When Mainstream Just Ain’t Your Thing
Would you say that your business or product doesn’t exactly appeal to the masses? If someone asks you “what do you do?” and your answer is rife with complicated jargon or lengthy explanations that absolutely bore the listener but get you all hot and bothered? If this is you, chances are you have a niche business. When it comes to optimizing your website, you may be thinking what’s the point of spending all that time on SEO? The answer is simple. Proper niche market SEO is just as, if not more, important than mainstream SEO. If your business is obscure from the very start, you need to make sure your website is the lighthouse that brings everyone home.
Is There a Real Difference Between Mainstream and Niche Market SEO?
Do you get your dog to sit with catnip and your cat to come inside with a milk bone? Using SEO to attract your audience kind of works the same way. Although the fundamentals are the same (in the cat/dog analogy, I guess the fundamentals are the act of tempting both pets with a treat), how you get traffic and push your website to the top of search engine results will vary slightly.
It’s important to work with an SEO firm that understands the intricacies of search engine optimization. Hiring an SEO firm like Awkward Media will automatically give you an edge over your competitors.
Know Your Niche
If your website claims to be the leading voice in edible spy equipment to large insurance companies you better make sure to know everything there is to know about spy technology, edible materials, and insurance companies. The more industry-specific you are, the more you will have to know. The more protected, patented and complex your business is, the more you need to show your audience that you’re the authority on the subject. It’s vital to present yourself as a subject matter expert. Be the name that everyone can trust. If they don’t have faith in your expertise, you will not be seen as an authority, and your rankings will significantly drop.
Don’t Rely on Broad-Sweeping Keywords
If your website is selling a niche product or service, try to be as specific as possible when choosing your keywords and phrases. One thing that experts across the board strongly encourage is keyword research. Start off with a broad term and start narrowing it down until it’s as specific as possible. Don’t settle for single words. Spending time on keyword research will help you choose the right terms that will all but eliminate competition. By not using vague or popular words, your SEO will get a natural boost.
There are several ways to find the right longtail keywords. For instance, at the bottom of any Google search result page, you will find related search results, which is a great place to start. For more tips on finding long tail keywords, click here. Using longtail keywords will also avoid the appearance of keyword stuffing.
Content Is Everything in Niche Market SEO
We’ve said it before and we’ll say it again. If you don’t produce high-quality content on a regular basis, search engines won’t take the risk of ranking you higher. In the end, all they care about is the user’s experience, so if they don’t think you’ve got what it takes to give the people what they want, you’ll be penalized. When it comes to niche marketing, it’s even more important that your content connects and informs people. It helps your customers understand you and is pretty much the only way to prove that you know what you’re doing.
Off-Page SEO Techniques Lead to Website Exposure
Get the word out there in any way you can by connecting through social media and networking channels. There are benefits to building strong relationships with others in your industry, such as suppliers, distributors, and researchers. Connecting with others that have a hand in your industry but don’t offer the same product or service is a great way to build backlinks and form strong partnerships (not to mention affiliate partnerships).
You should always have a strong social media marketing strategy no matter what your website is. Social sharing, networking and finding followers is the perfect way to earn traffic to your site. Employing social media techniques will expose you to the right customers, build brand awareness and increase traffic. There’s no better way to connect directly with your customer than by meeting them on a level playing field.
A Niche Product Needs Niche Market SEO
No matter what you’re selling, whether it’s shoes or unicycles, your website needs proper SEO techniques in order to be fairly indexed by web crawlers. Only with proper SEO can you achieve high search engine rankings. This is especially important for niche markets. Give your website the chance it deserves and let the right customers find you with niche market SEO.
What separates “mainstream” SEO and niche market SEO is how amplified your efforts should be. In other words, you should cover all the bases of mainstream SEO and quadruple your efforts to ensure visibility. Yours in a tiny market within a vast universe of bigger, more competitive markets. The only way to stand out is to make your website shine. And the only way to shine is to hire a professional SEO firm to build your website using the most effective SEO techniques.
Contact Awkward Media today to speak with our kick-ass SEO team.