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Top 3 Most Memorable Marketing Moments of 2016

The World of Digital Marketing in 2016 Let’s face it. This was not a banner year for anyone. Politically, economically, environmentally and socially, things have been a bit rough. But if you’re reading this, there’s good news! You survived a year that’s universally accepted by all to be pretty much the worst. And if we really Continue reading…

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Personas: How Make Believe Can Improve Your SEO

How Do Personas Influence SEO? Starting a marketing campaign from scratch is incredibly labour intensive. While thorough research goes a long a way in determining how you’re going to market your product or service online (from design to pricing to promoting), creating personas are an effective way of cataloguing your research. What Are Personas? A persona Continue reading…

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