Pest control SEO · Canada and the USA
Nobody shops around with mice in the kitchen or wasps over the back door. They open Google Maps and pick one of the first names they see. We put your name there, pest by pest and town by town, on Google Maps, the normal Google results and AI answers. Before each season starts, not halfway through it.
GuaranteePage one in 60 days, or we work free.
30 minutes on Google Meet. For companies doing $20k a month or more.
“septic cleaning near me”
BEELER, septic service
Client result: from #12 to #2, 20 days in. Number 2 in the Maps list, competitors and all.
“pest control near me”
165,000
Monthly Google searches in the USA, from Google Ads, October 2026. Each one is someone with a pest problem, looking for help now.
Pest control SEO, explained
Pest control SEO is the work that gets an exterminator or pest control company to show up when people nearby search for help with ants, mice, termites, bed bugs, wasps or mosquitoes. SEO stands for search engine optimization: improving your Google Maps listing, your website and your company’s name around the web so Google, and the AI tools homeowners now ask, pick you first. You don’t pay per click for any of it. It is how new customers find you on the searches they already make.
The urgent buyer
“mouse exterminator near me”
The planning buyer
“termite inspection cost”
Google picks the companies it shows on three things: how relevant your listing and pages are to the search, how close you are to the person searching, and how well known and trusted your company is online. For a pest control company that means five pieces of work, each set out below: your Maps listing, a page for each pest and treatment, the towns your trucks cover, the seasons, and the AI answers.
Pest control is sold to people with a problem in their home right now, and the first thing they do is search. A company that sits on the Maps list and on page one is in front of them at that moment, without paying for the click.
It also builds the yearly work. A homeowner who finds you for one wasp nest is the same homeowner you can sign up for a quarterly plan, and the termite inspection a buyer needs before closing on a house is a search too.
The listings themselves are free. Nobody pays Google to rank on the Maps list or in the normal results, and nobody pays per click there. What costs money is the work that gets you there: the pages, the listing, the links and the reviews. You can do that yourself, hire someone, or hire an agency.
Paid ads are the other route. They put you at the very top for as long as you keep paying, and every click costs you. One way is to run both: ads to cover the gap while the rankings climb, then less ad spend once the free spots are yours.
The method is the same; the buyer is not. A pest buyer is in a hurry and close by, so the Maps list carries more weight than it does for a business people travel to. The jobs also follow the calendar and the pest, which is why the pages are planned pest by pest and season by season.
So the work is the local SEO we do for any business that serves people nearby, plus SEO for the normal Google results for the pest and treatment searches that reach beyond your town.
Independent exterminators, family pest control companies, termite and wood-destroying insect specialists, wildlife and rodent removal companies, bed bug specialists, mosquito and lawn pest companies, and commercial pest control. Other trades that send a crew to the home have pages too, like plumbing and HVAC. It works best for established companies doing at least $20,000 a month, with room to take on more jobs.
Proof
Real searches and real positions, each screenshot cropped to the result it proves. A septic company first, then more businesses that work in and around the customer’s home.
BEELER sends a crew to the customer’s home for a job nobody wants to wait on, the same way a pest control company does, and its buyers choose from the Maps list. Seven searches its buyers type on Google Maps, where BEELER ranked before and where it ranked 20 days into the work, read from one spot 4.5 miles from the business.
More Maps results: our Google Maps case studies.
Companies that send a crew or a truck to the customer, ranked on the Maps list where “near me” buyers choose. Each card names the exact search.
Google Maps
Non-Stop Air Conditioning & Heating
for “heating services”
Before
#11
Now
#1
Top of the Maps list, below any ads.
Google Maps
Non-Stop Air Conditioning & Heating
for “HVAC repair”
Before
#16
Now
#2
Number 2 in the Maps list, competitors and all.
Google Maps · Asheville, North Carolina
Asheville Area Movers
for “local movers”
Every point
1st or 2nd
Each green dot is one spot on the map where the search was run. On the August 2023 grid, every dot shows them first or second.
Google Maps
BEELER
for “septic companies near me”
Before
#14
Now
#4
Number 4 in the Maps list, competitors and all.
