Should you consider adding Video Marketing to your marketing toolbox? Do you have enough resources to create and use Video Marketing? 

The easy answer: Yes, it's worthwhile

Not simply because it's a powerful marketing trend, but because video is one of the most flexible and profitable digital marketing tools available. Here are 3 reasons why you should use Video Marketing right now:

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1. Video Boosts Conversions and Sales

Videos can make you some serious money

Including a product video on your landing page can boost conversions by 80%. Video can also convert directly to sales. Studies indicate that 74% of users who viewed an Explainer Video about a product, subsequently purchased it. You can check out even more video marketing statistics here.

If you stop and think about it, the effectiveness of video is not even that shocking.

Ultimately, vision is our most foremost sense. The majority of information sent to our brain is visual. So if pictures by themselves can significantly increase engagement, imagine the impact moving pictures can have on your business.

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2. Video Shows Great ROI

83% of business's state that video offers a good return on investment.

Although video production is not yet the simplest (nor most straightforward task) it pays off in a huge way. Additionally, online video editing tools are continuously improving and becoming more cost-effective.

Your videos don't have to be perfect. After all, it’s the content that matters! The latest research indicates that users are generally discouraged by videos that don’t explain the product or service clearly enough. Poor quality and inferior design didn’t affect their opinions nearly as much.

It’s fair to say that video is like chocolate cake– when it’s bad, it’s still quite good!

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3. Video Builds Trust

Video builds trust and trust is the cornerstone of conversions and sales - but establishing trust should be a goal on its own.

The entire premise of content marketing is centered on trust and building long-standing relationships. Quit selling and allow individuals come to you by offering them engaging and helpful information.

Promotional videos can facilitate trust as well. Some consumers are still apprehensive about purchasing products and services online because they worry about deceit and fraud. However, successful marketing videos offer your products in a conversational form. That generates a connection between you and your audience.

57% of consumers report that videos give them more confidence to buy online.

Video advertising is becoming more and more reasonably priced and universal. Emotionally charged, creative video advertising can be distributed online in just days, acquiring millions of views There is no better time than the present to leverage the power of video to increase sales and boost sales for your organization.

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Are you ready to incorporate video marketing into your marketing efforts? Considering its importance, that’s why Awkward Media recently acquired an in-house video production agency.

Contact your Account Manager or email us at info@awkward-media.com and let us work with you to create the perfect video campaign for your brand!

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