There’s no point in reviewing the stats that prove most people search and browse the web on mobile devices like smartphones and tablets. Go outside look around. Besides one guy sitting in the park with a laptop, everyone is using a mobile device.
You need to make sure that the mobile version of your website is optimized. Don’t worry, though, it’s easier than it sounds and we're here with a few tips and suggestions to help you along the way. Also, take advantage of our free website audit to learn more about your mobile site and whether search engines are noticing it.
You designed and developed your website based on what you thought your users would want. You probably—or, at least, should have—asked yourself these questions:
The best practice is to approach your mobile website the same way you would your desktop website. Make sure it’s intuitive and that pertinent information is readily available. This helps optimize as it increases the likelihood of users staying on your website for longer and visiting more pages per visit.
Another tip is to think about how people use their mobile devices. Everything should be scrollable and a user should never have to enlarge something with their fingers. Simplify your design, experience and content if you must.
It’s not a bad idea to launch your app deliberately and thoughtfully to a small group of beta users. If you go this route, our advice is to do so in two stages. First, launch to beta testers focused on the technical aspects of the website and ask them to report any glitches or bugs. Second, launch to beta users focused on user experience and content.
Gather all the feedback and then improve your functionality and revise any content.
Responsive web design is our preferred method to create an optimized mobile website. This allows a website to instantly scale based on the size of a device’s screen. How it works is that all elements (fonts, videos, text, images) are on a grid and that grid adjusts automatically to be proportional to a screen.
It is a recognized development method by search engines.
Once your mobile website is built and launched, the rules to optimize are similar to any website. Follow Google’s rules with respect to writing and creating content and make sure you only use white hat methods and avoid all black hat tactics.
Here are three tips to optimize your mobile website:
Remember, search engines reward websites that have mobile versions so creating one will help you in more than one way.
If you don’t have a mobile website that you need to get on that immediately. It should be your top priority because mobile searches have leapfrogged desktop and that gap will continue to grow. If you have one than it's time to optimize it so it can be found and enjoyed.
Awkward Media can build your mobile website so that it is optimized and contains compelling and useful content. Contact us or reach out at 647 849 1082 to discuss your business and how we can help you connect with and build an online audience.