Awkward Media

Ecommerce SEO · Canada and the USA

Ecommerce SEO agencyfor Google, Shoppingresults and AI answers.

Ecommerce SEO puts your products in front of shoppers at the moment they search for them. Amazon and the big retailers win on size. A specialist store wins with a better page for the exact thing the shopper typed. We build those category and product pages for online stores in Canada and the US, and rank them on Google, in the shopping results and in AI answers. Page one in 60 days, or we work free.

30 minutes on Google Meet. For stores doing $20k a month or more.

Google result“vacuum cleaners for sale” · USA
Google results for vacuum cleaners for sale: a row of shopping listings, then US Vacuums as the first result, its Vacuums On Sale page

US Vacuums, online vacuum store

Client result: from outside the top 100 to #1, the first unpaid result, below the shopping row.

Ecommerce SEO results

Ecommerce SEO results: stores we've ranked

Just a few of the online stores we've ranked. Each result names the search a shopper types and where the store sits now, so you can type it yourself and check.

US Vacuums · National store, USA

Vacuums and floor care

How did US Vacuums get to #1 for “vacuum cleaners on sale”?

US Vacuums sells vacuum cleaners online across the US, against Amazon, Walmart, Target and the brands themselves. We rebuilt its sale and brand collection pages around the words shoppers type and the questions they ask before they buy. 8 searches below: 5 now at #1 and 3 at #2, four of them from outside the top 100.

Where it started, and where it is now

“vacuum cleaners for sale”

from not in the top 100#1

“vacuum cleaners on sale”

from #57#1

“vacuum sale”

from #41#1

“vacuum on sale”

from #35#2

“henry numatic vacuum”

from not in the top 100#1

“best vacuum cleaners with bags”

from not in the top 100#1

“top vacuum cleaners”

from not in the top 100#2

“miele bagless vacuum”

from #30#2

Google, normal results, USA. Starting and current positions from our ranking report for US Vacuums.

Google search for vacuum cleaners on sale with US Vacuums as result 1
Search “vacuum cleaners on sale”: US Vacuums at #1, with its price range and free delivery showing.
Google search for henry numatic vacuum with US Vacuums as result 1
Search “henry numatic vacuum”: the US Vacuums collection page for that brand at #1.

What do those results look like on Google?

Five more searches from the table, as a shopper in the US sees them. Search any of them yourself.

Google search for vacuum sale with US Vacuums at #1
“vacuum sale”: US Vacuums at #1, up from #41. The number beside the result is its place on the page.
Google search for vacuum on sale with US Vacuums at #2
“vacuum on sale”: US Vacuums at #2, up from #35. The number beside the result is its place on the page.
Google search for best vacuum cleaners with bags with US Vacuums at #1
“best vacuum cleaners with bags”: US Vacuums at #1, from outside the top 100. The number beside the result is its place on the page.
Google search for top vacuum cleaners with US Vacuums at #2
“top vacuum cleaners”: US Vacuums at #2, from outside the top 100. The number beside the result is its place on the page.
Google search for miele bagless vacuum with US Vacuums at #2
“miele bagless vacuum”: US Vacuums at #2, up from #30. The number beside the result is its place on the page.

The Game Caps · National, USA

College caps

Can a specialist store rank above Amazon?

For the right search, yes. The Game Caps ranks #3 for “UNC hat”, with New Era, the company that makes the caps, at #5 and Amazon at #6. For “original bar snapbacks” it is the first result, and Google’s AI answer describes its hat by name.

Read The Game Caps case study

Luxury Fire · National, Canada

Fireplaces

Can a store outrank the brand that makes the product?

Luxury Fire sells fireplaces online in Canada. Its category page for freestanding gas fireplaces now sits first, above Fireplaces Direct and Heat & Glo, a fireplace maker.

Google search for freestanding gas fireplace with Luxury Fire at result 1, Fireplaces Direct 2 and Heat and Glo 3
Search “freestanding gas fireplace”: Luxury Fire at #1, Fireplaces Direct at #2, Heat & Glo at #3.

