Your Last SEO Agency Had an Excuse for Everything. We Put Guarantees Behind Ours.
You already paid for promises. This time, work with an agency that carries the risk: a customized ranking plan, faster measurable movement, and written guarantees that spell out exactly what we stand behind.
On the call we tell you why your last campaign stalled and whether faster movement is realistic for your market. No obligation.
Different Agency. Same Excuses.
You didn't get here by being careless. You made a reasonable decision, hired a firm that sounded like it knew what it was doing, and then watched the same pattern play out.
- 1
The impressive sales call
Confident pitch, slick deck, big numbers from someone else's account. You felt good signing.
- 2
The generic package
The same checklist every client gets. Nothing built around your goals, your market, or where your revenue actually comes from.
- 3
The busy-looking report
Pages of tasks, backlinks, and blog posts. Plenty of activity. No line that connected any of it to a customer.
- 4
"SEO takes time"
Month after month of the same answer. Be patient. Keep paying. Trust the process.
- 5
Little meaningful movement
Rankings flat. Leads flat. The invoice, however, arrived right on schedule.
- 6
No accountability
When you finally pushed back, it was Google's fault. Or your competitors. Or your website. Never the strategy.
The problem wasn't that you expected too much. The problem was that the agency had nothing to lose if they underperformed.
The Model Is Broken, Not the Channel
SEO still works. It's the traditional agency arrangement that's rigged in the agency's favor. You pay every month whether or not the rankings move, whether or not the strategy ever fit your business, and whether or not the promised work was done well.
When the agency gets paid either way, there's no real pressure to perform. The risk sits entirely on your side of the table.
Traditional SEO Agency
- Generic package, same for everyone
- Long, undefined "six to twelve month" timeline
- Activity-based reporting
- Client carries all the risk
- Excuses when performance stalls
Awkward Media
- Customized plan built around your goals
- Defined early objectives with dates
- Outcome-focused reporting
- Guarantees that put risk on us
- Strategy adjusted around real evidence
We Don't Sell SEO Packages. We Build Ranking Plans.
Two businesses in the same industry can need completely different work. Different market, different authority, different website problems, different competitors, different service lines, different locations, different goals. A prebuilt package ignores all of that. So we don't use one.
Before we recommend a single deliverable, we figure out:
- What the business is actually trying to accomplish: more calls, more booked jobs, more qualified quote requests.
- Which services, products, or locations create the most value, so effort goes where the money is.
- Which searches are most likely to produce revenue, not the highest-volume vanity terms.
- What's currently preventing you from ranking: technical issues, thin content, weak authority, or all three.
- Which actions create the fastest meaningful movement, sequenced by impact, not by what fills a report.
- What specific deliverables are required to reach the goal, and why each one is on the list.
Then we build the plan around those answers. Every action has a reason. Every deliverable connects to a specific objective. We don't publish content to hit a quota, chase links for the sake of a number, or tick generic checklist items to make a report look busy.
How a customized plan gets built
Business goals
Market diagnosis
Opportunity selection
Exact deliverables
Execution
Measurement
Example: one plumbing company might need its Google Business Profile and local pages fixed before anything else. Another might already rank locally and need technical cleanup and authority to break into competitive service terms. Same industry, different plan. Not every client gets every service, only what moves their goal.
"SEO Takes Time" Shouldn't Mean "Pay Us Indefinitely."
Real SEO does take real work. We're not going to pretend rankings appear overnight or that every business hits the same numbers. But there's a difference between work that takes time and an agency using "be patient" as cover for having no plan.
When the diagnosis is accurate and the strategy is precise, you shouldn't have to wait six months just to see evidence the campaign is heading the right way. Here's how we separate the timeframes, so nothing gets blurred into one misleading promise:
Early measurable improvement
Visible movement in the metrics that lead to rankings. This window is covered by our 20-day guarantee (terms below).
First-page rankings
Qualifying terms reach page one of Google. Covered by our 60-day first-page guarantee (terms below).
Top-three rankings
The most competitive, revenue-driving positions build over the campaign. We work toward them, but top-three timing depends on your market and isn't merged into the guaranteed claims above.
Up to 3X faster first-page rankings than the "other guys," based on our own campaign benchmarks. Individual results vary by market and competition.
If We Make the Promise, We Should Carry the Risk.
You've already paid an agency that risked nothing. These two guarantees exist so the pressure to perform sits on us, where it belongs. The qualification terms are printed right next to each one, not buried.
1st Page of Google in 60 Days
If your qualifying keywords aren't on the first page of Google within 60 days, we keep working for free until they are. You don't pay us for that time.
- Outcome covered
- Agreed qualifying keywords reaching page one of Google.
- Timeframe
- 60 days from campaign start.
- What you must do to stay eligible
- Approve the agreed keyword set and deliverables, provide timely website access and content approvals, and not block or reverse recommended changes.
