01
How long does ecommerce SEO take to work?
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It can move fast on the right searches. Nutritist went from outside the top 100 to #1 for “sodium alginate LPR”, with twelve searches on page one in the first 20 days. Big category searches against national retailers take longer than narrow product searches, so we start where your store can win first. Our two promises, with dates on them, are set out in full in the “Our SEO guarantees” section on this page.
02
What keywords should an online store target?
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Start with category searches in the words shoppers use, because that is where the volume and the buyers are. Google estimates 201,000 searches a month for “sofas” in the US and 49,500 in Canada. Then the narrower product searches, which are easier to win and closer to a sale, like “freestanding gas fireplace” or “tuxedo sofa”. Then the problem searches for products people don’t know by name yet. We map every category you sell against what people search, and build in order of what pays.
03
What is a category page, and why does it matter so much?
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It’s the page that lists a range of products, like “sofas” or “bagless vacuums”. Category pages usually win the big searches, because the shopper wants to compare a range, not one product. So they need a name in the shopper’s words, a short intro that says what is on the page, and links to the closest categories.
04
What do you do about filter and sort pages?
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Filters for size, colour and price can quietly create thousands of near copies of the same page. Google wastes its visits on them and can show the wrong one. We decide which filtered pages people actually search for, like “black leather sofa”, and turn those into real pages. The rest we tell Google to skip.
05
Should every colour and size have its own page?
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Usually not. One product page with the colours and sizes as options keeps everything that page earns in one place. A variant gets its own page only when shoppers search for it by name and it has enough to say, like a model number people type on its own.
06
Should we write our own product descriptions?
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For the products that matter, yes. When a hundred stores use the same manufacturer description, Google has little reason to pick yours. We start with your best sellers and best margins, and write descriptions that answer what buyers ask: size, fit, materials, care, shipping and returns.
07
What happens to our SEO when a product sells out or is discontinued?
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A product that is coming back keeps its page, marked out of stock, with links to similar products. A product that is gone for good sends visitors and Google to the closest replacement or its category. Deleting the page outright throws away what it earned, and leaves shoppers on an error page.
08
Which product details can Google show in the search results?
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Price, whether it’s in stock, star ratings, shipping and returns can all show right under your listing. Google shows them when the page labels them in a format it can read, a short block of code your developer or we add to every product page. Without it your listing looks plainer than the one above it.
09
Do product reviews help ecommerce SEO?
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Reviews are one of the things Google weighs, alongside how well the page matches the search and the links pointing at your store. They also add fresh words shoppers use, and star ratings can show in the results when your product details are set up so Google can read them. We help you collect them and show them properly.
10
We also sell on Amazon. Does that hurt our own store’s SEO?
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Not on its own. It matters when your Amazon listing and your store use the same words, because Amazon usually wins that tie. Give your own product pages more than the listing has: better descriptions, real photos, answers, reviews and your full range, so Google has a reason to show you.
11
Do I need a blog for my online store?
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You need buying guides more than a blog. A guide that answers “best vacuum for pet hair” or “sectional vs sofa” catches shoppers before they know which product to buy, then points them to the one that fits. We write the guides your categories need and link each one to the products it recommends.
12
Do links from other websites still matter for an online store?
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Yes. Google ranks the stores other websites vouch for. We earn links from real sites your buyers read, like product reviews, gift guides and trade press. No link farms and nothing that could get your store penalized.
13
What does technical SEO mean for an online store?
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It’s the work that lets Google find, read and trust your store: pages that load fast on a phone, one clear address for each product, old addresses pointing to new ones, and the copies that filters create kept out of the way. On a store with thousands of pages, small faults repeat thousands of times, so we fix them at the template.
14
What does an ecommerce SEO audit check?
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Which of your pages Google has found and which it skipped, the copies made by filters and sorting, broken and redirected product pages, speed on a phone, the product details Google reads, and which categories rank against who. You get the findings in plain words, with the fixes in the order that pays first.
15
Our store lost its rankings. Can you find out why?
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Yes. We line up when the visits fell against the changes made on your store and the updates Google announced, then look at which pages and searches dropped. A platform move, deleted pages or a new theme are the usual places to look first. Then we fix the cause before building anything new.
16
Who writes the content, you or us?
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We do. We write the category intros, product descriptions and buying guides, and you check them for accuracy before they go live. You know your products, so a short note from you on what buyers ask goes a long way.
17
Do you need access to our store?
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Access lets us make the changes ourselves, which is faster. If you’d rather keep it in-house, we hand your developers a clear list in plain words, page by page.
18
How do you measure ecommerce SEO results?
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By where each category and product ranks for the searches we agreed to target, how many visitors Google sends to them, and how many of those visitors buy. You can see all of it, and ask your account manager about any of it for a straight answer fast.
19
Is ecommerce SEO a one-time project?
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No. Your competitors keep publishing, Google keeps changing what it shows, and your catalogue keeps changing. The first months fix the store and build the pages that should win. After that the work is new categories, guides, links and keeping what you’ve won.
20
Do you work with direct-to-consumer brands and marketplaces?
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Yes. We work with online stores that sell their own brand, stores that sell other brands, and marketplaces. The plan changes with what you sell and who ranks above you, not with the label.
21
Do you work with online stores in Canada and the US?
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Yes. We rank online stores across Canada and the United States. The results on this page include national searches in both countries.
22
Which online stores do you take on?
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Established stores doing $20,000 a month or more. Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises.
23
Do you guarantee results?
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Yes, two promises in writing, with dates on them. Both are set out in full in the “Our SEO guarantees” section on this page.
24
Who do I talk to once I sign up?
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Your own account manager. Ask what’s happening with your rankings and you get a fast, straight answer, and changes you ask for go live quickly.
25
What happens on the free strategy call?
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It’s 30 minutes on Google Meet. We search for the products you want to sell more of, the way your shoppers do, and show you which stores hold page one, why they’re there and what it would take to pass them. The call is for stores doing $20,000 a month or more.
26
Is there a contract to sign?
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Every plan is month to month, with no long-term contract. Results keep you here, not paperwork.