
A move to Shopify, in four steps
As seen in and rated on
Choosing a Shopify SEO agency
Awkward Media
The usual agency deal
A 20-day promise in writing, set out in full in our SEO guarantees
“Give it 3 to 6 months”
A 60-day promise in writing, set out in full in our SEO guarantees
No date in writing
Month to month
6 to 12 months
Shopify stores by name, with rankings you can search yourself
Logos and percentages
Included in every plan: Google’s AI answers and ChatGPT
An add-on, or missing
Who it’s for: Shopify stores already doing $20,000 a month or more. Rankings bring buyers, and you need the stock, shipping and margins to serve them.
Not on Shopify? We rank stores on other platforms too. Start with our ecommerce SEO page.
Shopify SEO checklist
The same checks we run first on every Shopify SEO audit. Tick what your store already does. Every box you can’t tick is a fix waiting to be made.
0/12
Start ticking
It takes about a minute, and you’ll know where you stand.
Get the full audit, free →Shopify SEO terms
The words agencies use, and what each one means for your store.
Want someone to check these on your store? A Shopify SEO audit covers every one, and technical SEO fixes what it finds.
Two promises, in writing.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
On a free 30-minute call we search your products live, show you which stores rank above you and why, and name what we would fix first on your Shopify store.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Questions
What Shopify store owners ask us before they hire a Shopify SEO agency.
Get my free Shopify SEO auditShopify SEO services are the work that gets a Shopify store found on Google: fixing the theme and app habits that hold rankings back, matching collection and product pages to the searches buyers type, speeding the store up, and earning mentions on trusted sites. With us it also covers Google’s AI answers and ChatGPT.
It’s the page that lists a group of your products, like “Jura coffee machines” or “sale”. On Shopify its address has /collections/ in it. Shoppers who want to compare a range land there first, which is why a collection page with a clear heading and a few lines of text can win the broader searches.
Both, for different searches. Collection pages tend to win the broader searches where a shopper wants to compare, like “jura coffee maker”. Product pages win the exact ones, like a model name. We give each search one page, so your own pages never compete with each other.
Not on their own. They’re part of how Shopify builds addresses. What matters is the words after them, your page titles and your headings, so those have to name what shoppers search for.
Reviews are one of the things Google weighs, alongside how well the page matches the search and the links pointing at your store. They also add the words shoppers use, and star ratings can show in the results when your product details are set up so Google can read them. We help you collect them and show them properly.
Usually not. The fixes happen inside your current theme: headings, links, filters, the product details Google reads, and speed. If your theme is the problem, we tell you on the audit and explain what a change would gain you before anyone touches it.
Yes. Whether you run one store for both countries or a store for each, we make sure the right country version shows up in each country’s Google results, with the right currency and prices.
Yes. We line up when the visits fell against the changes made on your store and the updates Google announced, then look at which pages and searches dropped. A new theme, a platform move, deleted products or a new app are the usual places to look first. Then we fix the cause before building anything new.
Which of your pages Google has found and which it skipped, products open at more than one address, tag and filter pages, broken and redirected product pages, speed on a phone, the product details Google reads, and which collections rank against who. You get the findings in plain words, with the fixes in the order that pays first.
It can, when each post answers a question buyers ask before they order and links to the collection that sells the answer. A guide like “best bean-to-cup machine for a small kitchen” catches shoppers before they know which product to buy. We plan posts around searches that lead to a purchase, and skip the rest.
Yes. Google ranks the stores other websites vouch for. We earn links from real sites your buyers read, like product reviews, gift guides and trade press. No link farms and nothing that could get your store penalized.
You can do the basics yourself: clear collection titles, a few lines of text on each collection, photo descriptions and your full list of pages handed to Google. The checklist on this page is a good start. The harder parts are picking which searches to win, cleaning up theme links and app code, and earning links. That’s the work an agency is for.
We do. We write the collection intros, product descriptions and buying guides, and you check them for accuracy before they go live. You know your products, so a short note from you on what buyers ask goes a long way.
Access lets us make the changes ourselves, which is faster. If you’d rather keep it in-house, we hand your developer a clear list in plain words, page by page.
Yes. If someone already builds your store, we tell them exactly what to change and why, in plain words, and check the result once it’s live.
You can see where each target search ranks, how many visitors Google sends to your collections and products, and what they buy. Ask your account manager about any of it and get a fast, straight answer. Every ranking is one you can search on Google yourself.
Your own account manager. Ask what’s happening with your rankings and you get a fast, straight answer, and changes you ask for go live quickly.
No. Your competitors keep publishing, Google keeps changing what it shows, and your catalogue keeps changing. The first months fix the store and build the pages that should win. After that the work is new collections, guides, links and keeping what you’ve won.
No. We rank online stores on other platforms too, and our ecommerce SEO page covers that work.
The work is for established stores doing $20,000 a month or more. Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises.
Yes, two promises in writing, with dates on them. Both are set out in full in the “Our SEO guarantees” section on this page.
