SEO Audits · Canada and the USA
Traffic is flat and nobody can tell you why. We check your website, your Google Maps listing, your links, the businesses ranking above you and what AI tools say about you. Then you get one short list, most important first, and we fix it. Every finding comes with the fix.
GuaranteePage one in 60 days, or we work free.
30 minutes on Google Meet. For businesses doing $20k a month or more.
What the audit checks
Clicks from Google, after the fixes
An example of what an audit turns up. Your list depends on your site.
(01) The plain answer
An SEO audit is a full check of everything that decides where you show up on Google: whether Google can read your site, what each page says, how your Google Maps listing is set up, who links to you, and what the businesses above you are doing that you are not.
A good audit answers one thing: what is holding you back, and what do we fix first?
Every finding gets one question before it reaches you: will fixing this move your rankings for the searches your customers type? If not, it doesn’t make the list. If yes, it goes on in the order that moves rankings fastest, in plain words, with who fixes it and how we will check it worked.
And then we fix it. The audit is the start of the work, not the end of it.
What goes in, what comes out
Every page of your website
One short fix list, ranked
Your Google Maps listing
Where you rank, search by search
The businesses above you
What they do that you don’t
What AI tools say about you
Plain words, what each problem costs you
Your links and your tracking
The fixes, made and checked
The audit is how every plan starts. We stay to make every fix.
A free tool scans your site and gives you a score and a long list of warnings. It can’t tell which warnings matter, it doesn’t look at your Google Maps listing or at the businesses ranked above you, and it doesn’t fix anything. An SEO audit is done by people who read the results, sort them by what moves your rankings, and then make the fixes.
AEO stands for answer engine optimisation: getting named when someone asks ChatGPT, Gemini or Google’s AI answers who to hire. An AEO audit checks what those tools say about businesses like yours, which sites they quote, and whether your pages state plainly what you do and where. It’s part of every audit we do. More on our AEO services page.
Any business that wants more of its customers to find it on Google, and especially one that has just moved or redesigned its website, dropped in the rankings, or is about to start SEO work and wants to know where to begin. It’s the first step of every plan, for local businesses and national ones alike.
(02) What’s included
Seven parts, because rankings are decided in seven places and your website is only one of them. A problem in any one can hold back the other six. We check all seven, then sort what we find by how much each fix moves your rankings.
01 / 07 · Technical
Google searchIf Google can’t read a page, it can’t rank it. This is where traffic quietly vanishes after a redesign, a new plugin or a site move. We find it and fix it.
Your developer gets the full technical list. The detail is on our technical SEO page.
What we check
02 / 07 · Pages
A page ranks when it is the clearest answer to what someone typed. We read every page that should bring in money and check it against the searches it should win.
We fix these through on-page SEO and SEO content writing.
What we check
03 / 07 · Google Maps
Google MapsFor a local business, the Google Maps listing is often where customers find you first, before they ever see the website. Most listings we check were set up once and never touched again.
The full Maps playbook is on our local SEO page.
What we check
04 / 07 · Links
Links from other websites are one of the ways Google decides who to trust. We look at the links you have, the ones that hurt, and the ones the sites above you have that you don’t.
How we earn them: link building.
What we check
05 / 07 · Competitors
Rankings are relative. You don’t need a perfect site. You need a better answer than the three businesses Google shows first. So we audit them too.
Not sure who you are up against? Try the free who’s taking your leads check.
What we check
06 / 07 · AI answers
ChatGPT
GeminiGoogle searchMore people now ask ChatGPT, Claude, Gemini, Perplexity or Google’s AI Overviews who to hire. Those answers lean on pages that already rank and sites that are easy to read. We check whether they name you, or the business down the road.
AI SEO is part of every plan, at no extra cost.
What we check
07 / 07 · Tracking
If the people who find you on Google and then get in touch aren’t counted, nobody can tell whether SEO is working. We make sure they are.
Every fix is then checked in Google Search Console, Google’s own free report on how your site is doing.
What we check
(03) Report example
This is what lands on your desk. One list, in the order we fix things. Each line says what is wrong, why it holds your rankings back, how big the fix is and who does it. The top of the list is what moves rankings fastest.
Example fix list, written for this page. Your report uses your own site, your Maps listing and the businesses ranked above you. See how the fixes are made on our technical SEO and on-page SEO pages.
Why this order
If Google can’t see a page, nothing you write on it counts. Anything stopping Google from reading the pages that make money goes to the top.
Then
Searches where you already sit on page two are the closest to page one. A better title, a clearer page or a few links between your pages can tip them over.
