While we shouldn't rely exclusively on tools to do our job for us, using these SEO plugins is a great way to stay on top of key factors that
improve our rankings and to get a better understanding of what's needed to optimize your content. Whether you're a beginner or an expert, there's a plugin that's right for you. Here are a few essential tools:
Yoast SEO
Perhaps one of the most popular plugins for on-page optimization, Yoast is an easy-to-use program consisting of checklists that are designed to help you have more engaging content and on-page optimization. Every word you write is filtered through Yoast's plugin that gives you an immediate grade: Problems, Improvements, or Good, or if you like, red light, orange light, green light.
Yoast is full of useful information about your content, like if your meta description and title tag are as optimized as they can be. It also offers a ton of advice on how to fix any potential errors. This is great for beginner content writers who understand the importance of SEO but not exactly how to implement it.
W3 Total Cache
Improving your SEO isn't always about writing killer content. There are many factors that contribute to better search engine result page rankings (SERPs), and site speed is one of the big ones. Want to know how important it is to have a supersonic website? We don't need to throw a statistic at you. Just see for yourself how long you're willing to wait for a page to load before you abandon it.
Websites need to be super responsive, all the time, on every platform. That's why W3 Total Cache is actually pretty handy. This plugin is praised by international companies like AT&T and Mashable. Using W3 boosts the user's experience by improving website performance, reducing load times, and promoting better SERPs.
SEO Squirrely
Squirrely is an excellent choice for people who know absolutely nothing about SEO. They claim to help you make content that is not only suitable for SEO, but also for people, which is saying a lot more than you think. A website must not only be technically optimized, it must also be engaging as heck to keep a steady stream of daily visitors.
The Squirrely WordPress plugin is a wonderful resource that offers helpful hints to boost your rankings and improve your website. If you're not a fan of Yoast, Squirrely is a perfect alternative.
Broken Link Checker
As we said before, SEO isn't always about the click-baity blogs and infographics. Like W3 Total Cache, Broken Link Checker helps you in other ways by doing just that: checking broken links. Broken links are anathema to Google, which doesn't take too kindly to missing images, broken links, or redirects.
Broken Link Checker helps resolve these issues by constantly monitoring your website's links. When the plugin finds a link it doesn't like, it immediately pings you so you can resolve the problem as quickly as possible.
When SEO Plugins Aren't Enough
SEO plugins are excellent resources to help you stay on track of things. But if your website is lacking in proper design and development, SEO plugins might not be able to help you boost your SERPs and increase traffic. If you're struggling to get to the top,
contact Awkward Media. We'll design a beautiful and responsive website for your business that will knock your socks off.
