Awkward Media

SEO services for established businesses in Canada and the US

SEO Services Built Around Organic, Local, and AI Search Visibility

When someone needs what you sell, they call one of the first names Google shows them. Our SEO services make that name yours: in the organic results, in the Google Maps box, and in the AI answers people read before they click.

If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.

30 minutes on Google Meet. For businesses doing $20k a month or more.

Aone Marcus, SEO Director at Awkward Media

Reviewed by Aone Marcus, SEO Director at Awkward Media · Updated October 2026

17 yrs

ranking businesses in Canada and the US

60 days

to page one, or we work free

20 days

to see the first improvements

$1,497+

a month to start, with no long-term contract

What are SEO (search engine optimization) services?

Ten links. Yours isn't one of them.

Page one of Google has about ten organic results. That's where the clicks go. If your site sits on page two, the people searching for exactly what you sell are hiring whoever is above you.

Search engine optimization services (SEO, for short) are the work that moves your website up those results: picking the searches that bring paying customers, building pages that answer them, fixing what slows Google down on your site, and earning links from real sites that vouch for you.

Hiring an SEO agency means a team does all four, every month, and answers for the rankings. As an SEO company we put that in writing, with two guarantees. White-hat only: no spam, no tricks that get a site punished at the next Google update.

Find out which searches you're missing →
Google logofamily lawyer near me

competitor-a.com

Competitor A: Family Lawyers

Result 1

competitor-b.com

Competitor B: Divorce and Custody

Result 2

competitor-c.com

Competitor C: Family Law Firm

Result 3

Page 2 · result 14

yourbusiness.com

Almost nobody clicks this far.

An illustration, not a real search. The job is to move you from page two to the top of page one.

(03) Our SEO results

Our SEO results. Nowhere to number one, again and again.

Just a few of the businesses we rank in Canada and the US, grouped by where they show up: Google’s normal results, Google’s AI answer and the Google Maps box. National stores and statewide firms first, then local. Every card has the Google screenshot, competitors and all. Look at the search, then look at who’s first.

How to read a card: the grey line says where the result shows and for which area. The quoted words are the exact search a customer typed. “Before” is where the business ranked when we started, from our rank tracking. “After” is the position in the screenshot. Tap a card to read the full story.

Ecommerce, no city in the search

Luxury Fire: 7 of 10 product searches in the top 3

All 10 tracked product searches on page one, above national fireplace stores. Six of the Google screenshots, cropped to the result. How ecommerce SEO works.

Google search for gas freestanding fireplace: Luxury Fire result 1
Search: “gas freestanding fireplace”
Luxury Fire, #1
Google search for urbana fireplaces: Luxury Fire result 2
Search: “urbana fireplaces”
Luxury Fire, #2
Google search for best wood stove: Luxury Fire result 3
Search: “best wood stove”
Luxury Fire, #3
Google search for best wood burning fireplace insert: Luxury Fire result 3
Search: “best wood burning fireplace insert”
Luxury Fire, #3
Google search for free standing fireplace: Luxury Fire result 3
Search: “free standing fireplace”
Luxury Fire, #3
Google search for modern wood burning stove: Luxury Fire result 3
Search: “modern wood burning stove”
Luxury Fire, #3

Statewide marketplace

CarSoup: 122K clicks from Google in three months

From the client’s own Google Search Console, the free Google tool that counts clicks from search. Onboarded 31 December 2024, read on 27 March 2025. Read the CarSoup case study.

CarSoup Google Search Console totals: 122K total clicks and 21.5M total impressions
Search Console totals
122K clicks, 21.5M times shown
CarSoup Google Search Console daily clicks and impressions chart, 31 December to late March
Clicks and times shown, day by day
31 December to late March

