There’s no such thing as good promotion today without social media. It’s one of the best ways to generate traffic and raise the profile of your business. Managing all social media platforms, from Facebook to Instagram to Twitter, means having effective tools. It's all about knowing how to use the
best social media management platforms that are available.
Understanding your options is key when it comes to picking out the best management tools. Different tools are more useful depending on what you’re trying to achieve. Knowing which ones to use means knowing what your campaign goals are and how it fits into you broader business strategy.
Here are some examples of really good social media management tools that’ll come in handy as you try to promote your business online.
Hootsuite (Social Media Management)
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Who says multitasking doesn't work?[/caption]
This is a complex platform that allows users to multitask when trying to facilitate audience engagement. It’s integrated with over 25 social networks and allows you to do pretty much everything from monitoring analytics to publishing great content. It’s by far the most complex and multifaceted tool when it comes to
managing social media.
All this is done on a single dashboard, on which any member of your team can respond to comments, messages, or whatever else that needs attention on your social media page. It also allows you to target your posts and share them with your audience based on a particular demographic, geographical location, or even language. It’s really the ideal tool if you’re looking to monitor analytics, engage with your audience, and publish great stuff all at the same time.
Buffer
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Organize your chaos.[/caption]
Perhaps the most clean-looking and user-friendly of all available platforms, Buffer is great for planning out the way you want to produce content across multiple profiles. It’s built to work for, LinkedIn, Twitter, Facebook, Google+, and Pinterest.
It’s really a management app that also allows you to schedule your updates in a way that saves you a lot of time. It allows you to track your post metrics (shares, likes, etc.) and even has an Image Creation tool that helps you create engaging pictures to go along with your posts.
Everypost
This is another management platform that has a simple and user-friendly interface. It allows you to connect your Twitter, Facebook, Pinterest, LinkedIn, Google+, and Tumblr accounts.
Most of the dashboard is reserved for writing your post and scheduling when you want to publish it. There’s also a feature on the right-hand side that allows you to paste in visual media to go along with your textual content. The left side includes tools that allow you to monitor your analytics and archive your stuff as you see fit.
Tweetdeck
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Your tweets need Obama status[/caption]
This
one is for Twitter only, but Tweetdeck has become one of the most popular management tools out there. It has a super clean and responsive presentation and the interface is not hard to use. It allows you to collate streams on Twitter that interest you most and to stay up-to-date on what everyone is tweeting about. It’s also quite flexible and allows you to switch up which streams you want to pay attention to and has a search function to help you focus on particular topics.
SocialOomph
This platform is especially good for those who’re just beginning to use social media management tools to organize their content. The “post” tab allows you to post updates, manage your tweets, and play around with scheduling times. Another function allows you to manage your following on Twitter while giving you relevant names to follow. It also allows you to craft welcome messages for new followers.
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Don't break more sweat than you need to.[/caption]
These are just some of the major social media managers that are out there. Though a lot of their functions overlap with each other. Many stand out based on the way they provide special functions. Picking the right tool is key to expanding your business profile. That means putting together a coherent strategy and the rest will take care of itself.
