Awkward Media

Technical SEO

Google won't rank what it can't read.

We fix what holds your rankings back. Slow pages, pages Google is told to skip, old addresses that lead nowhere, copies of the same page Google can't tell apart. We find every one, fix it, and check the fix in Google's own report on your site. If your qualifying keywords, the searches we agree on together on your strategy call, aren't on the first page of Google within 60 days, we keep working for free until they are.

Book my free strategy call

30 minutes on Google Meet. For established businesses doing at least $20,000 a month.

See the results

(01) What technical SEO is

Great pages. Google can't read them.

You can write the best page in your market and still sit on page three. If Google's robot can't reach the page (crawl it), Google never adds it to the list of pages it can show (its index), or it loads slower than the site above you, the page never gets a fair shot.

Technical SEO is the work under the hood. It makes sure Google can reach every page, keeps each one on its list, sees it load fast on a phone and knows what each page is about. It also clears out what trips Google up: old addresses that lead nowhere, copies of the same page, and pages told to stay out of Google by mistake.

Nobody sees it. Everything else depends on it.

That includes AI search: ChatGPT and Google’s AI Overviews can only name you if they can read your site. AI SEO is included in every plan. See how it works in Google AI Overviews SEO and ChatGPT SEO.

Audit checklist, excerpt

40+ checks

Main content shows upLargest Contentful Paint target< 2.5s
Page doesn't jump while loadingCumulative Layout Shift score< 0.1
Reacts to a tapInteraction to Next Paint target< 0.2s
Your server answersServer response time (TTFB) target< 0.8s
Old address forwardsRedirect chains rule1 step max
Buttons big enough to tapMobile tap targets rule48px
Important pages in GoogleIndexed pages ruleall

A few of the checks every audit runs. The first three are the limits Google itself sets for a page that feels fast to a visitor (Core Web Vitals).

(02) Results

Clicks. Traffic. Authority.

Screenshots from client campaigns, as they were exported: Google's own report on each client's site (Search Console) and our link report.

Google Search Console performance report for joincloudcure.com comparing 6.42K clicks with 1.31K in the previous period

“Search Console, joincloudcure.com”

6.42K

Clicks from Google between Sep 13, 2023 and Jan 22, 2024, against 1.31K in the period before.

Maurice and Sons report card showing estimated monthly organic traffic rising from 83 to 203 in 20 days

“Maurice and Sons, Manitoba”

83 → 203

Estimated visits a month from Google, March 10 to March 31, 2026. A 20-day window.

Link report for canadianfurniture.ca showing a strength score of 34, up 14, and organic traffic of 6.7K, up 1.8K

“Link report, canadianfurniture.ca”

34

Strength score out of 100, up 14 in the last month, with an estimated 6.7K visits a month from Google, up 1.8K.

(03) How the audit runs

A PDF won't rank you. Fixes will.

Most audits end as a 90-page report nobody reads. Ours ends with the problems fixed and checked in Google's own report on your site.

Where technical SEO sits

TypeWhat it fixesTime to impact
TechnicalHow Google reads the site2 to 6 weeks
On-pageWhat each page says4 to 12 weeks
Off-pageWho vouches for you3 to 6+ months

Typical ranges. Technical fixes usually show first, because Google only has to visit the page again.

01

Go through the whole site

We run every page through tools that visit your site the way Google's robot does (Screaming Frog and Sitebulb), and check what they find against Google's own report on your site. Every page, every error code your server sends back (status code), every old address that forwards somewhere.

02

Find what Google skips

Pages blocked by mistake in the rules file your site gives Google (robots.txt), pages tagged “keep this out of Google” (noindex) by accident, copies of the same page, and pages that point Google at the wrong copy (a wrong canonical tag). Your server’s visit records show where Google’s robot (Googlebot) really spends its time.

03

Measure real speed

Google’s own speed tests (PageSpeed Insights and Lighthouse), plus the load times Chrome records on your real visitors’ phones. A test score is a guess. We look at what your visitors actually get.

