Google Business Profile optimization · Canada and the USA
Your Google Business Profile (GBP) is the listing people see when they search for what you do: your name, stars, photos, hours and the call button, on the map and beside the results. We set up every part of it the way Google reads it, keep it active every week, and build the trust around it that moves you up.
30 minutes on Google Meet. For businesses doing $20k a month or more.
How we optimize a profile
ExampleMaple Street Plumbing
Services
“Fixed our leak the same day.”
Owner reply: Thanks, Dana. Glad the kitchen is dry again.
From #9 to #1 for “plumber near me”.
Picking the primary categoryAdding every serviceFilling in the hoursAdding photos of real jobsReplying to a reviewProfile completeMoving up the map
Example business, for illustration only.
A result from our work · Sanjay Grover MD, Newport Beach CA
Google Maps: “best plastic surgery near me”
From #17 to first on the map in 20 days.
As seen in and rated on
(01) Profiles we rank
Just a few of the businesses whose profiles we work on. Screenshots from the work, cropped to the listing. Look at the search, then look at who’s first.
Sanjay Grover MD, FACS · Newport Beach, California
Before
#17
on the map
After
#1
below one ad
Time
20
days
Same practice, same address, same doctor. What we worked on: how completely the profile tells Google what the practice does, and how much trust Google can find for it across the web.
Grand Oaks Orthodontics · Oakville, Ontario
The search
“braces Oakville”
Position
#1
Mae Fence Company · Fulton
The search
“cedar fence installation”
Position
#1
Google Maps · Cape Coral, Florida
Non-Stop Air Conditioning and Heating
(02) More from the map
Surgeons, lawyers, movers, cleanup crews, shutter installers. Every picture below is a real Google Maps result from our client reports, cropped to the list. Find the search at the top, then find our client.
Sanjay Grover MD, FACS · Newport Beach, California
The #17 to #1 above was one of eight searches we tracked for this practice. Four finished first. Here are three more, each from the 20-day report. Look past the sponsored listing and the two clinics above: the third business down is Sanjay Grover MD, FACS.
“liposuction clinic near me”
#21 → #2
Third listing on the screen, second business after the sponsored one.
“cosmetic surgeons near me”
#24 → #2
Second business after the sponsored one.
“plastic surgery specialists”
#20 → #3
Third on the map, from #20.
360 Hazardous Cleanup · Louisville, Kentucky
For “blood cleanup services” the profile went from #37 to #1 in 20 days, and all eight searches we tracked reached the top three. Count the reviews in the crop: 1 against 76. Reviews are one signal Google weighs, and the easiest one to count, which is exactly why this picture is worth a look. The rest of the climb came from the profile itself and the trust built around it.
Blood cleanup services
#37 → #1
Searches in the top 3
8 of 8
American Hurricane Shutters · Wilmington, North Carolina
Searched from Ocean Isle Beach, 52 miles from the shop, American Hurricane Shutters is first with 62 reviews. Second place has 159, third has 80. Distance and review counts both say this listing should not win. A complete profile and a website and web presence that back it up say otherwise.
Distance searched from
52 miles
Reviews, first vs second
62 vs 159
Law Offices of Jason M. Ranallo · Canton, Massachusetts
A personal injury firm in one of the most crowded searches on Google Maps. Eight searches tracked, all eight in the top three by day 20, two of them at #1.
Car accident attorneys near me
#10 → #1
Searches in the top 3
8 of 8
Brooks Moving and Hauling · Jupiter, Florida
A local mover against regional chains. Top three on the map by day 17, then top three across a 14-mile radius by day 90. Both crops show Brooks first in the list.
Top 3 on the map
Day 17
Top 3 radius by day 90
14 miles
Grand Oaks Orthodontics · Oakville, Ontario
Two of the searches that matter most to an orthodontist, and the same profile sits first below the ad on both. One profile can rank for many searches when every service it offers is listed in the words patients use. That is step 4 of the guide below.
