Awkward Media

Pest control SEO · Canada and the USA

Pest control SEO,ranked before the swarm.

Nobody shops around with mice in the kitchen or wasps over the back door. They open Google Maps and call one of the first names they see. We put your name there, pest by pest and town by town, on Google Maps, the normal Google results and AI answers. Before each season starts, not halfway through it.

GuaranteePage one in 60 days, or we keep working free.

30 minutes on Google Meet. For companies doing $20k a month or more.

A pest control technician in a navy work shirt kneels by the brick foundation of a suburban house and sprays a perimeter treatment along the mulch bed, a white service van parked behind him
Searched on GoogleUSA · a month

“pest control near me”

165,000

Each one is a homeowner about to call someone. Usually one of the first names they see.

(01) Results

Pest control SEO is won on urgent calls. We win those.

A homeowner with a wasp nest and a family with a biohazard to clear search the same way: phone out, Google Maps open, call one of the first three. Here is what that work looks like, with the screenshots to check it.

Google MapsLouisville, Kentucky · urgent home service

360 Hazardous Cleanup

Eight searches that bring their calls. On day one, none were in the Google Maps top three. On day 20, all eight were.

#1#70

“Blood cleanup services”

#37#1

“Crime scene cleaning Louisville”

#48#2

“Biohazard clean up”

#65#2

“Biohazard cleaners”

#67#2

“Biohazard waste removal”

#35#3

“Biohazard cleaning services”

#37#3

“Crime scene cleanup services”

#45#3

“Biohazard cleanup services”

#65#3

Grey is where each search started on Google Maps. Green is day 20.

#50 → #2
Average Maps position
20
Days from start to report
8 of 8
Searches in the Maps top three
Read the 360 Hazardous Cleanup case study

The live screen, day 20

“Blood cleanup services”
Google Maps results for blood cleanup services in Louisville with 360 Hazardous Cleanup as the first listing
Started at #37. Day 20: the first listing on the map.
Google MapsSacramento · home service

Go Pro Plumbing, Heating & Air

#3 → #1

For “HVAC repair”. Only one paid ad sits above them. See the case study

(02) The pest calendar

SEO for pest control companies runs on a calendar. Every pest has its month.

Termites swarm in spring, wasps build through summer, mice move indoors in the fall. Each one is its own race on Google, and the company already on top when it starts gets the calls.

“mosquito control” · Canada

38x

From 320 searches in the quietest month to 12,100 at the July peak.

“wasp nest removal” · Canada

20x

From 720 searches in winter to 14,800 in August.

“exterminator near me” · USA

$36

Google Ads’ estimate for one ad click. A top Maps ranking doesn’t charge by the click.

When each pest gets searched

Each row is scaled to its own busiest month. Tap a square for the number.

 

J

F

M

A

M

J

J

A

S

O

N

D

October in the USA: mice and rats are at their busiest. 14,800 searches for “mouse exterminator” in the month.

QuietBusiestNow

Google Ads search estimates for the whole country, September 2025 to August 2026, pulled October 2026 and shown January to December. In Canada the ant row is “carpenter ant exterminator” and the wildlife row is “raccoon removal”.

(03) How a pest job starts

Droppings under the sink. Phone in hand.

Pest control buyers don’t browse. They search the pest, pick from the first few names, and the job is booked before anyone else gets a chance.

A homeowner in a cream sweater crouches by an open kitchen cabinet at night, shining a flashlight on a few mouse droppings, phone in her other hand

Three ways a pest control job starts on Google

  1. 1

    The emergency

    Mice in the walls, a wasp nest by the door, bed bugs after a trip. They type the pest and “near me” and call one of the first names on the map. Won by: a Google Maps listing at the top in every town your techs drive to.

  2. 2

    The inspection

    A termite inspection before a home sale, a quote for a restaurant or a property manager. These buyers read and compare: what it costs, how it’s done, how soon you can come. Won by: a page for that service that answers those questions better than anyone else in town.

  3. 3

    The service plan

    Quarterly or monthly service, the work that pays all year. Most plans start as a one-off call that went well. Won by: winning the first call, then a plan page and a name people already trust when they decide to stay protected.

(04) What customers type

They search the pest. Not “pest control company”.

Every pest you treat is its own set of searches, with its own season and its own competition. Pick one to see what people type each month.

SearchUSACanada
mouse exterminator9,9001,000
rodent control40,5001,900
wildlife removal6,600590
raccoon removal 720

Rodent work climbs as the weather turns cold, and it brings exclusion and clean-up work with it. A page for each, live before October.

