Creating content can often be the easy part of the job and that’s saying something. The reality that most small to medium-sized businesses face is what to do with their content once it’s been published to their website.
A small budget shouldn’t stop you from distributing your content so that the right people can read it. Here are some low costs ways for you to promote your content and increase its chances of drive traffic and producing leads. For more information about how to market your business online, download our free SEO Guide.
Blogging should be the keystone of your online marketing plan. By writing one 350-500 word a week, you can then have unique content to share on your social channels and with your email list.
Focus on things that are relevant and interesting like company news, big developments, promotions or employee profiles.
You should explore the tactic of guest blogging to promote your most important content. By writing a post on a relevant blog or website that has decent readership you subtlety drive visitors to your content and also help your SEO efforts through backlinks.
Email marketing is a great way to stay connected to your audience and to make sure you are top of mind. Email campaigns are easy to set up and execute and your blog posts should act as a content engine so you don’t have to write anything additional.
Most email marketing platforms charge based on the number of contacts. This makes it quite reasonable compared to other marketing tactics.
To effectively promote via email, use these tips:
Social media is a great way to coral your audience and communicate with them. It’s also cost effective or even free if you know what you’re doing. Once you’ve developed your audience, you can promote your content on a regular basis. Be careful not to overshare as that is a proven way to decrease your social audience.
Instagram, LinkedIn, Twitter and Facebook also have the option to boost a post that promotes content.
Promoting content so that it can break through the white noise of the internet is daunting, and it takes a strong and multi-faceted strategy. Let us help you build your audience and create compelling content that will contribute to your bottom line. Reach out or call us 647 849 1082.
