What good is a strong and thorough SEO strategy if you don’t measure the results? The results help you better understand if your time and money are being well spent and if there are any gaps in your strategy.
Let’s review the metrics that matter most to small to medium-sized businesses. To learn more about planning and executing a SEO strategy, download our free guide.
Traffic is the number of visitors who come to your website and can also reflect the number of pages they visit. Focus on organic traffic, which means a visitor found your website via an unpaid method like a search engine. Every business owner or marketing manager needs to be aware of how much organic traffic their efforts produce a month.
We recommend creating specific and conversion-friendly landing pages that are designed to capture traffic and convert a percentage into to leads.
Unless your website has an e-commerce element, you need to monitor how many visitors take the next step towards becoming a customer of your business.
The first step is to determine the goals of your website and make sure they are designed to generate leads. These goals could include filling out a contact form or engaging with a live chat rep.
One way to measure the success of your SEO strategy is through organic users who interact with a specific page or element of your website.
An inbound link is a link from an external website that brings a visitor to your website. Google and other search engines love inbound links, and by using them appropriately, your website can potentially rank higher.
Measure how many inbound links you have a month and if the number is low or not growing, then focus on off-page link building.
If you successfully optimize a webpage, a search engine should index it over time. This means it will be added to an archive and have a chance to be returned in relevant searches.
You want your homepage and key pages (landing pages, service or product pages) to be indexed. If this number isn’t increasing every few months than it’s time to revisit your SEO strategy or bring in outside help.
Return on Investment (ROI)
A successful SEO strategy takes some time to plan, execute and to see positive results. At some point, though, you should experience some kind of return from appearing more frequently on search engines.
When you start planning your website’s SEO strategy, decide what kind of return you want and be realistic. This will help you build your plan and decide how much more of an investment is required.
It should all be relative, right? What you put in is what you can expect to get out.
Want to Learn More?
SEO is a complicated undertaking and Awkward Media can help you craft a strategy that will produce results. If your strategy is already in action then we can help monitor your tactics to devise a more evolved strategy to produce even greater results.
Reach out today to discuss your business or call us 647 849 1082.
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