See more client results

More stores we’ve ranked

Which kinds of online store do we rank?

Just a few of the stores we’ve put on page one, grouped by what they sell. Each picture is a real Google search with the store’s result in it. More are in our case studies, including how The Game Caps got there.

Home and heating stores

Luxury Fire sells fireplaces and stoves online.

“gas freestanding fireplace”

Google search for gas freestanding fireplace with Luxury Fire at #1
Luxury Fire at #1 on Google, with its prices in the result. The number beside the result is its place on the page.

“urbana fireplaces”

Google search for urbana fireplaces with Luxury Fire at #2
Luxury Fire at #2 for a fireplace brand it sells. The number beside the result is its place on the page.

Clothing and accessories stores

The Game Caps sells college and team hats online.

“college hats”

Google search for college hats with The Game Caps at #2
The Game Caps at #2 on Google, with its prices in the result. The number beside the result is its place on the page.

“villanova hat”

Google search for villanova hat with The Game Caps at #3
The Game Caps at #3 on Google, its Villanova collection page. The number beside the result is its place on the page.

Kitchen and appliance stores

Coffee Warehouse sells coffee and espresso machines, shipped across Canada.

“jura coffee maker”

Google search for jura coffee maker with Coffee Warehouse at #3
Coffee Warehouse at #3, from outside the top 100. The number beside the result is its place on the page.

“coffee machine suppliers”

Google search for coffee machine suppliers with Coffee Warehouse at #6
Coffee Warehouse at #6, from outside the top 100. The number beside the result is its place on the page.

Health product stores

For Nutritist, an article on the store’s own site ranks for what shoppers search.

“sodium alginate lpr”

Google search for sodium alginate lpr with Nutritist at #1
Nutritist at #1, from outside the top 100. The number beside the result is its place on the page.

“alginate for lpr”

Google search for alginate for lpr with Nutritist at #4
Nutritist at #4 for a second wording of the same search. The number beside the result is its place on the page.

Made-to-order product brands

Covers in Play makes pool enclosures.

“best pool enclosures”

Google search for best pool enclosures with Covers in Play at #1
Covers in Play at #1, from outside the top 100, with a guide on its own site. The number beside the result is its place on the page.

“retractable pool enclosure attached to house”

Google search for retractable pool enclosure attached to house with Covers in Play at #4
Covers in Play at #4, up from #16. The number beside the result is its place on the page.

What it is

What is ecommerce SEO?

Ecommerce SEO is the work that gets an online store's products found when people search for them on Google and in AI answers, without paying for each click. It covers the pages that list your products, the product pages themselves, how fast the store loads, the product details Google reads, and the other sites that mention you.

How is ecommerce SEO different from local SEO?

A local business wins in its own area, often on Google Maps. An online store sells to the whole country, so it competes with Amazon, the big retailers and the brands it stocks. A store also has far more pages: every category, product, size and colour can become a page. The work is choosing which pages should win which searches and making those the best answer. If you also have a shop people visit, local SEO covers the Maps side.

What does an ecommerce SEO agency do?

We find the searches your buyers type, decide which page on your store should win each one, and then build and fix those pages until they rank. That means writing category and product pages in shoppers' words, fixing what stops Google reading the store, speeding it up on phones, and earning links from real sites that make Google trust it. The full list is below, under what our ecommerce SEO services include.

Can SEO help my store compete with Amazon?

Yes, on the searches where a specialist has the better page. Amazon wins on size. A store that knows its products wins with a category page built for the exact thing the shopper typed, own descriptions instead of the maker's text, and answers to the questions buyers ask. The Game Caps above is the example: #3 for “UNC hat”, with Amazon at #6.

Does ecommerce SEO still matter now that AI answers exist?

It matters in more places now. The same clear category pages, product details and outside mentions that rank on Google are what Google's AI Overviews and ChatGPT read when they suggest products. Good ecommerce SEO now pays off on Google, in Google Shopping's free listings and in AI answers. AI answers come with every plan: see AI SEO.