Companies that work on a customer’s home or land, ranked in Google’s normal results for the searches their buyers type. Every card shows the search and the position.
Google search · Moncton
Sunly Energy
for “solar panel installation moncton”
Now
#2
Number 2 of the unpaid results, on page one.
Google search
Sunly Energy
for “Residential Solar Panel Installation”
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Hillsboro
Super Fabrications
for “fence builder hillsboro”
Now
#1
The first unpaid result for the exact search.
Google search · Alexandria, Virginia
Super Fabrications
for “alexandria fence builder”
Before
Not in top 100
Now
#8
Number 8 of the unpaid results, on page one.
Businesses that sell equipment and supplies, ranked in Google’s normal results for the exact product their buyers type, with the position on each card.
Google search
US Vacuums
for “vacuum cleaners for sale”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search
Pro-Tatch (Hotwood’s)
for “Pto Wire Winder”
Now
#3
Number 3 of the unpaid results, on page one.
Google search
Pro-Tatch (Hotwood’s)
for “Electric Fence Wire Winder”
Now
#3
Number 3 of the unpaid results, on page one.
Businesses that sell a service in their city, ranked in Google’s normal results for the exact search their buyers type. Each card names the search and where they sit.
Google search
Xizmo Media
for “Aerial Video Production”
Now
#1
The first unpaid result for the exact search.
Google search
Xizmo Media
for “Drone Video Production”
Now
#2
Number 2 of the unpaid results, on page one.
Google search · Las Vegas
Purple Flare Wraps
for “Las Vegas Car Wrap”
Now
#1
The first unpaid result for the exact search.
Google search · Edmonton
Noble Protection Dogs
for “Executive Protection Dogs Edmonton”
Now
#1
The first unpaid result for the exact search.
A children’s chiropractor, a drone filming company and a dog breeder, each ranked for the search a buyer types. The search sits at the top of every card.
Google search
Rosedale Wellness Centre
for “Pediatric Chiropractor”
Before
Not in top 100
Now
#1
The first unpaid result for the exact search.
Google search · New York
Xizmo Media
for “Drone Companies NYC”
Now
#3
Number 3 of the unpaid results, on page one.
Google search
Foxglove Farm
for “cavachon puppies for sale”
Now
#1
The first unpaid result for the exact search.
When someone reads Google’s AI answer or asks ChatGPT for a business like theirs, these clients are named or cited as a source.
ChatGPT
Modernistic
for “Best carpet cleaning company in Michigan”
ChatGPT’s answer opens with one “Recommended Company”: Modernistic.
Google AI Mode
Super Fabrications
for “fence company chantilly”
Now
Cited
The first source listed beside the AI Mode answer.
Google AI Overview
Angkorscape
for “Luxury Landscape Designers”
Now
Cited
Named in Google’s written answer and linked as a source beside it.
Google AI Overview · Toronto
Everything Mortgages
for “Mortgage Refinancing for Renovations Toronto”
Now
Cited
Linked as a source inside Google’s written answer.
What we do
We work on the three places homeowners look: Google Maps, the normal Google results and AI answers in ChatGPT and Google. Start with Google Maps or the normal Google results, or run both, and AI answers are included either way. We weight the work toward the pests and towns you want more of.
Example listing
★★★★★ · Pest control service · Open now
Example pest page title
Bed bug treatment in [town]: signs, how we treat a home, and what it costs
Photos of the signs, the steps on treatment day, how to get the home ready and when to book a follow-up visit.
“Who is the best exterminator for mice near me?”
Local companies that handle mice include Your Pest Control Co. …
How homeowners search
Homeowners type the pest or “near me”, and pick from what Google shows first. These are the numbers we plan pest control SEO around.
165,000
Searches a month for “pest control near me” in the USA
And 14,800 a month in Canada. Google answers it with the Maps list first.
$36.60
One ad click for “exterminator near me” in the USA
Google Ads’ own estimate. A top Maps listing or a first-page result doesn’t charge by the click.
201,000
Searches a month for “bed bug treatment” in the USA
And 18,100 in Canada, the biggest pest search there. Homeowners type the pest, not the trade.