Then
New pages for the jobs and places you want, and links that build trust. Slower to show, and the reason rankings hold once you have them.
(04) Results
What happened once the fixes from the audit went in. Just a few of the businesses we’ve audited and ranked, with the screenshots.
1.31K
6.42K
Clicks from Google in the four months after the work started, against the four months before. Google showed the site 208K times, up from 4.5K. A newer health brand on search pages held by big clinics. Every high-demand service got a clear page, then the trust to keep climbing.
Read the CloudCure case study
203
818
Searches Google ranked the site for, from day 0 to day 90.
Stores, clinics and home businesses. The quoted words are the exact search. “Before” is where the business ranked when we started, from our rank tracking. “Now” is the position in the screenshot. On a phone, swipe sideways for more.
Google search
US Vacuums
for “vacuum cleaners for sale”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search · Calgary
Pathways Dental Clinic
for “Same Day Emergency Dentist in NE Calgary”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search · Calgary
Pathways Dental Clinic
for “sedation dentist in calgary”
Before
#4
Now
#1
The first unpaid result for the exact search.
Google search · Fort Myers
Hideout Boutique
for “Laser Tattoo Removal”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search · Margate City
Lux Skin & Lasers
for “Microneedling Margate City”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search
Covers in Play
for “Retractable Pool Dome”
Before
#28
Now
#1
The first unpaid result for the exact search.
Google search · Ecommerce
The Game Caps
for “UNC hat”
Before
Page 5
Now
#3
A small store above New Era and Amazon for the hat UNC fans wear. Read the case study.
Google search
Rosedale Wellness Centre
for “Pediatric Chiropractor”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
The audit checks the Maps listing too. These are the positions in the Maps list for the exact search.
Google Maps
Candace & Basil
for “luxury furniture stores”
Before
#10
Now
#1
Top of the Maps list, below any ads.
Google Maps
Candace & Basil
for “luxury dining tables”
Before
#12
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps
Boise Diamond Ring & Coin
for “luxury watch buyers”
Before
Not shown
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps
Law Offices of Jason M. Ranallo
for “car accident attorneys near me”
Before
#10
Now
#1
Top of the Maps list, below any ads.
Pages that state plainly what a business does and where get quoted in Google’s written answers.
Google AI Overview · Toronto
Everything Mortgages
for “Mortgage Refinancing for Renovations Toronto”
Now
Cited
Linked as a source inside Google’s written answer.
Google AI Overview
B Generous
for “Bridge Loans for NonProfits”
Now
Cited
Linked as one of the sources beside Google’s written answer.
Google AI Overview · Mabton
Skyview Law
for “Separation Lawyers in Mabton”
Now
Named
Named in the first line of Google’s written answer, 16 miles away in Yakima.
Online shops and makers, ranked for the products they sell. Each card names the exact search. The full pool enclosure story is in the Covers in Play case study.
Google search · Trenton
Covers in Play
for “Swimming Pool Enclosure in Trenton”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search
Covers in Play
for “Best Pool Enclosures”
Now
#1
The first unpaid result for the exact search.
Google search
Pro-Tatch (Hotwood’s)
for “Fuel tank on trailer”
Now
#1
The first unpaid result for the exact search.
Google search
Pro-Tatch (Hotwood’s)
for “Aluma Sport 615”
Now
#1
The first unpaid result for the exact search.
Google search
Foxglove Farm
for “cavachon puppies for sale”
Now
#1
The first unpaid result for the exact search.
Google search
Coffee Warehouse
for “jura coffee maker”
Now
#3
Number 3 of the unpaid results, on page one.
Med spas, mortgage brokers, solar installers, drone crews and more, across the US and Canada. For a car wrap shop’s whole story, read the Purple Flare Wraps case study.
Google search · Toronto
Everything Mortgages
for “Mortgage north york”
Now
#1
The first unpaid result for the exact search.
Google search · Edmonton
Noble Protection Dogs
for “Executive Protection Dogs Edmonton”
Now
#1
The first unpaid result for the exact search.
Google search · Margate City
Lux Skin & Lasers
for “Medical weight loss Margate City”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search · Hillsboro
Super Fabrications
for “fence builder hillsboro”
Now
#1
The first unpaid result for the exact search.
Google search
Xizmo Media
for “Drone Cinematography for Commercials”
Now
#1
The first unpaid result for the exact search.
Google search · Bronx
Xizmo Media
for “Bronx Drone Services”
Now
#1
The first unpaid result, right under the map listings.
Google search · Las Vegas
Purple Flare Wraps
for “Las Vegas Car Wrap”
Now
#1
The first unpaid result for the exact search.