Google Ads monthly search estimates for the whole country, pulled October 2026. A blank means we didn’t measure that search there. Add a town to any of these and it becomes a new search with its own winner.

(05) Your routes

Rank where your trucks already drive.

Google Maps favours the business closest to the person searching, so a listing on its own fades a few miles out from your shop. A page for every town on your routes, with the jobs you’ve done there, carries you further.

And it pays twice. Every new customer on a street you already service costs less to reach than one across the county, so we start with the towns that fill your existing routes.

American Hurricane Shutters · NC

52 mi

#1 on Google Maps for “storm shutters near me”, searched 52 miles from their base. Case study

What each town page carries

  • ✓ The pests you treat there
  • ✓ Jobs done nearby, with photos
  • ✓ How fast you can get there
  • ✓ Reviews from that town
10 mi25 mi50 mi

Your shop in the middle. Every dot is a town on your routes that should see you first.

(06) What we do

Our pest control SEO services. Built a season ahead.

Every plan covers Google Maps, the normal Google results and AI answers. New pages take time to climb, so each pest’s pages go up before its season, not during it.

The build calendar

When we build each pest’s pages, and when its searches peak.

JFMAMJJASOND

Termites

Ants

Mosquitoes

Wasps

Mice and rats

Bed bugs

We build

Searches peak

Today

Peaks from the Google Ads data above. Warmer regions start earlier, and bed bugs and roaches never fully stop.

01

A Maps listing for every pest you treat

The right main and extra categories, every service listed, the towns you cover, real job photos and regular updates. Before each season we push the pest that’s about to peak.

02

A page for every pest and service

Each with how you treat it, what it costs, how soon you come and whether it’s safe for kids and pets, the questions people ask before they call.

Termite inspectionMouse and rat controlBed bug treatmentWasp nest removalMosquito controlWildlife removalCommercial pest controlService plans
03

A page for every town on your routes

Starting with the towns that fill the routes you already run, then out from there, so you show up when the homeowner types their own town.

04

Reviews and your name everywhere

A simple routine your techs can run after each visit, a discreet one for bed bug jobs, the same name, address and phone on every listing, and mentions on local sites people trust.

05

AI answers

People now ask ChatGPT and Google’s AI who to call. We work on getting you named for your towns and track it every month.

“Who’s a good exterminator near me for mice in the walls?”

A few well reviewed options in your area: Your Pest Co. …

06

Reports with screenshots

Where you rank for each pest and town, with the actual Google Maps screen, how many people called or sent a request, and what we’re doing next. Every month.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(07) Before you sign

Five questions for any pest control SEO company.

Proof, guarantee, contract, price, AI. Ask every agency. Here’s ours.

Can you show me companies you ranked for urgent calls, with screenshots?

Yes. 360 Hazardous Cleanup in Louisville: eight urgent searches from an average #50 to #2 on Google Maps in 20 days. Go Pro Plumbing, Heating & Air in Sacramento: #3 to #1 for “HVAC repair”. American Hurricane Shutters: #1 for “storm shutters near me” 52 miles out.

What happens if it doesn’t work?

No visible improvement in 20 days: your payment back plus $200. Not on page one of Google in 60 days: we keep working free until you are.

How long is the contract?

There isn’t a long one. No long-term contracts, no six-month lock-in.

What does it cost?

Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month.

Is getting named in AI answers extra?

No. It’s included in every plan.

Our SEO guarantees

Two promises in writing, no re-treatment needed.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

Find out who's taking your exterminator calls.

On a 30 minute call we search your busiest pests from the towns you cover, show you who Google puts first today and why, and what it would take to put your business there before the next season.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

(08) Questions

Pest control SEO, answered.

What pest control companies ask us before they start.

Book my free strategy call
01 What is pest control SEO?

Pest control SEO is the work that gets an exterminator or pest control company found when people search for the pests it treats: mice, termites, bed bugs, wasps, ants, mosquitoes, wildlife. It covers three places: Google Maps, the normal Google results, and the answers ChatGPT and Google's AI give when someone asks who to call.

02 How is SEO for pest control companies different from regular SEO?

Three things. Every pest has its own season, so the searches you want rise and fall at different times of year. Most calls are urgent, and those go to one of the first names on Google Maps. And you run routes across many towns from one shop, so you need to show up in each of them, not just where your office is.

03 How do I get more pest control customers from Google?

Be one of the first three names on Google Maps for the pests you treat, in every town you cover. That takes a listing set up for each service, a page for each pest and each town on your routes, steady reviews, and your business details matching everywhere online. Then build each pest's pages before its season, so they are ranking when the calls start.