Read the Grand Oaks case study →More stories: 360 Hazardous Cleanup · American Hurricane Shutters · Go Pro Plumbing, Heating & Air · Shoreside Therapies · R.A. Woodall Roofing
We run profiles like these for plumbers, HVAC, roofers, dentists, law firms, med spas, plastic surgeons, movers, cleaning companies, and other trades and practices.
(03) What Google reads
Google says local results are mainly based on three things: how well you match the search, how far you are from the person searching, and how well known you are. Your profile feeds the first and the third. Here’s where.
Riverside Plumbing
1Family-run plumbers since 2009. Same-day repairs for leaks, drains and water heaters across Riverside County...
7Name
Your real business name, nothing added. Google’s rules ban stuffing towns or services into it, and break that rule and the profile can be suspended.
Category and service area
The category tells Google what you do before it reads anything else. You get one main category and up to 9 more, and up to 20 service areas if you go to your customers.
Reviews and your replies
One visible piece of how well known you are. What customers write, and how you answer, is read by people and by Google.
Hours
Wrong hours cost calls. Holiday hours too.
Photos and videos
Real jobs, real vans, real people. The first thing a customer judges you on.
Services and products
Every job you do, listed in the words customers search with, where your category allows it.
Description
Up to 750 characters on who you are and what you do. No links and no sales offers, or Google can take it down.
(04) The free guide
Optimizing your Google Business Profile means filling in every part of it completely and truthfully, then keeping it active, so Google can match you to more searches and customers have a reason to pick you. Here is the whole method we use, free, in 16 steps. Every rule is checked against Google’s own help pages this week. Do it yourself, or have us do it every week.
Part one · Set it up right
Search Google for your business name. If a profile already exists, choose to claim it; if not, create one at Google Business Profile. Nothing else on this list counts until Google has verified that you run the business, because an unverified profile can’t reply to reviews or be trusted with edits.
Google picks which ways you can verify, based on your type of business, where you are and your hours. If video is offered, use it: Google recommends it. Film one unbroken clip of at least 30 seconds, on your phone, showing your signage, your tools or stock, and proof you can get into the premises or the van.
Do this
Source: Google Business Profile Help, Verify your business, checked 17 October 2026.
Ways Google may offer to verify you
30s
shortest video
5
business days to review
14
days for most postcards
The name field is for the name on your signage, vans and paperwork. Google’s rules ban adding taglines, services, towns, phone numbers or all-caps words to it, and say a stuffed name can get the profile suspended.
It’s the most common shortcut we see, because it can work for a few weeks. Then someone reports it, Google renames the profile or suspends it, and every review and photo goes dark with it. If your legal name already includes a service, like “Riverside Plumbing”, that’s fine: it’s your real name.
Do this
Source: Google Business Profile Help, Guidelines for representing your business, checked 17 October 2026.
Business name
A tagline, a service and a town added to the name: Google can suspend the profile for this.
The name on the van, the sign and the paperwork.
The category tells Google what you are before it reads anything else, so it decides which searches you can show up for. You choose one main category and up to 9 more, and whatever sits in the first field is the main one.
Make the main category the job you most want calls for. Then add extra ones only where they are true: a plumber who also installs water heaters can add that, a plumber who doesn’t should not. Google asks you not to pick a category for every product or service. Those belong in the services list in step 4. Look at the businesses ranked above you for ideas you missed.
Do this
Source: Google Business Profile Help, Edit your Business Profile, checked 17 October 2026.
Categories: 1 main + up to 9 more
Fill extra slots only with categories that are true. Empty is better than wrong.
The services list is where you spell out every job you do. Google suggests some based on your category; add your own for the rest. Each one is another way to match a search, which is how Grand Oaks Orthodontics ranks first for both “braces” and “Invisalign”.
Use the words a customer would type, not the words on a brochure: “burst pipe repair”, not “comprehensive plumbing solutions”. Google asks for no prices, phone numbers or personal details in custom service names, so keep each one to the plain name of the job and add a line of description where it helps.
Do this
Source: Google Business Profile Help, Add or edit services, checked 17 October 2026.
Services
No prices or phone numbers in service names.
If customers come to you, show your real street address. If you go to them, like most trades, hide the address and set service areas instead. Google allows up to 20, as cities or postcodes, and says the area generally shouldn’t reach past about two hours’ drive from your base.