More Google screenshots, cropped to the result

Google search for Car Wraps Henderson nv: Purple Flare Wraps result 1
Search: “car wraps henderson nv”
Purple Flare Wraps, #1
Google search for Car Wraps Henderson: Purple Flare Wraps result 1
Search: “car wraps henderson”
Purple Flare Wraps, #1
Google search for Car Wrap Summerlin: Purple Flare Wraps result 1
Search: “car wrap summerlin”
Purple Flare Wraps, #1
Google search for Auto Wraps Las Vegas: Purple Flare Wraps result 1
Search: “auto wraps las vegas”
Purple Flare Wraps, #1
Google search for Probate Lawyers In Florida: Florida Probate Law Group result 2
Search: “probate lawyers in florida”
Florida Probate Law Group, #2
Google search for Florida Probate Attorneys: Florida Probate Law Group result 2
Search: “florida probate attorneys”
Florida Probate Law Group, #2
Google search for Attorneys Probate: the Florida Probate Law Group Bartow page result 2
Search: “attorneys probate”
Florida Probate Law Group, #2
Google search for College Hats: The Game Caps result 2, above Lids
Search: “college hats”
The Game Caps, #2, above Lids
Google search for Unc hat: The Game Caps result 3
Search: “unc hat”
The Game Caps, #3
Google search for Luxury Landscape Design: Angkorscape result 1
Search: “luxury landscape design”
Angkorscape, #1
Google result 1 for Landscape Construction Sammamish: Angkorscape
Search: “landscape construction sammamish”
Angkorscape, #1
Google search for Custom Backyard Landscaping: Angkorscape result 3
Search: “custom backyard landscaping”
Angkorscape, #3

Just a few more from across Canada and the US

  • Google Maps · Wilmington, North Carolina

    American Hurricane Shutters

    #1 for “storm shutters near me”, searched 52 miles from the shop.

  • Google Maps and search · Williamsburg, Virginia

    R.A. Woodall Roofing

    In the map’s top 3 and #1 below it, for the same searches.

  • Google Maps · Newport Beach, California

    Sanjay Grover MD

    “best plastic surgery near me” from #17 to #1 in 20 days.

  • Google Maps · Cape Coral, Florida

    Non-Stop Air Conditioning and Heating

    8 of 8 tracked searches in the top 3.

  • Google Maps · Tucson, Arizona

    Southwest Kitchen and Bath

    5 searches at #1.

  • Google search · Toronto, Ontario

    EquityRich

    #1 for “commercial mortgage toronto”, above the banks, and cited in Google’s AI answer.

  • Google search · Manitoba

    Maurice and Sons

    From outside the top 100 to #1 for “log home restoration manitoba” in 21 days.

  • Read the case studies →

SEO agency reviews

4.8 on Google. 4.6 on Trustpilot.

254 public reviews from the owners who hired us. A few of them, word for word, cut only where marked.

★★★★★Trustpilot

Results within 20 days

“We were skeptical about hiring an SEO agency cause no one would guarantee or stand behind a timeline. […] At first, I was like eh might be a gimmick but I did see results within 20 days and by the end of 30/40 days I have seen significant results. […] Definitely recommend anyone who is in the market to get ranked higher on google.”

Abdul Aziz

US · May 2026

★★★★★Trustpilot

Guarantees met a month early

“We hired them about 6 months ago with guarantees they met a month earlier than expected. But besides the guarantees, I’m floored by their knowledge on the subject matter. We had an in-house SEO team for years and God bless them, but they could never do what AM can do, even if we gave them twice the time.”

Jennifer Brown

Canada · Sep 2024

★★★★★Trustpilot

Started from zero domain authority

“We started working with Kiran and her team when we had zero domain authority, and we’ve been absolutely impressed with the results they’ve delivered. Thank you for all the support and hard work. Here’s to a long-term partnership!”

Mir Beg

US · Sep 2026

Video reviews

Don’t take our word for it. Hear it from them.

Real owners on camera, talking about what changed once they hired us. Press play.

#1 for over 10 searches

Sierra Mobile Glass

Leads in the first 20 days

OMNI Law · local SEO

SEO turned around in weeks

Asheville Movers

What you get

What’s included in our SEO services. Eleven jobs, one team.

Start with Google Maps or the normal Google results, or run both. Your plan draws on the work below, sized to your market and to how strong the sites above you are. You see what was done in the report each month.

Swipe for all 11 →

01

Keyword research

We find the exact words your buyers type into Google, how many people type them each month, and who ranks for them today. Then we drop the ones that bring visitors who never buy. You get the list of target searches on the strategy call.

02

On-page SEO

Each page gets one clear job. We rewrite the page title Google shows, the headings, the opening lines and the image descriptions so Google knows which search the page answers. How on-page SEO works.

03

Content that answers the search

When a search needs a page you don’t have, we write it: service pages, town pages, product category pages and guides. Written for the person searching, not stuffed with keywords. SEO content writing.

04

Technical fixes

Slow pages, broken links, pages Google can’t find or reads twice, a site that falls apart on a phone. We find what holds the site back and fix it, or hand your web person a copy-and-paste list. Technical SEO.

05

Link building

A link from another trusted website to yours works like a vote. A dedicated team earns them from real sites in your field and your area. No link farms, no bulk packages. Link building and off-page SEO.