Google search · Moncton
Sunly Energy
for “solar panel installation moncton”
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Mississauga
Sunly Energy
for “solar panels mississauga”
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Ontario
Everything Mortgages
for “Newmarket mortgage broker”
Now
#3
Result number 3 for the exact search, shown in the screenshot.
Heating and cooling, fencing, septic and moving companies, in the Maps list for the searches their customers type.
Google Maps
Non-Stop Air Conditioning & Heating
for “AC repair”
Before
#13
Now
#1
Top of the Maps list, below any ads.
Google Maps
Non-Stop Air Conditioning & Heating
for “heating services”
Before
#11
Now
#1
Top of the Maps list, below any ads.
Google Maps
Mae Fence Company
for “cedar fencing company”
Before
Not shown
Now
#1
Top of the Maps list, below any ads.
Google Maps
Mae Fence Company
for “vinyl fence installation Fulton”
Before
Not shown
Now
#1
Top of the Maps list, below any ads.
Google Maps · Asheville, North Carolina
Asheville Area Movers
for “local movers”
Every point
1st or 2nd
Each green dot is one spot on the map where the search was run. On the August 2023 grid, every dot shows them first or second.
Google Maps
BEELER
for “septic cleaning near me”
Before
#12
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps
BEELER
for “septic tank and drain field installation”
Before
#10
Now
#3
Number 3 in the Maps list, competitors and all.
Personal injury firms in the Maps list for accident searches near their offices. More in our law firm SEO page.
Google Maps
Law Offices of Jason M. Ranallo
for “motorcycle accident attorney Dedham”
Before
#10
Now
#1
Top of the Maps list, below any ads.
Google Maps
Law Offices of Jason M. Ranallo
for “car accidents lawyer”
Before
#5
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps
Law Offices Alex Poberesky
for “personal injury lawyer Pikesville”
Before
#13
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps · Pikesville, Maryland
Law Offices Alex Poberesky
for “best accident attorney pikesville”
Before
#10
Now
#2
Number 2 in the Maps list, competitors and all.
When someone asks an AI assistant for a business like theirs, these clients are named or linked as a source.
Google AI Overview
Angkorscape
for “Luxury Landscape Designers”
Now
Cited
Named in Google’s written answer and linked as a source beside it.
Google AI Mode
Super Fabrications
for “fence company chantilly”
Now
Cited
The first source listed beside the AI Mode answer.
ChatGPT
Modernistic
for “Best carpet cleaning company in Michigan”
ChatGPT’s answer opens with one “Recommended Company”: Modernistic.
ChatGPT
Skyview Law
for “divorce lawyer mabton wa”
First of the three firms ChatGPT lists, with its phone number.
The backlink part of the audit counts the different websites that link to you. These link reports show that count before and after our link building.
Used car dealer, Brampton, Ontario
25 → 279
different websites linking to the dealership, in under four months
It started with 25 sites linking in. Just under four months later, 279 different sites pointed at it.
Furniture store, Canada
119 → 295
different websites linking in, July 9 to August 15, 2026
Strength score up from 20 to 34 in five weeks, as 164 more sites started linking to the store.
Custom steering wheels
215 → 399
different websites linking in, January to March 2025
Strength score up from 18 to 33 in about two months, as 184 more sites started linking in.
Orthodontist
335 → 545
different websites linking to the practice
Strength score up from 35 to 41. Read the full Grand Oaks Orthodontics case study.
A clinic, a solar installer, a drone video studio and a fence builder. Each card names the exact search and where the business sits now. More stories on our case studies page.
Google search · King of Prussia
Lux Skin & Lasers
for “Semaglutide Treatment in King of Prussia”
Before
Not in top 100
Now
#2
Number 2 of the unpaid results, on page one.
Google search · King of Prussia
Lux Skin & Lasers
for “non-surgical facelift Prussia”
Before
Not in top 100
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Moncton
Sunly Energy
for “Solar panels moncton”
Now
#2
Number 2 of the unpaid results, on page one.
Google search
Sunly Energy
for “Residential Solar Panel Installation”
Now
#2
Number 2 of the unpaid results, on page one.
Google search
Xizmo Media
for “Aerial Video Production”
Now
#1
The first unpaid result for the exact search.
Google search
Xizmo Media
for “Drone Video Production”
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Alexandria, Virginia
Super Fabrications
for “alexandria fence builder”
Before
Not in top 100
Now
#8
Number 8 of the unpaid results, on page one.