Google’s rules say a P.O. box or a remote mailbox isn’t acceptable, and a virtual office you don’t work from isn’t eligible at all. Being closer to the person searching helps you rank, and nobody can move their shop, so the honest setup plus everything else on this list is how businesses like American Hurricane Shutters win searches 52 miles out.
Do this
Source: Google Business Profile Help, Manage your service areas, checked 17 October 2026.
Address hidden. Up to 20 service areas, as cities or postcodes.
You get up to 750 characters to say who you are, what you do and where. Google’s rules: no links of any kind, and no copy that focuses on sales, prices or special offers. Break them and the description can be taken down.
Lead with the jobs you most want, then the areas you cover, then what makes you the safe choice: years in business, licences, written quotes, same-day service. Write it for a customer reading on their phone, not for Google. Offers go in posts (step 9), where they’re allowed.
Do this
Source: Google Business Profile Help, Guidelines for representing your business, checked 17 October 2026.
From the business
Family-run plumbers in Riverside since 2009. We fix leaks, blocked drains and broken water heaters the same day, and install tankless heaters, water softeners and new gas lines. Licensed and insured, with upfront written quotes. Our vans cover Riverside, Corona, Norco and Jurupa Valley, 24 hours a day...
Wrong hours lose calls, and they also invite a stranger to suggest new ones (step 14). Set your regular hours, then add special hours for holidays. Google suggests confirming holiday hours even when they match your normal ones, so customers know you checked.
Special hours are for short changes of up to 6 days in a row. For a closure of 7 days or more, mark the business temporarily closed. If you offer something on a different schedule, like 24-hour emergency calls, add it under more hours.
Do this
Source: Google Business Profile Help, Set holiday and special hours, checked 17 October 2026.
Hours
Closed 7 days or more? Mark the business temporarily closed instead.
Part two
Steps 1 to 7 are done once and checked now and then. Steps 8 to 16 never stop, and they’re where most profiles fall behind the three businesses above them.
Photos are what customers judge you on first: your vans, your team, your finished jobs, your shop front. Use real ones. Stock photos look like every other listing and tell a customer nothing.
Google’s photo rules: JPG or PNG, between 10 KB and 5 MB, at least 250 by 250 pixels, and 720 by 720 is the size Google recommends. Videos can be up to 30 seconds and 75 MB, at 720p or better. A few new pictures every week from real jobs keeps the profile looking alive and gives Google fresh proof you’re open and working.
Do this
Source: Google Business Profile Help, Photo and video guidelines, checked 17 October 2026.
Format
JPG or PNG
File size
10 KB to 5 MB
Best size
720 × 720 px
Smallest
250 × 250 px
Video length
Up to 30 seconds
Video file
Up to 75 MB, 720p+
Posts are short updates on your profile: news, an offer, an event. Google archives a post after six months unless you give it a date range, so a profile nobody posts on slowly goes quiet.
Here’s what changed this autumn. Since late September 2026 Google says it may remove posts with contact details it can’t verify, and it names phone numbers, email addresses and social media handles. Leave them out of the text and add the Call now button, which uses the number on your verified profile.
Do this
Source: Google Business Profile Help, About posts on your Business Profile, checked 17 October 2026.
Reported by Search Engine Roundtable, 25 September 2026.
Update · Riverside Plumbing
Water heater acting up as it gets cold? We replaced 14 heaters across Riverside last month. Same-day installs this week.
Call Mike on 555-0100 or DM @riversideplumb
Call nowContact details typed into the post can get it removed. The Call now button uses your verified number.
Google gives you a review link and a QR code to share. Put the same one on every invoice, text and follow-up email, and ask every customer the same way. Google bans paying or discounting for reviews, and it bans asking only the customers you expect to be happy.
Reply to every review once your profile is verified, the bad ones most of all: a calm, specific answer to a 3-star review wins more trust than ten thank-yous. Reviews are one signal Google weighs, and the easiest for a customer to see. The 360 Hazardous Cleanup result above, first with 1 review over a business with 76, is the reason we never treat them as the whole job.
