Every aspect of our lives revolves around setting and accomplishing goals. We set relationship goals, family goals, travel goals, and business goals. They’re our road map to success, without which we’d be driving around aimlessly.
Even better than setting goals? Setting S.M.A.R.T. goals (in other words, realistic ones). When it comes to implementing business strategies, going in blindfolded isn’t the way to go. Every action should have a well-defined plan.
Download our detailed S.M.A.R.T Marketing Goals Planner Template to get started:
Content marketing is a broad scope—there’s myriad ways to go about it. That’s why before defining your goals, we advise you take a step back to understand the value of content marketing what it can help you achieve.
Good. Now, you can get S.M.A.R.T.
Creating vague, idealistic goals isn’t good enough. While telling yourself you want to increase your leads is a great way to start, it’s still not S.M.A.R.T. Rather, ask yourself by how much you want to increase your leads. Double? Triple? Why? How do you want to achieve this?
Make your goal trackable. What indicators define you’ve succeeded? Are you looking to have an increase in click-through rate? Do paid ads count, or are you only measuring your organic reach? Or, perhaps your leads include only those who sign up for your newsletter or contact you for information.
Is your goal attainable? Be realist. Be honest. Do your research. Ask a content marketing professional whether your goals can be met within the timeframe you’ve allowed and resources you have access to. Being ambitious is great, but the last thing you want is to set yourself up for failure.
More importantly, are the goals you’ve outlined what your business need right now to evolve? Take a closer look at the outcome of each one: Will it will give your business the boost it needs? Make sure the outcome is worth all the time and effort.
Every specific goal needs a timeframe. When do you want to reach your marketing objective? This goes back to attainability. Can you realistically achieve these goals in a month, three months, six months? Remember, it’s not a race. The more methodically you plan, the higher than chances you will attain your goal within your intended timeframe.
Through advanced SEO and content marketing tactics, Awkward Media is here to help carry out your S.M.A.R.T goals. Get in touch or call 647 849 1082 to chat with our experts about putting your digital marketing plan into action.