Countless reports show that the average attention span of someone browsing online, varies from 8-10 seconds. That’s why video content is SO important for your business. It’s the fastest and most effective way to deliver information. If done right, a video will engage your audience and keep their attention from start to finish - giving you the opportunity to tell your potential consumer everything you want them to know about your product and/or brand. According to HubSpot, 54% of consumers want to see more video from marketers in the future. So if you haven’t started investing in video, now’s the time! Here are 5 of the most important reasons why your business needs video marketing:

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1. Increase Your Engagement

There are many ways in which an audience can - and often does - engage in the video content that they come across on social media. No matter if it’s Facebook, Instagram, Twitter, etc., there’s always the option to Share, Comment and Like. This allows your video to be seen across multiple platforms, by more than just your core audience.

"Audiences are 10x more likely to share and comment on video content as opposed to regular posts.”

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2. Add Personality to Your Brand.

A video says more than words. That’s undeniable. It’s also especially true when it comes to building a brand identity. Adding a face, a voice, a consistent character, or a recognizable song will work to create an identity that your audience will become comfortable with, and eventually grow to love.

“Video can allow your brand to build a familiar and credible identity and increase brand awareness by 52%.” - ReadyArtWork

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3. Showcase Your Business Effectively

No matter how good your photography, video will always be a more effective way to sell a product or service as you have to show your consumer what your product does. Show what you’re selling beyond a two-dimensional image. Humanize the experience and let your consumer envision themselves interacting with your product. Videos that demonstrate the product being used will act as both educational and promotional content.

“72% of people would rather use video to learn about a product or service.” - Oberlo

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4. Appeals to Mobile Social Media Users

Whether it’s on their commute to work, while they’re on the treadmill, or laying in bed at night, consumers are always on their phones. That means they’re always watching video content. Notably, video-focused social media sites like Youtube have noticed that watch time have been drastically INCREASING in the past few years.

“90% of mobile consumers consume videos on their smartphones.”

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5. Improve Your SEO Results.

Beyond video content, videos can help to improve your websites SEO. Including a video on your website will increase your chances of making it to the 1st page on Google and be found by new, potential clients. To do this effectively, make sure that when you’re posting your video, you’re using Keywords in the Title and Description (use Google Trends to see what popular terms are being searched). Add Closed Captions (cc), and include relevant Metadata.

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BONUS. Any video you make should be short and to the point. As much as consumers like video content, it’s still possible to lose their attention - and your message - in a lengthy piece. Try to keep video content to less than 2 minutes.

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Article Overview:

1. Increase Your Engagement
2. Add Personality to your Brand
3. Showcase your Business Effectively
4. Appeal to Social Media Users
5. Improve your SEO Results

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Do you think video content is beyond you and your team’s capabilities? It can be time consuming and of course, the quality of your video is SO important. That’s why Awkward Media recently acquired an in-house video production agency. Contact your Account Manager or email us at info@awkward-media.com and let us work with you to create the perfect video campaign for your brand!

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