Google search · Alexandria, Virginia
Super Fabrications
for “fence company alexandria va”
Before
Not in top 100
Now
#9
Number 9 of the unpaid results, on page one.
Pool enclosures and trailers, ranked for the exact products buyers search for.
Google search
Covers in Play
for “Pool Enclosure Designs”
Before
#100
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Arizona
Covers in Play
for “Pool Enclosures Arizona”
Now
#3
Number 3 of the unpaid results, on page one.
Google search
Pro-Tatch (Hotwood’s)
for “Portable Fuel Tank Trailer”
Now
#1
The first unpaid result for the exact search.
Google search
Pro-Tatch (Hotwood’s)
for “Gas Trailer”
Now
#1
The first unpaid result for the exact search.
A septic company and a law firm, in the Maps list for the searches their customers make. More in our Google Maps case studies.
Google Maps
BEELER
for “septic system”
Before
#15
Now
#3
Number 3 in the Maps list, competitors and all.
Google Maps
BEELER
for “septic companies near me”
Before
#14
Now
#4
Number 4 in the Maps list, competitors and all.
Google Maps · Pikesville, Maryland
Law Offices Alex Poberesky
for “accident law firm pikesville”
Now
#3
Number 3 in the Maps list, below one ad.
(05) Steps
The audit is the first thing we do for every client, and we keep checking for as long as we work together. Sites break quietly: a plugin update, a new page template, a move to a new platform.
You give us view-only access to your Google accounts. You keep ownership of all of them. We go through every page of your site.
Every search that should bring you work, where you sit today on Google and on the map, and who sits above you. This becomes the baseline every result is measured against.
The businesses ranked first for your money searches: their pages, their listings, their reviews, their links. What they have that you don’t is usually the fastest way up.
We walk you through the list in plain words, most important first. You see what is wrong, why it holds you back and what we do about it.
We make the fixes ourselves or work alongside your developer. Pages get rewritten or built, the listing gets sorted, links get earned.
Each fix is confirmed in Google Search Console, and rankings are re-checked against the baseline. You can see every fix we make, with the before-and-after numbers.
(06) Cost
Finding the problems is half the job. Fixing them is the other half, and you get both. The first look is free, and the full audit is how every plan starts. Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity.
Free
30 minutes on Google Meet. We search your best jobs live, show you who Google puts first today and why, and what it would take to put you there.
Book the call →Free
Already paying for SEO? In 30 minutes we look at the progress, what is still unclear and what should come next. Bring your latest report if you have one.
Get a second opinion →Google Maps
$1,497+
Google rankings
$2,697+
a month. Higher for multiple locations, websites and complexity. The full audit, the fix list and the fixes come with every plan. Month to month. AI answers come with every plan.
See SEO pricing →The free strategy call is the closest thing: 30 minutes on Google Meet where we search your best jobs live and show you what is holding you back. If you already pay for SEO, the free second opinion looks at your progress.
A fix list nobody acts on changes nothing on Google. Rankings move when the fixes go live, so the audit, the fixes and the checks after them come together, month to month.
More locations, more websites and a bigger or more complex site take more work. A business with two addresses counts as multiple locations.
Want a quick look on your own first? The free Google visibility check shows where you stand in a few minutes. See how our SEO pricing works.
(07) Timing
The first findings usually come quickly. The full fix list follows once we have been through every page, your rankings and the competitors above you. Bigger sites take longer.
First findings
Usually quick
The problems that hurt most tend to be the easiest to spot: pages Google can’t read, a listing in the wrong category, broken pages.
Full fix list
After every page
Once we have been through every page, your rankings and the competitors above you. Bigger sites take longer.
First fixes show
Days to weeks
A page blocked from Google by mistake can show within days of Google’s next visit. Page changes usually take a few weeks.
Links and content
Longer
Links and new pages take longer to count. We keep checking every fix against your starting rankings.
An illustration of the usual order, not a schedule. Your site and your searches set the pace.
Fixes behind the scenes tend to show first, because Google only has to look at the page again. Page changes usually take a few weeks, and links take longer.
Both promises are set out word for word in our SEO guarantees.
As seen in and rated on
(09) How to choose
A good audit company fixes what it finds and can show you what fixing it did for others. Ask every company these five questions before you sign. Here are our answers.
We do, or we work with your developer. Every fix is checked in Google Search Console, Google’s free report on how your site shows up in search. The audit is where the work starts, not where it ends.
Yes. CloudCure went from 1.31K to 6.42K clicks from Google in the four months after the work started, against the four months before. Grand Oaks Orthodontics went from 203 to 818 searches Google ranks it for, from day 0 to day 90. Both are shown with screenshots in our SEO audit results.