Is ecommerce SEO worth it for a smaller online store?

It's worth it when the store has enough trade to turn new visitors into orders. That is why we work with established businesses doing at least $20,000 a month. Below that, paid ads or marketplace sales usually come first. Above it, every category page that reaches page one brings shoppers without a cost per click.

What is the difference between ecommerce SEO and Google Shopping ads?

Shopping ads put your product at the top for as long as you pay for each click. SEO earns the place in the normal results, and it keeps bringing shoppers after a campaign ends. Stores that run ads still need SEO: it lowers how much of your sales depend on what competitors bid.

(02) How shoppers search

How many shoppers search for what you sell?

People who already know your store will find it. The new buyers type a category, with no brand in it, and pick from whoever shows up. Here is how often people search a few of them in a month, from Google’s own estimates.

“sofas”, searches a month

201K

searches in the US

49,500

searches in Canada

One word, no brand. Every furniture store in the country wants that shopper.

How many people search each product a month?

United States

sofas201,000
vacuum cleaner165,000
standing desk135,000
sectional sofa90,500
gas fireplace49,500
sodium alginate12,100

Canada

sofas49,500
patio furniture33,100
vacuum cleaner33,100
standing desk22,200
sectional sofa14,800
gas fireplace8,100

Each country is drawn on its own scale. Source: Google Ads monthly search estimates, national, the latest month.

5,400 to 90,500

How far Canadian searches for “patio furniture” swung from month to month over the past year. Stores that rank before spring catch the rush.

18K to 90K

The same swing for “gas fireplace” in the US, peaking as the weather turns cold. Category pages need to be ranking before the season, not during it.

Does every search need its own page?

“Sofas”, “sectional sofa” and “tuxedo sofa” are three searches with three different shoppers. Each needs a page built for it.

(03) Two kinds of shopper

Which searches bring buyers to an online store?

Your store sells to two very different searchers. A plan built for one misses the other, so we plan for both from day one.

Category first

What does a ready-to-buy shopper search?

“UNC hat” · “tuxedo sofa” · “freestanding gas fireplace”

How they search
By the product or the category, often with a size, colour or style. They open a few results, compare, and buy within the hour.
What they look at
The right range on one page, clear prices, stock, photos, shipping and returns, and reviews from people who bought it.
What we build
Category pages in the words shoppers use, product pages that answer every question, and product details Google can show in the results.
Problem first

What does a researching shopper search?

“best vacuum for pet hair” · “sodium alginate LPR” · “sectional vs sofa”

How they search
By the problem, the question or the comparison, across Google and AI tools, sometimes for days before they pick a product.
What they look at
Honest guides, side by side comparisons, sizing and fit help, and someone who clearly knows the product better than a marketplace does.
What we build
Buying guides and answer pages that lead to your products, written so Google ranks them and AI tools quote them.

(04) Where sales leak

Why isn’t my online store showing up on Google?

Good stores rarely lose on search because of their products. They lose because Google can’t tell which page to show, or finds a better one somewhere else. These are the six gaps we check first.

01

Are your filters copying every page?

Every size, colour and sort option can make a new address for the same products. Google spends its visits on thousands of copies and misses the pages that sell.

02

Do your category pages say what they sell?

A grid of products and a title gives Google little to rank. The category page is usually the one that should win the big search, so it needs to say what it sells.

03

Are you using the manufacturer’s description?

When a hundred stores paste the same paragraph, Google has no reason to pick yours. Amazon usually wins that tie.

04

Are sold-out products being deleted?

Remove a product page and everything it earned goes with it, and shoppers land on an error. A sold-out or replaced product should point somewhere useful.

05

Is your store slow on a phone?

Heavy photos, apps and pop-ups make a store crawl on a phone, where shoppers browse. They leave before the product loads.

06

Can Google read your prices and stock?

Price, stock and star ratings can show right in the results, but only when the page labels them for Google. Without them, your listing looks plainer than the one above it.