06

Google Business Profile

Your free listing on Google Maps decides who shows in the map box. We set the right categories, services, photos and posts, and keep it active. Business Profile optimization.

07

AI answers

The same pages are shaped so ChatGPT, Gemini and Google’s AI Overviews can quote them and name you. AI answers come with every plan. Answer engine optimization.

08

Watching Google’s updates

Google changes how it ranks sites several times a year. We watch every big update and adjust your pages before a drop costs you calls, not after.

09

Competitor research

For every search we target, we look at the businesses Google puts above you: how their pages are built, who links to them, what they cover that you don’t. Then we plan to beat each one on its own ground.

10

Local links and listings

Where Maps matters, your business name, address and phone number need to match everywhere they appear online, from directories to local news sites. We clean them up and add the ones you’re missing, town by town.

11

A report you can check

Monthly report by email: rankings, Analytics and the work done. Plus our app: see it all live and ask its AI agent anything.

Types of SEO services

One SEO agency. Every kind of search.

Buyers look in three places now: Google’s results, the Maps box, and AI answers. We get you found in all three.

Not sure which you need? Ask us on a free 30-minute call.

Book the call

Organic SEO services

Page one for the searches that pay. Not page two.

Stacked search results with the top result highlighted in green and a flag planted on it

Organic SEO gets your website into Google’s normal results, the list under the ads and the map. Most clicks go to the first few results, so page two may as well not exist.

What we do

  • We pick the searches your buyers actually type
  • We build one page per search, better than the sites above you
  • We earn links from real sites so Google trusts those pages

For local firms, national brands and online stores (ecommerce SEO), across Canada and the US.

Google results for las vegas car wrap with Purple Flare Wraps in position 1 above 702carwraps

#1 for “las vegas car wrap”. Purple Flare Wraps. 78 organic enquiries followed in one month.

Specialist SEO services

Got a specific problem? Start here.

An arrow moving an old web page onto a new one

Website migration SEO

New website. Same rankings.

The problem

A redesign or new domain can wipe out years of rankings overnight.

What we do

  • Every old page address mapped to its new one
  • Redirects (automatic forwarding) set before launch
  • Rankings watched after go-live, slips fixed fast

Best started a month before launch, not after.

Who we work with

Who our SEO services are for. National, local and everything between.

The searches change from one business to the next. The work underneath doesn’t. Pick the one that sounds like you.

National brands and online stores

You sell across the country, so there’s no town to lean on. The fight is with marketplaces, national chains and directories. We rank your category and product pages for the searches buyers type with no city in them, the way Luxury Fire and The Game Caps rank above national stores. Ecommerce SEO and Shopify SEO.

Local and multi-location businesses

Your customers search with a town in the query, or “near me”. You need the Google Maps box and the results under it. With more than one branch, every branch needs its own page and its own profile. Local SEO, multi-location SEO and SEO for small business.

B2B and professional firms

Fewer searches, bigger deals. Law firms, lenders, architects and B2B suppliers win on a short list of high-value searches and on being the name AI answers trust. Florida Probate Law Group ranks #1 statewide for “florida probate lawyer”. B2B SEO and SEO consulting.

How our SEO process works

Five jobs. Every month.

Every SEO strategy we build starts from real data: what your buyers search, who ranks above you, and why. Google changes its rules several times a year, so we watch every core update and adjust before it costs you. Month to month, no long-term contract.

  1. Day 20If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
  2. Day 60If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.
  3. MonthlyReport by email: rankings, Analytics and the work done.
Google results for divorce mediation barrie with Positive Solutions Divorce Services first in the Places list
“Divorce mediation Barrie”: Positive Solutions Divorce Services, first in the Places list on the results page.
01

Searches that pay

We find the searches your buyers actually type, and skip the ones that bring traffic and no money. Then we check who ranks for them and what it takes to beat them.

02

Pages that answer

A page for each service and each search that matters, written for the person searching. Titles, headings, images and copy set up so Google knows what each page is for.

03

Fixes under the hood

Slow pages, broken links, pages Google can’t read. We find what’s holding the site back and fix it. Technical SEO

04

Links from real sites

A dedicated team earns links from relevant, trusted sites in your field. Google reads them as votes. No link farms. Link building

05

Reports you can check

Monthly report by email: rankings, Analytics and the work done. Plus our app: see it all live and ask its AI agent anything.

Get my delivery plan

Timeline

How long does SEO take? Weeks for the first moves.