04 How much does pest control SEO cost?

Usually $1,497 to $5,000 a month for Google Maps, the normal Google results, or both. Work across several websites usually starts at $5,000 a month. No long-term contracts. Getting named in AI answers is included in every plan.

05 How long does pest control SEO take?

If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are. Broad searches in big cities take longer to win than one pest in one town.

06 When should a pest control company start SEO?

A season ahead of the pest you want to win. New pages and listing changes take time to climb, so termite pages go up in winter before the spring swarms, mosquito and wasp pages in spring, and rodent pages in summer before mice move indoors in the fall. That way they are already ranking when the calls come.

07 Is SEO worth it for a pest control company in 2026?

For most pest control companies, yes. In the US alone people search pest control near me about 165,000 times a month, and Google Ads estimates around $36 for a single click on exterminator near me. A top ranking on Google Maps brings those calls without a charge for each click, and it keeps working between campaigns.

08 Do we need a separate page for each pest?

Yes. People search mouse exterminator, termite inspection and wasp nest removal as different jobs, in different seasons, with different questions. One services page that lists them all has little to show for any one search. A page for each pest, written for the person dealing with it, gives Google a clear answer for each.

09 We cover a lot of towns. Can we show up in all of them?

We start with the towns that fill the routes your techs already run and the ones you want more work in, build a page for each with the jobs you have done there, and widen from there. How fast each town comes depends on who you are up against there. On the call we show you who ranks in each one today.

10 We don't have a storefront. Can we still rank on Google Maps?

Often, yes. Google has its own rules for businesses that go to the customer instead of having customers come in. We check your setup against Google's current rules before we touch your listing, so it is set up in a way that lasts.

11 Do reviews decide who shows up first?

They are one thing Google weighs, and the first thing a homeowner reads. Google also weighs how well your listing and pages match the search, how close you are to the person searching, and how well known your business is across the web. We work on all of it, and set up a simple review routine your techs can run after each visit.

12 Bed bug customers don't want to leave reviews. What do we do?

Many don't, and that's fine. We set up a discreet way to ask that doesn't name the pest, lean on reviews from your other services, and build bed bug pages that show how you work and how private the visit is. The page does the trust work the reviews can't.

13 We already run Google Ads and Local Services Ads. Do we still need SEO?

You can run both. Ads put you at the top for as long as you pay for each click or lead. Rankings put you in the free listings underneath, and they don't bill per call. Many companies keep their ads for the busiest weeks and let their rankings carry the rest of the year.

14 Should we keep buying leads from lead sites?

Bought leads are often sent to several companies at once, so you race other exterminators for the same homeowner. A homeowner who finds you at the top of Google Maps calls you. Many of our clients keep some paid leads while their rankings grow, then lean on them less.

15 Can SEO help us sell more service plans?

Yes. Most service plans start as a one-off call that went well, so winning more first calls feeds the plans. We also build a plan page that answers what's covered, how often you come and what it costs, so people who are ready to stay protected find you and sign up.

16 Can you help with commercial pest control?

Yes. Restaurants, property managers and warehouses search differently from homeowners. They want inspections, reports and a schedule they can show an inspector. We build commercial pages for each type of business you serve, so those buyers find a company that clearly does their kind of work.

17 Can you get us named in ChatGPT and Google's AI answers?

Yes, it is part of every plan at no extra cost. We work on getting your business named when people ask those tools for an exterminator in your area, track where you are named every month and show it in your report.

18 How do we know it's working?

Every month you get where you rank for each pest and town, with screenshots of the actual Google Maps screen, how many people called or sent a request from Google, and what we are doing next. You can check every ranking on Google yourself.

19 Have you ranked companies like ours?

Yes, companies that win urgent calls on Google Maps the same way you do. 360 Hazardous Cleanup in Louisville went from an average #50 to #2 on eight urgent searches in 20 days. Go Pro Plumbing, Heating & Air in Sacramento went from #3 to #1 for HVAC repair. American Hurricane Shutters ranks #1 for storm shutters near me from 52 miles away. On the call we search your pests from your towns and show you who ranks today.

20 Do you guarantee a #1 ranking?

We guarantee page one, in writing: visible improvement in your key metrics within 20 days or your payment back plus $200, and your qualifying keywords on page one of Google within 60 days or we keep working for free until they are.

21 Are we locked into a contract?

No. No long-term contracts. We keep clients by keeping them ranked.

22 Who is pest control SEO from Awkward Media for?

Pest control, exterminator, termite and wildlife removal companies in Canada and the US doing $20,000 a month or more. We take on 15 new clients a month, so every one of them gets the work done properly.