(05) What we do

What do our ecommerce SEO services include?

Every plan includes organic SEO for the normal results, technical SEO for a store Google can read, and AI SEO for ChatGPT and AI Overviews. We weight them to the categories you want to win. Shopify, WooCommerce, BigCommerce and Magento. On Shopify? Our Shopify SEO page covers the fixes that platform needs.

01

A search map of your catalogue

Every category and product you sell, matched to the searches shoppers make, how many people make them, and who ranks today. That tells us which page should win which search, and the order to build in, starting with what pays.

02

Category pages that rank

Names in shoppers’ words, a short intro that says what is on the page, buying help where it matters, and links to the closest categories. This is the page that wins “sofas” or “UNC hat”.

03

Product pages that answer

Your own descriptions for the products that matter, with size, fit, materials, care, shipping and returns. Photos with plain names and descriptions Google can read, and reviews shown where shoppers and Google can see them.

04

A store Google can read

We make sure Google finds your important pages and skips the copies that filters and sorting create. Sold-out and retired products point somewhere useful. Old addresses lead to new ones. And every product page tells Google its price, stock and rating, so they can show in the results.

05

Fast on a phone

Smaller image files, fewer slow apps and a lighter theme, so category and product pages load fast on the phones your shoppers use.

06

Guides that lead to a sale

Buying guides, comparisons and answers to the problem searches people make before they know what to buy. Each one points to the products that solve it. This is how Nutritist turned a product few people can name into a #1 ranking.

07

Links and AI answers

Links from real sites your buyers read, like reviews, gift guides and trade press, so Google trusts your store. Shoppers now ask ChatGPT and Google’s AI Overviews what to buy. Clear pages and the same product details everywhere online are what those tools cite, and we track where your products appear.

08

Rankings and sales you can see

Where each category and product ranks, how many visitors and orders came from Google, which pages we changed, and what we’re doing next, in plain words. Ask your account manager about any of it and get a straight answer fast.

Category and product pages

What goes on a category page and a product page?

Two kinds of page do the selling in an online store. Here’s what each one needs before Google will put it on page one.

What should an ecommerce category page have?

Category page, as we build it

Heading with the words shoppers type: “Vacuums on sale”
Two lines that say what is in the range
Filters: brand, price, type
Product grid with price and stock
Buying questions, answered under the grid
Links to the closest categories and guides

Does the heading use the words shoppers type?

The main heading names the range the way people search for it: “bagged vacuum cleaners”, not a brand slogan. The page title in the Google listing does the same.

Is there text that says what the range is?

Two or three lines above the grid, and buying answers below it. Google needs words to know what the page is about; a grid of photos says very little.

Do the filters stay out of Google?

Every filter click (colour, size, price) can make a new web address with the same products. We keep the useful ones findable and hide the rest, so Google doesn’t spend its visits on copies.

Does the category link to its neighbours?

Links from “vacuums on sale” to “bagged vacuums” and to the buying guide pass shoppers and Google to the next page that sells.

What should an ecommerce product page have?

Product page, as we build it

Product name as people search it, model number included
Price, stock and delivery, in words Google reads
Photos with plain descriptions
Our own description, not the maker’s
Reviews and questions from buyers
Links to parts, bags and related products

Is the product named the way people search it?

Brand, model and the plain word for the product: “Henry Numatic vacuum”, not an internal code. Model numbers matter: people type them when they are ready to order.

Can Google read the price, stock and reviews?

A short block of labels in the page code tells Google the price, whether it’s in stock and the star rating. That’s what can put them under your listing and in free Shopping listings.

Is the description your own?

The maker’s description sits on hundreds of other stores. Google shows one of them and drops the rest. We rewrite the important products in your words, with the questions buyers ask.

What happens when it sells out?

Deleting the page throws away the links and rankings it earned. A sold-out page stays up with a back-in-stock note and links to close alternatives, or moves its address to the nearest match.

This is most of what on-page SEO means for a store, and why we start with the pages that already sell. The writing itself is part of our SEO content writing.