Do this
Source: Google Maps user contributed content policy, Fake engagement, checked 17 October 2026.
Review us on Google
The same link or code, on every invoice, for every customer.
★★★☆☆
“Fixed the leak but showed up two hours late.”
Owner’s reply: Sorry about the wait, Sam. Our 9 AM job ran over and we should have called. Next visit is on us.
Attributes are the small facts customers filter by: wheelchair access, payment types, online estimates, women-owned, veteran-owned, small business. Which ones you see depends on your category and country.
Tick every one that is true. Some attributes are filled in from what customers report after a visit, so check them now and then, and fix any that are wrong. They also feed the answers Google’s AI gives about you (step 13).
Do this
Source: Google Business Profile Help, Edit attributes, checked 17 October 2026.
Attributes
The ones on offer depend on your category and country.
If you sell or install things, the product editor lets you add each one with a photo, a name, a category and a description, and they show on your profile in Google Search.
Products have to follow Google’s shopping ads rules, and a breach can get every product you uploaded removed. Keep it to real items with your own photos, and never anything restricted, like weapons or certain health products. Service businesses can still use it for packages, such as a water heater install.
Do this
Source: Google Business Profile Help, Manage products, checked 17 October 2026.
Tankless heater install
Water softener
Drain camera inspection
Each product gets a photo, a name, a category and a short description.
The public questions and answers box is gone from Google Maps. Google confirmed in December 2025 that it was removing it, and in its place people tap an Ask button and get an answer written by Google’s AI from what it knows about your business. You can still answer existing questions inside your profile, and Google says those answers help it respond to people asking similar things.
There is no button to correct a wrong AI answer, so the fix is upstream: make sure your services, areas, hours, attributes and website all say the same, true things. That’s the same work as steps 3 to 11, which is why a complete profile matters more now than it did a year ago.
Do this
Sources: Search Engine Roundtable, 15 December 2025; BrightLocal, updated April 2026. Checked 17 October 2026.
Do they install tankless water heaters in Corona?
Yes. Riverside Plumbing lists tankless water heater installation as a service and serves Corona.
Where the answer comes from: what your profile and your site already say.
Anyone can suggest a change to your profile: your hours, your address, your website, even your category. Google tells you, and you have 4 days to accept or reject it. If you don’t answer, Google may publish the change on its own if public information seems to back it up.
Most suggestions are honest mistakes. Some come from competitors. Either way, check every notice the day it arrives. Your name, address and phone number should also read the same on your website and on the big directories, so Google has less reason to believe a wrong suggestion.
Do this
Source: Google Business Profile Help, Review edits to your profile, checked 17 October 2026.
Suggested edit: hours
Open 24 hours → Closes 5 PM
No answer by day 4, and Google may publish it.
Inside your profile, Performance shows what the listing did for you: calls, messages, bookings, direction requests, website clicks, and the searches people used to find you. Only the ones that apply to your business appear, and the searches figure updates at the start of each month.
Read calls, directions and website clicks against the month before. Those are people who wanted to buy. If views climb and calls don’t, the photos, reviews or hours are losing the customer at the last step.
Do this
Source: Google Business Profile Help, Performance metrics, checked 17 October 2026.
Calls
Directions
Website clicks
Google suspends profiles that break its guidelines, and a stuffed business name is the reason it names outright. If yours goes, fix the cause first, then use Google’s appeals tool. You get one appeal, so send it with proof: a business registration, a licence, a tax certificate or a utility bill.
Don’t open a second profile for the same business while you wait. Google says not to, and it makes the case harder. Our article on what to do if your Google Business Profile is suspended walks through the appeal step by step.
Do this
Source: Google Business Profile Help, Appeal a suspended profile, checked 17 October 2026.
× Don’t open a new profile for the same business.
(05) What we do
Claiming the profile takes ten minutes. Keeping it ahead of the three businesses above you is the job. We do all of it for you. You keep running the business.
We look at your profile box by box next to the businesses Google shows first for your main searches: their categories, their services, their photos, how often they post and how they handle reviews. That tells us exactly what to fix first.
