If you consider yourself an old-school kind of business owner, then the words "social media influencer" might not mean a whole lot to you. However, if you want to see a real improvement in your SEO, you might want to learn what that means real fast because whether we understand it or not, social media influencers can be an
SEO game changer.
What Are Social Media Influencers?
Social media influencers are people whose substantial amount of followers trust their taste, style, opinions, and advice. In other words, social media influencers are the celebrities of Instagram, Twitter, Facebook, and Snapchat. Their fame may not exist outside of the social media world, but considering that everyone you know has at least one social media account, these people are constantly under the spotlight. To reiterate, social media influencers have the kind of exposure you're looking for.
Now, how does this relate to your website?
Partnering With Social Media Influencers= White Hat SEO
The answer: backlinks from their blog or social media profile can build a lot of hype and draw a lot of attention to your site. And the best part is, it's all white hat. Black hat SEO practices are easy "shortcuts" that people take to gain traffic to their site. However, Google is so good at finding (and punishing) these websites that the juice is no longer worth the squeeze. So, how does one gain traffic to their website without going rogue? Well, a partnership with a social media influencer would definitely help!
In fact, it's one of the easiest ways to boost your own social media following and increase your monthly visitors. There is nothing black hat about this.
Building not Buying Backlinks
No matter how old an influencer is or what they look like or where they live, one thing they all have in common is their authority. All social media influencers are called
influencers because what they think matters. Influencers are responsible for some of the biggest trends we've seen in the last decade. That's why celebrity endorsements for anything from cell phone plans to pizza to makeup have always been a strong marketing strategy.
Don't Just Pick Anybody
If you work with an influencer who links to your site from their blog or Facebook page, you can expect an organic increase in traffic. In 2018, backlinking will be more important than ever. Influencers can boost your backlinking game by telling stories with their blog posts or pictures with links to your site.
However, we aren't suggesting that you approach any old digital celebrity and ask them to review your product. If working with a particular influencer interests you, make sure that you both run in similar circles. Otherwise, it can look really spammy and have less of an impact on their followers. Don't just settle (or pay) for links. Find someone who is as just as excited to work with you as you are with them.
Influencer Backlinks Legitimize Your Own Authority
A backlink from a well-respected authority in your industry boosts your own authority. Why? Because it shows that you're approved by the toughest critics. Who better to endorse your brand than someone who knows what they're talking about and holds a powerful sway. In other words, your authority and legitimacy will be backed by the opinions of others.
Improving Your SEO Game All Comes Down to You
Let's forget about everyone else for a second and focus on your website, brand, or company. How do you want to be seen and perceived? What do you want to represent? How do you stand out from your competitors? Having a very clear identity from the beginning can set you on the right path to better SEO. At Awkward Media, we help build your website from the ground up, utilizing important SEO tactics to increase your traffic naturally and help you reach your goals for social media success.
Contact us today.