- If we don't hit it
- We continue the work at no additional cost until the covered rankings are achieved.
Qualification required. Keyword eligibility is confirmed on your strategy call based on your market and competition. Not every keyword qualifies.
Visible Movement in 20 Days
If you don't see visible improvement in your key metrics within the first 20 days, we refund $200 on top of returning your payment for that period.
- Outcome covered
- Visible improvement in the agreed leading metrics for your campaign.
- Timeframe
- First 20 days of the campaign.
- What you must do to stay eligible
- Agree to the metrics tracked up front and give timely access and approvals so work can start on day one.
- If we don't hit it
- You receive a $200 payment plus a refund of your payment for that period.
Qualification required. The specific metrics are defined together before the campaign begins, so "visible improvement" is measured against a number you agreed to.
And no long-term contracts. If the work stops producing, you aren't locked in.
Judge Us on Evidence Before You Trust a Word
You're skeptical for good reason. So don't take the guarantees on faith. These are documented results and verified reviews from clients we've worked with, and we'll walk you through the full data on your call.
rating on Google across 87+ verified reviews
Winning SEO awards since 2009
Faster first-page rankings than typical agencies
Written guarantees carrying the risk for you
"120% traffic increase and 80% more leads. We tried two other agencies before Awkward Media and neither could get us past page 3. These guys had us on page 1 in under 60 days. The guarantee is real."
- Google rankingPage 5+Top 3
- Monthly organic clicks871,240
- Leads per month3–525–40
- Referring domains1285+
Documented via Google Search Console. Individual results vary by market and competition.
"We saw an influx of leads within just 20 days. Our organic traffic increased 94% and conversions jumped 66%. Best SEO investment we've made."
Documented results across industries: Automotive +300% organic lead growth (Attention2Detail), Dental +200% page-one keywords (Grand Oaks Orthodontics), Construction +250% keyword growth. See all case studies and our 87+ verified reviews.
Five Steps, Each One You Can Hold Us To
Diagnose
We work out what happened in your last campaign, what's holding the site back now, and where your strongest opportunities are.
Build the plan
We create a customized strategy and an exact set of deliverables tied to your business goals.
Execute with speed
We prioritize the actions most likely to create meaningful early movement, not the ones that look good on a report.
Measure and adjust
We track rankings and business-relevant indicators, then adapt the plan based on real evidence.
Stay accountable
Our guarantees define exactly what we're willing to stand behind, in writing, from day one.
You're Right to Be Skeptical. Here Are Straight Answers.
"Every agency says it's different."
They do. The difference here isn't the claim, it's what's behind it: written guarantees with qualification terms, a plan built for your goals rather than a package, and no long-term contract. Words are cheap, so we attach consequences to ours.
"I've already spent too much on SEO."
That's exactly why the guarantees exist. The 20-day and 60-day terms mean the risk of the next dollar sits with us, not you. And with no long-term contract, you're not committing to another year of hope.
"How can you offer guarantees at all?"
Because we qualify the work before we promise it. On your call we confirm which keywords are realistic for your market and competition. We only guarantee outcomes we've diagnosed as achievable, which is why not every keyword qualifies.
"Isn't SEO supposed to take six months?"
Sustainable results build over time, yes. But you shouldn't wait six months just to see evidence the campaign is working. We separate early measurable movement (around 20 days) from first-page rankings (by 60 days) from top-three positions (ongoing). Different timeframes, never merged.
"What if my market is highly competitive?"
Then we say so on the call and adjust which terms qualify for the guarantee. We'd rather tell you the truth about your market than promise a ranking we can't diagnose as reachable.
"Will I be locked into a generic package?"
No on both counts. The plan is customized to your goals, and there are no long-term contracts. If the work stops producing, you're free to leave.
"What do you need from me?"
Timely website access, approval of the agreed keyword set and deliverables, and quick sign-off on content and changes. Delays on your side can affect guarantee eligibility, which is why we set expectations up front.
"How do I know the reporting will be accurate?"
Because we agree on the tracked metrics before the campaign starts, and we report against those numbers. Reporting is tied to rankings and business-relevant indicators, not a pile of tasks completed.
"What exactly happens if the guaranteed outcome isn't achieved?"
For the 60-day guarantee, we keep working for free until the covered rankings are reached. For the 20-day guarantee, you receive $200 plus a refund of your payment for that period. The full terms are in the guarantees section above.
Your Previous Agency Already Cost You Enough Time.
You don't have to blindly trust another SEO agency. Book a strategy call and evaluate the plan, the deliverables, the documented proof, and the guarantee terms before you decide anything.
What the strategy call actually is
A practical assessment, not a sales pitch. On the call you'll learn:
- Why your previous SEO campaign likely failed
- What's currently limiting your rankings
- Whether faster improvement is realistic for your market
- What we'd prioritize first
- Whether your business qualifies for the guarantees