An illustration of the side-by-side check.
The right main category and the extra ones that fit, your real name, your address or service areas set the way Google’s rules ask, hours and holiday hours, and the attributes that apply to you, like wheelchair access or women-owned.
Your services, your products and your description, written the way people actually search. “Burst pipe repair”, not “comprehensive plumbing solutions”.
Comprehensive plumbing solutions
Burst pipe repair
Water heater replacement
An illustration.
Real job photos and short updates and offers that keep the profile alive. Posts follow Google’s current rules: since September 2026 Google has been taking down posts that carry phone numbers, emails or social handles it can’t check, so we keep those out.
An illustration of a month on the profile.
We set up a simple way to ask every customer, not just the happy ones, and we reply to every review, good and bad. Google bans paying for reviews or only asking people you know will be kind. Reviews are one signal among many and the easiest one to see, so we build them alongside everything else, never instead of it.
★★★★★
“Came out the same day and fixed it in an hour.”
An illustration.
Google has been replacing the public questions box on Maps with AI answers built from what it knows about your business. A complete, accurate profile is what those answers read, so we make sure it says the right things about your prices, your areas and your hours.
Does Riverside Plumbing do emergency call-outs on Sundays?
Yes. They’re open 24 hours and serve Riverside and 9 nearby towns.
An illustration. Made-up business.
Anyone can suggest changes to your profile, and Google can apply them. You get 4 days to reject a wrong one. We watch for those, for spam reviews, and for your name, address and phone being different on other directories, which confuses Google about who you are.
Suggested edit
Hours: Open 24 hours → Closes 5 PM
An illustration.
Every month you get a report by email: where you rank for each search, how many people found you, and the work we did.
Searches where you’re in the top three, month by month.
An illustration of what the report tracks.
(06) The profile is the base
The profile tells Google what you do. How well known you are is built across the web too. That’s why we work on both.
Layer 1 · This page
Your Google Business Profile
Categories, services, photos, posts, reviews and replies. What Google shows and reads first.
Layer 2
Your website
A page for each service and each area, so the link on your profile lands somewhere that backs it up. Part of our local SEO services.
Layer 3
Mentions across the web
Listings, local news, suppliers and other websites that name you. They’re how Google learns you’re a business people know.
Want the towns around you too?
Rank further out on Maps
Our map pack expansion service takes the same profile and pushes your reach out, town by town.
Map pack expansion →Want the normal Google results as well?
Rank in Google search
The listings below the map, and the AI answers above them.
Our SEO services →(07) One part of the plan
Awkward Media is a full-service SEO agency: organic, national, ecommerce, local and AI search. Most clients start with Google Maps, because that’s where the phone rings fastest. The same work then pays off in the normal results and the AI answers too.
The normal Google results, under the ads and the map.
Your website ranking for the searches that bring paying customers, with one strong page for each service and the trust Google needs to put it on page one.
Customers in every state or province, not one town.
One site that has to beat national brands and directories everywhere at once, without a nearby address to lean on. CarSoup is that kind of work.
Product and category pages that sell from search.
Online stores ranking for the products people buy, on Shopify and other platforms.
The map, your profile and the website behind it.
This page is one piece of it. Local SEO also covers your service and area pages, listings across the web, and reaching the towns around you.
Named in the answers Google and ChatGPT give.
Getting your business named and linked when someone asks an AI who to call. It comes with every plan.
Pricing
Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month.
Both go up for multiple locations, multiple websites and complexity. Start with Google Maps or the normal Google results, or run both.
(08) What we won’t do
Google’s rules ban every shortcut on this list. A profile that breaks them can be suspended and drop off the map completely.
The shortcuts
What we do instead
Already suspended? What to do if your Google Business Profile is suspended. Reviews disappearing? Why Google removes reviews.
(09) Start tonight
No web person needed. Short on time? Start with these, then work through the 16 steps above. Do them whether you hire us or not.
Look at yourself like a customer
Fix the quick ones
Get the full 90-day plan
Our free guide to getting your Google Business Profile into the top 3 on Google Maps walks you through the rest, step by step.
