Posts on: Branding

How Donald Trump’s Personal Brand Won the Election

How Did Donald Win? No matter who you voted for, we can all agree that Donald Trump’s victory in the presidential election was nothing short of fascinating. As election day drew near, it was clear that Hillary Clinton was up against a powerful opponent. Despite the many scandals, his devoted followers religiously stood by him. How did Continue reading…

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University Student Designed Nike Logo to Pay for School

Few logos are more recognizable than the Nike swoosh. Other than the golden arches and Coke’s sexy cursive no other logo is burned so deeply into our collective memory.      Without even trying, Nike’s logo conjures up images of: Speed Agility Flying through the air like Michael Jordan in Space Jam. But where did it come Continue reading…

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Online Branding: 3 Useful Steps to Get Ahead

Online branding is the key to any process of building authority for your initiative or product. Now that everyone uses the Internet for pretty much everything, getting exposure on all levels of online marketing is just about the most important thing you can do for your brand. Taking full advantage of branding opportunities that will Continue reading…

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Content Marketing and Social Media: Why LinkedIn Matters

Social media has become one of the most important content marketing tools. But when most people think about using social media, it’s Facebook, Twitter, and Instagram that pop into their minds first. In the world of busy professionals and entrepreneurs looking to make contacts and to push their profile or brand, it’s the LinkedIn network that’s Continue reading…

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Search Engine Optimization (SEO): Why It’s Essential!

Here’s an obvious fact: most people who own a computer probably use the Internet everyday. They search for pretty much everything online. They Google what they want to buy, where they want to go, and pretty much everything else that happens in life. And 99% of them won’t go past the first page of searched Continue reading…

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Editorial Calendars: What’s the Big Deal?

Blogging has become one of the best ways to connect with audiences. There’s no shortage of guides out there on how to build a really good one. Everybody has an opinion on how things should be done. Still, one thing is for sure: quality content produced at a consistent clip will pretty much always help you gain Continue reading…

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