Search Engine Optimization: Does Your Website Really, Really Need It?

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Search engine optimization, or SEO, is one of those terms that you don’t stop hearing about the moment you build a new website or start a new business. Whether you’re hiring professional SEO services in Toronto to tackle your online marketing or you’ve decided to DIY your own website, one thing is for certain: you can’t ignore SEO. It’s no wonder that you’ve already asked yourself if you “need” it. After all, isn’t it just a bit too technical or complex for your simple five-page site? If you want to give your freshly minted site a fighting chance, then search engine optimization is the ONLY way to achieve that.

Search Engine Optimization: Level Up Your Searchability

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So, when you ask yourself why the heck SEO is so necessary, it’s important to know exactly what it can do for you. As Moz puts it, “SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.” In other words, your website is invisible without proper SEO.

Why Do We Need SEO?

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If you’re building a brand-new website, you’re likely a new business owner. Whether you sell designer eyewear or you’ve started a new law practice, there are hundreds, if not thousands (and possibly millions) of other companies on the web just like you who already have an established and steady amount of visitors. But how do you get in on that action? You have to make yourself visible first. How can your future customers visit your website if they don’t know you exist? In a world of over one billion websites, you need to do everything you can to be visible.

We Are All Slaves to Search Engines

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Search engine optimization ensures that your website makes it to the top of search engine result pages. Since the majority of users find what they’re looking for from a search engine, it’s up to SEO strategists to give all-mighty Google, Bing, and Yahoo! an easy way to find your website. That’s right: as powerful as these big three are, they still need us to draw out an easy-peasy map to your site. Search engine optimization bridges the gap between the search engine and your website.

How Does Your Site Fit In?

The end user’s experience is the number one priority for search engines. They are designed to produce search results that the user is really looking for. The user will simply look on another search page if the results fail to show them what they want. That’s why Google, Bing, and Yahoo! only (seem to) care about the user. So, how does your website fit into that mandate? Search engine optimization essentially tells Google and the others a) exactly what your website is about b), where your business is located, and c) whether or not it’s a trustworthy and legitimate website. The more optimized your website, the more likely it’ll be visible to potential customers.

All That to Say…

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Do you want to be different from other websites that are also fighting for their own piece of the pie? Then yes, you really, really need SEO. Search engine optimization gives your business a fighting chance to attract new users in a website-driven consumer economy. Without proper SEO, your website simply doesn’t exist. But guess what? We have great news! SEO is not an impenetrable fortress or some convoluted unsolvable jigsaw puzzle. An SEO company like Awkward Media creates professional and responsive web designs for new and existing Toronto-based clients who want to get ahead in their industry. Why start your website off on the wrong foot? Contact our super nerdy SEO and web specialists today to starting building the site your company deserves.

Published by Genevieve Morrison