SEO isn’t overnight, and it isn’t a year of waiting either. Two dates are in writing before you start: day 20 and day 60. Here is what happens in between, with what real clients saw.

Week 1

The plan and the first fixes

We set the plan together on the strategy call, including your qualifying keywords, the searches the 60-day guarantee covers. In the first week we fix whatever stops Google reading your site, because every other job depends on it. Then the pages that matter most get rewritten first.

Day 20

Day 20: the first guarantee

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. Key metrics: your website traffic, what that traffic is worth, your site’s authority and the number of sites linking to you, agreed before we start.

  • Day 17Brooks Moving and Hauling, in the top 3 of Google Maps for “movers jupiter florida”.
  • Day 20360 Hazardous Cleanup, #37 to #1 on Maps for “blood cleanup services”.
  • Day 21Maurice and Sons, from outside the top 100 to #1 for “log home restoration manitoba”.

Day 60

Day 60: the second guarantee

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are. Qualifying keywords: the searches we agree on together on your strategy call.

By now the new pages have been read by Google, the first links have landed and the fixes are counting. That is the date the second guarantee is set for.

Months 3 to 6

Months 3 to 6: more searches, wider reach

The work compounds. Each new page and each new link lifts the pages around it. CarSoup had 122K clicks from Google in its first three months, with “used cars for sale in minnesota” moving from #5 to #1. On Google Maps, Brooks ranked across a 14-mile radius by day 90.

Month 6 on

Month 6 and after: holding the top

Getting to #1 is one job. Staying there is another. Competitors copy what works and Google changes its rules several times a year. We keep adding pages and links, and widen the list of searches you win, town by town or product by product.

Your part

What you do while it works

Not much, and that is the point. Answer the phone when it rings. Tell us when you add a service, open a location or change your prices, so the pages stay right. Ask happy customers to leave a review. Read the monthly report, and ask anything in our app.

What makes SEO faster or slower

  • How strong the sites above you are. Beating a local rival is quicker than beating a national chain.
  • The state of your site. A site Google can’t read properly needs fixing before anything else counts.
  • How many searches you want. One town and one service is faster than twenty of each.
  • How fast changes go live. If your web person or platform takes weeks to publish a page, the clock runs slower.

Is it worth it?

Is SEO worth it? Here is how to tell.

SEO is worth it when it ranks you for searches that bring buyers, and you can check that every month. Five questions owners ask us before they decide.

SEO or paid ads?

A paid ad shows the moment you pay and stops the moment you stop. A page-one ranking keeps bringing visitors every day it holds, with no charge per click. You can run both: ads for speed, SEO for the searches you want to own. Not sure what an SEO expert should cost? Read what SEO consultants charge in 2026.

For Purple Flare Wraps in Las Vegas, Google search was the best converting channel, paid ads included: 78 conversions in one month, with all 12 tracked wrap searches on page one.

Paid adPage-one ranking
Ad spend stopsTime
An illustration of the idea, not client data.

How do you know SEO is working?

You shouldn’t have to take anyone’s word for it. Four checks, in order:

  1. 1Rankings. Where you stand for each search we target, this month against last.
  2. 2Visits from Google. How many people arrive from search, in your own Analytics.
  3. 3Calls and forms. Ask new customers how they found you. Write it down.
  4. 4Your own eyes. Search your main service on your phone. See who’s first.

Monthly report by email: rankings, Analytics and the work done.

One-time fix or ongoing SEO?

A one-time fix helps when one thing is broken: a slow site, a bad move to a new website, pages Google can’t find. An SEO audit finds it. Rankings themselves need ongoing work, because the sites below you keep trying to get above you.

Can you do SEO yourself?

Some of it, yes. Fill in your Google Business Profile in full, give each service its own page, and ask happy customers for reviews. Our guide to local SEO for small business walks through it. The research, technical fixes and link building take time and paid tools most owners don’t have.

When SEO isn’t worth it

If nobody searches for what you sell, or you have no room for more work, wait. Before you hire anyone, read how to choose an SEO agency. We only work with businesses already doing $20,000 a month or more: there is enough trade behind them to turn more calls into more work.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

How to choose an SEO company

Three questions. Ask every agency.

A good SEO company answers all three in plain words, before you sign. Here are ours.

Which searches will you rank me for, and why those?

We name the searches on the strategy call, from live data, and show you who ranks for them today.

What will you actually do each month?

The five jobs above, with a list of completed work in every monthly report.

What happens if it doesn't work?

Two guarantees, in writing. Read them below.

