Any business that wants to improve its SEO basically has one goal in mind: to stay ahead of its competitors. What better way to stay ahead of them than by staying ahead of the curve when it comes to SEO Vancouver? 

SEO is a vital pillar for every online business that wants to survive and thrive in the market. Here’s a look at all that you need to know about SEO trends in Vancouver for 2024. 

SEO for Customer-Centric Marketing

SEO is your ally, especially now that it has become even more crucial for customer-centric marketing. Businesses always have and will need reliable data to help them understand consumer behavior. This ultimately allows them to tailor launch strategies for more conversions. New privacy laws like Quebec’s Law 25 and the move away from third-party cookies have also significantly contributed to this regard. 

Over 53% of all website traffic comes from organic search, making it a top source of data for understanding customer behavior. In addition, SEO Vancouver goes hand in hand with consumer marketing as it allows you to tailor your strategies to their behavior with certain products of your brand.

Generative AI and Search Generative Experience (SGE)

Google’s introduction of Search Generative Experience (SGE) has revolutionized how search results are delivered. It aims to provide users with quick, precise answers by interpreting the most relevant content available.

How does this affect your business? Your content needs to be well-structured and focused on user needs. To dominate a particular industry, you need to target relevant long-tail keywords and put up high-quality content that is niche-specific. Once Google notices that you are an authority on specific matters, you’ll automatically be positioned as an expert, and your visibility will increase.

AI in SEO Vancouver Processes

AI this, AI that; wherever you look, you find AI, and rightfully so. It has revolutionized every single aspect of our lives, and Vancouver SEO is no different. It’s better if you also ride the AI wave for your business if you want to leave your competition in the dust. The aim of using AI is to scale content production and automate repetitive tasks, such as monitoring site speed, fixing broken links, and optimizing structured data. However, you must remember that human oversight is unmatched when it comes to ensuring content quality. 

Why Structured Data is Important

Structured data helps search engines understand and index your content, which directly leads to higher visibility. Ever heard of Google EEAT? It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. 

It’s a framework that Google uses to evaluate how credible and high-quality your content is. By using structured data to emphasize EEAT, you can ensure that Google interprets your content correctly and quickly. 

Gone are The Days

The metrics for measuring SEO Vancouver success are changing. If you’re still relying on traditional indicators like keyword rankings, you’re missing out on a lot of revenue.

When evaluating your SEO performance, always consider factors like zero-click results, user engagement, and the customer journey. The major focus needs to be on the content and overall user experience you provide your users with. Remember: Happy users equals higher revenue. 

Search Behaviors: What to Focus on

In 2024, even the notion of search engines has changed dramatically. Normally, you’d think of search engines like Google, Firefox, and Edge. However, now, even platforms like TikTok and YouTube are becoming popular search engines, especially for the younger demographic. This essentially means you need to pay more attention to video formats and tailor content to these new platforms. 

SEO Agency Vancouver to The Rescue

While all these tips sound extremely useful (and they are), they are time-consuming if you aren’t experienced in implementing them. To save yourself time and focus on other aspects of the business without having to worry about SEO, you should get help from an experienced SEO agency Vancouver that has been doing this for decades. 

Conclusion

2024 is ripe with modern innovations that have changed the way you need to look at SEO. While the fundamentals are the same for the most part, the steps that come after are the ones that are helping some businesses lead their industries. These tips will help you stay ahead of the curve in 2024 while working with a premier SEO agency in Vancouver, such as Awkward Media to conquer SEO Vancouver and be the favorite in the eyes of Google and visitors alike.