Platforms

Does ecommerce SEO work on Shopify, WooCommerce, BigCommerce and Magento?

Yes. The goal is the same on every platform: the right page wins the right search. Each platform makes that harder in its own way, so we plan around its habits. We can make the changes ourselves with access to your store, or hand your developers a clear list in plain words.

How do you do SEO on Shopify?

Shopify lists products in collections, and the same product can open from more than one address. We make sure Google treats one address as the real one, write collection pages in shoppers' words, and keep slow apps from dragging the store down. More on our Shopify SEO page.

How do you do SEO on WooCommerce?

WooCommerce runs on WordPress, so it creates tag, filter and archive pages on its own. We keep the ones shoppers search for and tell Google to skip the rest, then tidy the plugins that slow the store on a phone.

How do you do SEO on BigCommerce?

BigCommerce gives you control over page addresses, titles and product details. We set them up around the searches each category should win and fix the filter pages that copy the same products.

How do you do SEO on Magento (Adobe Commerce)?

Magento stores are often large, with layered filters and many store views. We map which pages Google should read, keep the copies out, and give your developers a plain list of what to change and why.

Can you protect our rankings when we move to a new platform?

Yes, and it's far easier before the move than after. We list every page that brings in visitors, match each old address to its new one, and check the new store before and after launch. See website migration SEO.

What is the best ecommerce platform for SEO?

The one your team can run well. Any of the four can rank at the top of Google. What decides it is the pages you build on it, how fast it loads and whether Google can read it cleanly. If you're not sure what your store is doing wrong today, start with an SEO audit.

AI answers

Can my store show up in Google AI answers and ChatGPT shopping?

Yes. Shoppers now ask Google's AI Overviews and ChatGPT what to buy, as well as searching the normal results. The same work that ranks your category and product pages on Google is what those tools read, so your SEO now pays off in more places.

Google AI Overview describing the Original Bar Snapback by The Game Caps
Look at the AI Overview under the first result: it names The Game Caps and the hat’s price.

How does Google choose which store its AI answer names?

Google's AI answers quote pages that explain the product clearly: what it is, who it's for, the price and what makes it different. A category or product page that answers those questions in plain words is the page Google can quote.

How does ChatGPT choose which products to show?

OpenAI says ChatGPT's product results are unpaid and picked for how well they match the question. It reads store pages across the web and product details that stores send it, such as price, stock and photos. Stores that describe each product clearly, and the same way everywhere online, give it the most to work with.

What do we change so AI tools name your store?

  1. 1

    Write the product facts once, clearly

    Name, size, materials, price, stock, shipping and returns on every product page, in words a person and a machine can read.

  2. 2

    Label them for Google

    A short block of code on each product page tells Google the price, stock and star rating. That's what lets them show in results and AI answers.

  3. 3

    Answer the buying questions

    Guides that answer “which one should I buy?” for your categories. These are the pages AI tools quote.

  4. 4

    Get mentioned elsewhere

    Reviews, gift guides and trade press that name your store. AI tools trust what other sites agree on.

  5. 5

    Track where you appear

    We check which AI answers name your store for your key searches, and show you the list.

More on each: AI Overview SEO, ChatGPT SEO, answer engine optimization, generative engine optimization and our free AI Search Guide.

Prices

How much does ecommerce SEO cost?

Our prices are on the website, and they're the same across the US and Canada. Google Maps starts at $1,497 a month. Google rankings start at $2,697 a month. Both go up for multiple locations, multiple websites and complexity. AI answers come with every plan.

Google rankings

$2,697+

a month. Higher for multiple locations, websites and complexity.

The plan an online store needs: category and product pages ranked across the country.

Google Maps

$1,497+

a month. Higher for multiple locations, websites and complexity.

For stores that also have a showroom or shop people visit.

AI answers

Included

AI answers come with every plan.

Google’s AI Overviews, AI Mode and ChatGPT.

What changes the price for an online store?