Each row is one search in the USA over the last 12 months. The darker the square, the busier the month; black marks each pest’s busiest month.
O
N
D
J
F
M
A
M
J
J
A
S
Termites
Mosquitoes
Wasp nests
Ants
Bed bugs
Mice
Google Ads search estimates for the whole USA, October 2025 to September 2026, pulled October 2026. Each row is scaled to its own peak. Searches: “termite inspection”, “mosquito control”, “wasp nest removal”, “ant control”, “bed bug exterminator”, “mouse exterminator”.
| Search | USA | Canada |
|---|---|---|
| Finding a company | ||
| pest control near me | 165,000 | 14,800 |
| exterminator near me | 90,500 | 1,900 |
| pest control services | 90,500 | 5,400 |
| pest control company | 33,100 | 1,300 |
| Searching the pest | ||
| bed bug treatment | 201,000 | 18,100 |
| bed bug exterminator | 110,000 | 9,900 |
| cockroach exterminator | 165,000 | 6,600 |
| rodent control | 40,500 | 1,900 |
| mouse exterminator | 9,900 | 880 |
| wasp nest removal | 40,500 | 4,400 |
| ant control | 40,500 | 2,400 |
| mosquito control | 40,500 | 3,600 |
| US only in this pull | ||
| termite inspection | 60,500 | – |
| termite treatment | 40,500 | – |
Monthly searches, average over a year. Google Ads estimates for the whole country, pulled October 2026. Termite searches were measured for the USA only.
The best keywords are the ones your next customer types, matched to the pests you want to treat. These are the ones we usually start with, and the page that wins each.
By pest, as often as by company. “Bed bug treatment” gets 201,000 searches a month in the USA, more than “pest control near me” at 165,000. A company with one general page misses the pest searches.
A lot. “Termite inspection” in the USA went from 33,100 searches in its quietest month to 135,000 in May, and “mosquito control” from 14,800 to 74,000. We get each page ranking before its busy months, not during them.
The numbers are smaller and the mix is different. “Bed bug treatment” is the biggest pest search there at 18,100 a month, “pest control near me” gets 14,800, and “mosquito control” swings from 320 to 12,100 a month across the year.
In the USA, an “exterminator near me” click is estimated at $36.60, “pest control near me” at $31.29 and “termite inspection” at $29.56. Those are the searches where ranking without paying per click saves the most.
By pest
Each pest is its own search, with its own season, its own buyers and its own competitors. This is how we handle the ones pest companies ask us about most. For other home-service trades, see plumbing SEO and HVAC SEO.
Spring, and every home sale
“Termite inspection” gets 60,500 searches a month in the USA and peaks in May at 135,000. Some of those searches come from a home sale that needs an inspection, so the page covers the inspection steps, what you check and how fast you can come.
Year-round, close to the sale
“Bed bug exterminator” gets 110,000 searches a month in the USA and 9,900 in Canada. The homeowner is upset and wants it gone. A page with the signs, heat or chemical treatment, how to prepare and how many visits it takes wins it.
Mice and rats, once it turns cold
“Rodent control” gets 40,500 searches a month in the USA, and “mouse exterminator” is busiest in October. A page on how they get in, sealing the home and follow-up visits wins these.
Homes, apartments and kitchens
“Cockroach exterminator” gets 165,000 searches a month in the USA. Say clearly whether you treat homes, apartment buildings or restaurants, because each buyer searches differently.
Summer, very local
“Wasp nest removal” gets 40,500 searches a month in the USA and 4,400 in Canada, where it peaks in August. These are urgent and close to home, so the Maps listing and town pages do most of the work.
Yard treatments, sold by the season
“Mosquito control” gets 40,500 searches a month in the USA, peaking at 74,000 in July and August. A page on yard treatments and seasonal plans turns one search into a summer of visits.
Spring into summer
“Ant control” gets 40,500 searches a month in the USA. Carpenter ants, fire ants and kitchen ants are different jobs, so the page names the ones you treat in your area.
Quarterly and yearly service
“Pest control services” gets 90,500 searches a month in the USA. A plans page that says what each visit covers and what happens if pests come back is where a one-off job becomes a yearly customer.
