It's easy to start a social media account for your small to medium-sized business. But it's hard to build an audience, and even harder to engage that audience consistently.
Let's review some of the the dos and don'ts of social media so you can build a plan that will pay off more so than just screaming into the digital ether. Furthermore, if you can drive traffic to your website, then we recommend using our free Website Audit to make sure your website is up to par and ready to convert.
Focus on Conversation
You can't treat social media the same way you would a billboard. The last thing you want to do is send out an endless stream of one-way messages. Every time you communicate on social media it should be with the goal of starting a conversation. These conversations can help you learn more about your audience so you can tailor future strategies towards meeting their needs.
Don't Sell Directly to your Audience
Social networks have extensive reach and allow you to connect to people all over the world across demographics.
You need to be clever about how you sell because being too obvious will cause users to stop listening. These networks weren't created for you to sell your goods and it shouldn't be treated like the Home Shopping Network.
You need to focus on building a library of content, asking your audience questions and engaging them with relevant topics.
Share Creative Narrative Pieces
Networks like Instagram let users tell a visual story, and businesses should take advantage of this. The goal is to create a compelling narrative for your business. Start by using your core values to decide what story you want to tell and remember that your employees can act as cast and crew.
Don't Post Too Often
Seriously, no one wants to see ten posts a day from their dentist, each one selling a different service. Posting daily is a good idea but be careful not to exhaust your audience. We'd recommend 1-2 times a day and only relevant content.
Let Awkward Media build a social media strategy that will help you make a digital mark. Contact us today so we can learn more about your business and help you build an audience that will grow your business and impact your bottom line.
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