How many categories you want to win, how many websites or country stores you run, and how strong the stores above you are. A store chasing fifty categories against national retailers is more work than one chasing ten. You get your number on the strategy call, after we've searched your categories the way your shoppers do.

Is there a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.

Who is ecommerce SEO with Awkward Media for?

For established businesses doing at least $20,000 a month. Below that, there usually isn't enough trade behind the store for new rankings to turn into orders fast.

What happens if the rankings don’t come?

We put two promises in writing, one for the first 20 days and one for day 60. Both are set out in full in our SEO guarantees, and in the guarantees section further down this page.

See every plan on our SEO pricing page

How long it takes

How long does ecommerce SEO take?

The order we work in, so you know what moves first and why.

What happens in the first two weeks?

We map the searches for your products, check how Google reads the store, and list the pages that are closest to page one. You see the plan before we change anything.

What changes first?

The pages already near page one: their headings, text, the details Google reads and the links to them. These are the quickest wins because Google already trusts them.

When do new pages and guides go up?

Once the pages that sell are fixed, we add the categories and buying guides that are missing for searches you don’t show up for yet.

What decides how fast it moves?

How many products you sell, how strong the stores above you are, and how often Google visits your site. A store that moves platform at the same time needs more care: see redesigning a website without losing rankings.

What we promise, and by when, is set out in full in our SEO guarantees. For the long answer on timing, read how long SEO takes.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

(06) Before you sign

How to choose an ecommerce SEO agency

A percentage on a case study is easy to print. Ask every agency you talk to, us included, for the search behind it. If the answers get vague, that tells you something. Here’s how we answer.

Which product search do you rank a store for, and who is below it?

“UNC hat” for The Game Caps, above New Era and Amazon. “Freestanding gas fireplace” for Luxury Fire, first in Canada. “Tuxedo sofa” for CB Custom Furniture.

What happens if it doesn’t work?

Two promises in writing, with dates on them, set out in full in our SEO guarantees.

How long is the contract?

There isn’t a long one. No long-term contracts.

What does it cost?

Google rankings start at $2,697 a month. The price goes up for multiple locations, multiple websites and complexity.

Is AI search extra?

No. AI answers come with every plan.

Ecommerce SEO checklist

Ecommerce SEO checklist: 12 checks you can run today

You don’t need a tool for these. Each one takes a few minutes, and each answer tells you where your store is losing shoppers.

01

Does each category page have its own title and heading?

Search your store name plus a category. If the Google listing shows the store name only, the title needs the product words.
02

Do your filter pages show up on Google?

Search site: plus your web address plus a colour or size. Hundreds of filter pages in the results means Google is reading copies.
03

Are product descriptions your own?

Copy one sentence from a product page and search it in quotes. If other stores come up with the same words, rewrite it.
04

Do sold-out products lead somewhere?

Open an old product link. A “page not found” loses the rankings it had; a page with alternatives keeps them.
05

Does your store load fast on a phone?

Open a product page on mobile data. If the photo or price takes more than a few seconds, shoppers leave before it shows.
06

Can Google see your prices and stars?

Ask whoever runs your site to paste a product page into Google’s Rich Results Test. It lists the price, stock and rating details Google can read, or says none were found.
07

Is every product two or three clicks from the home page?

Products buried six clicks deep get visited less by Google. Link the important ones from categories and guides.
08

Do your categories link to each other?

Each category should link to its closest relatives and to the buying guide for that range.
09

Is there a buying guide for your biggest range?

Search “best” plus your main product. If only magazines and Amazon lists rank, a guide from a specialist store can win a place.
10

Is your store connected to Google Merchant Center?

Free Shopping listings come from a product feed in Merchant Center. Ask whoever runs your site to check the feed has no errors.
11

Do other sites link to you?

Links from blogs, suppliers and the press tell Google your store is trusted. See off-page SEO for how we earn them.
12

Do AI answers name your store?

Ask ChatGPT and Google for the best place to buy your main product. If your store isn’t named, see AI Overviews SEO.