Two written guarantees back the work, set out in full in our SEO guarantees.
There isn’t a long one. Month to month, no six-month lock-in.
Yes. We check what ChatGPT, Google’s AI Overviews and the other AI tools say about businesses like yours, and AI answers come with every plan.
The audit finds the problems. Two guarantees make sure they get fixed.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
On a 30 minute call we search your best jobs live, show you who Google puts first today and why, and the first things we would fix on your site.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
(10) Where we work
We audit businesses across the United States and Canada. Pick your trade or your city to see how we plan SEO there, or read on through the services an audit leads into.
All of them on our industries page.
The audit finds what to fix. These pages cover the work that fixes it. These pages cover the rest of the work, from the words on your pages to being named in AI answers.
Read how the work went for businesses like yours, from the first month to the result.
Plain-English reading before you hire anyone.
Every city we cover is on our locations page. Working across the whole country? See our SEO agency for the USA.
It checks everything that decides where your business shows up on Google, then tells you what to fix first. A good one also makes the fixes, or works with whoever looks after your website, and checks each one after it goes live.
There isn’t one tool that does it all. Start with Google Search Console, Google’s free report on how your site shows up in search. A full audit adds a program that reads every page the way Google does, a ranking check for the searches your customers make where you work, and a look at which websites link to you. The tools find problems. Someone still has to decide which ones matter for your business.
Usually five kinds: Google Search Console and Google Analytics for what Google already sees and sends you; a page reader that goes through the whole site like Google does; a speed test for phones; a ranking check by town; and a list of the websites that link to you. Your Google Business Profile, the listing that shows on Google Maps, is checked by hand.
You can do a useful first pass in under an hour. What takes experience is knowing which of the problems you find hold you back the most, and fixing them in the right order.
Five checks anyone can do: 1. On your phone, search Google for your main job and your town, and write down where you show on the map and in the list below it. 2. Type site: followed by your web address (for example site:yourbusiness.com) into Google, to see which of your pages Google has stored. 3. Open your site on your phone and note any page that is slow or hard to read. 4. In your Google Business Profile, check the main category is your main job. 5. Ask ChatGPT who the best business for your job is in your town, and see if you are named.
A lot of it, yes, if you have the time: fill in every part of your Google Business Profile, give each job you do its own page written in the words your customers use, and fix what Google Search Console flags. What you pay an agency for is the hours, and knowing which fix to make first.
Pay for work that moves your rankings, not for a report. Ask any company what it fixes each month and how you can see it. Our prices are in the cost section above, and on our SEO pricing page.
AEO stands for answer engine optimisation: getting your business named when people ask ChatGPT or Google’s AI for a business like yours. It builds on SEO work. The same pages, listings and links now pay off in more places. See our AEO services.
Yes. People still search Google and Google Maps for the jobs you do, and AI answers lean on the same websites Google ranks. The work now pays off in more places, not fewer.
A website audit can mean design, security or hosting. An SEO audit checks what decides where you show on Google, including things that sit off your website, like your Google Maps listing and the websites that link to you.
Every page Google can find, plus the ones it should find and can’t. Problems on service pages are often the ones that hold a business back the most.
Every six months at least, and every three months for large or fast-changing sites. After a redesign, a move to a new web address or a new platform, right away. While we work together, we keep checking every month.
Usually, yes. A sudden drop most often comes from something that changed: a redesign, a new plugin, pages that went missing, old links that broke, or a Google update that favoured someone else’s pages. We compare before and after in Search Console to find what changed and when.
Both. You get a list of what to fix first. Then we fix it ourselves or work with your developers, and check each fix after it goes live.
To audit, read access to Google Search Console, Google Analytics and your Google Business Profile is enough. To make fixes, we need edit access to the site or we work alongside your developer. You stay the owner of every account.
No. Looking changes nothing. Nothing on your site changes until we agree on the fix list, and each fix is checked after it goes live.
Yes. That is what the free SEO second opinion is for. Bring your latest report if you have one. We look at the progress, what is still unclear and what should come next.
No. An audit only tells you what is wrong. Rankings move when the fixes go live. That is why ours comes with the fixes, backed by our SEO guarantees.
No. Month to month, no long-term contracts.
Established businesses in Canada and the US doing $20,000 a month or more, with a service people already search for. For a single location, see local SEO services; for more than one city, our SEO services.
Your web address, the jobs that pay you best, the towns you serve, and the logins for Google Search Console, Google Analytics and your Google Business Profile if you have them. If you don’t have them, say so on the call.