Cost
Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity. See how our SEO pricing works.
SEO plans for pest control companies
Google Maps
$1,497+
Google rankings
$2,697+
a month. Higher for multiple locations, websites and complexity. AI answers come with every plan. No long-term contracts.
More branches, more websites and a bigger or more complex site take more work. A pest company with offices in two cities counts as multiple locations, and every extra pest and town page adds work.
Google answers “near me” and town searches with the Maps list first, so a pest company that serves its own area usually starts there. Pest-by-pest searches like “bed bug treatment” are also won on websites, which is where the Google rankings plan works. Some companies start with one and add the other once it moves.
They are paid differently. Ads charge for every click, and an “exterminator near me” click is estimated at $36.60 in the USA. SEO is a monthly fee for the work on the listing and the results below the ads, where nobody pays per click. You can run both.
The work on your Google Maps listing, new pest, town and plan pages, fixes to your site, mentions and links on other sites, and getting named in AI answers.
Pest control companies already doing at least $20,000 a month. Below that, there is usually not enough coming in yet for rankings to change much.
Timing
Fixes to your listing and website usually show first, because Google only has to look again. New pest and town pages take weeks, and trust built across the web takes longer.
Listing and site fixes
Usually first
Wrong categories, missing treatments, slow phone pages and pages Google can’t read tend to show soonest, once Google looks again.
Pest pages
Weeks
New pages for termites, bed bugs, rodents and the rest need Google to find them and test them against the companies already ranking.
Town pages
Weeks to months
Each town is its own competition. A big city with more pest companies takes longer than the towns around it.
Mentions, links and AI answers
Longer
Trust built across the web adds up month after month, and it keeps working after it is in place.
An illustration of the usual order, not a schedule. Your area and your competitors set the pace.
How strong the competition is in your towns, how long your listing and site have been around, and the number of pests and towns you want. A company in a smaller town usually moves faster than one taking on a whole city.
It depends on the search and the town. BEELER, a septic service company, went from #12 to #2 on Google Maps for “septic cleaning near me” 20 days into the work. More are in our Google Maps results.
Before the busy season, not in it. A termite page started in late winter has time to rank by spring; a mosquito page started in July is chasing a season that is already peaking.
Yes, two. They are set out word for word in our SEO guarantees, with what counts and what happens if we miss.
Two promises, in writing.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Before you sign
The questions to ask any SEO company before you sign, and our answers.
Before you sign, ask for
Awkward Media
A live result for a home-service company
✓
A page plan for each pest
✓
Pages dated to your seasons
✓
A written guarantee
✓
No long-term contract
✓
A monthly price in writing
✓
AI answers included
✓
Ask for the exact search and a live result, not a chart. Ours include BEELER, a septic service company, #2 on Google Maps for “septic cleaning near me”. More are in our case studies.
Ask which pages they would build first and why. If the answer is one “services” page listing every pest, bed bug and termite buyers land on a competitor’s page that answers their questions.
Ask when your termite, mosquito and rodent pages would go up. If the plan starts every page at once with no dates, the seasonal ones will rank late.
A good company puts its promise in writing. Ours are in our SEO guarantees.
Be careful with a 12-month lock-in before anything has moved. We have no long-term contracts.
Get a monthly price and a list of the work in writing. Ours are in the cost section above, and AI answers come with every plan.
A page for wildlife removal when you don’t trap animals wins searches you don’t want. Tell them the pests you want more of, the ones you turn down and the towns you cover, and check the plan follows that list.
Your Google Maps listing and your website belong to your company. Whoever you hire should be added as a manager, not take over as the owner, so nothing is lost if you ever part ways.
Ask who you deal with week to week and how fast they reply. With us, your account manager answers in plain words and changes you ask for go live quickly, so a new pest page or a new town isn’t stuck waiting for a meeting.
SEO terms
The words you’ll hear from any SEO company, and what each one means for a pest control business.
Questions
What pest control owners ask us before they start.
