SEO Audits · Canada and the USA
Traffic is flat and nobody can tell you why. We check your website, your Google Maps listing, your links, the businesses ranking above you and what AI tools say about you. Then you get one short list, most important first, and we fix it. Every finding comes with the fix.
GuaranteePage one in 60 days, or we keep working free.
30 minutes on Google Meet. For businesses doing $20k a month or more.
Clicks from Google, after the fixes
An example of what an audit turns up. Your list depends on your site.
(01) What an SEO audit is
An SEO audit is a full check of everything that decides where you show up on Google: whether Google can read your site, what each page says, how your Google Maps listing is set up, who links to you, and what the businesses above you are doing that you are not.
A good audit answers one thing: what is holding you back, and what do we fix first?
Every finding gets one question before it reaches you: will fixing this get you more calls, bookings or sales from Google? If not, it doesn’t make the list. If yes, it goes on in the order that moves rankings fastest, in plain words, with who fixes it and how we will check it worked.
And then we fix it. The audit is the start of the work, not the end of it.
What goes in, what comes out
Every page of your website
One short fix list, ranked
Your Google Maps listing
Where you rank, search by search
The businesses above you
What they do that you don’t
What AI tools say about you
Plain words, what each problem costs you
Your links and your tracking
The fixes, made and checked
The audit is how every plan starts. We stay to make every fix.
(02) What the audit checks
Your website is one of them. Rankings are decided across seven places, and a problem in any one can hold back the other six. We check all seven, then rank what we find by what it costs you.
01 / 07 · Technical
If Google can’t read a page, it can’t rank it. This is where traffic quietly vanishes after a redesign, a new plugin or a site move. We find it and fix it.
Your developer gets the full technical list. The detail is on our technical SEO page.
What we check
02 / 07 · Pages
A page ranks when it is the clearest answer to what someone typed. We read every page that should bring in money and check it against the searches it should win.
We fix these through on-page SEO and SEO content writing.
What we check
03 / 07 · Google Maps
For anything local, the Google Maps listing often brings more calls than the website. Most listings we check were set up once and never touched again.
The full Maps playbook is on our local SEO page.
What we check
04 / 07 · Links
Links from other websites are one of the ways Google decides who to trust. We look at the links you have, the ones that hurt, and the ones the sites above you have that you don’t.
How we earn them: link building.
What we check
05 / 07 · Competitors
Rankings are relative. You don’t need a perfect site. You need a better answer than the three businesses Google shows first. So we audit them too.
Not sure who you are up against? Try the free who’s taking your leads check.
What we check
06 / 07 · AI answers
More people now ask ChatGPT, Claude, Gemini, Perplexity or Google’s AI Overviews who to hire. Those answers lean on pages that already rank and sites that are easy to read. We check whether they name you, or the business down the road.
AI SEO is part of every plan, at no extra cost.
What we check
07 / 07 · Tracking
If calls and form fills from Google aren’t counted, nobody can tell whether SEO is working. We make sure every one is.
Every fix is then checked in Google Search Console, Google’s own free report on how your site is doing.
What we check
(03) What you get
This is what lands on your desk. Each line says what is wrong, why it costs you, how big the fix is and who does it. The top of the list is what moves rankings fastest.
Example fix list.
Why this order
Blockers first.
If Google can’t see a page, nothing you write on it counts. Anything stopping Google from reading the pages that make money goes to the top.
Then
Quick wins near page one.
Searches where you sit on page two are the cheapest clicks you will ever get. A better title, a clearer page or a few links between your pages can tip them over.
Then
The work that compounds.
New pages for the jobs and places you want, and links that build trust. Slower to show, and the reason rankings hold once you have them.
(04) After the audit
Audit. Fix list. Then the rankings moved. Screenshots below.
1.31K
6.42K
Clicks from Google in the first four months, against the four months before. A newer health brand on search pages held by big clinics. Every high-demand service got a clear page, then the trust to keep climbing.
Read the CloudCure case study
7 × #1
On March 10, 18 of 19 tracked searches could not find them in Google’s top 100. 21 days later, seven were #1 and fifteen were in the top three.
Read the case study →
203
818
Searches Google ranked the site for, from day 0 to day 90.
Read the case study →(05) How the SEO audit runs
The audit is the first thing we do for every client, and we keep checking for as long as we work together. Sites break quietly: a plugin update, a new page template, a move to a new platform.
When to get an SEO audit
You give us view-only access to your Google accounts. You keep ownership of all of them. We go through every page of your site.
Every search that should bring you work, where you sit today on Google and on the map, and who sits above you. This becomes the baseline every result is measured against.
The businesses ranked first for your money searches: their pages, their listings, their reviews, their links. What they have that you don’t is usually the fastest way up.
We walk you through the list in plain words, most important first. You see what is wrong, what it costs you and what we do about it.
We make the fixes ourselves or work alongside your developer. Pages get rewritten or built, the listing gets sorted, links get earned.
Each fix is confirmed in Google Search Console, and rankings are re-checked against the baseline. Your monthly report shows what moved, with screenshots.
(06) What it costs
Finding the problems is half the job. Fixing them is the other half, and you get both. The first look is free, and the full audit is how every plan starts.
Free
Strategy call
30 minutes on Google Meet. We search your best jobs live, show you who Google puts first today and why, and what it would take to put you there.