Red flags when hiring an SEO agency

Walk away if you hear these.

Most bad SEO sounds fine on the sales call. These are the lines that should end it. If your current agency says them, check whether your SEO is going nowhere.

“We can’t say which searches yet.”

A good agency can look up your market live, before you pay a cent.

“Sign for twelve months.”

Long contracts keep clients when the results don’t. Ours run month to month.

“Hundreds of links this month.”

Bulk links from unrelated sites are what the next Google update punishes.

“Look how much traffic you got.”

Traffic from searches that never buy pays nothing. Ask about rankings for the searches that bring customers.

“SEO takes time, just trust us.”

It does take time, and every month should still come with a list of finished work you can check.

“Here are the logos we’ve worked with.”

Logos prove nothing. Ask to see real rankings for real clients, the way we show ours above.

How we compare to other SEO agencies

Side by side. Check it yourself.

Comparing search engine optimization agencies? Every SEO company says it gets results. These are the things you can check before you sign, and how we answer each one.

Awkward Media

Contract

Month to month

Typical agency: Often 6 to 12 months

Freelancer: Usually flexible

Guarantee

Improvements in 20 days. Page one in 60, or we work free.

Typical agency: None

Freelancer: None

Who does the work

A team: strategy, writing, technical fixes and dedicated link builders

Typical agency: A team, parts sometimes outsourced

Freelancer: One person

Reporting

Monthly report by email: rankings, Analytics and the work done. Plus our app: see it all live and ask its AI agent for anything you want to know.

Typical agency: Often a dashboard or a PDF

Freelancer: Varies

What’s covered

Google, Google Maps, ChatGPT, Claude and AI Overviews in one plan

Typical agency: Often sold as separate services

Freelancer: Usually one area

Capacity

Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises.

Typical agency: Rarely a stated limit

Freelancer: Limited to one person’s hours

Our column as of October 2026. The other two are common patterns, not any one company.

Ask us these on a free call →

Our SEO guarantees

We put our money where our rankings are.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

How much do SEO services cost?

Real numbers. Before the call.

Your exact price depends on your market and how strong the sites above you are. These are the starting prices.

Google Maps

$1,497+

a month. Higher for multiple locations, websites and complexity.

Google rankings

$2,697+

a month. Higher for multiple locations, websites and complexity.

Start with one, or run both.

Start with Google Maps or the normal Google results, or run both. AI answers come with every plan. A plumber who wins jobs from the map box often starts with Maps. An online store starts with Google rankings.

What moves the price

  • Locations. Each branch needs its own profile, pages and local work.
  • Websites. Two sites are two sets of pages, fixes and links.
  • Complexity. A national store with thousands of products is more work than a ten-page service site. So is a market where the sites above you are very strong.

Comparing SEO quotes

Line them up on four things, not just the monthly number: how long the contract runs, what is promised in writing, who does the work, and what the report shows. Ours: month to month, two guarantees, a full team, and a monthly report by email. More on how our SEO pricing works. Pricing one consultant instead? See how much an SEO consultant costs.

Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises.

Get my exact number

Is our SEO agency right for you?

We don't take everyone. On purpose.

Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises. So we check every business first.

Slack message from a law firm client celebrating a first-page Google ranking for family lawyer barrie
A law firm client in our shared Slack, the day “family lawyer barrie” reached page one.

A good fit if

  • You already do $20k a month or more
  • You sell a service people search for
  • You can take on more calls and bookings

Not a fit if

  • You want your business to explode overnight
  • You have no room for more work
  • You are choosing on price alone

Your next step

Your page-one search, named in 30 minutes.

On a free call over Google Meet we search your market live, show you who ranks above you and why, and name the keywords we would target for page one of Google. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are. The road map is yours to keep either way.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers about SEO services

SEO services questions owners ask before they book.

01 What are SEO services?

SEO services are the work that gets your website shown higher on Google when people search for what you sell. That covers choosing the searches that bring paying customers, building and improving the pages that answer them, fixing technical problems that stop Google reading your site, and earning links from other trusted websites. The same work also helps your business show up on Google Maps and in AI answers.

02 What is SEO for?

SEO is for getting found by people who are already searching for what you sell. When your website shows near the top of Google, on Google Maps and in AI answers, those people call you instead of the business above you. Meaning: more calls and enquiries from customers who were already looking, without paying for every click.

03 How much do SEO services cost?

Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity. Your exact number depends on your market and how strong the sites above you are, and you get it on the strategy call.