Want the full version done for you? An SEO audit checks all of this across the whole store, and technical SEO fixes what it finds.

Ecommerce SEO terms

Ecommerce SEO terms, in plain English

The words agencies use, and what each one means for your store.

What is a category page?

The page that lists one range of products, like “bagged vacuums”. It wins the broad searches.

What is duplicate content?

The same text on more than one page, on your store or across stores. Google shows one copy and ignores the rest.

What is faceted navigation?

The filters on a category page: brand, size, colour, price. Each choice can make a new web address.

What is a canonical tag?

A line in the page code that tells Google which copy of a page is the main one, so the copies don’t compete.

What is product schema?

Labels in the page code that tell Google the price, stock and rating in a form a machine can read.

What are rich results?

The extras under a Google listing: stars, price, “in stock”. They come from those labels.

What is an XML sitemap?

A list of your pages, made for Google, so new products are found quickly.

What is crawl budget?

How many of your pages Google visits in a day. Large stores waste it on filter copies.

What are internal links?

Links from one page of your store to another. They show Google which pages matter most.

What are Core Web Vitals?

Google’s measures of how fast a page shows, how soon it responds to a tap, and whether it jumps around while loading.

What is Google Merchant Center?

Google’s free tool where your product feed lives. It feeds Shopping ads and the free Shopping listings.

What is a 301 redirect?

A permanent forward from an old web address to a new one. It keeps most of what the old page earned when products or platforms change.

Moving to a new platform? The redirects decide whether a move keeps its rankings: see website migration SEO.

Where can I read more before I decide?

Our SEO guarantees

Two promises, in writing.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Your next step

Book a free ecommerce SEO strategy call.

A free 30-minute strategy call on Google Meet. We search for the products you want to sell more of, the way your shoppers do, and show you which stores are winning them.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers

Ecommerce SEO questions, answered.

01 How long does ecommerce SEO take to work?

It can move fast on the right searches. Nutritist went from outside the top 100 to #1 for “sodium alginate LPR”, with twelve searches on page one in the first 20 days. Big category searches against national retailers take longer than narrow product searches, so we start where your store can win first. Our two promises, with dates on them, are set out in full in the “Our SEO guarantees” section on this page.

02 What keywords should an online store target?

Start with category searches in the words shoppers use, because that is where the volume and the buyers are. Google estimates 201,000 searches a month for “sofas” in the US and 49,500 in Canada. Then the narrower product searches, which are easier to win and closer to a sale, like “freestanding gas fireplace” or “tuxedo sofa”. Then the problem searches for products people don’t know by name yet. We map every category you sell against what people search, and build in order of what pays.

03 What is a category page, and why does it matter so much?

It’s the page that lists a range of products, like “sofas” or “bagless vacuums”. Category pages usually win the big searches, because the shopper wants to compare a range, not one product. So they need a name in the shopper’s words, a short intro that says what is on the page, and links to the closest categories.

04 What do you do about filter and sort pages?

Filters for size, colour and price can quietly create thousands of near copies of the same page. Google wastes its visits on them and can show the wrong one. We decide which filtered pages people actually search for, like “black leather sofa”, and turn those into real pages. The rest we tell Google to skip.

05 Should every colour and size have its own page?

Usually not. One product page with the colours and sizes as options keeps everything that page earns in one place. A variant gets its own page only when shoppers search for it by name and it has enough to say, like a model number people type on its own.

06 Should we write our own product descriptions?

For the products that matter, yes. When a hundred stores use the same manufacturer description, Google has little reason to pick yours. We start with your best sellers and best margins, and write descriptions that answer what buyers ask: size, fit, materials, care, shipping and returns.

07 What happens to our SEO when a product sells out or is discontinued?

A product that is coming back keeps its page, marked out of stock, with links to similar products. A product that is gone for good sends visitors and Google to the closest replacement or its category. Deleting the page outright throws away what it earned, and leaves shoppers on an error page.