Book the call →Free
SEO second opinion
Already paying for SEO? In 30 minutes we look at the progress, what is still unclear and what should come next. Bring your latest report if you have one.
Get a second opinion →Audit and fixes
$1,497 to $5,000/mo
The full audit, the fix list and the fixes, as part of a plan for Google Maps, the normal Google results, or both. Several websites usually start at $5,000 a month. Month to month. AI SEO included.
See SEO pricing →Want a quick look on your own first? The free Google visibility check shows where you stand in a few minutes.
As seen in and rated on
(07) Before you sign
Ask every agency these five. Here are our answers.
Who fixes what the audit finds?
We do, or we work with your developer. Every fix is confirmed in Google Search Console. The audit is where the work starts, not where it ends.
Can you show me what fixing it did for someone else?
Yes. CloudCure went from 1.31K to 6.42K clicks from Google in four months. Maurice & Sons had seven #1 rankings 21 days after starting outside the top 100. Grand Oaks Orthodontics went from 203 to 818 ranking searches in 90 days. All with screenshots.
What happens if it doesn’t work?
No visible improvement in 20 days: your payment back plus $200. Not on page one of Google in 60 days: we keep working free until you are.
How long is the contract?
There isn’t a long one. Month to month, no six-month lock-in.
Does the audit check AI answers?
Yes. We check what ChatGPT, Google’s AI Overviews and the other AI tools say about businesses like yours, and getting named there is included in every plan.
The audit finds the problems. Two guarantees make sure they get fixed.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
On a 30 minute call we search your best jobs live, show you who Google puts first today and why, and the first things we would fix on your site.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
(08) Questions
What owners ask us before an SEO audit.
Book my free strategy callAn SEO audit is a full check of everything that decides where your business shows up on Google: whether Google can read your website, what each page says, how your Google Maps listing is set up, who links to you, and what the businesses ranked above you do differently. A good one ends with a short list of what to fix first.
Ours check seven places: the technical side of your site, your pages and content, your Google Maps listing, your links, your competitors, what AI tools say about you, and your tracking. You get one fix list ranked by impact, and then we make the fixes and confirm each one in Google Search Console, Google's free report on how your site is doing.
The first look is free: a 30-minute strategy call or an SEO second opinion. The full audit and the fixes are part of every plan, usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Several websites usually start at $5,000 a month.
The free strategy call is the closest thing: 30 minutes on Google Meet where we search your best jobs live and show you what is holding you back. If you already pay for SEO, the free SEO second opinion looks at your progress and what should come next. The free Google visibility check is a quick look you can run yourself.
A tool gives you a list of warnings, all weighted the same. An audit adds the judgement: it looks at your competitors, your Google Maps listing and what you sell, decides which few problems are actually costing you calls, and puts them in order. Then someone has to fix them.
The first findings usually come quickly, because the problems that hurt most tend to be the easiest to spot. The full fix list follows once we have been through every page, your rankings and the competitors above you. Bigger sites take longer.
One fix list in plain words, most important first. Each line says what is wrong, why it costs you, how big the fix is and who does it. We walk you through it on a call. Then we start fixing, and your monthly report shows what moved.
Both. You get a ranked list of what to fix first. Then we fix it ourselves or work with your developers, and confirm each fix in Google Search Console.
Every six months at least, and quarterly for large or fast-changing sites. After a redesign, migration or platform change, right away. While we work together, we keep checking every month.
Usually, yes. A sudden drop most often comes from something that changed: a redesign, a new plugin, pages that went missing, old links that broke, or a Google update that favoured someone else's pages. We compare before and after in Search Console to find what changed and when.
Yes. For a local business the Maps listing often brings more calls than the website. We check your categories, services, service areas, photos, reviews and business details against the businesses ranked first, and map where you rank street by street across the area you serve.
Yes. Rankings are relative, so we audit the businesses ranked first for your money searches: their pages, their listings, their reviews and their links. What they have that you don't is often the fastest way up.
Yes. We check what ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews say when asked for a business like yours where you work, which sites they quote, and whether your pages give them a clear answer. Getting named there is included in every plan at no extra cost.
To audit, read access to Google Search Console, Google Analytics and your Google Business Profile is enough. To make fixes, we need edit access to the site or we work alongside your developer. You stay the owner of every account.
No. Looking changes nothing. Nothing on your site changes until we agree on the fix list, and each fix is checked after it goes live.
Yes. That is what the free SEO second opinion is for. Bring your latest report if you have one. We look at the progress, what is still unclear and what should come next, and if it makes sense we talk about working together.
No. An audit only tells you what is wrong. Rankings move when the fixes go live. That is why ours comes with the fixes and two guarantees: visible improvement in your key metrics within 20 days or your payment back plus $200, and your qualifying keywords on page one of Google within 60 days or we keep working for free until they are.
Some fixes, like a page blocked from Google by mistake, can show within days of Google's next visit. Page changes usually take a few weeks, and links take longer. Fixes behind the scenes tend to show first, because Google only has to look at the page again.
No. Month to month, no long-term contracts.
Established businesses in Canada and the US doing $20,000 a month or more, with a service people already search for. We take on 15 new clients a month, so every one of them gets the work done properly.
