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2018 Digital Marketing Takeaways
You’ve probably noticed that this time of the year comes with a lot of list making. Well, we’re here to add another list for you to enjoy as you say goodbye to 2018 and ring in 2019.
There have been a lot of developments in digital marketing over the last calendar year. Any marketing manager or small to medium-sized business can tell you that with respect to SEO, PPC and content marketing, things move fast.
Let’s review some of the key digital marketing takeaways from 2018 to help you build the foundation for this year’s strategy. Don't forget to download our free SEO Guide to start 2019 off right.
Become a Video Auteur
2018 proved that video is the present, not the future. You need to produce more video content in 2019. Decide what story you want to tell, then figure out which stories are a good fit to be recorded and then hone your skills to produce, direct and maybe even star in.
Remember, you don’t need to invest a lot of money. It’s about telling your story in a simple and clear way. Additionally, video can boost your SEO.
Put Conversation at the Forefront
The more content you write and the larger social media audience you build, the more you need to be cognizant that you aren’t just screaming into the void. Engage with your audiences and customers and make sure you carve out time and space to listen to them. They will tell you what they expect from your business.
Another takeaway from 2018 was to make sure you have a quick response time for every question and comment. The goal is to respond to your audience as quickly as possible, preferably the same day.
Go Live (if it Makes Sense)
Live video is a double-edged sword. If executed thoughtfully, it can impact your business. But if done improperly or lazily, it can sink your online efforts.
Many platforms like Facebook include functionality for a user to broadcast live. Use this tool to its potential by connecting instantaneously with your audiences but only when it makes sense.
If you are having trouble determining what situations are good candidates for live broadcasting, simply ask yourself if what you want to communicate is immediate, big and something that will genuinely interest your audience.
Evolve your Digital Strategy
The biggest takeaway from 2018 was that a stagnant strategy will most likely fail. You need to be constantly evolving to include new tactics, technologies and, most importantly, to keep pace with your audience and how they interact with you online.
Maybe this is the year you attend a digital conference or maybe you bring on a digital marketing manager to help build your brand online.Whatever you choose, there is a lot to gain from growth. To make the next year a success, you must learn to be comfortable with evolving as a digital brand.
Build the Right Plan for 2019
Do you want to make 2019 the year your business goes digital? We can help you achieve your marketing goals by planning, executing and tracking a strategy that will produce results. Reach out or call us at 647 849 1082 to discuss your business and your goals for the coming year.