Posts on: Content Marketing

Personas: How Make Believe Can Improve Your SEO

How Do Personas Influence SEO? Starting a marketing campaign from scratch is incredibly labour intensive. While thorough research goes a long a way in determining how you’re going to market your product or service online (from design to pricing to promoting), creating personas are an effective way of cataloguing your research. What Are Personas? A persona Continue reading…

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No Backlinks? 4 Tips to Earn Links for Your New Blog

Does Zero Backlinks Mean Zero Ranking? Whether you’re new to the blogging world or you’re starting all over again, there’s no doubt you’re facing an uphill battle. A well-ranked blog requires more than good writing. It requires consistency, research, and a slew of SEO requirements that seem almost unfair…like backlinks! Are backlinks really that important Continue reading…

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How Authenticity Boosts Your Local SEO a.k.a. Street Cred

How Local Are You Really? Everyone knows that businesses get hipster brownie points if they can market themselves as local. But being local isn’t just a buzz word. You can brag that your food is locally sourced, your racks are stocked with local brands, and your coffee or beer travelled no further than 100 kilometres to serve Continue reading…

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Online Branding: 3 Useful Steps to Get Ahead

Online branding is the key to any process of building authority for your initiative or product. Now that everyone uses the Internet for pretty much everything, getting exposure on all levels of online marketing is just about the most important thing you can do for your brand. Taking full advantage of branding opportunities that will Continue reading…

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