In high school, you get a reprimand, at worst a suspension. In university, it goes on your permanent record and you're pretty much screwed. What does the dean of a university and Google have in common? They will both stop at nothing to protect the integrity of their institution. If Google catches you copying and pasting blog posts from other websites and calling them your own, it can and will punish you with the greatest of ease. Unfortunately, not plagiarizing isn't simply a matter of making a conscious effort to produce original content. Click here to find out how to avoid plagiarism.
Believe it or not, users can tell the difference between good content and bad content. And if your content is consistently low, scraped (as in borrowed from another website, as in plagiarized), or written badly, Google and other search engines will punt you down the list. Why? Because they want to give priority to websites that contain well-written content that's updated on a regular basis. If you don't care about your site content why should you get priority? More important than making sure all your pages are brimming with those long-tail keywords is making sure you're giving users a reason to come back to your site.
So, you've brushed up all your SEO knowledge and you can recite Google's algorithms with a fair bit of accuracy. But if you think that's the end of your research, think again. There are more Google Algorithm updates than there are hours in a year....okay that's a lie. But the exaggeration is only slight. There are literally thousands of updates, many of which will ultimately affect SEO. The public is only informed of the major updates, like the recent Broad Core Algorithm one in March. Some updates are slight and quick. Others can impact your SEO without you realizing it. The only way to truly stay on top of your search engine knowledge is to monitor these updates. Let Moz show you how.
Let's end this blog post with an easy one. If you aren't putting more effort into optimizing for mobile and voice searches, you're ignoring the obvious. Of course, we mean that in the nicest way possible. But seriously. Not making sure your website works on a smartphone is one of the worst SEO mistakes to make in 2018. The biggest reason for that is Google has recently shifted its priority to mobile. (I mention Google a lot because it represents the biggest chunk of website searches) In other words, mobile-first development is more important. If you aren't thinking about mobile first, you're years behind.