04

Fix how the site fits together

Links between your own pages, the list of pages we hand to Google (your sitemap), hidden labels that tell Google what each page is (schema), and clean page addresses. So the pages that make money get found first and understood right.

05

Fix it, not just report it

A ranked list of what to fix first. We work with whoever runs your website or make the fixes ourselves, then confirm each one in Google’s own report on your site.

06

Keep watching

Sites break quietly: a plugin update, a new template, a move to a new website. We keep watching and catch it before your rankings do.

As seen in and rated on

USA Today LA Weekly Clutch TopSEO UpCity

A clean site is the floor, not the finish.

Then climb page one.

Technical fixes remove what holds you back. Pages that answer the right searches and links from real sites are what push you up. Our SEO service runs all three.

See SEO

Our SEO guarantees

We put our money where our rankings are.

Guarantee 01

20days

If you don’t see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.

What we measure: your traffic, what that traffic is worth, how much authority your site and its pages carry, and how many other sites link to you, against the day we start.

Guarantee 02

60days

If your qualifying keywords aren’t on the first page of Google within 60 days, we keep working for free until they are.

What counts: at least one high-value search for your business on page one of Google.

No long-term contracts. Results keep you here. Paperwork doesn't.

Is this for you?

We don't take everyone. On purpose.

This is for businesses already doing $20k a month or more. We look at every business before we take it on.

$Monthly revenue

$20k+

Established businesses with a service that already sells.

Slack message from a law firm client celebrating a first-page Google ranking for family lawyer barrie
A law firm client in our shared Slack, the day “family lawyer barrie” reached page one.

Built for

$

Businesses doing $20k+ a month

A proven service people search for

Room for more calls and bookings

Not for

  • Anyone after overnight rankings
  • No capacity for more enquiries
  • Shopping only on price

Spots this month

Very limited

spots left for the month of October. We put a cap on clients we can take in to keep our promises.

30 minutes on Google Meet

See if you're a fit

Your next step

See what's blocking your rankings.

A free 30-minute strategy call on Google Meet. We open your site live and show you what Google trips over.

Bring with you

Your websiteYour main serviceTowns you serveCompetitors you see
  1. 01

    We search your market live

    The way your customers do, in the towns you serve.

  2. 02

    We show who's above you, and why

    On Google, on Maps and in the AI answers.

  3. 03

    You leave with a road map

    Yours to keep. If we can help, we'll invite you to work with us.

For established businesses doing at least $20,000 a month.

Straight answers

Questions owners ask before they book.

01 What is technical SEO?

Everything that decides whether Google can find, read and load your pages: whether Google's robot can reach them, whether they make it onto the list of pages Google can show, how fast they load, how they work on a phone, the hidden labels that tell Google what each page is, old addresses that forward, and how your pages link to each other. It doesn't change what your pages say. It makes sure Google gets to see them.

02 What does the audit cover?

More than 40 checks. Can Google reach every page, and is each one on Google's list? How fast does it load on real phones, and does it work on one? Are the hidden labels right? Are there copies of the same page, old addresses that lead nowhere, or pages told to stay out of Google by mistake? We also check the page list and the rules file your site gives Google, the links between your pages, pages that only appear after code runs, and your server's visit records, which show where Google's robot spends its time.

03 Do you fix things or just report them?

Both. You get a ranked list of what to fix first. Then we fix it ourselves or work with whoever runs your website, and confirm each fix in Google Search Console, Google's own free report on your site.

04 How fast will I see results?

Some fixes, like a page tagged “keep this out of Google” by accident, show within days of Google's next visit. Speed fixes usually take one or two of those visits. Either way, our 20-day guarantee applies: if you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period. Key metrics: your website traffic, what that traffic is worth, your site's authority and the number of sites linking to you, agreed before we start.

05 How often should a site be audited?

Every six months at least, and every three months for large or fast-changing sites. After a redesign, a move to a new website or platform, right away.

06 Am I locked into a long contract?

No. There are no long-term contracts. Results keep you here, not paperwork.