Book my free strategy callIt gets your company found when people search for an exterminator or a pest: on Google Maps, in the normal results and in AI answers. That means setting up your Google listing, writing a page for each pest and each town, getting seasonal pages up before the busy months, fixing what holds your website back, and getting your company named on sites Google trusts.
Be easy to find for the pests you treat, in the towns you cover, at the moment the problem starts. Truck wraps, door hangers and referrals send people to Google to check you out, so a strong listing and clear pest pages back up everything else you already do.
That search is won close to the person searching, so we build your Google listing, your town pages and your company’s details across the area your trucks cover. Google also weighs how well your pages match what was searched and how often trusted sites mention you.
Yes. Google lets a company that drives to its customers list a service area instead of a street address the public can visit. We set the towns you cover, keep your home address hidden, and build pages that back up each town on that list.
They’re one of the things Google weighs, and something a homeowner reads before letting a technician into the house. Google also weighs how close you are to the person searching, how well your listing and pages match the pest they typed, and how often trusted sites mention and link to you. We set up a simple routine for asking customers for a review after a treatment, and work on everything else at the same time.
Yes, for every pest you want work for. Someone searching “bed bug treatment” wants a page about bed bugs, not a list of twenty pests. Each page covers the signs, how you treat it, how long it takes and how to get ready for the visit.
Yes. You can start with the one or two pests that bring the jobs you want the most of. We build those pages and the searches around them first, then widen to the rest of what you treat.
Yes. Each town you want work in gets a page with real details: the pests that are common there, jobs you’ve done nearby and how fast you can get there. More on multi-location SEO.
Yes, it’s part of every plan at no extra cost. Clear pest pages, a named owner or team, your licence details and matching company details everywhere are what these tools quote.
We do, from your treatment notes, photos and a short chat about how you handle each pest. Someone at your company reads each page before it goes up, so every claim about a treatment is one you stand behind.
They help homeowners trust you, and a listing in a pest management association’s directory is usually a mention Google can read too. We put your applicator licence and membership details on your site in plain words and make sure your company is named the same way on each of those sites.
Because Google Maps changes with where the person searching is standing. A homeowner two towns over sees a different order from the one you see at the office, which is why we check your position across the area you serve, not from one spot.
You see your positions for each pest and each town against the day we started, with screenshots of the real Google screen. You can check every ranking on Google yourself, and your account manager answers any question fast, in plain words.
It’s the part of SEO that wins searches with a place in them: “near me”, or a pest plus your town. It runs on your Google listing, your town pages and your company’s name across local sites. More on local SEO services.
Both have a place. Ads put you at the top the day you switch them on and stop the day you stop paying. SEO builds positions in the unpaid list and on the map that stay while you keep them up, so each visit from there costs you nothing per click.
Yes. We start by checking what was done and what’s holding you back, with a full SEO audit, and keep what works. You own your website, listing and content the whole time.
Not to start. We fix what holds your current site back first, and tell you plainly if something needs rebuilding. A slow page or a phone number that can’t be tapped on a phone is usually fixable without a redesign.
No. Nobody controls the order Google shows. What we put in writing is page one, set out word for word in our SEO guarantees.
In pesticide safety training, the three C’s are the steps for a spill: Control it (stop the leak at its source), Contain it (keep it from spreading, for example with absorbent material), and Clean it up. That’s how Clemson Cooperative Extension sets them out. A page on how your team handles chemicals safely around kids and pets is one homeowners read before they book.
Yes. We work with businesses across both countries. See our cities for the areas we cover.
Yes. See plumbing SEO, HVAC SEO, roofing SEO and cleaning company SEO.
Where we work
We work with pest control companies and other businesses across the United States and Canada. Pick your city to see how we plan SEO there, or read on through the services behind pest control SEO.
All of them on our industries page.
Pest control SEO draws on all of these. These pages cover the rest of the work, from the words on your pages to being named in AI answers.
Read how the work went for businesses like yours, from the first month to the result.
Plain-English reading before you hire anyone.
Every city we cover is on our locations page. Working across the whole country? See our SEO agency for the USA.
As seen in and rated on
Your next step
On a 30 minute call we search your busiest pests from the towns you cover, show you who Google puts first today and why, and what it would take to put your business there before the next season.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