04 How much does an SEO consultant cost?

It depends on how they charge: by the hour, by the project or on a monthly retainer. Our blog guide, How much does an SEO consultant cost?, lays out 2026 rates in the US and Canada. If you'd rather hand the whole job to a team, our prices are the same as above: Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity.

05 Is SEO worth it?

SEO is worth it when it ranks you for searches that bring buyers and you can check it every month: your rankings, your visits from Google and the calls that come in. We only work with businesses already doing $20,000 a month or more, with enough trade behind them to turn more calls into more work.

06 What's included in your SEO services?

Keyword research, on-page SEO, new and improved pages, technical fixes, link building by a dedicated team, Google Business Profile work where Maps matters, and AI answers. Start with Google Maps or the normal Google results, or run both. AI answers come with every plan. Monthly report by email: rankings, Analytics and the work done.

07 How long does SEO take?

We put two guarantees in writing. If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.

08 How do I know if my SEO is working?

Check four things: where you rank for each search we target, how many visitors arrive from Google in your own Analytics, how many calls and forms come in from customers who found you on Google, and what you see when you search your main service on your phone.

09 What is the 80/20 rule in SEO?

It's the idea that a small share of the work brings most of the results. Applied to your website: find the handful of searches and pages that bring most of your calls, and put the effort there first. So we start with the searches closest to a sale, like your main service in your main town, and the pages sitting just off page one. The rest of the work builds out from them.

10 Is SEO better than paid ads?

They do different jobs. A paid ad shows the moment you pay and stops when you stop. A page-one ranking keeps bringing visitors every day it holds, with no charge per click. For Purple Flare Wraps in Las Vegas, Google search was the best converting channel, paid ads included, with 78 conversions in one month.

11 Should I hire an SEO agency or do SEO in-house?

An in-house hire gives you one person. An SEO agency gives you a team: strategy, writing, technical fixes and a dedicated link-building team, plus the paid research tools. You also get one party accountable for rankings, with guarantees in writing.

12 Can I do SEO myself?

Some of it. Fill in your Google Business Profile in full, give each service its own page, and ask happy customers for reviews. The keyword research, technical fixes and link building take time and paid tools most owners don't have.

13 How do I choose an SEO company?

Ask three things. Which searches will you rank me for, and why those? What will you do each month? What happens if it doesn't work? A good SEO company answers all three in plain words. We put our answers in writing: a list of target searches, a monthly list of completed work, and two guarantees.

14 Can you guarantee a #1 ranking?

We don't promise a set position, because Google decides the order. What we put in writing: if you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are.

15 Do you do national and ecommerce SEO?

Yes. We rank online stores and national brands for searches with no city in them. Luxury Fire is #1 for "freestanding gas fireplace", with 7 of 10 tracked product searches in the top 3 and all 10 on page one. CarSoup moved from #5 to #1 for "used cars for sale in minnesota".

16 Do you work with businesses in Canada and the US?

Yes. We have spent 17 years ranking established businesses across Canada and the US, from local service firms to national online stores. Google works the same way in both countries. What changes is the competition in your market, and we plan around it.

17 Do your SEO services cover AI search like ChatGPT and Google AI Overviews?

Yes. AI tools lean on the same things Google rewards: clear pages that answer the question, a business other trusted sites mention, and a website that is easy to read. We build for Google first and shape the same pages so AI answers can quote and name your business. It is an extra place to be found, on top of your Google rankings.

18 Do I need local SEO, organic SEO, or both?

If customers find you on Google Maps, you want both. Local SEO gets you into the map box, organic SEO gets your website into the results under it. Online stores and national businesses usually need organic SEO alone.

19 Do I need ongoing SEO or a one-time fix?

A one-time fix helps when one thing is broken, like a slow site or a website move that lost rankings. An SEO audit finds it. Rankings need ongoing work, because the businesses below you keep trying to get above you and Google changes its rules several times a year.

20 Can you move my website without losing rankings?

Yes, when the move is planned before launch. A new design, platform or domain can wipe out rankings if old page addresses disappear. We forward every old address to its new one, carry over what Google already trusts, and watch rankings and traffic after go-live.

21 Do you use shortcuts?

No. White-hat only. The shortcuts work for a few months and then a Google update wipes them out, along with your rankings.

22 What will I see in the reports?

Monthly report by email: rankings, Analytics and the work done. That's your Google Analytics data, where you rank for each keyword we target, and a list of the work we did that month, in plain language. You also get our app: see it all live, any time, and ask its AI agent for anything you want to know.

23 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.