08 Which product details can Google show in the search results?

Price, whether it’s in stock, star ratings, shipping and returns can all show right under your listing. Google shows them when the page labels them in a format it can read, a short block of code your developer or we add to every product page. Without it your listing looks plainer than the one above it.

09 Do product reviews help ecommerce SEO?

Reviews are one of the things Google weighs, alongside how well the page matches the search and the links pointing at your store. They also add fresh words shoppers use, and star ratings can show in the results when your product details are set up so Google can read them. We help you collect them and show them properly.

10 We also sell on Amazon. Does that hurt our own store’s SEO?

Not on its own. It matters when your Amazon listing and your store use the same words, because Amazon usually wins that tie. Give your own product pages more than the listing has: better descriptions, real photos, answers, reviews and your full range, so Google has a reason to show you.

11 Do I need a blog for my online store?

You need buying guides more than a blog. A guide that answers “best vacuum for pet hair” or “sectional vs sofa” catches shoppers before they know which product to buy, then points them to the one that fits. We write the guides your categories need and link each one to the products it recommends.

12 Do links from other websites still matter for an online store?

Yes. Google ranks the stores other websites vouch for. We earn links from real sites your buyers read, like product reviews, gift guides and trade press. No link farms and nothing that could get your store penalized.

13 What does technical SEO mean for an online store?

It’s the work that lets Google find, read and trust your store: pages that load fast on a phone, one clear address for each product, old addresses pointing to new ones, and the copies that filters create kept out of the way. On a store with thousands of pages, small faults repeat thousands of times, so we fix them at the template.

14 What does an ecommerce SEO audit check?

Which of your pages Google has found and which it skipped, the copies made by filters and sorting, broken and redirected product pages, speed on a phone, the product details Google reads, and which categories rank against who. You get the findings in plain words, with the fixes in the order that pays first.

15 Our store lost its rankings. Can you find out why?

Yes. We line up when the visits fell against the changes made on your store and the updates Google announced, then look at which pages and searches dropped. A platform move, deleted pages or a new theme are the usual places to look first. Then we fix the cause before building anything new.

16 Who writes the content, you or us?

We do. We write the category intros, product descriptions and buying guides, and you check them for accuracy before they go live. You know your products, so a short note from you on what buyers ask goes a long way.

17 Do you need access to our store?

Access lets us make the changes ourselves, which is faster. If you’d rather keep it in-house, we hand your developers a clear list in plain words, page by page.

18 How do you measure ecommerce SEO results?

By where each category and product ranks for the searches we agreed to target, how many visitors Google sends to them, and how many of those visitors buy. You can see all of it, and ask your account manager about any of it for a straight answer fast.

19 Is ecommerce SEO a one-time project?

No. Your competitors keep publishing, Google keeps changing what it shows, and your catalogue keeps changing. The first months fix the store and build the pages that should win. After that the work is new categories, guides, links and keeping what you’ve won.

20 Do you work with direct-to-consumer brands and marketplaces?

Yes. We work with online stores that sell their own brand, stores that sell other brands, and marketplaces. The plan changes with what you sell and who ranks above you, not with the label.

21 Do you work with online stores in Canada and the US?

Yes. We rank online stores across Canada and the United States. The results on this page include national searches in both countries.

22 Which online stores do you take on?

Established stores doing $20,000 a month or more. Very limited spots left for the month of October. We put a cap on clients we can take in to keep our promises.

23 Do you guarantee results?

Yes, two promises in writing, with dates on them. Both are set out in full in the “Our SEO guarantees” section on this page.

24 Who do I talk to once I sign up?

Your own account manager. Ask what’s happening with your rankings and you get a fast, straight answer, and changes you ask for go live quickly.

25 What happens on the free strategy call?

It’s 30 minutes on Google Meet. We search for the products you want to sell more of, the way your shoppers do, and show you which stores hold page one, why they’re there and what it would take to pass them. The call is for stores doing $20,000 a month or more.

26 Is there a contract to sign?

Every plan is month to month, with no long-term contract. Results keep you here, not paperwork.