Case study · Organic SEO · Manitoba, Canada
A family log home restoration company in Manitoba. On March 10, 18 of the 19 searches we tracked could not find them in Google’s top 100. On March 31, seven were #1, fifteen were in the top three, and Google’s AI Overview was naming them in its answers.
March 10: outside the top 100
#1(01) The starting point
Log home owners don’t search for a builder. They search for the exact problem in front of them: a soft log by the sill, rot under a window, a wall that needs refinishing, cedar shakes that are failing. Each one is its own search, typed by someone who already needs the work done.
When we started on March 10, Maurice & Sons did that work across Manitoba, but Google had nothing to connect them to it. Of the 19 searches we tracked, 18 sat outside the top 100. The one exception, “log home restoration”, was at #17, on page two where almost nobody looks.
The job was to make the site the clearest answer in the province for every one of those problems, so a homeowner with a rotting log finds them first and calls.
(02) The results, search by search
Every search from their March 31 report, where it stood on March 10 and where it stood 21 days later. The left edge is outside the top 100. The green band on the right is the top three.
Search on Google
Outside top 100Top three
March 31
“Log home restoration Manitoba”
Outside top 100 → #1
“Log home repair Manitoba”
Outside top 100 → #1
“Log home rot repair Manitoba”
Outside top 100 → #1
“Log replacement Manitoba”
Outside top 100 → #1
“Log replacement services”
Outside top 100 → #1
“Log home repair”
Outside top 100 → #1
“Log cabin repair”
Outside top 100 → #1
“Log rot repair”
Outside top 100 → #2
“Log home repair and restoration”
Outside top 100 → #2
“Log home repair and restoration services”
Outside top 100 → #2
“Log home maintenance Manitoba”
Outside top 100 → #2
“Log home refinishing Manitoba”
Outside top 100 → #2
“Log home restoration company”
Outside top 100 → #3
“Log home restoration companies”
Outside top 100 → #3
“Log home maintenance and restoration”
Outside top 100 → #3
“Timber frame home restoration Manitoba”
Outside top 100 → #6
“Cedar shake restoration Manitoba”
Outside top 100 → #8
“Log replacement services Manitoba”
Outside top 100 → #8
“Log home restoration”
#17 → #12
(03) The screenshots
“Log Home Rot Repair Manitoba”: named in the AI Overview
March 31, 2026. Named first and cited as a source. The same search ranks them #1 in the results.
“Log Replacement Manitoba”: named in the AI Overview
March 31, 2026. “Often handled by professionals such as Maurice & Sons Construction”. Also #1 in the results.
“Log home restoration companies”: listed by the AI Overview
March 31, 2026. A national search with no province in it, and Google’s answer lists them.
Read the screenshots
The AI Overview cites the page that ranks.
Look at the source chips under each answer: mauriceandsonsconstruction.ca. Google’s AI Overview pulls from pages it already trusts for the search. Once their service pages said plainly what the company does, which problems it fixes and that it works in Manitoba, Google had a clear answer to quote, and the business name came with it.
AI search is part of every plan we run, at no extra cost. You can read more on our Google AI Overviews SEO page.
Monthly organic traffic as estimated by a third-party SEO tool, from the same report.
“Log Home Restoration Manitoba”: #1
March 31, 2026. Outside the top 100 on March 10.
(04) How we work
A niche trade wins on precision, not volume. Fewer people search, but each one already knows what is wrong with their house. Match the problem exactly and you are the first company they call.
Best position on March 31 for each service’s Manitoba search.
Step 01
Map every problem people search
Rot repair, log replacement, refinishing, maintenance, cedar shakes. We list each search a log home owner actually types, with and without the province, and track every one from day one.
Step 02
One clear page per job
Each service gets a page that answers that exact search: what the problem is, how it gets fixed, and that the crew works across Manitoba. No catch-all page trying to rank for everything.
Step 03
Fix what Google reads first
The page names Google shows, the headings on each page, the links from one page to the next and the business details hidden in the code, so Google can tell in seconds which page answers which search and who stands behind it.
Step 04
Write answers AI can quote
Plain, direct answers with the business name, the service and the place in the same sentence. That is the shape of text AI Overviews lift and cite.
Two guarantees with dates on them, both shorter than a Manitoba building season.
Guarantee 01
20days
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.
Guarantee 02
60days
If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.
What counts: at least one high-value search for your business on page one of Google.
No long-term contracts. Results keep you here. Paperwork doesn't.
Your next step
A free 30-minute strategy call on Google Meet. We run the searches your customers type for each of your services, show you where you sit today and who Google puts first and why, and tell you what we would do first and what it costs.
Bring with you
We search your market live
The way your customers do, in the towns you serve.
We show who's above you, and why
On Google, on Maps and in the AI answers.
You leave with a road map
Yours to keep. If we can help, we'll invite you to work with us.
For established businesses doing at least $20,000 a month.
Straight answers
On March 31, 2026 they were #1 on Google for seven searches, including “log home restoration Manitoba”, “log home repair Manitoba”, “log home rot repair Manitoba”, “log replacement Manitoba” and “log cabin repair”. Fifteen of the 19 searches we tracked were in the top three, and all 19 were on the first two pages.
On March 10, 2026, 18 of those 19 searches had them outside Google’s top 100. The only one they showed up for was “log home restoration”, at #17. Twenty-one days later that search was at #12 and the other 18 were all on page one.
Twenty-one days, from the first ranking check on March 10 to the report on March 31, 2026. Every position on this page comes from screenshots in that report.
Yes. On March 31, the AI Overview for “log home rot repair Manitoba” named Maurice & Sons Construction first among the professional services and cited their website. The one for “log replacement Manitoba” named them too, and the one for “log home restoration companies” listed them.
AI Overviews draw on pages Google already trusts for the search. We make each service page the clearest answer to its search, with the business name, the service and the place stated plainly together. AI search work is included in every plan at no extra cost.
Often better than for a broad one. Fewer people search, but each search is precise and the buyer already has the problem. A page that matches the problem exactly can rank quickly, as it did here. We work with businesses across Canada and the United States doing $20,000 a month or more, and we take on 15 new clients a month.
Organic SEO, local SEO, or the two together usually run between $1,497 and $5,000 a month. Your number depends on how many services and places you want to win and how strong the sites above you are. You get it on the strategy call.
If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are. There are no long-term contracts.