Open the GBP top 3 guide →(10) Before you sign
If an agency won’t answer these plainly before the call, keep looking. Here are ours.
Can I see profiles you’ve moved up?
Yes. Sanjay Grover MD went from #17 to first on Google Maps for “best plastic surgery near me” in 20 days. The screenshots are above. More case studies
Will any of this put my profile at risk?
No. We work inside Google’s rules for business profiles. Every shortcut in the list above is off the table, because a suspended profile ranks nowhere.
What will it cost me each month?
Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity. See pricing
How long am I locked in?
Zero months. It’s month to month.
What happens if it doesn’t work?
No visible improvement in 20 days: your payment for that period back, plus $200. Your qualifying keywords not on page one of Google in 60 days: we keep working for free until they are. The guarantee
(11) Is this for you?
Under $20k a month? We’re not your agency. Over it, and ready to be the first business people find? Let’s talk.
Who it’s for
$20k+
a month in your own revenue. This is for established businesses already doing $20k a month or more.
Spots this month
Very limited
spots left for the month of October. We put a cap on clients we can take in to keep our promises.
What it costs
$1,497+
a month for Google Maps. Higher for multiple locations, websites and complexity. No contracts. Month to month.
See how pricing works →We put our fee on the line. Page one for your qualifying keywords on Google in 60 days, or we keep working for free. We confirm which ones qualify on the strategy call.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
On a free 30 minute call we put your profile next to the three businesses Google shows first for your main searches, and show you what it takes to pass them.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Questions
What business owners ask us before they book.
Book my free strategy callMaking every part of your Google Business Profile complete, accurate and active. That’s the listing that shows your name, stars, photos, hours and call button on Google Search and Maps. A well-kept profile lets Google match you to more searches, and gives customers a reason to pick you.
Pick the main category that matches the job you most want calls for, plus up to 9 more that fit. Use your real business name. Set your hours, holiday hours and service areas. List your services in the words customers search with. Write a description of up to 750 characters with no links. Add real photos every week, post updates, ask every customer for a review and reply to all of them. The 16-step guide above walks through each one.
Complete every part of it, then keep it active: true categories, every service listed, your service areas set, real photos and a post every week, and a reply to every review. Back it up with a page on your website for each service and area. Then check the Performance report each month for calls, direction requests and website clicks. To reach the towns around you as well, that’s our map pack expansion service.
It’s the work of getting your business shown higher when people search on Google, without paying for each click. It covers three places on the page: the normal list of websites, the map with three businesses on it, and the AI answer that often sits at the top. Your Google Business Profile does most of the work on the map. Your website does most of it in the normal list. We do both, plus AI search: see our SEO services.
Google ranks results by how well each one matches the search, and for local businesses also by how close it is to the person searching and how well known it is. Optimizing means making your profile and website match the words your customers use, then building the things Google reads as trust: links from other websites, listings, reviews, photos and steady activity. Ads are separate. They sit above, marked Sponsored, and stop the day you stop paying.
Google says local results are mainly based on three things: how well you match the search, how far you are from the person searching, and how well known your business is. Your profile feeds the first directly. How well known you are is built from many signals: links, listings, mentions, your website and reviews among them. Distance you can’t change.
No single thing does. Reviews are one signal, and the easiest one to see. On Google Maps, 360 Hazardous Cleanup ranks first for blood cleanup services with 1 review, above a business with 76. We build reviews alongside everything else, never instead of it.
Every week. New photos of real jobs, and posts with updates or offers. Google archives a post after six months unless it has a date range, so a profile that isn’t touched slowly goes quiet.
We guarantee it. If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
Yes, and the 16 free steps on this page are a good start. The setup is the easy part. What takes the time is keeping it active every week, guarding it against wrong edits and spam, and building the trust around it that moves you up.
Google can suspend a profile that breaks its rules, for example extra words stuffed into the business name or a fake address. We don’t do any of that. If yours is already suspended, our article on Google Business Profile suspensions walks through the appeal.
Yes. Each real location gets its own profile, and the price goes up for multiple locations. See multi-location SEO.
Yes. We work with businesses across both countries. See the cities we work in.
Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity.
