There isn't just one area of the internet that a small to medium-sized business should pump resources into, not if their goals are to build an audience, drive traffic, and increase sales.Digital marketing success comes from leveraging the power of multiple channels, some of which you own like your website and others where you are merely an active participant.
The answer to this question is yes and it will always will be a resounding yes. Blogs are a great way to communicate important tenets of your business, including personality, personnel, announcements, products, and services.
With respect to SEO, blogs allow you to create webpages with fresh content and keywords to help a search engine do its job of indexing and ranking. It creates many side doors into your website, which is especially useful if your homepage isn't highly ranked.
If you don't have a company blog, you would be wise to start one right away and to make sure you contribute at least one new post a week. Don't forget to hyperlink to important internal pages or landing pages and to always end with a strong call-to-action.
Consistent email marketing is a great avenue to generate new leads. Your mailing list should be a mix of existing customers and people who have shown an interest in your business.
Here are some ways to make sure your emails are designed to drive leads:
Email marketing should be a vital part of your lead generating activity.
Social media isn't just a frivolously place for cat videos and complaining about Game of Thrones. It is also a amazing lead generation tool.
Here are some tips to make sure you use it properly:
If you've been ignoring social media or not using it to drive leads than you've been missing out.
Awkward Media helps businesses across sectors connect with new leads through digital marketing tactics that are proven to work. We can help your business expand it's online presence in addition to it revenue. Contact us or reach out at 647 849 1082 to discuss your business and how our approach could work for you.