5 Holiday Content Marketing Tips for a Holly Jolly Christmas

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Spread the Holiday Cheer

Sunday is Christmas, it’s practically here! If your holiday marketing campaign has got you feeling more like a Grinch than a jolly old elf, then never fear! If people can wait until Christmas Eve to do the bulk of their shopping, then you still have time to give your holiday content marketing a final push.

Here are five ideas to get you back on track before the clock strikes midnight on Christmas Eve.

#1: Use Holiday Content Marketing to Give Back

As children, we were all taught that the real meaning of the holidays is peace on Earth and goodwill toward humankind. However, we tend to forget this altruistic statement when we have to walk through the mall elbows out otherwise be trampled by frantic holiday shoppers. Remind your customers and readers about the real meaning of Christmas by giving back to your community and showing your appreciation to your customers, employees and shareholders.

Show your compassion by setting up a fundraiser or donating funds to a charity. Your customers will appreciate your philanthropy, and, even more importantly, the charity of your choosing will benefit greatly from your generosity.

But don’t forget the little guys! Your employees are the actual reason your company has been such a success. Throw them a party and join in! Your holiday content marketing strategy should include the good times with your own family. Don’t forget to take lots of pictures and post the fun on your social media and blog.

 

Look at these crazy party animals

#2: Curate a Holiday Survival Guide

There’s no need to sugar-cookie coat it. The holidays are the most stressful time of year. Even if you don’t celebrate Christmas, there is a societal pressure to spend time with your family, finish off this year’s projects, attend office parties and grapple with the sombre bleakness of the darkest days of the year. If you’re a student, the pressure of final exams can really trample on the holiday spirit.

May we present the holiday survival guide. Everyone, even the most organized Christmas elf, needs a parachute. There are many ways to go about curating a holiday survival guide, but keep in mind that this is the perfect time to tie in your products or service. A good example of that is the Holiday Season Travel Survival Guide by Cheapflights. It doesn’t have to be serious, but it should entice your reader to buy. Include a lot of internal links and make it light-hearted.

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#3: An End-of-Year Round-up & a New Year’s Prediction

It’s kind of universally accepted that 2016 sucked. Politically, the Western world is in shambles, the East is brutally being torn apart, Kim Kardashian got mugged, and let’s not even get started on Harambe. BUT, we can’t (and shouldn’t) always focus on the bad. Through the chaos, there were many shining moments (this was the year of Stranger Things, let’s not forget), and we should probably celebrate those before we write off this year completely.

Show off your #2106bestnine moments with an end-of-year round of up of your most popular blogs, top-selling products, most-liked tweets and Instagram posts. Offer a discount for your best-sellers to let your customers cash in on your success. Don’t just focus on your own company, but reflect on the industry, like last year’s, 7 Genius uses of Social Media Marketing in 2015.

Who knows what 2017 is going to look like? Forecast what will happen in the twelve months in your industry. Prepare your customers for the unknown with your educated predictions. And don’t forget that New Year’s Eve will play a major role in your holiday content marketing.

2016 was kind of hard to make sense of, we know.
2016 was kind of hard to make sense of, we know.

#4: Push Email Marketing

Your email marketing campaign can save you. Let’s face it: shopping in malls where you’re defenceless against crazy procrastinators who left their manners and common sense at home is a downright nightmare. That’s why the gods created online shopping for introverts and anti-social people. Email marketing is the perfect way to remind your customers that they don’t have to step foot into a mall to get their shopping done.

Your holiday content marketing campaign should include a strong email strategy that features last-minute deals, holiday greeting cards, gift guides, shipping dates, and Boxing Day sales. Other companies are doing the exact same thing, so make sure your subject line is snappy and festive. Be selective with your emails and don’t be spammy. Include a cute holiday emoji to stand out.

For more tips on email marketing for the holidays, click here.

Email holiday discounts to people who want to avoid this
Email holiday discounts to people who want to avoid this

#5: Give Social Media a Boost

As consumers, it’s okay to run and hide from holiday chaos, but as business owners and marketers, this is not the time to be socially awkward. In other words, give your social media presence everything you’ve got. Post holiday-themed images with discounts on Instagram and Twitter. Show off your holiday cheer by posting pictures of your decked out office. Time your posts right so that they coincide with special offers, blog posts and store events. Think of the possibilities for an advent giveaway calendar. And last but not least, it’s the perfect way to simply say thanks. For more holiday social media marketing tips, click here.

Deck the halls with Stripes! #stripespotting #HBholiday

A photo posted by Hudson's Bay (@hudsonsbay) on

Sharing joy with old friends and new = the best part of the season. #ShareACoke

A photo posted by Coca-Cola (@cocacola) on

 

Are You Ready For Your Final Holiday Push?

So, how did your holiday marketing campaign fare this year? Did you experience any major wins or surprises? Why not leave a comment below to share your marketing stories.

Finally, on behalf of Awkward Media, we wish you a Merry Christmas and Happy Holidays. Don’t forget to spread the holiday cheer, whether it’s with your family and friends or coworkers and customers. May your days be merry and bright and may your holiday content marketing campaign bring you great success. It’s never too late to spread even more joy. For more marketing and branding tips and advice, contact Awkward Media today.

Published by Genevieve Morrison